Instagram for Resort Marketing

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This document provides guidance on using Instagram for destination marketing. It discusses how Instagram facilitates visual communication through photos and videos, highlighting how it can be used to build awareness, engagement, and loyalty. Specific strategies are outlined, such as community building through user-generated content, video, contests and integration with other platforms. Examples are also provided and the document concludes by emphasizing the importance of a strategic approach to content on Instagram.

The goods
‣ Visual communication
‣ Social media
‣ About Instagram
‣ Strategy
‣ Examples
‣ Q & A

How to use instagram
for destination marketing

October 2010
25K users in 1hr
1 million users

Facebook
Photo map
Web proﬁles
Photos of you

100 million users
40m photos daily
8500 likes/sec
1000 comments/sec

‣ Awareness
‣ Increased positive sentiment
‣ Engagement
‣ Loyalty
‣ Grow fans
‣ Developer customer relations
‣ Increase web traﬃc
‣ Showcase
Objectives

Conclusion
‣ No GMOOT
‣ Embrace visual communication
‣ Get strategic
‣ Approach
‣ Content
‣ ‘gram away

Rory
Tucker
Interactive Director
@rorytucker
@originvoice
rory@origindesign.ca
origindesign.ca
MJ
Legault
Partner and Strategy Director
@originvoice
mj@origindesign.ca
origindesign.ca

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Instagram for Resort Marketing

1. MARKETING Instagram for

2. The goods ‣ Visual communication ‣ Social media ‣ About Instagram ‣ Strategy ‣ Examples ‣ Q & A

3. How to use instagram for destination marketing

5. The 5 VALUE

6. visual communication

7. 1000 words

8. language emotion

9. travel

10. 56% create or curate

11. social media

12. Community Engagement

13. mobile users 15% social media

14. INSTAGRAM About

15. 15 BURBN

16. October 2010 25K users in 1hr 1 million users

17. Facebook Photo map Web proﬁles Photos of you

18. by the numbers

19. 100 million users 40m photos daily 8500 likes/sec 1000 comments/sec

20. 12% online adults

21. 66% Facebook 12% Pinterest 16% Twitter

22. 50% more time than twitter >

23. 27% 18-29 yrs 8% 30-49 yrs 6% 50-60 yrs

24. STRATEGY

25. ‣ Awareness ‣ Increased positive sentiment ‣ Engagement ‣ Loyalty ‣ Grow fans ‣ Developer customer relations ‣ Increase web traﬃc ‣ Showcase Objectives

26. EXAMPLES

27. community + content

28. Engage

29. Play video

30.

31. facilitate

32. Play video

33.

34. Create

35.

36.

37. Curate