As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies. CREDITS Client: Google Project Director: Julian Gamboa Project Team: Mia Baker Corbin, Noah Bogner, Jennifer Jia, Aziza Rishmawi, Rochell Rotenberg

1. The Power of
Artificial Intelligence:
A Google Case Study
Project Director:
Julian Gamboa
Noah Bogner
Mia Corbin
Jennifer Jia
Aziza Rishmawi
Rochell Rotenberg
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2. 2
The Team
Noah Bogner Mia Corbin
Rochell Rotenberg
Jennifer Jia
Aziza Rishmawi

3. 3
Agenda
11.28.17
Intro to Artificial Intelligence and
Machine Learning
AI.google
Marketing Strategies

4. 4
Power of ML & AI
● Artificial Intelligence is the study of computer systems that
attempt to mimic and apply the intelligence of the human
mind
○ Google Search algorithms, virtual personal assistants
○ Provide data analysis and insights to business and social ventures
● Capabilities
○ Repetitive tasks done efficiently and quickly
○ Integration with numerous applications to provide anything you may
need
○ Cognitive reasoning and problem solving
● The Future:
○ Waymo
○ Medical Advancements
○ Federated Learning

5. 5
ai.google
Mission Organize the world’s information and make it universally
accessible and useful with Artificial Intelligence
Purpose Provide assistance and guidance in daily tasks
Impact Helping civilization flourish and ensure
everyone has access to the product

6. 6
Recommendation
Our marketing strategy focuses on targeting specific individuals as a
way to highlight AI’s potential to solve challenging problems.
Investigator Innovator Multitasker

7. 7
#AskMiniAnything
#AskiMiniAnything
- Google creates a team to monitor tweets using
@MadeByGoogle
- Live streams, courtesy of Periscope

8. 8
#AskMiniAnything

9. 9
#AITakeover
#AITakeover
● Google Home inspires the innovative
consumer and can support all creative
minds
● Spotlights adhere to Google’s current
Instagram aesthetic and can be integrated
amongst the current Google Pixel
campaign

10. 10
Multitasking Mama
Adhere to the multi tasker's needs
Concise answers
Efficient responses
To save as much time as possible
Result:
A more more accessible and integrated AI experience
Viral Video Campaign

11. 11
Key Takeaways
Our marketing strategy focuses on targeting specific individuals as a
way to highlight AI’s potential to solve challenging problems.
Investigator Innovator Multitasker

12. Questions ?
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