Insights from Kevin Spacey, Julie Fleischer (Kraft Foods), Robert Rose (CMI), Jay Baer (NY Times), Jason Miller (Senior Content Marketing Manger, LinkedIn), Jonathon Colman (Content Strategist Facebook), and more..
How can boards use social media tools effectively to support the mission of the nonprofits they serve? This webinar, tailored especially for board members, introduces key strategies and tools to ensure maximum ROI for your organization.
Nonprofits are making more and better use of Social Media, both as a formal part of communications plans and as something staff members are using less officially to share information and mobilize their contacts. This webinar is geared at helping boards to understand social media and the role it can (and sometimes can’t) play in moving your organization’s mission forward, so you’ll know how to support staff in getting the time and resources they need to use the tools effectively.
Who is this webinar for?
- Anyone currently on the board of an NGO and unsure about how the organization should be using Social Media (or improving on current Social Media use)
- Anyone within an organization who needs more buy-in from board members to support use of Social Media as a tool within the organization
You’ll learn:
- How to use the most popular social media tools, i.e. Facebook, Twitter, LinkedIn, blogs, etc. – and their particular strengths
- How to create a strategy and set up measures of success to assess Return on Investment for social media engagement
- How much time & resources the average organization should be devoting to Social Media
- How to create a Social Media policy that works for your organization
Emily Reeves gave a presentation on content marketing to the Arkansas Volunteers Coordinators Association to talk about how online content can help fuel interest and loyalty for generating new volunteers.
Boost your new travel business with social mediaBruce Martin
Originally created for an international tourism student study programme, this presentation provides essential advice and tips on how to build and deliver a killer social media strategy for businesses in travel and beyond.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Social Media: Helping Customers Find the Farmer (part 3)Glenn Muske
Online tools can be very helpful in marketing to consumers. There also is a wealth of online information that can help small farmers run a more efficient business.
How can boards use social media tools effectively to support the mission of the nonprofits they serve? This webinar, tailored especially for board members, introduces key strategies and tools to ensure maximum ROI for your organization.
Nonprofits are making more and better use of Social Media, both as a formal part of communications plans and as something staff members are using less officially to share information and mobilize their contacts. This webinar is geared at helping boards to understand social media and the role it can (and sometimes can’t) play in moving your organization’s mission forward, so you’ll know how to support staff in getting the time and resources they need to use the tools effectively.
Who is this webinar for?
- Anyone currently on the board of an NGO and unsure about how the organization should be using Social Media (or improving on current Social Media use)
- Anyone within an organization who needs more buy-in from board members to support use of Social Media as a tool within the organization
You’ll learn:
- How to use the most popular social media tools, i.e. Facebook, Twitter, LinkedIn, blogs, etc. – and their particular strengths
- How to create a strategy and set up measures of success to assess Return on Investment for social media engagement
- How much time & resources the average organization should be devoting to Social Media
- How to create a Social Media policy that works for your organization
Emily Reeves gave a presentation on content marketing to the Arkansas Volunteers Coordinators Association to talk about how online content can help fuel interest and loyalty for generating new volunteers.
Boost your new travel business with social mediaBruce Martin
Originally created for an international tourism student study programme, this presentation provides essential advice and tips on how to build and deliver a killer social media strategy for businesses in travel and beyond.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Social Media: Helping Customers Find the Farmer (part 3)Glenn Muske
Online tools can be very helpful in marketing to consumers. There also is a wealth of online information that can help small farmers run a more efficient business.
Content Marketing for B2B - A Proven Strategic Six-Step ApproachJoe Pulizzi
Keynote presentation given by Joe Pulizzi at the B2B Marketing Summit in London (June 2016). The presentation covers the rise of content marketing and a six-step process for how B2B companies can dominate a niche and grow a loyal audience.
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pam Moore
Pinterest for business results. Provides advanced strategies and tactics to develop a Pinterest strategy, plan to inspire your audiences, increase brand awareness, generate leads and increase sales. Includes strategies to build your online digital platform / website, content marketing strategy, measure results and conversion optimization. Included is visual marketing best practices and loads of industry statistics. These tactics are helpful for large business to small business and entrepreneurs, b2b or b2c.
Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Energy Digital Summit
This presentation was written by Brittany Thomas, Coordinator, External Affairs, Cabot Oil & Gas Corporation. Brittany was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014.
Content marketing is increasing in importance with significant changes in Google's and Facebook's algorithms. Americans expect to get their information online and want experts to provide them with that information, education and advice. Brands have an opportunity to position themselves as the experts in their industries by creating and sharing exceptional content.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
9 Pinterest Hacks to Drive Traffic, Sales and Profits Post Planner
Ready to market your business on Pinterest, but don’t know where to start? Learn how you can grow your Pinterest traffic, sales and profits.
Plus:
- How to use Pinterest to connect with your target market (and find people looking for your product or service)
- How to get your business found on Pinterest and build a loyal following
- How to create content your audience cares about (identify what you have now and how to position it for maximum Pinterest exposure)
- Steps to create a reliable stream of traffic to your website and blog. Why (and how) you must leverage other social channels to boost channel awareness
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
Emmy-nominated, Addy-award winning writer and marketer Sherean Malekzadeh Allen shares tips to creating great content and managing your social media presence. Especially for SMALL and MEDIUM sized businesses, this is chock full of creative examples for posting to Facebook, Twitter, Instagram, and Pinterest.
Top Tips for Starting a Business Blog: Insights from Pure MichiganChad Wiebesick
Chad Wiebesick shares tips, insights and best practices from Pure Michigan's blogging strategy that you can immediately use to start your own business blog.
How to create an easy to-implement content marketing plan that delivers grea...nucleus of change
How to Create an Easy-to-implement Content Marketing Plan that Delivers Great Results! Discover Noc 7-step model
1. CLARIFY
What is Content Marketing?
The Benefits of Content marketing
Important role of keywords and optimization
Common mistake with keywords
What gets you High Ranking?
Basics points to optimise posts
How to optimise a post: Free Plugin Wordpress SEO by Yeost
Common Fears that prevent people from producing content
Why you should add Content Marketing to your Marketing Strategy?
Key activities to succeed your Content Marketing
How to be noticed in a crowded place?
Why we are all Marketers and Publishers
The 3 key elements of a good Storytelling
2. STRATEGISE
Common Myths about designing a strategy
Customer centred approach to create good content
Make your content marketing works
3. CREATE
10 sources to quick start content creation
How to generate ideas fast
6 Modalities to produce content
7 free tools to create stunning visuals
Mapping your customer journey
How to align content to the buying journey
How to design an editorial Calendar
4. DISTRIBUTE
How to distribute your content?
5. ENGAGE
How to achieve a greater engagement with your content?
Other incentives to increase customers’ engagement
Reach out to more people – Think Mobile
6. MEASURE
How to measure the performance of your content marketing
What do you need to track?
7. ITERATE
How to reap the fruits of good content marketing?
About Francine Beleyi
Francine Beleyi is a bilingual French-English, digital marketing strategist, multimedia journalist, speaker, and change agent. She is the founder of nucleus of change, a company specialising in helping businesses, experts and leaders to succeed their digital transformation. To receive a complimentary marketing strategy session, go to www.francinebeleyi/meeting
Content the Foundation of your Social Media Marketing - Tips and Tactics to C...Jeff Bullas
Content Marketing is about creating compelling contagious content and sharing it freely on social networks and blogs.
Content marketing is about attraction, permission and pull, it is not about push
It is about creating compelling contagious content that attracts people and businesses to you.
It is about content that educates, informs, entertains and inspires
It is about providing information that solves problems
It is about getting them to your site and then getting them to take action.
Engage first then get them to
Subscribe
Share
With the ultimate goal is to get them to buy!
Content Marketing for B2B - A Proven Strategic Six-Step ApproachJoe Pulizzi
Keynote presentation given by Joe Pulizzi at the B2B Marketing Summit in London (June 2016). The presentation covers the rise of content marketing and a six-step process for how B2B companies can dominate a niche and grow a loyal audience.
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pam Moore
Pinterest for business results. Provides advanced strategies and tactics to develop a Pinterest strategy, plan to inspire your audiences, increase brand awareness, generate leads and increase sales. Includes strategies to build your online digital platform / website, content marketing strategy, measure results and conversion optimization. Included is visual marketing best practices and loads of industry statistics. These tactics are helpful for large business to small business and entrepreneurs, b2b or b2c.
Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Energy Digital Summit
This presentation was written by Brittany Thomas, Coordinator, External Affairs, Cabot Oil & Gas Corporation. Brittany was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014.
Content marketing is increasing in importance with significant changes in Google's and Facebook's algorithms. Americans expect to get their information online and want experts to provide them with that information, education and advice. Brands have an opportunity to position themselves as the experts in their industries by creating and sharing exceptional content.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
9 Pinterest Hacks to Drive Traffic, Sales and Profits Post Planner
Ready to market your business on Pinterest, but don’t know where to start? Learn how you can grow your Pinterest traffic, sales and profits.
Plus:
- How to use Pinterest to connect with your target market (and find people looking for your product or service)
- How to get your business found on Pinterest and build a loyal following
- How to create content your audience cares about (identify what you have now and how to position it for maximum Pinterest exposure)
- Steps to create a reliable stream of traffic to your website and blog. Why (and how) you must leverage other social channels to boost channel awareness
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
Emmy-nominated, Addy-award winning writer and marketer Sherean Malekzadeh Allen shares tips to creating great content and managing your social media presence. Especially for SMALL and MEDIUM sized businesses, this is chock full of creative examples for posting to Facebook, Twitter, Instagram, and Pinterest.
Top Tips for Starting a Business Blog: Insights from Pure MichiganChad Wiebesick
Chad Wiebesick shares tips, insights and best practices from Pure Michigan's blogging strategy that you can immediately use to start your own business blog.
How to create an easy to-implement content marketing plan that delivers grea...nucleus of change
How to Create an Easy-to-implement Content Marketing Plan that Delivers Great Results! Discover Noc 7-step model
1. CLARIFY
What is Content Marketing?
The Benefits of Content marketing
Important role of keywords and optimization
Common mistake with keywords
What gets you High Ranking?
Basics points to optimise posts
How to optimise a post: Free Plugin Wordpress SEO by Yeost
Common Fears that prevent people from producing content
Why you should add Content Marketing to your Marketing Strategy?
Key activities to succeed your Content Marketing
How to be noticed in a crowded place?
Why we are all Marketers and Publishers
The 3 key elements of a good Storytelling
2. STRATEGISE
Common Myths about designing a strategy
Customer centred approach to create good content
Make your content marketing works
3. CREATE
10 sources to quick start content creation
How to generate ideas fast
6 Modalities to produce content
7 free tools to create stunning visuals
Mapping your customer journey
How to align content to the buying journey
How to design an editorial Calendar
4. DISTRIBUTE
How to distribute your content?
5. ENGAGE
How to achieve a greater engagement with your content?
Other incentives to increase customers’ engagement
Reach out to more people – Think Mobile
6. MEASURE
How to measure the performance of your content marketing
What do you need to track?
7. ITERATE
How to reap the fruits of good content marketing?
About Francine Beleyi
Francine Beleyi is a bilingual French-English, digital marketing strategist, multimedia journalist, speaker, and change agent. She is the founder of nucleus of change, a company specialising in helping businesses, experts and leaders to succeed their digital transformation. To receive a complimentary marketing strategy session, go to www.francinebeleyi/meeting
Content the Foundation of your Social Media Marketing - Tips and Tactics to C...Jeff Bullas
Content Marketing is about creating compelling contagious content and sharing it freely on social networks and blogs.
Content marketing is about attraction, permission and pull, it is not about push
It is about creating compelling contagious content that attracts people and businesses to you.
It is about content that educates, informs, entertains and inspires
It is about providing information that solves problems
It is about getting them to your site and then getting them to take action.
Engage first then get them to
Subscribe
Share
With the ultimate goal is to get them to buy!
FDA's current thinking on operational strategy for implementation work plans. Presentation from workshops held on April 23 ~ 24, 2015 at the Washington Marriott Hotel, DC.
From International Life Sciences Institute discussion organized by ILSI Europe: "The Aging Brain" by Dr. S. Kergoat, 19 ~ 20 January 2015 in Chandler, Phoenix, Arizona
Expert Consultation on Nutrient Risk Assessment for Determination of Safe Upper Levels for Nutrients held on 4th December, 2015 by International Life Sciences Institute, India
By Halim Nababan, National Agency for Drug & Food Control, Republic of Indonesia, presented at the International Life Sciences Institute Regional Seminar on Understanding Consumer Behaviour, Jakarta, 11 May 2015
FDA hosted three webinars after the release of the Food Safety Modernization Act (FSMA) Final Rules on Preventive Controls. These rules will set new safety requirements for facilities that manufacture, process, pack or hold human food and animal food.
By Professor Dr. Ir Ujang Sumarwan, Professor in Consumer Behaviour, Graduate Program of Management and Business - IPB, presented at the International Life Sciences Institute Regional Seminar on Understanding Consumer Behaviour, Jakarta, 11 May 2015
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
How to put a social media plan together for your business with video highlights. Presentation given at Travel Technology Show, 9 Feb 2011 Presentation is tailored for travel companies but key messages for any size of business.
Last week I ventured to Manilla to share at The Summit Media Audience Aware conference, how 3rdspace helps brands bring their purpose to life through content that provokes action. Our thinking takes the work of Simon Sinek into the content space. While involving my audience in a quick sing along and sharing a few case studies, here's 9 steps I shared to create content with purpose.
Strategic Social Media Marketing with Kimron Corion. A presentation done in collaboration with the Young Americas Business Trust takes a look at the elements of a Social Media Strategy breaking down Platforms, Content, and elements of storytelling.
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Online PR and Reputation Management 2015Eoin Kennedy
Online PR course covering changes in the media, SEO press releases, media trends, social journalism and pitching, online video, content curation, surfacing content, Newsjacking, Native Advertising, Strategy, Social Media Platforms, Listening and Monitoring and Crisis Management.
As we prepare for landing, we hope you've enjoyed our Content Marketing World conference ebook series, a great and fun project with our friends at TopRank Marketing. We hope to see you in September when you'll have a chance to listen to these great CMWorld 2017 speakers and industry authorities. Thanks for being on this journey with us!
Similar to Content Marketing Strategies for 2015 (20)
This presentation covers (1) Social impact of tourism; (2) Effects of globalization on tourism development; (3) Sex tourism and exploitation of women; and (4) Trends and issues shaping tourism and hospitality development.
Explore the Association for Vertical Farming infographics surrounding the topic of Urban and Vertical Farming. For more information, visit the Vertical Farming website: https://vertical-farming.net/
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
Piccola Cucina is regarded as the best restaurant in Brooklyn and as the best Italian restaurant in NYC. We offer authentic Italian cuisine with a Sicilian touch that elevates the entire fine dining experience. We’re the first result when someone searches for where to eat in Brooklyn or the best restaurant near me.
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
Key Features of The Italian Restaurants.pdfmenafilo317
Filomena, a renowned Italian restaurant, is renowned for its authentic cuisine, warm environment, and exceptional service. Recognized for its homemade pasta, traditional dishes, and extensive wine selection, we provide a true taste of Italy. Its commitment to quality ingredients and classic recipes has made it a adored dining destination for Italian food enthusiasts.
1. As an award-‐winning publisher for more than 30 years, LeisureMedia360 has successfully created content for
Virginia Tourism, more than a dozen CVBs, and many small businesses from marinas to realtors to restaurants.
Content Marketing Strategies
for 2015 -‐ and Beyond
By Steve Beyer
2. If Kevin Spacey says it, you know it’s true
https://www.youtube.com/watch?v=NJnP2wsgnoA&feature=youtu.be
3. 1. You need a Scalable Website. Responsive design might help.
● Today anywhere from 20% to nearly half of your website visitation
is coming from mobile devices such as smart phones and tablets.
o 50% of website visitors want contact info.
o Non-mobile friendly site will loose visitors.
Responsive design means a
website that is easy to read and
navigate across a wide range of
devices.
Content when you want, how you
want, where you want it.
4. 2. Do an Evaluation of your Existing Content.
A simple website checklist is a
real time saver. Then pieces can
be delegated or tackled one by
one.
● Periodic audits can really go a long
way to improving your site. Remove
outdated or obsolete information. Add
new content as it becomes available.
o Shorten existing content to freshen
it up.
o Changing out the images on your
home page and landing pages can
help engage visitors, especially
repeat visitors.
o Study the most popular pages and
use Google Analytics.
5. 3. Create a Content Strategy for 2015
● What is your website’s goal? This is the most important question
to ask.
o What do you want to accomplish with your website?
o What is the call for action?
A strategy will save time and
money.
Growth of custom content is
surging—69% of content
marketers plan to increase
their spending on content in
2015.
77% of marketers said “yes
we use content marketing”
Source: CMI 2015 B-to-C Content Marketing Trends Research
6. 4. SEO with Penguin and Panda Google Programs.
o Panda focused on sites with in-depth, regularly updated content vs. sites
with too much advertising and poor navigation.
o Penguin focused on quality.
7. 5. The Hummingbird Effect.
Google’s biggest change
of late is the little
hummingbird.
● Hummingbird is paying more attention to each word in a query,
ensuring that the whole query—the whole sentence or conversation or
meaning—is taken into account, rather than particular words.
o Pages matching the meaning do better, rather than pages matching
just a few words.
o It’s more important than ever to write meaningful content for your
website
o Push it out to the world thru social media platforms.
o What are the phrases or questions prospects will use to find your
location?
“What do I feed a
hummingbird?”
8. 6. Size Does Not Matter.
● You do not have to be a huge company with a big budget.
o River Pools & Spa in Warsaw, VA built a tremendous business by adding valuable
content to his website.
• Frequently asked questions.
• Information about pool costs.
• A blog.
• Testimonials.
o It’s now on the first page of Google search for thousands of searches.
Do you have to be the size of:
• Orlando
• Los Angeles
• New York
• San Francisco
or Miami
to do content marketing?
9. 7. First Get Your Website Humming and Then Advertise to Drive Traffic!
LeisureMedia360
Brands
15. The Consumer Journey
1. Moment
of
Inspiration-‐Bigger
Opportunity
2. Trigger
-‐ Take
Action
3. Initial
Consideration
4. Active
Evaluation
5. Moment
of
Purchase
• Beginning
of
new
relationship
• New
part
of
loyalty
loop
16. Own The Consumer Journey
Example: Cain’s Arcade
https://www.youtube.com/watch?v=faIFNkdq96U
17. Own The Consumer Journey, Cont’d
• Stop creating campaigns
• Start making commitments
• Make a commitment to telling a story bigger
than you
18. Own The Consumer Journey, Cont’d
Think like an entertainment executive
Ex: Finding Nemo
• Nemo Effect
• Sold out clown
fish and
accessories
19. Own The Consumer Journey, Cont’d
Use Google Trends
• Look up clownfish
• Valuable content increases demand
4 simple secrets to building valuable content
1. Build suspense
2. Foster Aspirational Content
3. Drive Empathy
4. Harness Emotion, emotion leads to action
Create moments of inspiration
21. Julie Fleischer
• Data drives content creation
• Right place, right moment
• 18 years ago started Food & Familymagazine
• Content marketing is smart, strategic and
campaign able
23. How to Start Your Content Marketing Strategy
1. Stop and make it an integrated process
2. Create value to audiences
3. Develop content-‐driven experiences
• Plan
• Audience
• Story
• Channels
• Process
• Conversation -‐> Measurement
Robert Rose
24. Three Fundamental Shifts in Thinking:
1. Story before medium
2. Process not a project
3. Infused not separate
• The buyer’s journey is not guided
• You don’t have to be big, you have to be remarkable
• You have to be great with the group you want to be
great with
AND, an Integrated mix is the best!
Robert Rose
25. Jay Baer
NY Times Best-‐Selling Author
“Content is Fire,
Social Media
is gasoline”
27. 3 Ways to Create Your Big
Rock “Claim it”
1. Create all encompassing guide to
whatever the hell conversation you
want to own
2. Write 5 relevant blogs then roll
them all together-‐ Take 10 blogs roll
into 1
3. Collection of success stories
Jason Miller
Monday: 5 Tips (Simple)
Tuesday: Little Heavier
Wednesday: Drop the Bomb
(1,500-‐3,000 words)
Thursday: Tabasco-‐ Strong
Opinion
Friday: Chocolate Cake
Content-‐leave for the
weekend with a smile-‐ fun
stuff day
28. Jonathon Colman
Content Strategist at Facebook
Building Better products with Content Strategy
• Start with the Why
• Continue with How
• Then do What
1. Keep it simple
2. Get to the point
3. Talk like a person
30. Jesse Desjardins
Head of Social at Tourism Australia
• Use Video to reach Millennials-‐
• The article begins its life when you
hit publish”
• Ex: “My trip in a minute – JOSH”
https://www.youtube.com/watch?v=
R5WgMuYPfws
31. Counties, States, CVBs &
Companies in the Room
• Australia
• California
• Cleveland
• San Francisco
• Canada
• Colonial
Williamsburg
• Portland
• Arizona
• Brand USA
• Branson
• NYC
• Lansing MI
• Salt Lake City
• Singapore
• Amish Country
• Marriott
• Boone, NC
• IHG Hotels
• Trip Advisor
• West
Hollywood
• Grand Rapids
MI
32. Jesse Desjardins Cont’d
• Social is great, but we need to stop renting.
• What is? à What could be?
• Can we make our customers the hero?
• Not just telling stories but giving a story to tell
• Get it shared
• Stories that are engineered make our
audience look good.
• Once they hear from you, what do they tell
their friends?
34. Insights that shape future decisions
5 stages of Travel
Dreaming
Planning Booking
Experiencing
Sharing
35. Jesse Desjardins Cont’d
Hubspot: Quick ways to curate
industry content for your blog
1. Use Reader Services (Feedly & Digg)
2. Follow Trade Show Blogs
3. Monitor Social News Streams
4. Setup Google Alerts
5. Follow folks on Linked In
6. Check out Forums (Quora)
7. Read and subscribe to other peoples blogs
36. What’s the Hottest Thing
in Content Marketing?
Joe Pulizzi
Founder, Content Marketing
Institute and Author of Epic
Content Marketing
37. • Building a content marketing environment.
Content built around a centralized environment
that makes it easy & quick to deploy
• Story telling. Inspire people.
• Writing and words we use to tell your story
• Develop a strategy and review it
Joe Pulizzi
38. Joe Pulizzi
• Persona development that increases the relevance
so you can address the buyers needs through the
buying process
• Globalization of Content. Make sure message is
appropriate across the world
• Real time personalization
• Engaging people at a deeper level-‐ emotionally
39. • Strategic, repeatable and accountable process
• People need to be able to find the content
otherwise it never reaches its potential metadata
• Content doesn’t come from marketing. Content
comes from customers, comes from sales, comes
from customer service, and comes from across the
organization. How does marketing evangelize this
message?
Joe Pulizzi
40. Joe Pulizzi: 8 Reasons to Rethink Print
1. It grabs attention
2. If focuses on customer relation
3. There are no audience development costs
4. No reliance on advertisers
5. What’s old is new again
6. Customers still need to know what questions
to ask
7. Print still excites people
8. Print lets people unplug
41. Need a “Content Marketing
Master Class?”
Sorry, but I can’t cover it all in
ONE presentation. But Joe
Pulizzi and the “Content
Marketing Institute” Can help!
42. Robert Magee
Department of Communication
Virginia Tech
• Conducted a study on Virginia Tech Alumni magazine open
rate and reader memory
• 675 participants contacted by phone, 337 with print, 338
with online.
• Print showed Superior Open Rate
• Greater recall memory for articles
• Greater recognition memory for articles
• Younger alumni expressed a preference for receiving an
online version of the magazine; but their recall was markedly
higher for the print version.
43. University of Vermont Tourism
Research Study
• 25 State Parks
• 15 Selected Attractions
• 8 Vermont Welcome Centers
• 8,555 questionnaires were collected
Visitor/Vermonters -‐ in person!
44. University of Vermont Tourism
Research Study, Cont’d
0
10
20
30
40
50
60
70
80
Friends & Family Print Media TV / Radio Social Media
Influencers on Decision to Vacation, by Age & Medium
Under 50 Over 50
45. University of Vermont Tourism
Research Study, Cont’d
• Print Media have an important
influence on visitors
• Brochures and magazine articles are
the most influenced forms of print
media for both groups
46. 2014 A Study of DMO Visitor Guides
By WACVB Education & Research Foundation & Destination
Analysts
• 9,611 Surveys Collected
• Travelers request visitor guides primarily to serve as a trip
planning tool
• Attractions and maps are the top content sought from
DMO visitor guides
• Nearly 70% of potential visitors actually travel to the
destination after receiving the DMO visitor guide
47. 2014 A Study of DMO Visitor Guides, Cont’d
• 1 out of 5 visitor guide users had not yet made their
destination decision when they requested a guide
• 90% ultimately decide to visit the destination because of
the visitor guide
• Visitor Guides are also effective at lengthening stays in
the destination
• Once travelers receive a DMO visitor guide, it largely
becomes the primary trip planning resource
48. Have
a
question
about
creating
engaging
content
for
your
own
marketing?
Steve
Beyer,
President
3424
Brambleton
Ave.,
Roanoke,
VA
24018
540-‐989-‐6138
office
847-‐532-‐4044
cell
sbeyer@leisuremedia360.com
Thank
you
Steve Beyer is President of Leisure Media 360, an integrated marketing firm specializing in travel,
quality of life and real estate publications, websites, and digital marketing. He has run the custom
publishing division for several media firms over the past 16 years and started content marketing for
brands like Microsoft, HP, IBM, Rockwell and more than 100 hospitals across the U.S. He is a sought-‐after
speaker on this topic by publishing firms, content marketing conferences, sales meetings and webinars.
His sales management experience at both Hanley-‐Wood Publishing and Penton Publishing generated
strong growth in revenues and kudos from clients on his superlative level of customer service.