Vindicia and Ooyala opened a new world of OTT opportunities by selling premium content with subscription billing services to increase monetization of video offerings. Vindicia, a SaaS subscription-enabling and recurring billing platform enhanced customer acquisition rates and optimize customer retention. Ooyala integrates Vindicia into its platform layer to deliver fully integrated monetization and subscription billing solutions to deliver store-front, subscription and pay-per-view based revenue streams for its content owners. For more on OTT solution, visit: https://www.vindicia.com/solutions/ott-monetization-solutions/

1. > Recover lost revenue with built-in fraud
screening and chargeback management
Vindicia and Ooyala open a new world of OTT opportunities by selling premium
content with subscription billing services to increase monetization of video offerings.
Business Challenge & Opportunity
Monetizing in the OTT space sustainably and globally can be challenging. Extending customer
lifetime value, acquiring new customers and expanding into new global markets are keys to
any digital business' growth strategy.
For many, the monetization of online video presents tremendous opportunity, and the
organizations that will dominate this space are those primed to adopt a new approach to digital
video. As businesses move to digital video distribution, they must focus on content creation and
management for multiple consumer devices. Yet, many may not realize that the transition to video
content also opens a whole new world of opportunities to sell premium video content and media,
and to do so in a way that increases revenue over time by leveraging an increased understanding
of customers’ video consumption habits.
Solution: Ooyala + Vindicia - integrated and streamlined billing solution for premium
content
Vindicia is a SaaS subscription-enabling and recurring billing platform with integrated best
practices to optimize customer retention, enhance acquisition rates and minimize operational
overhead. With Vindicia, businesses selling digital content and services can outsource non-core
competency video monetization requirements to the most flexible and dynamic billing solution
provider in the market.
Ooyala is the leading cross-device TV solution for major networks, publishers and brands,
powering personalized video experiences across all screens. Their robust and data-driven
technology is the key: it adds reach, simplifies distribution and gives publishers incredibly deep
real-time insights into audience behavior. With Ooyala, viewers watch more, brands gain more
engaged viewers and networks earn more.
Ooyala integrates Vindicia into its platform layer to deliver fully integrated monetization and billing
solutions to deliver store-front, subscription and pay-per-view based revenue streams for its
content owners.
Solution Key Benefits
> Create opportunities for digital video
and media to have a perpetual
relationship with customers
> Provide an end-to-end customer
engagement from merchandizing,
offer management and selling, to
subscription recurring billing
> Publish your content on any type of
device whether it’s a smart phone,
tablet, or PC
> A single interface to offer the wide
range of global payment methods
faster than ever before
> Deep and insightful analytics as to the
content your customers are consuming
> Maximize marketing opportunities with
flexible pricing plans with bundling,
usage, metering, one-time, subscription,
free trials, and coupons and promotions
> Increase customer lifetime value by
offering the right content and
minimizing payment failures
> Make better business decisions and
understand key trends with detailed
dashboards, reporting and analytic
capabilities
> Greatly ease or fully eliminate PCI DSS
compliance burden by offloading
storage and processing of payment
information to CashBox
> Additional payment methods include:
MoneyBookers, Paysafecard, Ukash,
various Direct Debits, PayPal, ideal,
Sofort, Yandex, WebMoney, CashU,
and Alipay
> Enhance the customer experience with
the combination of Vindicia, the leader
in enterprise subscription billing
solutions, and Ooyala, who harnesses
the power of big data to deliver TV-
quality digital video experiences globally.
> Partner Solutions
Joint Offering
Vindicia | Ooyala

2. Solution Key Features
The Ooyala video platform offers effortless TV-quality delivery to all devices with their powerful out-of-the-box solutions and
productized services. In addition, the Ooyala solution has industry leading insights and analytics that maximize your return on
video. Ooyala’s solution also contains capabilities essential to optimizing video content monetization, including:
> Efficient, Effective Video Content Management, streamline and centralize your workflows with powerful tools such as fast
transcoding, convenient content management and robust player customization.
> Seamless Access to Your Library, maximize engagement by delivering highly personalized content based on viewer
behaviors for both live and on-demand media. Expand your revenues by keeping your viewers watching.
> Their deep video experience and proven deployment methodology allows you to deliver rich, highly engaging offerings and
unmatched results, at scale, faster than anyone else in the industry.
> Drive tighter engagement by delivering targeted content to viewers.
Partnered with subscription-enabling and recurring billing of Vindicia, merchants benefit from:
> Flexible business models: subscriptions, promotions, service tiers, freemium, micro-transactions. > Full
control online user sign-up and renewal experience.
> Globalization: over 170 countries and 170 currencies.
> Integrated fraud management and advanced retry on card payment failure. >
Sophisticated retention management and chargebacks.
> Targeted promotional marketing and campaign management – promos, coupons, vouchers.
> Detailed dashboards & reports to track transaction data.
> High availability: 99.995% with fail-over.
> Security: Vindicia data hosting sites use military-grade security.
> Scalability: designed to support millions of transactions per day.
Creating Value Together
With more consumers moving away from traditional cable TV to digital video Over-The-Top and video on-demand, companies
are transitioning to video content creation and management in order to keep up with consumer demand and drive video content
delivery to multiple devices.
By enabling the Ooyala platform with Vindicia, billing consumers on a recurring or usage basis will allow for a longer, richer
experience with the customer, cementing relationships at a time when a consumer shift is taking place in the market, and
where subscription models have proved profitable for well-established companies and the savvy newcomers.
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About Ooyala
Ooyala harnesses the power of big data to help broadcasters, operators, and media companies build
more engaged audiences and monetize video with personalized, interactive experiences for every
screen. Ooyala goes beyond traditional online video platforms, providing software and services
combining best-of-breed technologies with industry-leading video analytics to help their customers
optimize and automate video programming, video streaming and video syndication.
About Vindicia
Vindicia, the true leader in enterprise-class subscription billing, was recently ranked the number
one billing software solution on the market by Billing Software.com. Vindicia takes subscription
billing to new levels. Vindicia combines cutting edge customer acquisition methods with advanced
customer retention technologies, while maintaining unmatched scalability and 99.99% up-time.
Vindicia has processed more than $6 billion globally and generates over $90 million in annual
incremental revenue for clients. Our clients include Comcast, Turner Broadcasting, Telstra,
MindCandy, IAC, Bloomberg, Vimeo and Next Issue Media. PSOOYAL041514
Ooyala
www.ooyala.com
US: +1 650 965 8920 Europe:
+44 (0)20 7494 6200 Twitter
@ooyala
Facebook/ooyala
Vindicia, Inc.
www.vindicia.com
US: +1 650 264 4700 Europe:
+44 (0)208 834 1050 Twitter
@Vindicia
Facebook/Vindicia