This document discusses how digital media solutions from Hughes can help businesses increase revenues, improve customer experience, engage employees, and maintain brand consistency. Key benefits highlighted include increased sales from targeted messaging, reduced employee turnover through motivational videos, and a more cohesive customer experience across locations. Hughes provides turnkey services including installation, hosting, maintenance and financing to easily launch digital signage networks that are scalable and require no upfront costs.

1. 0HUGHES PROPRIETARY
Digital Media Solutions
Unleash the power of video to
engage customers and
employees when and where it
matters most.

2. 1HUGHES PROPRIETARY
The Business Values
Increased Revenues
Engage your customers with targeted,
high-impact messaging at the point of
decision and throughout their in-store
experience
Employee Engagement
Engage your employees with
motivational messages and current
information about products and
promotions—reduce turnover
Improved Customer Experience
Build loyalty and gain fans with a
focused, integrated, in-store customer
experience supported by digital media
Brand consistency
Manage the content across your brand
with a single solution and deliver a
cohesive in-store digital experience
Simplify the process
Minimize up-front costs with a turnkey
operational service program and
reduce budgeting concerns and
complications
Start small, see results fast
Deploy digital media where and when
it is most beneficial. Grow at your
pace, within your budget and worry
free

3. 2HUGHES PROPRIETARY
Increased Revenues
Average of 10% increase in
focused items (*)
1-3% for durable, planned purchases
18-20% for impulse items
12% year-over-year on
seasonal items
Employee information videos on
seasonal item
Selling features and benefits
(*) Based on Hughes customer data
Reduce turnover
Replacing an employee costs 15% of
annualized salary for front line hourly
associates – costs increase with level
of skill
Communicate clearly during
times of stress or duress
Improve collaboration &
communication to employees
70% want highly collaborative
environment
64% communication bottlenecks
negatively impact productivity
40% hear about programs after they
are launched
Employee Engagement

4. 3HUGHES PROPRIETARY
“When employees care – when they
are engaged – they use
discretionary effort. In other words,
they are willing to go the extra mile.”
- Kevin Kruse, author

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Improved Customer Experience
Personalize the experience to feel like “an
audience of one”
Engage the customer and develop a fan
Empower the customer with direct access
Oracle research reveals that 81% of shoppers are willing to pay more for customer experience.
Right message in the right place
Consider the 10 second spot
Right message at the right time
Day-parting and zoning within the store
Inspire the shopper
Shopper is seeking solutions, ideas and values
Plan around the shopper
When to inform, entertain or motivate

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Converting strangers to fans
“When you move a
customer from a stranger
to a fan, you increase their
retail value by 80%. Both
their personal spend and
their “influenced spend”
will grow rapidly.”

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Brand Consistency
Provide for “consistently
unique” experiences for both
customers and employees
Corporate content mixed with local
Key Performance Indicators
Local store content increases “viewer
attention” by 100%
Allow store managers to select from
approved content
Simplify the budgeting
Zero down operational
expense programs
Grow the costs as you grow
the usage
Remove service surprises
with SLA’s and included
services
Start small, see results fast
Implement at the stores that make sense first
Expand as the ROI is proven
Create a culture of success with the media solutions

8. 7HUGHES PROPRIETARY
Hughes Network Systems
Enterprise
An expanding range of broadband products, services
and solutions to enterprises of all sizes
Government
Services, solutions and products that
support the many missions of
governments worldwide
Service Providers
Products and technologies to
create or expand service
offerings
Homes, Home Offices
& Small Businesses
High-speed internet services for
Consumers and Small Businesses

9. 8HUGHES PROPRIETARY
Why Hughes?
We Know Retail
We have over two decades of
experience serving the retail
industry and today we work
with many of the world’s
largest brands.
The Network Advantage
We are the only provider to
offer multicast and high
capacity network bandwidth
as an option in our turnkey
solutions.
We Bring It All Together
We deliver the entire solution with
technologies, networking, installation,
hosting, maintenance and financing. So
you can unleash the power of a state-of
the-art network.
Experience EaseNetwork
We Know Video
We deliver feature movies to
thousands of theaters around
the world. We manage
broadcast video networks for
two of the Big Three
automotive companies.
We Are Ready Now
We have already implemented
the infrastructure necessary
to deliver enterprise video
and are doing it for known
brands today,
Scalability
We have the technology,
resources and expertise to
deploy hosted solutions
wherever your brand goes.
Our solutions can scale from
hundreds to thousands when
you are ready.
Worry-Free Managed Services
Our solutions are extremely
comprehensive and include the
management, monitoring, field service
and hosted infrastructure required. We
manage it, we support it and you enjoy
the benefits.
Hughes has 30+ years experience in building and
managing networks in key verticals, globally.

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Comprehensive Managed Solutions for Enterprises
Transport Independent Managed Network
DSL, 3G/4G, Satellite, MPLS, Wi-Fi
Full range of support services
Helpdesk, Technical Support, Installation,
Field Maintenance, Engineering
Managed Media Solutions & Services
Training and Learning, Media Signage, Media Delivery
Value Added Services
Managed Security, Managed backup,
Business continuity, Invoice management

11. 10HUGHES PROPRIETARY
Dario Mulassano
Business Development Director
HUGHES Europe
Office: +39.06.8440.6120
Mobile: +39.348.655.7914
d.mulassano@hugheseurope.com
www.hugheseurope.com
www.hughes.com
thank
you