“Think global, act local” is easier said than done when running a digital business across borders. This webinar discusses the pitfalls of accepting international payments, explains what’s working across different business models and industries, and shares insights and trends in global payments. Also, learn how the right billing solution can help mitigate challenges associated with processing these payments.

1. Think Global, Act Local
Global Payments Strategies for
Digital Businesses
Nathan Salisbury
Global Market Director,
Gaming
GlobalCollect
Ron Buchanan
Sales Director,
North America
GlobalCollect

2. Agenda
• Payment method diversity for increased conversion
• Global payments - a complex market
• Challenges with accepting global payments
• Insights and trends in payment processing
• Optimization strategies for global payments
• Partnership with Vindicia & capabilities

3. 3
Global payment method diversity
Credit Cards
Local Cards
Real-time bank transfers
Bank transfer
Direct debit
eWallets
Cash payments
Prepaid methods
Checks

4. Global payments: localization and complexities
Amsterdam
• Headquarter in Hoofddorp
• Covers Europe, Russia, Middle East and Africa
Singapore
• Opened in Q1 2008
• Covers APAC region
Buenos Aires
• Opened in January2010
• Covers Latin America
San Francisco
• Opened in Q1 2003
• Covers North America

5. Payment complexities
• Highly varied payment product
preferences by region
• Fragmented network of
providers
• Hundreds of payment types
• Multiple merchant acquiring
and banking relationships
• Complex regulatory backdrop
• Multiple currencies
• Integration complexity
• Technical upgrade
management
5

6. GlobalCollect & Vindicia payment consolidation
• An unrivaled local payment
method portfolio
• Multiple global acquirers
• 180+ currencies
• Consultancy and support for
optimizing your global payments
• Business Intelligence, FX
Management
• Bank independent
• Full service payment provider
• Consolidated reporting, and
dispute handling
• Proven technology tools for
ongoing fraud management and
prevention.
6
CLIENT
Bank
Transfers
Global
Collect
Direct
Debits
Card
Acquirers
Fraud
Screening
eWallets
Cash
Real-time
Bank
Transfers
Prepaid
Bill
payment
Checks
Invoicing

7. Life Cycle of the Payment Process
7

8. Alternative payment method useage: gaming
Payment method usage in gaming – top 20 countries GC gaming 2012

9. Payment Methods |All Platforms | GC portfolio
9
Frequency
Amount
All
Platforms
Payment Methods Transaction volume and value (flow) | Q3 2012

10. Payment Methods |Gaming | GC Portfolio | Q3 2012
10
P2P F2P*
MMO games - Payment methods transaction
volume and value (flow) | Q3 2012
Frequency
Amount
* Free to play models (incl. F2P Subs, F2P Virtual Currencies, Item Selling, Extensions/Extra levels)

11. Cross screen monetization|Card on file is key
11
Source: Newzoo 2012
22%
of US gamers (2012)
play on all four screens
21%
of EU gamers (2012)
play on all four screens
• Gamers increasingly
playing on multiple screens
• Recurring/Card on file
capabilities decrease
payment friction
• One click payments
• Free to play models
changing dynamics of
recurring payments
• Shift to payment products
supporting recurring

12. Global payment optimization strategies
• Increase revenues by offering more payment options
– Offer customers their local preferred payment method = higher conversions
– local acquiring channels generally outperform international channels
– Accept funds in the local currency = increased conversion rates
• Localize and optimize for increased card authorization rates
– Multiple acquiring channels connected and fully managed by GlobalCollect on your own MID’s
– Accurately track success rates per acquirer/country/currency and optimize
– GC manages acquirer routing preferences based
– Seamless retries on soft declines/tech failures on secondary card acquirer
• Decrease Costs with operational efficiencies
– Connect via Vindicia and consolidate reporting across all payment types
– Remove time consuming global acquirer and payment product legal/contractual work
– Benefit from economies of scale with sharp pricing across the payment product portfolio
• Seamless integration and expedited boarding process
– Vindicia is a fully integrated partner
– Setup of acquirer contracts (tri-partite), MID and TID allocation and the entire operational setup
managed by GlobalCollect
12

13. Multi acquirer card authorization benchmarking & data
• Digital goods card
processing
optimization data
• Track local vs
international
acquirer uplift
• Functional
monitoring
• Benchmarking and
trend analysis
13
0.6
0.65
0.7
0.75
0.8
0.85
0.9
0.95
1
MC Top 6 Benchmark - SEP 18/OCT 18
AU
CA
DE
FR
GB
US
0.5
0.55
0.6
0.65
0.7
0.75
0.8
0.85
0.9
0.95
1
Visa Top 6 Benchmark SEP 18/OCT 18
AU
CA
FR
GB
DE
US

14. Who is GlobalCollect
• Global bank independent payment service provider
• 17+ years of experience
• Supports multiple global card acquiring channels
• Connects wide range of popular global alternative payment products
• Manages payment operations – reporting/reconcilliation/remittance
• Long term clients and numerous strategic partners including Vindicia
• +400 tier-one customers with 40% digital/gaming client portfolio

15. Simplifying global payments - Vindicia & GlobalCollect
15
• Global payments industry is incredibly complex
• Maintaining multiple connections to card acquirers and alternative
payment products involves heavy technical and operational resource
investment
• Vindicia Partnership with GlobalCollect has been in operation since 2010
• Your connection to Vindicia can enable GlobalCollect’s international
payment platform
• Access the industry leading global payment platform with GlobalCollect
via Vindicia

16. 16
Thank you, any questions ?
Ron Buchanan
Sales Director, North America
T. +1 415.658.5214
E.Ron.buchanan@globalcollectusa.com
Nathan Salisbury
Global Market Director – Gaming
T. +31 625 061 803
E.nathan.salisbury@globalcollect.com

17. Additional Questions?
Email us:
webinar@vindicia.com
Visit us:
Blog: vindicia.com/blog
Community: community.vindicia.com
Twitter: @Vindicia
Website: www.vindicia.com