This document summarizes the business plans of FinFortune Financial Services Private Limited and IVA Insurance Broking Private Limited. The companies aim to establish a futuristic fintech and insurtech company through state-of-the-art IT systems and a robust digital distribution network. They will offer banking, investment, and insurance products using four sales models: direct to market, virtual sales offices, digital marketing, and corporate sales. The companies expect to grow their mutual fund AUM significantly over the next two years through in-house consultants and channel partners.

2. We, the FinFortune Financial Services Private Limited are a startup
company to distribute banking and investment products. With our
state-of-the-art IT systems and digitally enabled robust distribution
network that cuts across all the financial verticals, we are set to develop
our niche market. Our dynamic teams of experts from both sales and
service are committed to ensure a smooth, transparent & delightful
customer experience with the right mix of technology and the
irreplaceable human touch.
Our expertise and experience acquired over the years with the support of
digital technology and a strong sense of social commitment motivated us
to establish this futuristic FinTech Company that can cater to the financial
needs of all and help them attain financial freedom

3. To guide and accelerate our customers’ financial goals
FINFORTUNE VISION

4.  Provide an agile one stop shop for all segments of customers catering
to all types of financial services such as availing credit responsibly as
well as delivering superior & varied investment services.
 On-board customers seamlessly using virtual engagement tools to
understand their needs and respond speedily and efficiently in line
with the uptake of digital technology
 Build a highly professional sales team that is committed to the
customer thereby winning trust and establishing long term
relationship for the company.
FINFORTUNE MISSION

5. IVA Insurance Broking Private Limited is an insurance broking company
dealing with a range of Risk Management services. An IT enabled platform
will constitute a one stop shop for all insurance requirements. The
platform enables speedy and informed decision-making . A well-trained
sales & service professional team helps to customize solutions drawing
from various insurance companies to suit your needs. The team also
ensures that the customer gets a price advantage with no compromise on
their long-term risk anagement needs.
Insurance Penetration in our country stood at 2.74% in Life Insurance* and
0.97% in General Insurance*, which clearly indicates that there is huge
need for professional Risk Management consultants who can provide
in-depth awareness, need analysis and impeccable service to build
customer trust. We aim to bridge this gap and provide our customers
including business houses the necessary RIGHT advice by negotiating the
best rates while being insurer neutral.

6. To keep our customers fully covered in their pursuit of
financial wellbeing
IVA VISION

7.  Deliver exemplary service seamlessly across a range of touchpoints
such as face to face meeting, portal, mobile application, video
conferencing, telemarketing & traditional branch offices.
 Decipher the insurance jargons for the customer and help them to
arrive at informed decisions.
 To offer one stop shop to the customer through online and offline
channels in addressing their Risk Management, Insurance & Claims
consulting needs by representing them in the letter & spirit of IRDA
regulations.
 Leverage online (web and mobile) medium, and point of sales (PoS) to
target untapped segments and lines of business in order to enhance
significance and penetration at large.
IVA MISSION

8. Our FinCover App and the platform helps the users to take an informed
decision on the product they want to purchase by suggesting to them the
best value proposition available in the market on a real-time basis.
The FinCover application and website will provide a one -window market
view of all our offerings under both our companies viz FinFortune Financial
Services Private Limited & IVA Insurance Broking Private Limited. You will
be amazed by the ease of navigation, customized information encouraging
independent decision making and the tap-to-transact tools that are
available for both buying and servicing needs.
Our IT enabled services involve simple design, easy navigation, interactive
platform, accessible anywhere anytime, easy on-boarding with efficient
back-end support team for query resolution and automated and
interactive services including videos and guides.

9. Insurance Products
Loans and Deposits
Mutual Funds
National Pension Scheme
Credit Cards
Other financial services
FINFORTUNE-IVA Product-Line
1
2
3
4
5
6

10. Our USP and differentiators are the unique proprietary
digital tools viz the Lead Management System, the Video
Kiosks and the Virtual Training.
PROPRIETARY FEATURES

11.  Manages the sales and services life cycle
 Creates, pre-qualifies, prioritizes leads for better conversion.
 Functions as a CRM system through customer engagement for cross-sell,
up-sell and renewal reminders.
 Maintains data in a central server accessible by all sales channels and in
accordance with the approved marketing plan.
 Includes various lead follow-up mechanisms like SMS/push message/email
reminders to sales team to keep track of a lead life cycle ensuring that every
opportunity is capitalized and followed through meticulously.
 Facilitates sales activity monitoring, KYC verification on the flow and analysis
for managerial intervention.
 Functions as the real time dashboard
 Provides decision-making and forecasting support.
 Customizes MIS with clear view of income from all sources including on-going
rewards programme.
 Provides alerts and notifications
 Enables geo Location tagging & phone hook-in features helping to monitor,
track & measure employee performance and productivity.
THE LEAD MANAGEMENT SYSTEM

12.  Provides single touch face to face video calling system
 Allows sales team to obtain remote support of domain experts in sales
and services
 Enables customer verification
 Enables improved customer experience
 Maintain consistent standards of professionalism, avoid mis-selling,
expand service offerings thereby creating opportunities of cross-sell
and up-sell leading to increased productivity of our sales team
 Provide support to facilitate contactless transactions and Online KYC
process for Mutual funds and other investments.
VIDEO KIOSKS

13.  Standardized curricular training for distributors on the relevant
products and related compliances
 Regular and ongoing training with customized and updated training
modules
 Interactive and multimedia format with content ranging from product
proposition, illustrations, customer stories and videos to ensure
targeted interaction
 Interoperability and any-time access from multiple devices to read,
listen and view content based on preference
VIRTUAL TRAINING

14. Four key distribution models
FinTech and InsurTech are the current trends in technology-based
distribution and services domain. It is also noted the attraction of human
touch in understanding the complex products like life insurance, health
insurance, Mutual funds, Equity investments and other financial products
may continue to remain for some more time and the technology will be
used to purchase vanilla products like Term insurance, Motor insurance,
Systematic investment planning etc. It is thus that our sales models are
driven by 4 state of the art distribution verticals namely Direct to Market,
Virtual Sales, Digital Marketing and Corporate Sales, which would cater to
entire cross section of the society.
DISTRIBUTION MODELS

15. Direct to Market is the prominent Sales Model (Retail) to get into the
society with face to face distributors who will be empowered to provide
tech assisted comprehensive goal based financial planning at the ground
level. This is a Feet-On-Street Model that will include physical offices at
Chennai, Trivandrum, Pune, Coimbatore, Calicut, Ahmedabad, Jodhpur,
Jabalpur etc. with facility to provide support for servicing, claims
processing and various other value-added services. Each Location will
house both our companies separately thereby ensuring brand visibility
and dedicated personnel with necessary expertise to service customers
diligently.
DIRECT TO MARKET

16. Taking advantage of the demography by capitalizing on a rewarding
advisory career in financial services being offered by both our companies
in the comfort of their homes through the technology intervention is the
basis for this channel through which we also seek to overcome
geographical barriers and enhance reach throughout the states of Tamil
Nadu, Kerala, Maharashtra, Gujarat & Rajasthan. The technology as well as
training including telescopic customer support shall guide the sales teams
on day to day basis.
VIRTUAL SALES OFFICES

17. Customers are changing fast and demanding more choices at a more rapid
pace at lower costs. This need to stay relevant has led us to develop our
following value-added propositions which can be summarized as our
digital marketing strategy/ channel
Personalized & well-informed interaction : Simple to understand products
on a real-time basis with facility to seek customized comparisons to take
informed decision.
Paperless Environment : Provide seamless processes and simple one stop
solutions with access to all our partner portals to meet customer needs
including end-to-end straight through processing and a delightful
customer experience.
Social integration : With increased adoption of digital and social media we
have set up a well-trained, multi lingual, certified & compliant call center
and digital marketing team at Chennai who will harness the significant
potential for both lead generation as well as continuous engagement with
customer.
DIGITAL MARKETING

18. We understand that market is not only about individuals but is also about
small and big business houses. With a wide range of product offerings, we
have set up a specialized force of well-trained, experienced team of
professionals who are well qualified to understand client’s business and
risk management philosophy and accordingly provide risk management
and insurance consulting for commercial lines of business. Each state shall
have at least two senior team members. In addition, this team shall
conduct activities such as work-site marketing, organizing camps among
others to target retail as well as group of customers.
Insurance Broking is a preferred channel for corporates : Broking is not
only the most preferred source of information for insurance-related needs,
but also the preferred channel for commercial lines of business, and group
health lines. Through this channel we shall look out for opportunities of
financial inclusion of underserved segments across rural and semi-urban
markets including the needs of small and medium business clients.
CORPORATE SALES

19.  Primary focus on building MF AUM with in-house consultants, Sub
brokers and Channel partners.
 AUM of 5 Crs in the 1st year and increase fourfold through the
subsequent years through online and offline sales
 Retail SIP focus
 Build and consolidate the online digital sales model for effective
volume take off and smooth business transition along with adequate
scale up possibility.
 Train the trainers in the organization and build a virtual training tool
for distributors and partners on the domain and products that would
enable great sales opportunities
 To empower our team with immense knowledge that we become the
most knowledgeable organization among our peer group.
 Provide tools to partners in order to manage their businesses and
customers portfolios.
MUTUAL FUND DISTRIBUTION

20. SALES PROJECTION
TEAMS
Year – 2021 (Amount in Crs) Year – 2022 (Amount in Crs)
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
LUMPSUM
TEAM - MF 0.50 0.50 0.50 1.50 1.50 1.50 1.50 1.50
OTHERS - CP/LT/PFP 0.30 0.50 0.50 1.50 1.00 1.00 1.00 1.00
CUMULATIVE 0.80 1.80 2.80 5.80 8.30 10.80 13.30 15.80
SIP New Business ( in Lacs)
TEAM - MF 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00
OTHERS - CP/LT/PFP 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50
CUMULATIVE 1.50 3.00 4.50 6.00 7.50 9.00 10.50 12.00

21. DISTRIBUTION NETWORK PLAN KERALA
POS/ Freelancers Deployment 2023
751 - 1000
501 - 750
301 - 500
201 - 300
101 - 200
10 - 100

22. DISTRIBUTION NETWORK PLAN TAMILNADU
POS/ Freelancers Deployment 2023
751 - 1000
501 - 750
301 - 500
201 - 300
101 - 200
1 - 100
0 - 0

23. EXPANSION PLAN 2023
Second Phase
First Phase
Touch Market

24. CONTACT INFORMATION
First Floor, Nimmathi Nivasam, No.7,
West Sivan Koil Street, Vadapalani, Chennai 600 026.
writetofincover@fincover.com
www.fincover.com
+91 7305797973, +91 7305797974

25. This presentation contains forward-looking statements, including, but not
limited to, statements regarding the technology and distribution network
build-up of FinFortune Financial Services Private Limited, IVA Insurance Broking
Private Limited. Company expansion plan involves risks, uncertainties,
assumptions and other factors which, if they do not materialize or prove
correct, could cause results to differ. All statements, other than statements of
historical fact, are statements that could be deemed forward-looking
statements. The forward-looking statements included in this presentation
represent our views as of the date of this presentation. IVA Insurance Broking
Private Limited has submitted its application for grant of certificate of
registration from the IRDAI. All statements related to IVA Insurance Broking are
subject to grant of the COR by the Authority.
This document is the property of Finfortune Financial Services Private Limited
and IVA Insurance Broking Private Limited. Its reproduction in any form and/or
transmission and/or publication on any social media platform without the
express permission of the directors of the companies shall be considered as
violation of relevant provisions of the Information Technology Act (2008).
LEGAL DISCLAIMER

26. FOR YOUR TIME
THANK
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