Make it more interesting & eye friendly

1. Welcome to ViewLift
By Sunita Negi

2. Topics will be covered
1. About ViewLift
2. ViewLift's Services
3. Content Management
4. Distribution
5. Monetization
6. Marketing
7. ViewLift's OTT Streaming Platform
8. Successful Clients

3. About ViewLift
 ViewLift is a leading provider of over-the-top (OTT) video technology and services.
They offer a range of customizable solutions for content management,
distribution, monetization, marketing, and more. Their clients include notable
media companies, sports leagues, and entertainment brands.
 ViewLift was founded in 2010 by CEO Rick Allen and CTO Manik Bambha. The
company started as a video platform for niche sports and has since evolved into a
leading provider of OTT video technology and services.
 ViewLift's mission is to empower their clients to succeed in the OTT video space.
They value innovation, collaboration, and exceptional customer service. Their
vision is to be the go-to partner for OTT video success.
 ViewLift's notable clients include major media companies such as NBCUniversal
and Discovery, sports leagues such as the NFL and NBA, and entertainment brands
such as ViacomCBS. They also have partnerships with leading technology
companies like Amazon and Google.

4. ViewLift's Services
 ViewLift offers a range of customizable solutions for content management, distribution,
monetization, marketing, and more. Their services help clients launch and operate successful
video streaming businesses across all platforms and devices.
 Content management: ViewLift's CMS provides easy-to-use tools for organizing and optimizing
content, saving time and improving discoverability.
 Distribution: ViewLift's multi-platform distribution approach ensures content is available to a
wider audience, driving engagement and revenue.
 Monetization: ViewLift's flexible monetization options, including advertising, subscriptions, and
transactional video-on-demand, allow clients to optimize revenue streams and grow their
business.
 ViewLift understands that each client's needs are unique, which is why they offer customizable
solutions for content management, distribution, monetization, marketing, and more.
Additionally, they offer flexible pricing models based on the client's specific requirements,
allowing them to choose the services and features that best fit their business goals and budget.
This ensures that clients get the most value out of their investment and can achieve success in
the competitive OTT video space.

5. Content Management
 ViewLift's CMS offers easy-to-use tools for organizing, curating, and optimizing content. Key
features include metadata management, automated workflows, and custom playlists, which help
improve discoverability and increase engagement.
 ViewLift's CMS makes it easy for clients to upload, organize, and manage their video content.
With a user-friendly interface and automated workflows, clients can quickly and easily publish
their content across multiple platforms and devices. The CMS also includes tools for optimizing
metadata and creating custom playlists, which helps improve discoverability and increase
engagement.
 ViewLift's integrated metadata tools allow clients to easily add and optimize metadata for their
video content, improving discoverability and search engine optimization. This helps drive traffic
and engagement to their platform.

6. Distribution
 ViewLift's distribution services and their key benefits:
 Multi-platform Distribution: ViewLift's multi-platform distribution approach ensures that clients' content is available
to a wider audience. This includes distribution to web, mobile, smart TV, and OTT platforms such as Roku, Apple TV,
and Amazon Fire TV.
 Customizable Player: ViewLift's customizable player is designed to deliver an optimal viewing experience across all
devices. This includes support for high-quality video playback, closed captioning, and customizable branding
options.
 Content Syndication: ViewLift's content syndication capabilities enable clients to expand their reach by distributing
content to third-party platforms and publishers. This helps to drive traffic and increase revenue opportunities.
 Analytics and Reporting: ViewLift's advanced analytics and reporting tools provide clients with insights into their
content performance across all platforms. This includes data on user engagement, viewer demographics, and
revenue metrics.
 Audience Development: ViewLift's audience development services help clients build and engage with their
audience. This includes tools for social media integration, email marketing, and push notifications, which can help
to drive user engagement and retention.
 ViewLift's multi-platform distribution approach and customizable player enable clients to deliver their content
seamlessly across all platforms and devices, helping them reach a larger audience and maximize revenue
opportunities.
 ViewLift's global CDN network ensures fast and reliable content delivery, while their advanced analytics and
reporting tools provide clients with insights into their content performance across all platforms, helping them
optimize their strategy and increase revenue opportunities.

7. Monetization
 ViewLift's monetization tools and their key benefits:
 Subscription Management: ViewLift's subscription management tools enable clients to offer subscription-based content, including
flexible pricing options and free trials. This helps to generate recurring revenue and increase viewer loyalty.
 Ad Management: ViewLift's ad management tools allow clients to monetize their content through ads, including pre-roll, mid-roll, and
post-roll ads. These tools include ad targeting, ad scheduling, and ad placement options.
 PPV and Rental: ViewLift's pay-per-view and rental options enable clients to monetize their content on a transactional basis. This
includes flexible pricing options, rental periods, and streaming access.
 E-Commerce Integration: ViewLift's e-commerce integration tools allow clients to sell physical and digital products directly through
their platform. This includes merchandise, tickets, and digital downloads.
 Revenue Reporting: ViewLift's revenue reporting tools provide clients with detailed reports on their revenue streams, including
subscription revenue, ad revenue, and transactional revenue. This helps clients optimize their monetization strategy and increase
revenue opportunities
 ViewLift's powerful monetization tools enable clients to generate revenue from their video content, maximize ROI, and create new
revenue streams through subscription, advertising, and transactional models, all while providing a seamless viewer experience.
 ViewLift's integrated advertising, subscription, and transactional revenue models:
 Advertising: ViewLift's integrated advertising solutions allow clients to monetize their content with pre-roll, mid-roll, and post-roll
ads. Clients can also take advantage of advanced ad targeting, ad scheduling, and ad placement options to maximize revenue.
 Subscription: ViewLift's integrated subscription management tools enable clients to offer subscription-based content, including
flexible pricing options, free trials, and tiered memberships. This helps to generate recurring revenue and increase viewer loyalty.
 Transactional: ViewLift's integrated pay-per-view and rental options enable clients to monetize their content on a transactional basis.
Clients can offer flexible pricing options, rental periods, and streaming access to help generate revenue from their content.

8. ViewLift's OTT Streaming Platform
 ViewLift's OTT streaming platform enables clients to launch their own branded streaming service
quickly and easily, with key features including cross-platform support, customizable user
interfaces, and advanced analytics and reporting.
 ViewLift's OTT streaming platform provides clients with the necessary tools to launch and
operate successful video streaming businesses across all platforms and devices. This includes
customized user interfaces, flexible monetization options, and advanced analytics to help
clients optimize their video offerings and maximize revenue.
 ViewLift's white-label platform and customizable templates allow clients to create a unique and
engaging branded experience for their viewers, without the need for extensive development
resources. Clients can easily customize the look and feel of their platform with pre-built
templates, while retaining full control over their content and branding. The result is a
professional-grade streaming service that can be launched quickly and easily, without sacrificing
quality or functionality.

9. Successful Clients
 ViewLift has helped numerous clients achieve success in the OTT video space. Some notable
examples include the Ring of Honor wrestling promotion, which used ViewLift's platform to
launch its own branded streaming service and increase its revenue by over 50%. Another
example is the AFC Wimbledon football club, which used ViewLift's distribution services to
expand its audience reach and grow its fanbase. ViewLift has also worked with leading media
companies such as Lionsgate, Univision, and NBCUniversal, among others.
 ViewLift's products and services have helped clients such as Ring of Honor and AFC Wimbledon
achieve their business goals by providing them with the necessary tools and expertise to launch
and grow their own branded streaming services. These solutions have allowed them to expand
their audiences, increase revenue, and improve their overall ROI.
 ViewLift offers a range of case studies and testimonials on its website, showcasing how its
products and services have helped clients achieve success in the OTT video space. These
resources provide in-depth insights into the challenges faced by clients, as well as the solutions
provided by ViewLift to overcome these challenges. The case studies and testimonials offer real-
world examples of how ViewLift's products and services have helped clients achieve their
business goals, increase revenue, and improve overall ROI.

10. Case Studies
 1. https://viewlift.com/resources/case-study/motoamerica/
 2. https://viewlift.com/resources/case-study/lnp-streams-over-2000-live-games-in-the-2021-
22-season-and-sees-2x-growth-in-revenue/
 3. https://viewlift.com/resources/case-study/chorki-sees-4x-growth-in-svod-users-in-1-year/
 4. https://viewlift.com/resources/case-study/rugbypass-launched-a-new-svod-live-streaming-
service-in-just-four-days/
 5. https://viewlift.com/resources/case-study/hoichoi-sees-65-svod-revenue-growth-yoy/

11. Conclusion
ViewLift is a leading provider of OTT video technology and services, offering customizable solutions to help
clients upload, manage, distribute, and monetize their video content across all platforms and devices. With a
range of successful clients and flexible pricing models, ViewLift is a trusted partner for businesses looking to
succeed in the OTT video space.
As sales trainees, it's important to have a deep understanding of ViewLift's products and services, as well as
how they can benefit clients in the OTT video space. I encourage you to continue learning about ViewLift's
customizable solutions, flexible pricing models, and successful clients, so that you can help your clients achieve
their business goals and succeed in the ever-evolving world of OTT video.

12. ALL THE BEST