EngageOne Video provides personalization and interactivity features to drive customer retention. It allows for personalized and interactive video experiences tailored to each viewer based on customer and environmental data. This helps increase engagement and understanding of services. Customers are seeing improved retention, understanding, engagement, and return on investment from using EngageOne Video for applications such as policy renewal, insurance claims, product education, and more.

1. EngageOne Video
Personalisation and Interactivity to Drive
Customer Retention

2. Your speakers
2
Mobility & Convenience Tribe Leader
Interamerican Anytime
Panos Kouvalis Alexandre Laverdure
Head of SEMEA
Precisely EngageOne
Dimitris Ionnadis
System Development & Support Director
Papakosmas Datatechnika

3. The strength of partnership: Ability to
generate value for our customers
Our partnership :
- Proven technology to complement and develop
your solution
• - In-depth local, domain and industry knowledge
• - Employees with specific skills
We collaborate on our entire offer, with qualified teams
&

4. Strategic Vision: The Path to Predictive Engagement
$78 M
$325 M
$2.6 B
$612 M
Outcomes
Information
Products
Physical Web Digital Convergence
Batch bills
and statements
Customer
Communication
Management
Customer
Engagement
Management
Predictive
Engagement

5. “93% of Senior Management
say great customer experience
is critical to their success.”
“CX Goes Mainstream” – UserTesting, Feb 2018
”70% of CX initiatives are not
successful… undifferentiated,
unclear ROI.”
“An Inconvenient Truth” – CustomerThink, Feb 2018
“Customers expect better, more
personalized experiences.”
“Elevating the Customer Experience” – DMA, Winterberry
& Precisely – April 2018
In the Age of the
Customer,
experience matters
more than ever.
- Forrester
By 2020 Customer Experience
will overtake price and product
as most important brand
differentiators – most of it will be
delivered via the digital channel.
– WalkerInfo
Customers will manage 85
percent of their relationship with
the enterprise without
interacting with a human.
– Gartner
Customers expect better, more
personalized experiences.
– DMA

6. Personalization is
powerful
Brands that create
personalized experiences
benefit from an increase
in revenues from between
6% to 10% —two to three
times faster than brands
that don’t.

7. 71% of
consumers
have QUESTIONED why they do
business with a brand that frustrates
them cross-channel.
84% of
consumers
are FRUSTRATED when they have
to repeat themselves as they shift
across channels.
59% of
consumers
are OK to have some data stored…
and THEY want to decide how the
data is used.
It’s all about creating
seamless experiences.

8. Our 4 areas of
innovation
Interactive
video
engagement
Intelligent
self service
Mobile first
customer
engagement
Augment
physical
with digital

9. So where do we start?

10. Make the customer’s life easier.
Omnichannel experiences are important/critical.
Companies should be “where I want, when I want, ready to
share and communicate how I expect.”
Omnichannel Seamless Personalized
Source: CMO Council & Precisely
87%
28%

11. Video is the new growth medium for
customer engagement.
Growing Demand
54% of consumers
want to see more
video content from a
brand or business
they support.
-Hubspot
Increased Engagement Lead Generation
Viewers are 95%
more likely to
remember a call to
action after watching
a video, as compared
to reading it in text.
–Forbes
Video marketers get
66% more qualified
leads per year.
-Optinmonster

12. Redefine the video experience by evolving to
video that interacts
Traditional
Video
Everyone sees the
same thing
Personalized
Video
Each viewer sees their
own video
Interactive Personalized Video
Each viewer charts
their own unique video
experience.

13. EngageOne Video

14. Personalized and
real-time
Personalize video experience
with client data and real-
time environment data.

15. Mobile responsive
Optimize viewing experience
for any device, operating
system and browser.
//myvideo.com

16. Interactive
Let viewers explore the
content that is relevant to
their current personal need.

17. Data capture
Collect viewer preference and
data without leaving the
video experience. Use this
data to hyper-personalize the
video experience or augment
customer insight and systems
of record.

18. Enrich with data
Call out to external data
sources to enrich and
personalize every video
experience in real time.

19. Creative freedom
Create new personalized
video experiences using
current creative agency
processes.

20. Advanced Analytics
Comprehensive analytics allow detailed measurement of
service success.
• Track views by visits and users.
• Analyze which promotional channels are the most effective.
• View success with conversion funnels.
• Monitor and filter by client.
• Gain insight for optimization.
• Service specific reports.
• Extracts data for integration into other reporting systems.
EngageOne Video reports enable you to demonstrate the
return on your investment, optimize your marketing spend
and drive better business outcomes.

21. 9/29/2020Personalization Initiatives
Personalization Initiatives
A new approach of communication ?

22. Panos Kouvalis
Mobility & Convenience
Tribe Lead
Personalization Initiatives

23. Initiatives
initiative #2
Support the sales performance of
insurance agents through a more
engaging way
Personalization Initiatives
initiative #1
Support the use of “My Account” from
new or existing customers & improve
the understanding of available
capabilities
initiative #3
Develop a cross sell video
functionality that supports also the
why part
Working
In!!

24. What we want to achieve?
My Account initiative
Why
Develop “a do it yourself”
mindset
How
Use an engaged approach
through a personalized video to
promote digital tools available
and make it part of the customer
process
Home cross sell
Personalization Initiatives
Conversion
Cross-sell
Why
Low insurance penetration in
non obligatory insurance
How
Use an engaged approach
through an interactive video to
promote benefits and
propositions according to
customer profile as defined
through various parameters
Customer Rating - 4,2
58”
average visit duration
36.000 plays
45%
CTA

25. Our approach…
dynamic
digital
engagement
Thank you!!!!
Personalization Initiatives

26. EngageOne Video Director
…for pro users
Complete control over creator creative style and
treatments.
Create personalized, interactive and real-time videos
optimized for any device.
Build fully customized and personalized video sequences
based on customer and environmental data.
Manage thousands of videos, video clips and snippets
from within each project.
Seamless interlacing of professional voiceover recordings
into video projects.
Collect viewer preferences, insights and behavioral data
from the statistics and analytics dashboard.

27. EngageOne Video Creator
…for business users
Programming or technical skills are not required to create
powerful and engaging videos that professionals would be
proud of.
Create personalized, interactive and real-time videos
optimized for any device.
Create videos and start engaging with your customers in
minutes using the simple online design interface.
Use stock library video assets or upload your own on-brand
video assets.
Built in AI driven speech synthesis powered by Google
Deepmind.
Collect viewer preferences, insights and behavioral data
from the statistics and analytics dashboard.

28. EngageOne Video – Measurable ROI
Those using the EngageOne Video platform to communicate with their customers are seeing impressive results in a
variety of industry verticals and use cases.
12% increase in retention
among customers who have
viewed their videos.
84% of customers said they
better understand our services
after seeing their videos.
74% of customers feel that we
care about them.
55% of viewers contacted us
after watching their
personalised videos.
76% of customers were highly
engaged with our message for
over 4 minutes.
6x Return on Investment
within the first 6 months.

29. Policy Renewal Insurance ClaimsPlan Comparison
Product EducationPolicy CoverageCustomer On-boarding
Some of our
customers…
Here are a few of the brands
using EngageOne Video.
Creative styles and service
objectives vary according to
need and showcase the
diversity of EngageOne
Video solutions.

30. 31

31. Evolve to video that
interacts.
EngageOne Video
Engagement. Evolved.

32. Q&A