An Inside Scoop on the New Features in the Just Released IBM Digital Experience 8.5 and IBM Connections 5

© 2014 International Business Machines Corporation 1
IBM Cloud Solutions
IBM ExperienceOne
Customer Engagement Solutions
What’s new in IBM Digital Experience

IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole
discretion.
Information regarding potential future products is intended to outline our general product direction and it should not be
relied on in making a purchasing decision.
The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver
any material, code or functionality. Information about potential future products may not be incorporated into any contract.
The development, release, and timing of any future features or functionality described for our products remains at our sole
discretion
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment.
The actual throughput or performance that any user will experience will vary depending upon many factors, including
considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage
configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve
results similar to those stated here.
Please Note

We’re living in a connected, digital world…

Moments matter to today’s customer
71%
*SOURCES: IBM Institute for Business Value,; ChiefMarketer.com
CONSIDER:
of smartphone
users compare prices in stores
5.9B mobile phone
subscribers across the
globe in 2013
92% of consumers research
online and seek opinions via
earned media before
a purchase
2x as many people in 2013 were willing to
share their geolocation data in return for
personalized offers compared to the previous year
84% of smartphone users check an app as
soon as they wake up
2/3rds of U.S. adults say they would not
return to a business that lost their personal,
confidential information
$1Tof upside potential in online retail sales if
buyers trust more
4/5ths of U.S. adult smartphone users
keep their phones with them 22 hours per day
5mins. The response time users expect
from a company once they have contacted
them via social media
84% of Millenials say social and user-
generated content has an influence on
what they buy
70% of Boomers agree
80% of individuals are willing to trade
their information for a personalized
offering
of companies in 2016 will spend more than 25%
of their IT budget on systems of engagement.
(Double the investment one year ago.)
57%

@brandmaster63 | #smartercommerce
• Unified IBM brand for
customer engagement
• Customer engagement
point of view
• IBM Interactive Experience
2Q2014
We’ve led the way in helping clients make the shift to continuous customer engagement, with
many milestones along the way

Unmatched momentum in marketing, sales and customer
experience
• IBM customer engagement solutions are named “Leader” in 13 major
analyst reports
• 8,000+ clients in more than 50 countries including:
– 8 of the Top 10 Commercial Banks
– 9 of the Top 10 US Retailers
– 9 of the Top 9 Global Automotive Companies
– 7 of the Top 10 Top Financial Services Companies
 1,300+ BPs engaged with Smarter Commerce (32%+ YTY)
 900+ supporting customer engagement solutions
 300 Customer Digital Experience BPs
 20+ leading agency partners, half of them global#1 Global Digital Agency
- Ad Age May 1, 2014
• $100M investment
• 10 new labs worldwide
• 1,000 new people
• #1 in market share for marketing automation
• 65% of most influential CMOs use IBM
solutions

IBM Exceptional Digital Experience Software Update
Focus and Strategy
Digital Experiences

IBM Digital Experience Solutions V8.5
1 Additional Capabilities for the LOB to Craft Engaging Digital Experiences
2 Enhanced Content & Application Integration for More Personalized Experiences
3 Further Optimization for Multi-Channel Digital Experience Delivery
Delivering Digital Experiences though 3 key initiatives

Enriched Content Authoring and Production
Analytics
• Updated Floating Toolbar
• Easily accessible shelf at the top of
the page
• New project UI with option to create
from a project template
• New “create” button to create pages
& labels
• Lightweight themes to support
responsive design
• New capability to easily create
vanity urls
• Makes it easier for LOB to author,
create, manage and publish rich
content!

© 2014 International Business Machines Corporation 11 11
WebRadar
Enriched Content Authoring and Production
Analytics
• Craft messages that resonate with target
audiences using the most advanced rich
text editor with EditLive! EE
• Social media integration, track changes,
accessibility checking, link validation,
Microsoft Office integration et al.
• Optimize, manage and accelerate
content production processes with
quantitative analytics and reporting
with WebRadar
• Available for download now

IBM Digital Experience and Brightcove Integration
• Increases engagement by delivering
professional quality video to any device
• Enables content marketers to seamlessly
incorporate videos
• Browse, search, preview, insert and
upload videos to Brightcove
• Leverages best in class video platform
capabilities from Brightcove
• Intelligent player that optimizes
playback by detecting bandwidth and
device type
• Branded experiences with WYSIWYG
player styling
• Broad reach with Content Distribution
Network delivery for fast, secure
playback
Browse, Search, Preview, Insert and Upload Videos
Provides HD Video Streaming for Delivering Captivating Immersive Digital Experiences

Digital Data Connector (DDC)
• Easily infuse data
in context
• Faster time to
market with no
coding skills
required
• Customize and
extend using
IBM WCM
IBM Connections
Commerce/
Sterling
CMIS
Search
BMP (task list)
Custom Feed
DigitalDataConnector
QueryMarkup
Infusing any data, anywhere on any device
Data DDC/WCM
Rendering
Digital Experience

IBM Script Portlet for IBM Digital Experience 8.5
Faster time to market
Dramatically reduces the
skill requirements become
productive Digital Experience
developers
Gives Digital Experience
customers access to a broader
resource pool for Digital
Experience development
Extensible. Use Portlet features
such as targeting, adaptive
design, conditional rendering,
and inter portlet communication
HTML scripting
CSS preview
Develop portlets using existing knowledge of scripting languages such as JavaScript, CSS
and HTML

IBM Digital Marketing and Digital Experience Integration
• Empowers marketers to deliver
individualized messages & offers
• Optimizes marketing activities &
increases response
• Provides simple drag & drop of
marketing content spots
• Integrates with IBM Interact and
IBM Marketing Center
Personalizes Digital Interactions for Attracting New Prospects and Increasing Revenues
Personalized Dialogues with Simple Drag & Drop Integration

1
2
3
Further engage
customers though
personalized mobile
hybrid applications
IBM Digital Experience Software and IBM
Worklight

IBM Digital Experience Software Gives You the
Power to Deliver exceptional digital experiences
Web Content Management
Social Networking
Mobile Applications
Web Portal
Digital FormsCollaboration
Digital Asset ManagementSearch
Commerce Social ECM Analytics EMM Collaboration BPM
Create Aggregate Integrate Personalize Optimize

60%
more online sales
conversion
85%
conversion rate
using web tools
30%
higher rating for
web self service
vs. help desk
30%
increase in referrals
62%
customers didn't
need to call
2x
increase in
self-service
transactions
Lower
Operational Costs
Shorter Time to Market &
Delivery
More Satisfied
Customers
Higher
Win Rates
84%
faster time
to find experts
61%
faster service
delivery to new
customers
Exceptional Engagement and Results

For More Information
IBM Digital Experience Solutions
http://www-01.ibm.com/software/collaboration/digitalexperience
IBM Digital Experience 8.5 and IBM Web Content Manager Information Center Wiki
http://www-10.lotus.com/ldd/portalwiki.nsf/
IBM Digital Experience 8.5 and Web Content Manager V.Next Beta
https://www14.software.ibm.com/iwm/web/cc/earlyprograms/lotus/portalopenbeta
IBM Digital Experience Demonstrations:
http://www.youtube.com/user/IBMXWebX
IBM Collaboration Services Business Solutions Catalog
https://greenhouse.lotus.com/catalog/

IBM Cloud Solutions
IBM ExperienceOne
Customer Engagement Solutions
What’s new in IBM Connections 5.0

Why is this important?
“Understand the social network not as
your new water cooler, but as your
new production line”
Ginni Rometty
IBM CEO
March 2013

IBM Patterns in Achieving Social Business Success: https://www14.software.ibm.com/webapp/iwm/web/signup.do?source=swg-US_Lotus_WebMerch&S_PKG=ov14017
Harness Social Business to Drive Results: http://www.ibm.com/social-business/us/en/assets/IBM_Patterns_Infographic_04.17.14.pdf
Investing In These Areas To Maximize ROI

For example, to hire the right talent…

Empower others to work with the right talent

And inspire your talent to innovate

Inspire Innovation with
Smarter People
Smarter Projects
Empower ExtendEngage Trust
Photo: http://secure360.org/wp-content/uploads/2013/01/business_meeting-300x174.jpg

Deliveries in 2013
IBM Connections 4.5
IBM Connections Content Manager
Outlook Sidebar Plug-in
Activity stream portlet
Cloud:
Mobile Community files, forums,
bookmarks
On-prem:
Mobile @-mentions
Mobile post to community/profile
Mobile single tap to view file
Mobile access Downloads from main
nav
Jan Mar Jun Sept Dec
IBM Docs on Mobile
cloud)
AirPrint support
(cloud/on-prem)
Next Gen Theme
(on-prem)
Cloud:
Cloud update to Connections 4.5
Next Gen Theme, Global search
MS Office & Desktop plugins
Mobile Community folders, Mobile contacts
On-prem:
IBM BPM & Connections integration
Government 2.0 Template for Portal
Mobile two factor authentication
Mobile action required in streams
Cloud:
Activity Streams & Microblogging
Community microblogging
Social bridging (cloud/on-prem)
Community Events
View open questions per community
Threaded comments in blogs
Edit comments in blogs
Email digests
Wiki Table of contents
Mobile microblogging & file sync
Notifications in mobile open mobile app
New media gallery / wikis (cloud/on-prem)
On-prem:
Community polls/surveys
OpenOffice plug-in for Connections
Quickr → CCM migration tools
Mobile:
Support iPad Mini/ iOS 6.1
I'm Following view now default
IBM File Viewer
(on-prem)
IBM Connections
Suite 4.5.1
Cloud:
File Sync on desktop
Increase % of relevant info in stream
Consolidated views in homepage
Activity stream badging
Community polls/surveys
Community landing page
Community soft delete
@mentions in blogs/ideation
Separate My Activities/Communities
View forum replies sequentially
Mobile Push Notifications for Action Required
On-prem:
Community-owned folders
Mobile file sync
CCM on Mobile
AirPlay of Docs presentations

IBM is in the leaders
quadrant for 5 years
in a row in Gartner
Magic Quadrant for
Social Software in
the Workplace
Leader in 3 Waves!
Forrester Wave File,
Sync and Share,
Enterprise Social
Platform and Cloud
Strategies for Online
Collaboration
Software Vendors
Leader in Aragon
Research Globe for
Enterprise Social
Software
Worldwide Market
Share Leader for 5
years in a row!
IBM Connections—The Leading Enterprise Social Software
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the
highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims
all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
1Source: Gartner Magic Quadrant for Social Software in the Workplace, September 2013
2
Source: The Forrester Wave™: File Sync and Share, Q3 2013; Cloud Strategies for Online Collaboration Software Vendors, Q3 2012, and Enterprise Social Platforms, Q3
2011, Forrester Research, Inc.
3Source: IDC: Number 1 position from 2009-2013, IDC Worldwide Enterprise Social Software 2013-2017 Forecast and 2013 Vendor Shares: From ESS to ESN, doc
#241323, June 2014.
4Source: Aragon Research Globe for Enterprise Social Software, September 2012
Make No Excuses – Get Business Done!

New Partner Solutions in 2013
Growing the ecosystem
To learn more, visit our App Catalog http://catalog.lotus.com
And more...!
Innovation Social Media Integration File Management
Gamification / Social
HR
Activity Stream Voice and Video
Project
Management

IBM Connections 5.0

IBM Connections 5.0
1 Trust People – Bring customers and partners into the conversation
2 Empower People – Work with anyone, anytime, anywhere, even offline
3 Engage People – Collaborate how you want
Key themes of engaging customers, partners and employees

Trust People
Bring customers
and partners into
the conversation
Empower People
Work with anyone,
anytime, anywhere,
even offline
Engage People
Collaborate how
you want
Extend Expertise
Gain a greater
understanding
on how to make
great products
We gain a greater
understanding
about how to make
great products
Build Better Products

http://www-935.ibm.com/services/us/en/c-suite/csuitestudy2013/infographic-02.html
CEOs Tell Us That Customer Collaboration Is Essential

http://www-935.ibm.com/services/us/en/c-suite/csuitestudy2013/infographic-02.html
In 3-5 years, organizations will move from
50% to 90% in active customer engagement
Companies Recognize This As Essential

Share a file with anyone in the world
Employees can
securely share
files with approved
external users

All community content
is available to the
external user
.. and start collaborating with the rest of the team!
External users are highlighted
and have the same privileges
as members (upload files,
submit ideas, and more)

External user sees basic business card for members
External users can see business cards
but not Profiles; cannot view the directory

IBM Connections 5.0
Trust People – Bring customers and partners into the conversation
Empower People – Work with anyone, anytime, anywhere, even offline
3 Engage People – Collaborate how you want
2
1

We gain a greater
understanding
about how to make
great products
Get Work Done
Eliminate barriers
to collaboration
while traveling or
at other locations
We gain a greater
understanding
about how to make
great products
Make No Excuses – Get Business Done!
Trust People
Bring customers
and partners into
the conversation
Empower People
Work with anyone,
anytime, anywhere,
even offline
Engage People
Collaborate how
you want

For more info: http://ibm.com/mobilefirst
Mobile Goes Beyond Content Consumption
Mobile Becomes a Work Device

Thumbnail view of files helps
find the content you need faster
Hover over a file to preview
and view more details
You Are About To Hit The Road
Find the content you need faster

Quickly navigate through file
previews in context
Verify this is the document you want in context

Mark files that you want
to access offline via a
desktop plug-in
Push the files to the desktop with sync to work offline
Optionally, lock the file to prevent editing by others

Now the content is in your desktop with file sync
Create, review, edit, and work with your files anytime, anywhere
 Round trip editing with local
changes updated automatically
 Access the latest version
available at all times
 Save directly to Connections
from any desktop app

Or sync to the native mobile app
Review, co-edit, and present files anytime, anywhere

CCM Enhancements
• Archive all Connections content
including CCM documents with IBM
Content Collector for compliance
• Broad release of Quickr to CCM
migration tool
• Windows Explorer integration
• Usage Metrics
• MS Office integration
• Combined Community Files & CCM
Files

IBM Connections 5.0
Trust People – Bring customers and partners into the conversation
2 Empower People – Work with anyone, anytime, anywhere, even offline
Engage People – Collaborate how you want
3
1

We gain a greater
understanding
about how to make
great products
We gain a greater
understanding
about how to make
great products
Inspire Innovation
Get your work
done... faster!
Productivity and Attention Management
Trust People
Bring customers
and partners into
the conversation
Empower People
Work with anyone,
anytime, anywhere,
even offline
Engage People
Collaborate how
you want

Re-adding the ME, in Social MEdia
• Personalization
• Use your social graph
• Smarter Streams
• Attention Management
Created based on: http://www.zdnet.com/examining-the-digital-workplace-in-2014-7000026781/ , Feb 2014

Personalized experience
with 1-tap access to the
content that matters to you
Mark content or
communities as Favorite
for 1-tap access
Re-order the navigation
any way you want –
eliminate what you don't need
View and manage
Community Events
Focus on what’s important to get what you need

History view gives you 1-tap
access to your recently visited
content that matters to you
Easy access to recent collaboration spaces

View all of your
notifications consolidated
into one area (e.g.,
@mentions from Files)
Link previews summarize
the content without visiting
it using Facebook
OpenGraph to help with
adoption
See what’s new since your last visit, respond in-line and move
on to the next task More relevant content in
the activity stream

See what’s new since your last visit, respond in-line and move
on to the next task
Search Activity
Stream to
find messages
and content
See the conversation
inline and respond
in context

Community owners can drive members to their own custom
landing page
Easily create content using
copy/paste to focus on content,
not formatting

Identify and act on
“Open Questions” to
foster community
collaboration
And can foster community engagement and build trust by
connecting questions to answers

Smart type-ahead expertise location allows you to find who you
need instantly
Just type to search for expertise
by keyword or name.
Relevancy is determined by
your social graph

And that’s not all….
Profiles and Expertise
• Find and discover the expertise you need.
Smarter Projects
• Work together with people who have common
interests.
Ideation
• Crowdsource ideas from employees, customers
and partners to build the products the market
needs
Real-time Collaboration
• Real-time co-editing of documents and direct
instant messaging and web meetings are pre-
integrated out of the box to get business done
now, not later.
Social Analytics and Metrics
• Discover who and what you need to know
through intelligent recommendations and
measure the engagement of your network.
Apps
• An extensible platform with a large ecosystem to
extend the functionality with gamification, rich
video sharing and more.
Content Sharing
• Whether it’s a file, discussion forum, blogs, wikis
you can streamline work, reduce duplication and
organize tasks quickly.
Polls and Surveys
• Quickly gather feedback from clients, partners,
customers, and employees.
Mail
• Minimize context switching and process and
manage your email all from one seamless
integrated interface.
Social Search
• Leverage the wisdom of the crowds to find what
you need now with personalized search results.

Bring customers
and partners
into
the conversation
Gain a greater
understanding
about how to make
great products
Get your work
done... faster!
… but that’s not all – it’s just the beginning

In summary for Connections 5.0…
Bring customers
and partners into
the conversation
Work with anyone,
anytime, anywhere,
even offline
Collaborate
how you want
Gain a greater
understanding
about how to make
great products
Inspire Innovation
Get your work
done... faster!
Extend Expertise
Gain a greater
understanding on
how to make great
products
Get Work Done
Eliminate barriers
to collaboration
while traveling or at
other locations

For More Information
IBM Digital Experience Solutions
http://www-01.ibm.com/software/collaboration/digitalexperience
IBM Digital Experience 8.5 and IBM Web Content Manager Information Center Wiki
http://www-10.lotus.com/ldd/portalwiki.nsf/
IBM Digital Experience 8.5 and Web Content Manager V.Next Beta
https://www14.software.ibm.com/iwm/web/cc/earlyprograms/lotus/portalopenbeta
IBM Digital Experience Demonstrations:
http://www.youtube.com/user/IBMXWebX
IBM Collaboration Services Business Solutions Catalog
https://greenhouse.lotus.com/catalog/

An Inside Scoop on the New Features in the Just Released IBM Digital Experience 8.5 and IBM Connections 5

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