Video Marketing Workshop for Fionn Downhill's ClassGreg Jarboe
This presentation to Fionn Downhill's Digital Marketing class at the Thunderbird School of Global Management uses ads from Super Bowl 2015 to demonstrate how to calculate your return on marketing investment.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
The Power of Video and YouTube in Social MediaGerri Baum
This video shows the value of video to promote and optimize your brand or organization's marketing efforts to reach your goals and objectives. It also demonstrates how to best use YouTube to aggregate and syndicate your videos.
As YouTube continues to release new features for the nonprofit community, it’s becoming clear that every organization must develop a YouTube strategy.
Michael Hoffman discusses the technical, the strategic, and the creative sides of YouTube for Nonprofits.
Video Marketing Workshop for Fionn Downhill's ClassGreg Jarboe
This presentation to Fionn Downhill's Digital Marketing class at the Thunderbird School of Global Management uses ads from Super Bowl 2015 to demonstrate how to calculate your return on marketing investment.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
The Power of Video and YouTube in Social MediaGerri Baum
This video shows the value of video to promote and optimize your brand or organization's marketing efforts to reach your goals and objectives. It also demonstrates how to best use YouTube to aggregate and syndicate your videos.
As YouTube continues to release new features for the nonprofit community, it’s becoming clear that every organization must develop a YouTube strategy.
Michael Hoffman discusses the technical, the strategic, and the creative sides of YouTube for Nonprofits.
Best Practices in viral video marketing, as shared in webinar
http://www.digitalvidya.com/blog/webinar-recording-of-best-practices-in-viral-video-marketing/
With shoot-and-upload video getting easier by the day, and more and more consumers sharing their digital photos; the explosive use of video and images on the web is only going to increase. This Optimization Summit #optsum session reveals the secrets behind using video and images online and how to take advantage of the popular video and image-sharing platforms like YouTube, Facebook, Flickr, Snapfish, Shutterfly, and more. You’ll learn video consumption trends; and tips for getting your images in the top of customer search results; editing apps and tips; strategies for optimizing your visual media assets to better engage your audience and potential customers to take action.
Internet Marketing Company Report 2017 Fall Part 1Janghyuk Lee
This document compiles ‘Internet marketing cases’ conducted by Korea University Business School undergraduate students in Fall semester of 2017. Each of company report includes following contents;
- A brief history of target company
- A summary of target company’s Internet Marketing activities
- Target campaign: description & performance
- References
Rather than just post a bunch of random videos to YouTube, you can actually build your own channel. Here branding and consistency is key. Learn important strategies to build a subscriber base as well as how to convert clicks into action or commerce. The team at RHED Pixel will share their strategies for keeping projects organized and building a visual identity.
With more eyeballs diverting to social media, the news-feeds are getting chaotic, and getting your content the attention it deserves has become a tall order. ‘Viral’ has become a bigger buzz word, and cracking the viral code seems to be the holy grail of content marketing. In this deck, Aashish Chopra shares the story of his experiments with viral videos resulting in award winning success. From defining ‘going viral’ as a happy accident, to discovering the method to the madness; from his videos getting featured in the news and blogs around the world, to hitting millions of views and winning awards.. It packs behind the scenes strategies and how to approach content marketing for contagiousness, including links to videos :)
Presenting a case study on how IntelliAssist used social media and other digital platforms to promote Rev0lver Rani, a Bollywood film starring Kangana Ranaut and Vir Das. Ten unique campaigns were rolled out on Facebook and Twitter to foster conversations and active engagements. Additionally, audience gratification via contests helped in spreading positive WoM. Seeding content and advertising on prominent websites further increased visibility of the film.
Your feedback is welcome on sales@intelliassist.in
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
This is a Google presetation that was made for CMS users and content owners that manage assets on the YouTube platform.
I obviously didn't make this presentation and YouTube has stopped sharing because they are in the process of updating it. In the meantime I thought I'd upload it here for safekeeping and to share with those who have an interest on the subject.
With shoot-and-upload video getting easier by the day, and more and more consumers sharing their digital photos; the explosive use of video and images on the web is only going to increase. This Optimization Summit session reveals the secrets behind using video and images online and how to take advantage of the popular video and image-sharing platforms like YouTube, Facebook, Flickr, Snapfish, Shutterfly, and more. You’ll learn video consumption trends; and tips for getting your images in the top of customer search results; editing apps and tips; strategies for optimizing your visual media assets to better engage your audience and potential customers to take action.
“Look for instant content. With shoot-and-upload video getting easier and easier, everyone’s going to jump onto YouTube. The video rush of the last few years will look like a trickle.” ~ Ian Lurie
Best Practices in viral video marketing, as shared in webinar
http://www.digitalvidya.com/blog/webinar-recording-of-best-practices-in-viral-video-marketing/
With shoot-and-upload video getting easier by the day, and more and more consumers sharing their digital photos; the explosive use of video and images on the web is only going to increase. This Optimization Summit #optsum session reveals the secrets behind using video and images online and how to take advantage of the popular video and image-sharing platforms like YouTube, Facebook, Flickr, Snapfish, Shutterfly, and more. You’ll learn video consumption trends; and tips for getting your images in the top of customer search results; editing apps and tips; strategies for optimizing your visual media assets to better engage your audience and potential customers to take action.
Internet Marketing Company Report 2017 Fall Part 1Janghyuk Lee
This document compiles ‘Internet marketing cases’ conducted by Korea University Business School undergraduate students in Fall semester of 2017. Each of company report includes following contents;
- A brief history of target company
- A summary of target company’s Internet Marketing activities
- Target campaign: description & performance
- References
Rather than just post a bunch of random videos to YouTube, you can actually build your own channel. Here branding and consistency is key. Learn important strategies to build a subscriber base as well as how to convert clicks into action or commerce. The team at RHED Pixel will share their strategies for keeping projects organized and building a visual identity.
With more eyeballs diverting to social media, the news-feeds are getting chaotic, and getting your content the attention it deserves has become a tall order. ‘Viral’ has become a bigger buzz word, and cracking the viral code seems to be the holy grail of content marketing. In this deck, Aashish Chopra shares the story of his experiments with viral videos resulting in award winning success. From defining ‘going viral’ as a happy accident, to discovering the method to the madness; from his videos getting featured in the news and blogs around the world, to hitting millions of views and winning awards.. It packs behind the scenes strategies and how to approach content marketing for contagiousness, including links to videos :)
Presenting a case study on how IntelliAssist used social media and other digital platforms to promote Rev0lver Rani, a Bollywood film starring Kangana Ranaut and Vir Das. Ten unique campaigns were rolled out on Facebook and Twitter to foster conversations and active engagements. Additionally, audience gratification via contests helped in spreading positive WoM. Seeding content and advertising on prominent websites further increased visibility of the film.
Your feedback is welcome on sales@intelliassist.in
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
This is a Google presetation that was made for CMS users and content owners that manage assets on the YouTube platform.
I obviously didn't make this presentation and YouTube has stopped sharing because they are in the process of updating it. In the meantime I thought I'd upload it here for safekeeping and to share with those who have an interest on the subject.
With shoot-and-upload video getting easier by the day, and more and more consumers sharing their digital photos; the explosive use of video and images on the web is only going to increase. This Optimization Summit session reveals the secrets behind using video and images online and how to take advantage of the popular video and image-sharing platforms like YouTube, Facebook, Flickr, Snapfish, Shutterfly, and more. You’ll learn video consumption trends; and tips for getting your images in the top of customer search results; editing apps and tips; strategies for optimizing your visual media assets to better engage your audience and potential customers to take action.
“Look for instant content. With shoot-and-upload video getting easier and easier, everyone’s going to jump onto YouTube. The video rush of the last few years will look like a trickle.” ~ Ian Lurie
How to become a you tube expert in less than 15 yearsGreg Jarboe
Greg Jarboe's presentation, "How to become a YouTube expert in less than 15 years (without too much trial and error)," to Ask Avi Arya University and Internet Moguls on March 25, 2021.
Did you know that YouTube is the second largest Search Engine in the world (after Google)? Even though it's the second largest search engine, it's often completely overlooked by online marketers, especially in the world of ecommerce. Learn how you can uniquely leverage this source of untapped traffic tomake your business explode.
Creating and optimizing video for YouTubeGreg Jarboe
I participated in Live with Linkdex webinar along with Rob Ciampa, EVP & CMO of video marketing platform Pixability. We shared our expertise on creating and optimizing video content that will create loyal viewership.
"YouTube for your Business"
Key Takeaways form the session:
YouTube Channel Setup
YouTube Video Optimization techniques
how to do Video Marketing & What kind of content works?
YouTube for Lead Generation
Q & A
Brief about Trainer: Deepesh Sharma is a Technologist, Digital Marketeer and an Inbound Specialist at Digital Vidya. He takes care the inbound flow of leads through various stages of the buyer funnel. He is a Lead Trainer for YouTube Marketing Session in here.
www.digitalvidya.com
Content marketing strategy for Travel idustryAkshayBaskar
This presentation explains what is content marketing and its uses. The basic factors that will create a winning strategy. This also includes a few examples of Content marketing strategies used by big travel related companies.
YouTube Video Marketing for Businesses | Content Jam 2017Roberto Blake
Presentation from Content Jam 2017 on YouTube Marketing and how Video Marketing can create value for Businesses. Presented by Roberto Blake, YouTube Certified Expert.
This presntation focuses on leveraging YouTube as an online video platform to achieve marketing and sales goals for B2B and B2C companies.
Using GA 4 to show your contrabution to the bottom line - Measurement Base Ca...Greg Jarboe
Greg Jarboe's presentation, "Using Google Analytics 4 (GA4) to show your contribution to the bottom line," at Paine Publishing's Measurement Base Camp on May 16, 2023
Using Web Analytics and Goal Conversions to show your contribution to the bot...Greg Jarboe
Greg Jarboe's presentation about "Using Web Analytics and Goal Conversions to Show your Contribution to the Bottom Line," which was delivered at Measurement Base Camp Spring on April 12, 2022.
Web analytics and goal conversions by Greg JarboeGreg Jarboe
Presentation by Greg Jarboe entitted, "Using web analytics and goal conversions to show your contribution to the bottom line," at the Measurement Base Camp on Feb. 2, 2021
Greg Jarboe's presentation of "The future of SEO in the UAE lies in the 'messy middle' of the purchase journey" to the New Media Academy on December 16, 2020.
Digital pr what every pr pro needs to know about seoGreg Jarboe
Presentation by Greg Jarboe, president and co-founder of SEO-PR, entitled, "Digital PR: What every PR Pro needs to know about SEO," which was delivered on December 11, 2020, at PR Asia 2020.
Using Web Analytics and Goal Conversions to Show Your Contribution to the Bot...Greg Jarboe
"Using web analytics and goal conversions to show your contribution to the bottom line." Greg Jarboe presentation at Measurement Boot Camp May 12, 2020
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
YouTube Marketing and Tourism: The Good, the Bad and the Ugly
1. YouTube Marketing and Tourism:
The Good, The Bad and The Ugly
Greg Jarboe
SEO-PR
Be-Wizard! 2014
2. There’s good news for anyone involved
in YouTube marketing and tourism
• More than 1 billion unique
users visit YouTube each
month.
• Over 6 billion hours of video
are watched each month on
YouTube – 50% more than last
year.
• 80% of YouTube traffic comes
from outside the US.
• YouTube is localized in 61
countries and across 61
languages.
• Travelers watch up to an hour
of related YouTube videos
before they book a trip.
Sources: YouTube Statistics and SimpliFlying
3. How to optimize your travel videos
and channel so people discover them
• YouTube is the world’s second-
largest search engine and its
algorithm looks at relevance,
upload date, watch time, and
rating.
• So, conduct keyword research
using YouTube tools and then
optimize each video’s title,
description, tags, annotations,
and captions, as well as your
playlists and channel.
• Then, upload frequently (a
minimum of one video per
week), make videos worth
watching, and create content
worth sharing.
Sources: YouTube Creator Playbook and Greg Jarboe
4. Video SEO boosted Voyage Channel’s
views from 168 to 119,067 a month
Sources: YouTube and Video Marketing: An Hour a Day; and Voyage Channel launched
in May 2009, had 1,510 views in February 2010 and 5,715,698 views in February 2014
5. How to get travelers who watch your
videos to subscribe to your channel
• Hook viewers from the start of your video to keep them watching.
• Direct viewers during the video to take actions that can help build
engagement and audience.
• Keep your audience engaged and your channel active with regular
uploads and programming activity that serves the interests of your
subscribers.
• Create and manage playlists to organize your videos and provide an
extended viewing experience.
• Create, release, and/or package content that is themed around
tent-pole events.
• Use YouTube Live to cover timely events and create new ways for
your fans to interact with you.
Source: YouTube Creator Playbook
6. Turkish Airlines Channel has 253.5
million views and 49,000 subscribers
Source: http://www.youtube.com/user/TURKISHAIRLINES/featured
7. How to build a community on YouTube
who will share your travel content
• Interact with your audience, and build a community around
your content on YouTube.
• Work with other creators and cross-promote content
between channels.
• Leverage Facebook, Twitter, Google+, reddit, tumblr,
Pinterest, LinkedIn, and other social media to build
viewership and engage with your audience in new ways.
• Share your content with relevant blogs, sites, and online
communities.
• Create promotional videos and use Fan Finder or pay to
promote these on YouTube using AdWords for video.
Sources: YouTube Creator Playbook and Greg Jarboe
8. Air New Zealand Channel has only 35.6
million views, but 23,400 subscribers
Source: http://www.youtube.com/airnewzealand
9. There’s bad news for anyone involved
in YouTube marketing and tourism
• 100 hours of video are
uploaded to YouTube every
minute.
• So, you can’t sit back and
watch the view count rise.
• Thousands of advertisers are
using TrueView in-stream ads
and 75% of these ads are now
skippable.
• And only a small percentage of
the social videos from travel
and transport brands are being
shared a large number of
times on Facebook and Twitter
or in the blogosphere.
Sources: YouTube Statistics and the Unruly Viral Video Chart
10. Many of the world’s largest airlines
haven’t seen their videos takeoff yet
Source: Custom Unruly Analytics chart of the share of shares in the
Travel and Transport vertical from Feb. 17, 2013, to Feb. 17, 2014
11. Brands need at least one psychological
trigger to achieve a high share rate
Source: “The Science of Sharing”, An Unruly White Paper, July 2013
12. To achieve a high share rate, brands
also need multiple social motivations
Source: “The Science of Sharing”, An Unruly White Paper, July 2013
13. WestJet video has over 35.4 million
views and almost 2.2 million shares
Source: http://viralvideochart.unrulymedia.com/youtube?id=zIEIvi2MuEk
14. American Airlines video has less than
277,000 views and 18,000 shares
Source: http://viralvideochart.unrulymedia.com/youtube?id=J-KD0PdI1Ek
15. “United Breaks Guitars” has almost 14
million views and over 202,000 shares
Source: http://viralvideochart.unrulymedia.com/youtube?id=5YGc4zOqozo
16. And here’s where things get ugly for
YouTube marketing and tourism:
• 31% of internet users upload
or post video online, so they’ll
capture and share the next
time “United Breaks Guitars”.
• Created in 2007, the YouTube
Partner Program now has
more than a million creators
from over 30 countries around
the world earning money from
their YouTube videos.
• Thousands of channels are
making six figures a year.
• In fact, YouTube is radically
transforming the travel and
tourism industries.
Sources: Pew Research Center, YouTube Statistics, and Pixability
17. Over 122,800 travel videos on 24,000
channels have almost 1.4 billion views
Source: Custom study by Pixability, February 2014
18. Top 100 travel videos have an average
of 2.6 million views and 41,500 shares
Source: Custom study by Pixability, February 2014
19. Travel brands have created only 6 of
the top 50 travel channels by views
Source: Custom study by Pixability, February 2014
20. Travel brands have built just 5 of the
top 50 travel channels by social shares
Source: Custom study by Pixability, February 2014
21. The Louis Vuitton Channel has 67.8
million views and 65,800 subscribers
Source: http://www.youtube.com/louisvuitton
22. Important tips, best practices, and
strategies for travel brands on YouTube
• Create more content
• Shoot for video variety
• Invest in channel
management and video
optimization
• Engage with your
YouTube audience
• Convert YouTube views
and audience
engagement into sales
Source: Custom study by Pixability, February 2014
23. I hope this helps travel brands deal
with the good, the bad, and the ugly
• Closing credits:
– John Pasmore, Prior CEO
and current board member
of Voyage.tv
– David Waterhouse, Global
Head of Content and PR,
and Louise Tullin,
Marketing and
Communications Director,
EMEA, Unruly Media
– Rob Ciampa, Chief
Marketing Officer,
Pixability