The document highlights the significance of YouTube as a powerful marketing tool, emphasizing its status as the second largest search engine and its potential for driving sales, brand awareness, and customer loyalty. It discusses the rising trend of online video consumption and advertising, projecting significant growth in video ad spending. Additionally, it outlines strategies for leveraging YouTube through video content creation, including tutorials and thought leadership, and promotes an associated online video marketing workshop.

2. Introducing Neale
Lewis

5. The You Tube Opportunity
• YouTube is the world’s second largest
search engine after Google
• More people search YouTube than Yahoo
and Bing COMBINED
• 93% of active internet users have watched
a YouTube video in the last week

6. The You Tube Opportunity
• Over half of the people online watch a
video every day
• Video ad spend in the UK will more than
quadruple from £244 million to more than
£1 billion by 2017
• YouTube predicts that by 2015, more than
half of all online campaigns will include
cost-per-view video ads

19. What online video means for your business
• Driving Direct Sales
• Building Brand Awareness
• Customer Loyalty and Retention
• Establishing your business as an authority
• Communicating to your team
• Training Employees
• Training the world…!!

20. Benefits
• Increase Brand awareness
• Increase Customer engagement
• Educate the customers about the benefits and
improve your products discoverability
• Post customer video testimonials and add
credibility to your brand

28. Chris Cardell’s
Campaign Dashboard: Viewer Metrics
 View Rate:
The number of views
your ad received divided
by the number of times
your ad has been shown

29. Chris Cardell’s
Campaign Dashboard: Viewer Metrics
 Average CPC:
The average
amount you pay
each time someone
views your ad

30. Chris Cardell’s
• Create “How to” videos to help your
customer use your product or services
• Thought Leadership - Vlogging
• Individuals can showcase their talents and
make money through ads placed in their
YouTube videos

31. Tutorials & How-to’s

32. Thought leadership “Blogging” video

36. Google Hangouts

39. Catena Network Offer
Online Video Marketing Workshop
• How to double your profits using the power of Online Video
• How you can produce videos that can increase sales by up to 200%
• How to use You Tube to send customers to your website every day
• How to decide which type of online video to use
• What to say and more importantly, how to say it on video
• Mobile – Discover what is working right now with mobile video
marketing
• How to set up your You Tube Account
• And much, much more….
Normally £195 +Vat Catena Network £ 95 + Vat

40. Thank You