Online video marketing presentation
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How to grow your business and your brand by embracing online video marketing. A Presentation to the Catena Network April 2015.
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Online video marketing provides an affordable way for brands to target key opinion leaders and gain exposure. It works best when high-quality, engaging videos are produced and distributed across multiple platforms like YouTube and social media over an extended period of time. While direct results may take 2-3 months, patience is important to build an audience and allow word-of-mouth promotion to spread organically. Case studies demonstrate how a consistent video strategy can gain thousands of views and drive real-world outcomes like sales or event attendance.
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Online video marketing provides an affordable way for brands to target key opinion leaders and gain exposure. It works best when high-quality, engaging videos are produced and distributed across multiple platforms like YouTube and social media over an extended period of time. While direct results may take 2-3 months, patience is important to build an audience and allow word-of-mouth promotion to spread organically. Case studies demonstrate how a consistent video strategy can gain thousands of views and drive real-world outcomes like sales or event attendance.
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This ebook teaches how to start, grow, and monetize a hyper-profitable YouTube channel from complete scratch.
It doesn't matter if you don't have any tech skills or any previous business experience. Everything you need to know is provided step-by-step in this training program.
You tube saturation
"How I Run 9 Different Profitable YouTube Channels and Make 6 Figures From Them"
Introducing Tube Mastery and Monetization
Tube Mastery and Monetization teaches how to start, grow, and monetize a hyper-profitable YouTube channel from complete scratch.
It doesn't matter if you don't have any tech skills or any previous business experience. Everything you need to know is provided step-by-step in this training program.
My EXACT Strategies
In this complete course, I teach my EXACT strategies for starting YouTube channels from scratch and show you how I started a YouTube channel and grew it to having 500,000 subscribers in just one year.
I hold nothing back as I show you secret algorithm growth hacks, tips, and strategies for growing quickly and going viral that I have not seen taught anywhere else online.
Paid promotions on facebook, twitter & you tube
Paid advertising doesn't have to cost much. You'd be surprised how many more people you can reach with only $5. Plus, small paid and promoted post campaigns on Facebook, Twitter and YouTube can be a great way to experiment with your messages and content, learn what works and what doesn't and move beyond your own social media fan base and reach new donors. Learn how easy it can be to do small paid campaigns on social media along with tips to improve your social media fundraising.
Marketing and You Tube
The document discusses the importance and power of online video marketing, specifically using YouTube. It states that video engages users more than other mediums and that consumers now expect brands to have a video presence. While video production can be challenging, brands can create effective videos without high production values by focusing on quality content. The document provides tips on online video best practices and leveraging YouTube's advertising tools and analytics to maximize the impact of video marketing.
Video Advertising, Video Marketing, and YouTube Analytics
The document discusses video marketing and analytics on YouTube. It provides tips for optimizing video content for YouTube through metadata like titles, tags and descriptions. It also discusses using YouTube analytics and advertising to improve video performance and engagement. Specifically, it recommends focusing on audience retention, custom thumbnails, regular video releases and using paid advertising to promote content if a large existing audience is not present.
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This document provides information on social media strategies and platforms that can be used by a traveling agency. It discusses using Facebook, YouTube, Instagram, Twitter, and LinkedIn to increase exposure, gather leads, reach targeted audiences, build loyalty, and drive traffic. Specific tips are provided for each platform. The document also discusses some successful social media campaigns in the travel industry and benefits of using Google AdWords, such as small initial investment, defining budgets, high ROI, targeting traffic, testing marketing campaigns, and tracking success.
Creating and Optimizing Ads on YouTube.pptx
YouTube is a popular platform for advertising with over 2.6 billion monthly users. There are several types of YouTube ads including TrueView ads, non-skippable instream ads, bumper instream ads, sponsored card ads, overlay ads, and display ads. TrueView ads are the main format which only charges advertisers if a user watches for 30 seconds or more. Advertisers can measure campaign results through YouTube analytics to optimize performance.
You tube saturation
Introducing Youtube Saturation - Drive in Massive Traffic with Youtube! Inside this ebook, you will Discover the topic about how to generate instant traffic to you website easily, the easiest way to dominate your market with laser-targeted video based campaigns, a shockingly fast and easy method of building instant momentum so your videos can go viral, one of the easiest ways of setting all of your advertising on complete autopilot and so much more!
topic (1).ppsx
Online marketing leverages web-based channels like social media, display advertising, search engine optimization, and email to reach potential customers where they spend time online. It allows companies to measure the impact of different marketing channels and determine which are most cost-effective at acquiring new customers. Examples include Canon advertising on search engines to market cameras, Whole Foods collecting email addresses to advertise sales, and Dove creating video ads on social media to promote their brand.
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Video Advertising, Video Marketing, and YouTube Analytics
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Online video marketing presentation
- 5. The You Tube Opportunity • YouTube is the world’s second largest search engine after Google • More people search YouTube than Yahoo and Bing COMBINED • 93% of active internet users have watched a YouTube video in the last week
- 6. The You Tube Opportunity • Over half of the people online watch a video every day • Video ad spend in the UK will more than quadruple from £244 million to more than £1 billion by 2017 • YouTube predicts that by 2015, more than half of all online campaigns will include cost-per-view video ads
- 19. What online video means for your business • Driving Direct Sales • Building Brand Awareness • Customer Loyalty and Retention • Establishing your business as an authority • Communicating to your team • Training Employees • Training the world…!!
- 20. Benefits • Increase Brand awareness • Increase Customer engagement • Educate the customers about the benefits and improve your products discoverability • Post customer video testimonials and add credibility to your brand
- 28. Chris Cardell’s Campaign Dashboard: Viewer Metrics View Rate: The number of views your ad received divided by the number of times your ad has been shown
- 29. Chris Cardell’s Campaign Dashboard: Viewer Metrics Average CPC: The average amount you pay each time someone views your ad
- 30. Chris Cardell’s • Create “How to” videos to help your customer use your product or services • Thought Leadership - Vlogging • Individuals can showcase their talents and make money through ads placed in their YouTube videos
- 32. Thought leadership “Blogging” video
- 36. Google Hangouts
- 39. Catena Network Offer Online Video Marketing Workshop • How to double your profits using the power of Online Video • How you can produce videos that can increase sales by up to 200% • How to use You Tube to send customers to your website every day • How to decide which type of online video to use • What to say and more importantly, how to say it on video • Mobile – Discover what is working right now with mobile video marketing • How to set up your You Tube Account • And much, much more…. Normally £195 +Vat Catena Network £ 95 + Vat
- 40. Thank You
Editor's Notes
- Format: Helvetica Light (font) Header: 32 points Body: 24 points Color Palette: 4D Dark Orange: R182 G131 B26 4D Orange: R228 G162 B36 4D Dark Blue: R57 G129 B163 4D Blue: R75 G163 B207 4D Dark Brown: R129 G116 B82 4D Brown: R170 G154 B120 4D Dark Green: R133 G147 B37 4D Green: R181 G194 B53 For information related to the GIC BRAND COLOR PALETTE, please see GIC_Logo Usage Guidelines_6.1.10.pdf For information related to the 4D BRAND COLOR PALETTE in CMYK, please see GIC_Four Decisions Usage Guidelines_10.19.11.pdf Slide Purpose: To provide the local Gazelles International Certified Coach a customizable slide template they can use to build and customize their slide deck to fit their client and/or event needs.