Join Owen from Boombox and Austin from Movable Ink to discuss high-yielding techniques and tools for generating leads and converting them into customers.
Stop Having a Conversation With Yourself and Start Interacting With Your Audi...Qzzr
Some might call it a Catch 22. You need data to expand your audience, but you need a large audience to generate data. We sat down with Sachin Kamdar of Parsely to learn how to use interactive content to gather data and audience insights.
The challenge for many of today’s marketers isn’t just creating content, it’s creating content that stands out from the rest of the online clutter. Whether in the business or consumer space, content marketers want to know why they should invest in interactive content, how they can prove their investment and show ROI, and how other companies are succeeding with interactive content.
The answer lies in positioning your customer at the center of the online experience. But how do brands accomplish this?
Quizzes are fast becoming a core strategic way for businesses to build smarter audiences and convert those audiences into well nurtured sales through advanced use of quiz insights.
How can you adopt the use of quizzes for insightful marketing? This deck will discuss proven techniques for optimizing your user journey.
UPDATE Sept '15: This quiz has now generated more than $1.2 million!
How did this quiz make nearly a million bucks? Becca James from Internet Marketing Inc shares her building blocks for the million dollar quiz.
Our Qwizards create some of the most engaging content on the web. Check out this deck to start making quizzes, polls, and interactive lists.
Are you a creative, fiery writer that wants to help us paper the web with more meaningful content experiences? Send an email to coy@boombox.com and we'll see how you do.
9 Tools & Tips to Drive Content Marketing ResultsCision
Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? It takes the right tools and tactics.
Marketing technology expert Ian Cleary shares nine tools and tips that will save you valuable time, solve your biggest content challenges and drive bigger results.
You’ll see how the latest technology can help you:
• Drive more organic blog traffic with compelling visuals…no designer required
• Build your social presence by attracting engaged Twitter followers fast
• Identify content topics guaranteed to be a success
• Grow email lists and turn reads into an abundance of leads
Stop Having a Conversation With Yourself and Start Interacting With Your Audi...Qzzr
Some might call it a Catch 22. You need data to expand your audience, but you need a large audience to generate data. We sat down with Sachin Kamdar of Parsely to learn how to use interactive content to gather data and audience insights.
The challenge for many of today’s marketers isn’t just creating content, it’s creating content that stands out from the rest of the online clutter. Whether in the business or consumer space, content marketers want to know why they should invest in interactive content, how they can prove their investment and show ROI, and how other companies are succeeding with interactive content.
The answer lies in positioning your customer at the center of the online experience. But how do brands accomplish this?
Quizzes are fast becoming a core strategic way for businesses to build smarter audiences and convert those audiences into well nurtured sales through advanced use of quiz insights.
How can you adopt the use of quizzes for insightful marketing? This deck will discuss proven techniques for optimizing your user journey.
UPDATE Sept '15: This quiz has now generated more than $1.2 million!
How did this quiz make nearly a million bucks? Becca James from Internet Marketing Inc shares her building blocks for the million dollar quiz.
Our Qwizards create some of the most engaging content on the web. Check out this deck to start making quizzes, polls, and interactive lists.
Are you a creative, fiery writer that wants to help us paper the web with more meaningful content experiences? Send an email to coy@boombox.com and we'll see how you do.
9 Tools & Tips to Drive Content Marketing ResultsCision
Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? It takes the right tools and tactics.
Marketing technology expert Ian Cleary shares nine tools and tips that will save you valuable time, solve your biggest content challenges and drive bigger results.
You’ll see how the latest technology can help you:
• Drive more organic blog traffic with compelling visuals…no designer required
• Build your social presence by attracting engaged Twitter followers fast
• Identify content topics guaranteed to be a success
• Grow email lists and turn reads into an abundance of leads
Getting Your Content to Convert: Taboola's Content Marketing West Coast Works...Taboola
Taboola hit the West Coast from August 11th-13th 2015 conducting Content Marketing Workshops in three major cities: Seattle, San Francisco and LA. Speaker and Senior Content Strategist, Inbar Yagur, led an interactive session emphasizing the steps you need to take to create great content and a successful campaign.
Topics included how to build an effective content strategy, engage your audience, accomplish user action and more.
Does Seasonal Messaging Really Work? How one company's wrong assumptions led ...MarketingExperiments
As marketers, it is vital that our campaigns remain relevant to customers throughout the year. Seasonal campaigns tailored to specific holidays or events might be one way to ensure that our messaging remains in constant alignment with the motivations of our prospects.
How can we be sure that our seasonal campaigns are truly bolstering the appeal of our product and enhancing our core value proposition? Despite the opportunities that season-specific campaigns present, how can we be sure these changes will not negatively affect the clarity of our messaging?
In this 35-minute Web clinic, our research team shared strategies for finding the balance between seasonality and clarity, including a test that resulted in a 25% difference in clickthrough.
Crash Course: Growth Hacking Your Customer AcquisitionLesley Robinson
This document provides an overview of a growth hacking workshop hosted by Growth Hacking Asia. The workshop covers topics such as SEO, conversion rate optimization, Facebook marketing, LINE marketing, referral marketing, and more. Attendees will participate in exercises to review websites and create Facebook events. The goal is to teach entrepreneurs processes, tools, and techniques to sustain growth. Over 3,000 entrepreneurs have attended workshops and bootcamps held in several Asian countries.
Google Analytics Fundamentals: Set Up and Basics for MeasurementOrbit Media Studios
This document provides an overview of Google Analytics fundamentals and best practices. It discusses how Google Analytics works using JavaScript and cookies to collect data. It also covers common issues like tracking across devices and disabled JavaScript. The document then explores various Google Analytics reports like content, navigation, channels, and search terms to understand user behavior. It provides tips on setting up goals and event tracking as well as campaign tracking. Overall, the document is a guide to setting up and leveraging Google Analytics effectively.
Top 5 content marketing tips for attracting high quality trafficMoodyo Social Social
This document provides tips for creating high-quality content marketing that attracts engaged audiences. It recommends: 1) Creating original, high-quality content tailored to your intended audience; 2) Knowing your audience and telling stories to connect with them on a personal level; 3) Including clear calls to action to encourage specific behaviors. It also suggests consistently publishing new content, interacting with readers, and promoting content across multiple online channels to build loyal audiences over time.
[WMD 2016] Skurt >> Everette Taylor "Fueling growth through emotional intelli...500 Startups
This document discusses how emotional intelligence can fuel growth. It argues that empathy for customers through understanding their actual needs and behaviors beyond just data allows for building better products and experiences. Understanding customers on a deeper level through their motivations, values and concerns (MVC) profile helps target appropriate marketing channels and messages to compel action. Emotional intelligence is also important for conversion rate optimization and testing, as 95% of purchases are emotionally-driven. The document recommends contributing to emotional intelligence growth through stepping out of comfort zones, embracing diversity, traveling, and building genuine connections.
Email Marketing Benchmarks and Recommendations for 2016GetResponse
Email Marketing Benchmarks and Recommendations for 2016 - webinar presentation by Kath Pay of Holistic Email Marketing and Michal Leszczynski of GetResponse. Be sure to check out this and other webinars on Getresponse.tv
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...Taboola
On Wednesday, January 20th 2016, Senior Content Strategist of Taboola, Inbar Yagur, and Senior Content Marketing Manager of Movable Ink, Laura Chau, presented a webinar session on email acquisition and lead nurturing with steps on how to engage your audience throughout the communications funnel.
How to get Personal with Marketing AutomationGetResponse
Webinar presentation by Kath Pay of Holistic Email Marketing for GetResponse. Find out what are the best ways to personalize your email marketing campaigns, how to leverage touch points through marketing automation, and see real life business examples of using marketing automation in action.
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy HackersJoanna Wiebe
Check out Joanna Wiebe's 32-slide presentation for Microconf 2013, called Copywriting That Converts: How to Sell Without Selling Your Soul. Targeted at startups who want to sell more and see the value of conversion rate optimization.
What did the participants think? Follow their thoughts in these tweets: https://twitter.com/search?q=%23microconf&src=hash
The Power of the Inbox! Tips and Tricks for Successful Email MarketingVanessa CEO
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox to make SALES!
o Grow a healthy list
o Create great content
o Customize a beautiful, mobile-friendly template that matches your brand
o How to get your emails opened
o Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing
Discuss the lifecycle of your customer as well as the importance of having clear conversion goals set for your business. Tips and insights on how you can achieve those goals quickly and efficiently!
The document discusses the power of storytelling in inbound marketing. It provides research showing that stories are powerful because they activate the same neural pathways as experiences. The document then outlines three keys to effective storytelling in inbound marketing: 1) Know your buyer personas, 2) Solve their problems, and 3) Be consistent and authentic. It emphasizes the importance of understanding personas, creating content to solve their problems, and maintaining consistency and transparency.
This document discusses various aspects of finance for startups. It notes that while founders prefer discussing technology and products, understanding finance is essential for paying bills and growing the business. It addresses different funding options like investors and grants. While some startups get large funding, most are rejected by investors. The document cautions founders to only seek funding if it will generate revenue or assets, not just for salaries. It provides questions founders should ask themselves about needs, returns, and timelines before pursuing funding.
Blogging is good for business because it helps businesses position themselves as experts, provides fresh content that search engines like Google value which can improve search rankings, and generates traffic which can lead to new customers. Regular blogging also builds trust and influences purchases. Blogging gives businesses a modern soapbox to voice their brand and become industry leaders while also generating free publicity. It helps businesses generate and track qualified leads in a more efficient manner.
Salt Lake Comic Con: Driving Engagement Through Video MarketingSTRYDE
Bryan Brandenburg is the Chief Marketing Officer and Co-Founder of Salt Lake Comic Con. He has extensive experience as an entrepreneur and executive in the computer game and 3D graphics industries. Salt Lake Comic Con has grown tremendously since its founding in 2013, becoming one of the largest and most popular comic cons in the United States despite being less than two years old at the time. Bryan emphasizes using video marketing and a social media approach focused on psychology to build connections with fans and influence them to engage with the convention.
21 Helpful Tips for Interior Designers - Blogging and Social MediaDigitalSherpa
This document provides 21 tips for digital content marketing to build a business or personal brand. Some key tips include always analyzing website traffic and engagement using tools like Google Analytics, testing content frequently, using images and video rather than just text, leveraging different social networks like Pinterest and Houzz, and participating actively in online communities. The overall goal of the tips is to help marketers and business owners optimize their digital content strategy.
Email Marketing Master Class: How to Create an Opt-In Your Ideal Clients Find...Vanessa CEO
In this session I am going to help you connect the dots on how to monetize your social media efforts. And it begins with creating the perfect opt-in your potential client's are WAITING FOR YOU TO OFFER!
This session covered some of the tried-and-true tips and strategies to help create the "perfect post" on any network (Facebook, Twitter, Instagram, Pinterest and Linkedin). While this may look different for every brand--depending on business goals and personality--guidance on the anatomy of an engaging post can boost your overall social performance!
How to Create the Quizzes Your Audience Will Love – Qzzr/NUVI WebinarQzzr
Qzzr's Owen Fuller and NUVI's Bill Hoops sit down to talk quizzes in social media. The web's hottest form of content is showing no signs of slowing down, but are you coming up with the quiz social users can't help but take? This slide deck will address 10 actionable steps you can take to create the quizzes your audience is dying to take.
How to leverage paid social media advertising to achieve enrollment goals by ...jwalovitch
Suffolk University’s graduate business school has conducted a series of experiments with paid social media advertising. Find out how they found great success in driving qualified program leads through leveraging the extremely powerful advertising systems of Facebook, LinkedIn and Twitter.
Getting Your Content to Convert: Taboola's Content Marketing West Coast Works...Taboola
Taboola hit the West Coast from August 11th-13th 2015 conducting Content Marketing Workshops in three major cities: Seattle, San Francisco and LA. Speaker and Senior Content Strategist, Inbar Yagur, led an interactive session emphasizing the steps you need to take to create great content and a successful campaign.
Topics included how to build an effective content strategy, engage your audience, accomplish user action and more.
Does Seasonal Messaging Really Work? How one company's wrong assumptions led ...MarketingExperiments
As marketers, it is vital that our campaigns remain relevant to customers throughout the year. Seasonal campaigns tailored to specific holidays or events might be one way to ensure that our messaging remains in constant alignment with the motivations of our prospects.
How can we be sure that our seasonal campaigns are truly bolstering the appeal of our product and enhancing our core value proposition? Despite the opportunities that season-specific campaigns present, how can we be sure these changes will not negatively affect the clarity of our messaging?
In this 35-minute Web clinic, our research team shared strategies for finding the balance between seasonality and clarity, including a test that resulted in a 25% difference in clickthrough.
Crash Course: Growth Hacking Your Customer AcquisitionLesley Robinson
This document provides an overview of a growth hacking workshop hosted by Growth Hacking Asia. The workshop covers topics such as SEO, conversion rate optimization, Facebook marketing, LINE marketing, referral marketing, and more. Attendees will participate in exercises to review websites and create Facebook events. The goal is to teach entrepreneurs processes, tools, and techniques to sustain growth. Over 3,000 entrepreneurs have attended workshops and bootcamps held in several Asian countries.
Google Analytics Fundamentals: Set Up and Basics for MeasurementOrbit Media Studios
This document provides an overview of Google Analytics fundamentals and best practices. It discusses how Google Analytics works using JavaScript and cookies to collect data. It also covers common issues like tracking across devices and disabled JavaScript. The document then explores various Google Analytics reports like content, navigation, channels, and search terms to understand user behavior. It provides tips on setting up goals and event tracking as well as campaign tracking. Overall, the document is a guide to setting up and leveraging Google Analytics effectively.
Top 5 content marketing tips for attracting high quality trafficMoodyo Social Social
This document provides tips for creating high-quality content marketing that attracts engaged audiences. It recommends: 1) Creating original, high-quality content tailored to your intended audience; 2) Knowing your audience and telling stories to connect with them on a personal level; 3) Including clear calls to action to encourage specific behaviors. It also suggests consistently publishing new content, interacting with readers, and promoting content across multiple online channels to build loyal audiences over time.
[WMD 2016] Skurt >> Everette Taylor "Fueling growth through emotional intelli...500 Startups
This document discusses how emotional intelligence can fuel growth. It argues that empathy for customers through understanding their actual needs and behaviors beyond just data allows for building better products and experiences. Understanding customers on a deeper level through their motivations, values and concerns (MVC) profile helps target appropriate marketing channels and messages to compel action. Emotional intelligence is also important for conversion rate optimization and testing, as 95% of purchases are emotionally-driven. The document recommends contributing to emotional intelligence growth through stepping out of comfort zones, embracing diversity, traveling, and building genuine connections.
Email Marketing Benchmarks and Recommendations for 2016GetResponse
Email Marketing Benchmarks and Recommendations for 2016 - webinar presentation by Kath Pay of Holistic Email Marketing and Michal Leszczynski of GetResponse. Be sure to check out this and other webinars on Getresponse.tv
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...Taboola
On Wednesday, January 20th 2016, Senior Content Strategist of Taboola, Inbar Yagur, and Senior Content Marketing Manager of Movable Ink, Laura Chau, presented a webinar session on email acquisition and lead nurturing with steps on how to engage your audience throughout the communications funnel.
How to get Personal with Marketing AutomationGetResponse
Webinar presentation by Kath Pay of Holistic Email Marketing for GetResponse. Find out what are the best ways to personalize your email marketing campaigns, how to leverage touch points through marketing automation, and see real life business examples of using marketing automation in action.
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy HackersJoanna Wiebe
Check out Joanna Wiebe's 32-slide presentation for Microconf 2013, called Copywriting That Converts: How to Sell Without Selling Your Soul. Targeted at startups who want to sell more and see the value of conversion rate optimization.
What did the participants think? Follow their thoughts in these tweets: https://twitter.com/search?q=%23microconf&src=hash
The Power of the Inbox! Tips and Tricks for Successful Email MarketingVanessa CEO
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox to make SALES!
o Grow a healthy list
o Create great content
o Customize a beautiful, mobile-friendly template that matches your brand
o How to get your emails opened
o Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing
Discuss the lifecycle of your customer as well as the importance of having clear conversion goals set for your business. Tips and insights on how you can achieve those goals quickly and efficiently!
The document discusses the power of storytelling in inbound marketing. It provides research showing that stories are powerful because they activate the same neural pathways as experiences. The document then outlines three keys to effective storytelling in inbound marketing: 1) Know your buyer personas, 2) Solve their problems, and 3) Be consistent and authentic. It emphasizes the importance of understanding personas, creating content to solve their problems, and maintaining consistency and transparency.
This document discusses various aspects of finance for startups. It notes that while founders prefer discussing technology and products, understanding finance is essential for paying bills and growing the business. It addresses different funding options like investors and grants. While some startups get large funding, most are rejected by investors. The document cautions founders to only seek funding if it will generate revenue or assets, not just for salaries. It provides questions founders should ask themselves about needs, returns, and timelines before pursuing funding.
Blogging is good for business because it helps businesses position themselves as experts, provides fresh content that search engines like Google value which can improve search rankings, and generates traffic which can lead to new customers. Regular blogging also builds trust and influences purchases. Blogging gives businesses a modern soapbox to voice their brand and become industry leaders while also generating free publicity. It helps businesses generate and track qualified leads in a more efficient manner.
Salt Lake Comic Con: Driving Engagement Through Video MarketingSTRYDE
Bryan Brandenburg is the Chief Marketing Officer and Co-Founder of Salt Lake Comic Con. He has extensive experience as an entrepreneur and executive in the computer game and 3D graphics industries. Salt Lake Comic Con has grown tremendously since its founding in 2013, becoming one of the largest and most popular comic cons in the United States despite being less than two years old at the time. Bryan emphasizes using video marketing and a social media approach focused on psychology to build connections with fans and influence them to engage with the convention.
21 Helpful Tips for Interior Designers - Blogging and Social MediaDigitalSherpa
This document provides 21 tips for digital content marketing to build a business or personal brand. Some key tips include always analyzing website traffic and engagement using tools like Google Analytics, testing content frequently, using images and video rather than just text, leveraging different social networks like Pinterest and Houzz, and participating actively in online communities. The overall goal of the tips is to help marketers and business owners optimize their digital content strategy.
Email Marketing Master Class: How to Create an Opt-In Your Ideal Clients Find...Vanessa CEO
In this session I am going to help you connect the dots on how to monetize your social media efforts. And it begins with creating the perfect opt-in your potential client's are WAITING FOR YOU TO OFFER!
This session covered some of the tried-and-true tips and strategies to help create the "perfect post" on any network (Facebook, Twitter, Instagram, Pinterest and Linkedin). While this may look different for every brand--depending on business goals and personality--guidance on the anatomy of an engaging post can boost your overall social performance!
How to Create the Quizzes Your Audience Will Love – Qzzr/NUVI WebinarQzzr
Qzzr's Owen Fuller and NUVI's Bill Hoops sit down to talk quizzes in social media. The web's hottest form of content is showing no signs of slowing down, but are you coming up with the quiz social users can't help but take? This slide deck will address 10 actionable steps you can take to create the quizzes your audience is dying to take.
How to leverage paid social media advertising to achieve enrollment goals by ...jwalovitch
Suffolk University’s graduate business school has conducted a series of experiments with paid social media advertising. Find out how they found great success in driving qualified program leads through leveraging the extremely powerful advertising systems of Facebook, LinkedIn and Twitter.
8b/10b Encoder Decoder design and Verification for PCI Express protocol usin...T. Rajib Subudhi
This document discusses 8B/10B encoding and decoding for high-speed data transmission. It begins by introducing PCI and PCIe interfaces for connecting hardware to computers. It then provides the equations for 8B/10B encoding and decoding algorithms. The rest of the document discusses the implementation of 8B/10B encoders and decoders using Xilinx and Cadence tools, and evaluates the performance in terms of power, area and timing.
Social Media for Awareness and InfluenceDavid Horne
Presentation for the National Cotton Council's Leadership at its Best Conference. The goal of the talk was to help leaders in Ag Business understand and learn to use social media for awareness and influence.
Este teste de matemática contém 10 questões sobre vários tópicos como funções, equações, geometria e álgebra. As questões requerem que os alunos resolvam problemas, calculem valores e expliquem seus raciocínios.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness and well-being.
Next week Quality Logo Products is celebrating Bubba's birthday! To celebrate we took some pictures around the office of all of us wishing Bubba a happy birthday. We invite all of our fans to submit their own photos to our Facebook, Tumblr, or Twitter page from June 2-7, 2013 in order to receive a free Bubba!
Building trust for cloud customers - the value of cif certificationDavid Terrar
My presentation on behalf of the Cloud Industry Forum at Cloud Expo Europe 2014 - setting the scene on why service providers need CIF certification, and how it helps buyers pick and choose between a good provider and a bad provider. The intro explains that we are at the most exciting but disruptive time in IT for over 50 years with the shift to cloud, social and mobile happening simultaneously - we've never had 3 shifts at once before!
JavaScript controls our lives – we use it to zoom in and out of a map, to automatically schedule doctor appointments and toplay online games. But have we ever properly considered thesecurity state of this scripting language? Before dismissing the (in)security posture of JavaScript on the grounds of a client-side problem, consider the impact ofJavaScript vulnerability exploitation to the enterprise: from stealing serverside data to infecting users with malware. Hackers are beginning to recognize this new playground and are quicklyadding JavaScript exploitation tools to their Web attack arsenal.
Presentation used during the AMA Phoenix presentation on advice for B2B small businesses to use Social Media. Presented by Joseph Manna in Phoenix, Ariz.
http://www.infusionsoft.com
Updated slides show 2012 research on social media network usage as a marketing tool among North American small to medium-sized business and industrial companies.
Este documento contiene un informativo semanal para los apoderados del Colegio Camilo Henríquez sobre los requerimientos y actividades para los estudiantes de primer básico "B" entre el 16 y 20 de mayo. Incluye información sobre horarios, tareas, libros requeridos, evaluaciones y eventos como el aniversario del colegio. También presenta los objetivos y materiales necesarios para cada asignatura de la semana.
El documento presenta estadísticas sobre los factores de riesgo de 15 pacientes hipertensos. Muestra los porcentajes de pacientes con presión arterial normal, prehipertensión e hipertensión arterial. Además, detalla los tipos de hipertensión, la relación con el climaterio, el tabaquismo, la sedentariedad, el sobrepeso y la diabetes.
Stay tuned to Historypin and E-Archives multimedia collections. Projects and tours will be updated throughout the Civil War Sesquicentennial - going on now through 2015.
Introduction à l'activité d'Etalab en matière de données énergétiques. Présentation à l'Institut des Hautes Etudes de Défense Nationale (IHEDN) à l'invitation du Comité Energie de l'ANAJ.
How to Create Better Leads with Interactive Contention interactive
Is your content helping you build rich lead profiles that include content consumption, buyer business challenges, and readiness? In Part 4 of our ion Better Series, Creating Better Leads, we discussed how to boost your engagement and lead conversions with interactive content and strategic testing so your team is having better conversations with leads.
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.
Driving Revenue with Interactive Content ScribbleLive
How does interactive content contribute to your revenue goals?
Download this presentation to find out:
A leading expert's take on using content marketing to drive leads and revenue; An overview of the six stages that make up interactive content success; How you can better target customers in all stages of the journey; and 3 customer examples that showcase revenue generation with interactive content.
Enhancing Your Digital Marketing for Cyber MondayIndaba Group
Learn how to improve your digital marketing efforts to drive more visibility, engagement and sales this online holiday shopping season. Angie Pascale, Indaba Group's Director of Marketing, shares tips on leveraging and integrating owned, earned and paid media campaigns. Tips include creating a deals page, running smart, segmented email campaigns, developing valuable content, leveraging advanced Pinterest features, responding to reviews, running retargeting campaigns and much more.
Check out more useful info and tips on digital marketing, ecommerce and web development at Indaba Group's blog: http://www.indabagroup.com/blog.
1. New digital brands are emerging that focus on personalized customer experiences like exclusive offerings and strong brand values rather than just low prices.
2. Social networks now have billions of active users and are increasingly being used to discover, learn about, and directly purchase products.
3. Yotpo is a customer content marketing platform that helps brands leverage user-generated content like reviews and photos across websites and advertising to boost sales.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
An Inbound Marketer's Guide to Product Marketingrickburnes
A tactical guide to product marketing in an inbound world. The presentation covers best practices for buyer personas, buyer's journeys, product launches and sales enablement.
idealaunch - Content Marketing Webinar August 2009WriterAccess
It's not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
Mark Selmi Marketing Plan - Avanti Media - Mark Selmi, Marketing ConsultantMARK SELMI
This presentation provides an overview of digital marketing strategies for Quest Nutrition to consider. It recommends taking a customer-centric approach across all digital channels to create engaging content that tells brand stories. Key strategies include short video content on social media, content marketing, email campaigns, and influencer partnerships to connect with target audiences. Metrics like sales, traffic, and engagement would help evaluate the success of any digital marketing campaigns.
Catalog Design Revolution The Consumer Demand for a New MediumVivastream
The document discusses ways for print catalogs to better engage customers through compelling content and experiences online and through mobile. It emphasizes the need to go beyond basic satisfaction to excite customers through different, entertaining, and value-added content like video and social media integration. Mobile capabilities are positioned as important to closing the gap between intent and purchase.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
This document outlines a marketing training session that covers both inbound and outbound marketing strategies. The session goals are to understand marketing resources and tools, simplify messaging and create great content, manage an AppExchange listing, use social media to increase scale, lead campaigns and public relations, modernize digital marketing, and inspire the marketing team. Key topics covered in the training include inbound marketing tactics like content marketing, the AppExchange, and social media, as well as outbound tactics like events, email marketing, and the AppExchange Marketing Program for co-sponsored partnerships. The document provides resources, best practices, and suggestions for an effective multi-channel marketing approach.
How to Transform Your Digital Marketing for Success (Webinar Slides)Pinpointe On-Demand
Marketers are constantly challenged to deliver remarkable, content-driven experiences…
Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework.
These slides accompany a webinar put on by Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group. They explain how to leverage a digital marketing transformation framework to guide your marketing initiatives, create connected experiences and deliver positive business outcomes.
If you'd like to see more, check out the webinar replay at http://email-marketing.pinpointe.com/webinar-how-to-transform-your-digital-marketing-ford
This document discusses digital marketing trends and how Somnio helps clients address them. It summarizes Somnio as an Austin-based digital agency that specializes in integrated digital marketing. Key trends discussed include post-modern content marketing focusing on empathy and integration; the growing role of user-generated content; account-based marketing targeting specific accounts; and the future of artificial intelligence in areas like natural language processing, image analysis, and personalized content. Case studies are presented and Somnio's approach to each trend is described through proposed strategies and creative concepts.
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
This document discusses how social media and digital content can be used strategically as part of a business's content marketing strategy. It notes that 70% of buyers complete their purchase decision process online before contacting sellers. It emphasizes that content should be customer-centric and add value by addressing customers' problems at each stage of their buying journey. The document provides tips for developing a content marketing plan, creating useful content, and defining success metrics to track whether the strategy is effective.
This document summarizes a webinar about onboarding techniques. The webinar discusses why onboarding is important, best practices for onboarding including knowing your subscribers, setting expectations, delivering value and prompting next actions. It also discusses how to use marketing tools from ExactTarget to create welcome series and journeys to improve the onboarding experience. Speakers Kandice Carlson and Matt Fleckenstein led the webinar and discussed how onboarding sets the stage for engagement and success.
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
The Death of Marketing & The Rise of the Content Engineer 2schulmanthorogood
The document discusses how customer behaviors and demands are changing, requiring companies to adapt their marketing approaches. It outlines the rise of user-generated content and social media as important conversations that companies need to listen to. It then provides guidance on how to become a "content engineer" by understanding goals, creating a content strategy, using data analytics, developing relevant content, distributing content widely, and continuously measuring and optimizing efforts.
Similar to Find More Customers Before Someone Else Does: A Webinar with Boombox and Movable Ink (20)
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
2. Audio:
If you are streaming through your computer speakers, please make
sure speakers are on and volume is up.
OR
Call: +1 415-655-0051
Access Code: 683-080-772
Audio PIN: Shown after joining the webinar
3. Questions:
Please submit any questions throughout the session by using the
Questions panel on your right.
OR
The recording will be shared within 48 hours
Recording:
5. AGENDA
2
Using Interactive
Content to for a
Personalized
Experience
1
Choosing the
Right Content
for Lead
Generation
3
Identifying the
Customer
Buying Journey
4
Using Email to
Turn Leads into
Customers
Join the Conversation:
#quizemail
@movableink @boomboxteam
6. And it’s something we
hated while we were in
schoolType to enter text
We’re not in school anymore.
And now we love quizzes
15. Tips for graded quizzes
Choose a compelling title:
• Are you a ____ expert?
• Can you pass the ___ test?
• The world’s hardest ___ quiz
• Are you a true ____?
• ____ or ____
24. Tips for outcome quizzes
The most “efficientive” process:
• Identify outcomes
• Map differentiating factors
• Be creative with your questions
25. Work backwards – tie to CTA
Write these first and decide on the CTA.
Make sure people would be proud to share
This is buyer persona data…
Sure your CTA relates to the outcome.
Hey 3PO – you’re research driven, so why not dow
nload this guide…
26.
27. Now that you have all these
leads, what do you do with
them?
29. STEP 1 = Determine Your
Customer’s Location In Journey
AWARENESS INTEREST EVALUATION
eBooks
White Papers
Webinars
Blog Visits
Visiting Homepage
Look Books
Visiting Product Pages
Request A Demo
Case Studies
Testimonial Pages
Pricing Page
30. STEP 2 = Respond According To
Their Location In Journey
AWARENESS INTEREST EVALUATION
eBooks
White Papers
Webinars
Blog Articles
Social Content
Look Books
Spec Sheets
Links To Product Pages
(Possible) Sales Rep
Outreach
Case Studies
Testimonial Pages
Social Content From
Customers
Live Social Feed
(Possible) Sales Rep
Outreach
32. By using web cropping & API integrations to
display the latest product deal & businesses
can automate much of the email production
process when running similar deals.
In this email, eBay used an API integration
to crop a send a daily product email. As the
data changed, so did the content in the
emails. That way, the team could send the
emails without actually changing the details.
Product Offerings
Awareness
33. Clothing brand ivivva used geo-targeting to
display the closest showroom to the
recipient at the time the email was opened.
This helped to drive in-store visits, given
that recipients were shown the showroom
that was closest to them at the moment of
relevance (eg: when the opened the email)
instead of the showroom that was closest to
the recipient’s mailing address.
Geo-Targeting
Interest
34. Live Social Content
Creating a real-time social experience in an
email can combine the engagement of
social media with the ROI of email
marketing.
Hyatt decided to make emails more
engaging and interesting by adding a live
Instagram
feed through a custom API Integration.
Evaluation
35. User Generated Content
Dunkin' Donuts leveraged a social API
integration that showcased the latest Twitter
and Instagram photos tagged with
#DDPerksLove.
By emphasizing user-generated content
with this integration, Dunkin' Donuts more
or less built a self-generating customer
testimonial machine that is both entertaining
for customers and builds loyalty for the
brand.
Evaluation
36. Lenscrafters wanted to allow recipients to
book eye exams from right within the inbox
– taking out the extra step for the customer
to make that decision to purchase.
By using geo-targeting to show the closest
locations to the recipient and using an API
to flow in available appointments,
Lenscrafters improved click-through rates
by 30%.
Leverage the Inbox
Purchase
37. Communication doesn’t stop just at the first
purchase. Retain those customers and
turning them into loyalists.
Yahoo used an API integration to live poll
their customers directly from within the
inbox. Knowing which vacation spot they
prefer, Tahiti or Hawaii will allow them to
further segment and send relevant vacation
deals.
Retention and Upselling
Retention
38. There’s nothing worse than an email with
irrelevant content.
Sprint customized one of their emails to
react to the recipient’s device and send
much more targeted offers. If recipients
opened the email on an Android phone they
were shown offers for the latest phones. If
the email was opened on a tablet, the
content changed to show a tablet
promotion.
Be Extremely Relevant
Upsell
40. Want to learn
more?Get in touch, we'd love to hear from you!
go@boombox.com
www.boombox.com
Visit our blog:
Blog.boombox.com
contact@movableink.com
www.movableink.com
Download our eBook: "7 Ways to Use API
Integrations in Your Email Campaigns”
Editor's Notes
Hello everyone and welcome to "how to supercharge email campaigns with social media data."
This webinar will talk about how marketers can finally combine email and social media in meaningful ways and leverage the data from both channels to build relationships and close sales.
First, a few house-cleaning items…
Your speakers today will be Miles Williams, the chief marketing officer of Movable Ink, and Jim Belosic, the CEO of Shortstack.
Now that you have some great ideas on how to generate leads, let’s talk about some ideas on how to turn these leads into customers.
I’m sure you are all familiar with the customer buying cycle that you can see on your screen.
Generally speaking, the journey starts with Awareness of your product/service, moves along to Interest, then Evaluation, then Purchase. Post-purchase, the journey continues into Retention and Upsell.
The key to lead conversion is understanding where at in the buying cycle leads are when they become known to you, communicating the proper message to them using the proper channel, to ultimately move them from one phase to the other.
Let’s start by looking at how to determine where leads are at in the buying cycle these leads are, based upon their engagement with your company.
AWARENESS STAGE = First introduction to your product and this is the point where customers first discover they have a need/want for your product or services. They are downloading/visiting thought leadership-esque materials, they might be visiting your home page or your about us page, or your storefront if you have a brick-and-mortar shop.
INTEREST STAGE – They have identified that they have a need and are seeking out detailed information on a solution. They might look at product pages on your site, read through case studies of how others have satisfied their need/want, or they might be requesting a live demo.
EVALUATION – They see that you have a viable solution to their problem and are interested in seeing proof points, testimonials, case studies, pricing pages, etc.
The second step is to respond to customer engagement according to their location in the buying cycle.
In the earlier phases of the journey, customers are typically more interested in self-serve research and are not yet prepared to have a conversation with Sales.
Capitalize on this by sharing content relevant to the stage they are in, then by graduating them from one stage to another based upon the level of engagement they have shown.
So for those in the awareness stage, send thought leadership content so that prospects see you as a leader in the space and will have a positive perception of your brand. Content like…
For those in the interest stage, sending more detailed information on your product or service will help prospects to learn that you can solve their problem or satisfy their need. Content like…
For those in the evaluation stage, sending testimonial-esque content will help prospects to see how your product or service has benefited other prospects just like them and leads to a seamless handoff to sales, if sales outreach is a part of your selling process.
Unfortunately, there is no universal formula for the level of engagement that should be observed to graduate a prospect from one stage to another, so you’ll just have to test and optimize based upon the learnings from your testing.
APIs can also be used to automatically display the most up-to-the-minute product offerings to subscribers.
In this email, eBay included daily fashion deals that were separated into dynamic categories like Handbags and Luxury Sunglasses, along with regular deals under Hot Picks or Sales Ending Soon.
This increased awareness for various product offerings that ebay wanted to promote and allowed them to adjust these offerings based upon inventory and response rates.
As the product offerings changed, the content in the email updated every time the email was opened. This means that you can send emails once without having to go back and change content every time the offers change.
For those of you with brick-and-mortar locations, by looking up a recipient’s IP Address at the moment the email is opened you can geo-target the recipient and send them information relevant to their physical location at the time of the open.
For this email, Ivivva used geo-targeting to add a map displaying the showroom closest to the recipient at the moment that they opened the email, which in turn helped to drive in-store visits.
Live feeds from your social media channels are a great way to communicate to prospects in the evaluation phase of the buying cycle and
API integrations make this easy.
In this email, Hyatt featured their Hawaiian properties by including the local weather forecast at the top of the email, along with a social feed of the latest photos posted to the Hyatt Instagram page.
Not only did this make the email more engaging to subscribers—it also drove traffic to Hyatt’s social media channels.
API integrations are also a great way to leverage real-time social content from multiple channels to engage customers and build brand loyalty.
In this email, Dunkin’ Donuts showcased their latest Tweets and Instagram photos around the hashtag #ddperkslove, and the social feed was updated every time the email was opened. This became a testimonial machine for Dunkin’ Donuts and produced testimonials that are far more genuine than static quotes or case studies.
Lenscrafters is one of our clients, and one of their biggest drivers of revenue is appointments. They wanted to make the appointment process easy – as well as personalized – for recipients who opened on mobile or desktop.
We used geo-targeting to display the location that was closest to the recipient at the moment that they opened the email and we used an API integration to display actual appointment times that were available at that specific location as of the moment that the recipient opened the email.
Communication should continue long after prospects become customers and smart communications can help you to gain additional insight into your customer’s behaviors and preferences.
We worked with Yahoo to create an API integration allowing them to conduct a live survey with their customers directly from their email. Results were updated in real-time (at the time of the email open) and the knowledge of their customer vacation preferences will allow Yahoo to further segment their audience for future vacation/travel-related promotions.
Knowledge of the device that the prospect is using when engaging with your email can also help to make your content even more relevant, thus increasing prospect engagement.
Sprint used our device identification technology to customize one of their upsell emails so that they offer they teed up was applicable to the device that was used to open the email. Prospects that opened the email using a phone were shown phone-related offers, those that opened using a tablet, were shown tablet-related offers.
The keys to success with all of these lead conversion tactics are personalization and relevance.
Personalization is fairly straightforward, but to make emails relevant to a customer's current context, you need to use all the data available – including social – and bring it into the inbox.
For those of you that can do this efficiently and effectively, email can become a central hub for customer experience.
Thanks for your time today…we hope you found the content useful and are walking away with some great ideas on how to generate leads and how convert them into customers.
With the time we have remaining, we’d like to open it up for any questions that you might have.