Video Marketing Statistics: General Landscape
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Video is a trending topic, and it’s not going anywhere. Here’s a general overview of the video marketing landscape.
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Video Marketing Statistics: General Landscape
- 2. Landscape Video is a trending topic, and it’s not going anywhere. Here’s a general overview of the video marketing landscape.
- 3. A third of all online activity is spent watching video. Source
- 4. 76% of millennials follow brands on YouTube. Source
- 5. Facebook is the most used social media platform worldwide, followed by YouTube. Source
- 6. 500+ years’ (8B views) worth of video is watched daily via Facebook. Source 1 | Source 2
- 7. Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. Source
- 8. 69% of smartphone users say videos are a perfect solution for consumers to grasp an overview of a product. Source
- 9. More video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years. Source
- 10. 76% of marketers plan to increase their use of YouTube and video marketing. Source
- 11. 48% of shoppers will leave a site and seek information elsewhere when visual content is not available. Source
- 12. Want your video to get more views? One easy way is to include an animal!
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