Digital media continued to grow in 2013, with online video viewing and smartphone use increasing. YouTube remained the top source for online video streaming, viewed by 128 million Americans each month. Facebook was the most used smartphone app, on 103 million devices monthly. Instagram saw the fastest growth among top apps, with unique users up 66%. Google remained the top online brand but saw declines along with other major sites like Facebook and Yahoo.

1. Tops of 2013: Digital
19/01/14 21:57
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TOPS OF 2013: DIGITAL
ONLINE | 12.16.2013
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Digital media had another banner year in 2013, and some of this year’s trends may provide some clues as to
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what may lay ahead next year. As more Web users shift to mobile and tablet screens, Web activity using
computer browsers declined slightly among the top 10 websites. Online video viewing, however, continued to
grow, and YouTube remained the top source for streaming, as 128 million Americans viewed video content on
the site each month.
Smartphone penetration grew from 56 percent at the start of 2013 to nearly two-thirds (65%) of U.S. mobile
subscribers by October 2013, and a majority of subscribers used Android (52%) or iOS (41%) smartphones.
Along with growing ownership came increased activity using smartphone apps: Facebook remained the mostused smartphone app across Android and iOS handsets, with more than 103 million unique users each month.
Among the top 10 apps, Instagram was up 66 percent in terms of unique users, making it the fastest growing app
over the past year.
TOP 10 U.S. WEB BRANDS FOR 2013
Rank
Web Brand
Avg Unique Audience
YoY % Change
1
Google
164,805,000
-6%
2
Facebook
134,943,000
-16%
3
Yahoo
129,801,000
-9%
4
MSN/WindowsLive/Bing
121,031,000
-2%
5
YouTube
119,242,000
-14%
6
Microsoft
83,039,000
-6%
7
AOL Media Network
81,037,000
-7%
8
Amazon
79,673,000
-1%
9
Wikipedia
72,591,000
-6%
10
Ask Search Network
64,249,000
-18%
Data from January 2013 – October 2013 (Total). Ranked on average monthly unique audience.
Read as: During 2013, 164.8 million unique U.S. people, on average, visited Google each month.
Source: Nielsen.
TOP 10 U.S. ONLINE VIDEO BRANDS OF 2013
http://www.nielsen.com/us/en/newswire/2013/tops-of-2013-digital.html
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2. Tops of 2013: Digital
19/01/14 21:57
Rank
Site
Avg Unique Viewers
YoY % Change
1
YouTube
128,436,000
-6%
2
VEVO
37,209,000
-9%
3
Yahoo
35,412,000
-8%
4
AOL Media Network
26,448,000
5%
5
MSN/WindowsLive/Bing
19,784,000
6%
6
The CollegeHumor Network
18,351,000
-6%
7
Perform Group
15,978,000
58%
8
Hulu
13,117,000
-2%
9
ESPN Digital Network
12,644,000
4%
10
Netflix
11,946,000
1%
Data from January – October 2013 (Total). Ranked on average monthly unique viewers.
Read as: During 2013, 128 million unique U.S. people, on average, streamed video from YouTube each
month.
Source: Nielsen.
TOP SMARTPHONE APPS OF 2013
Rank
App
Avg Unique Users
YoY % Change
1
Facebook
103,420,000
27%
2
Google Search
75,984,000
37%
3
Google Play
73,667,000
28%
4
YouTube
71,962,000
27%
5
Google Maps
68,580,000
14%
6
Gmail
64,408,000
29%
7
Instagram
31,992,000
66%
8
Maps(Apple)
31,891,000
64%
9
Stocks
30,781,000
32%
10
Twitter
30,760,000
36%
Data from January – October 2013, among smartphone owners 18+ (iOS and Android only). Ranked by
average monthly unique users.
Read as: During 2013 103 million smartphone owners used the Google Search app on average each month.
Source: Nielsen.
http://www.nielsen.com/us/en/newswire/2013/tops-of-2013-digital.html
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3. Tops of 2013: Digital
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