Snibble is a mobile video platform targeting the premium snackable video market, addressing issues of over-monetization, brand safety, and lack of transparency in digital advertising. The platform aims to enhance user experience while providing advertisers with a safer and more transparent environment compared to major video platforms. With a strategic focus on top content providers and social media influencers, Snibble plans to penetrate key North American markets and grow its audience.

1. Changing how the
world watches video.

3. A Global Opportunity
• Mobile advertising is forecast to reach US$284 billion by
2021. (Immobi 2018)
• Mobile video advertising growing at over 100% per year in
North America, and double that in Asia and Europe.
• Mobile now accounts for more ad spend than TV, Radio,
Outdoor and Print….combined! (internet Advertising Bureau, 2018)
• Mobile video will account for over 80% of all internet traffic
by the end of 2019. (eMarketer)

4. A Global Audience: GenZ and
Millennials
• Over half of global population. GenZ will outnumber
Millennials by 2020.
• Mobile is their #1 screen.
• Watch on average 68 videos per day on phones.
• GenZ spend 74% of their free time on phones.
• Over half deleted their Facebook over the last 12 months
• More than 70% frustrated with amount of ads on
YouTube, Facebook and Instagram.

7. GenZ are growing tired of today’s platforms,
defaulting to YouTube and Instagram -
because nothing better exists.
Problem 1

9. Over-Monetization is Rampant

10. Problem 2
Premium snackable video is driving the
growth of mobile video, yet there is
currently no platform dedicated to
premium snackable video.

11. Premium Video Takes Over UGC

12. Major video platforms are neither safe
nor efficient places for advertisers
to build their brands.
Problem 3

13. “Brand safety is elusive, if not impossible
on most YouTube channels. Marketers
should advertise on professionally
produced channels and avoid User
Generated Content channels altogether.”
Video Advertising Bureau, 2018

14. Lack of Transparency Costs Advertisers
Over 60% of Digital Ad Spend
The media supply
chain is “murky at
best, fraudulent at
worst”.
Mark Pritchard,
Chief Brand Officer, P&G

15. Our Solution
Snibble is the first mobile video platform that is dedicated to premium,
professionally produced content. It combines a better user experience
with the power of social amplification. Snibble offers viewers an
enhanced social viewing experience, while solving advertisers two
biggest problems with digital advertising: brand safety and media
transparency.

16. Alone In The Market Gap
The Digital Video Ecosystem
The “big guys” have committed to
their paths. In premium, ad
supported snackable video,
Snibble has no apparent
competition.
Ad Supported
User Gen
Subscription
Premium

18. 1. Partner with top content provide to create monetization deals that
give us access to their large digital platforms, and thus bringing down
our cost of acquisition.
2. Work with 5 social media ”content hubs” that will drive initial
downloads. We will seed desire for Snibble into these content hubs.
3. Focus on 3 key markets in North America to drive cultural
influence and we’re developing plans to launch in these key markets.
4. Identify key influencers to work with that will drive initial interest in
the Snibble platform.
5. Run unique contests and giveaways to turn 1 user into 10 users.
Building Our Audience - 5 Steps

19. Andrew Shortt, Founder
• Internationally awarded creative
director and digital innovator.
• Feature speaker at DX3 Digital
Marketing Conference.
• Created Texi, anti-texting and
driving mobile app and campaign.
Blair Currie, CEO
• Internationally experienced C-Suite
executive.
• 20 years of digital media and tech.
• Expert in licensing and partnership
negotiation.
Christopher Shortt,CTO
• 20 years data mining and dev
architecture leadership with leading
companies like Credit Suisse and
Orange Wireless
• Expert in data governance

20. Want to know more?
Contact:
Blair Currie, CEO
blair@snibblecorp.com
416.529.7776