Digital media refers to digitized content that can be transmitted over the internet or computer networks, including text, audio, video, and graphics. There are many types of digital media such as SMS, RSS feeds, podcasts, videos, emails, banners ads, websites, blogs, and social networking sites. Recent trends in digital media in Bangladesh include the rise of digital mobile video advertising, YouTube in-stream video ads, organizing Facebook contests, the growth of e-commerce, and the increasing popularity of mobile payment gateways. While digital media has advantages like increasing digital marketing and reducing costs, it also has disadvantages such as excessive time spent online negatively impacting health, weakened social skills, and easier manipulation of information.

3. What is Digital Media
Types of Digital Media
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1
3
Advantages and Disadvantages of Digital Media5
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Recent trends of Digital Media
in Bangladesh
Importance of Digital Media
Conclusion6

4. Digital media is digitized content that can be transmitted over
the internet or computer networks. This can include text, audio,
video, and graphics. This means that news from a TV network,
newspaper, magazine, etc. that is presented on a Web site or
blog can fall into this category. Most digital media are based on
translating analog data into digital data.

5. 1. Short message Service (SMS)
2. Really Simple Syndication
(RSS) feeds
3. Podcasts
4. Voice Broadcast
5. Online Videos
6. Emails
7. Banner Ads
8. Websites
9. Blogs
10. Interactive media (e.g. social
networking sites(facebook,
youtube, twitter ).
11. Outdoor Digital Displays
12. Etc …
Digital Media that we are talking about:

7. Rise of Digital Mobile Video Advertising:
 It is a new addition to the digital marketing world.
 It adds an extra flavor to the field of marketing.
 This form of advertising has been used in different websites, especially in the
news portal, e- commerce site, in YouTube, Face book and so on.

8. YouTube In stream Video Ads:
 In stream video ads are those ads which just pop up on YouTube while
you click to watch a video
 It’s a very short 10 second ad.
 advertising which can catch the maximum audience

9. Organizing Facebook Contest:
 photo contest has become most popular which got a large number of audience
response
 different brands in Bangladesh like Nutty Biscuit, Sajeeb Group, Ispahani etc
has organized contests in different occasions.
 Atom Gum organized dubs mash video contest

10. E-commerce Growth:
 E – commerce growth is more of a recent issue, especially in Bangladesh.
 Even people can order from abroad and send it to the dearest one
 Even some e-commerce sites import original products from abroad and sell
it to the customers and the customers in Bangladesh appreciate it the most

11. Mobile Payment Gateway:
 Mobile payment is one of the easiest payment gateways which are getting
popular in recent years
 Through Mobile payment anyone can pay any amount easily through their
phone

12. The Digital Media covers such a broad scope of publishing. It
is any media which can be found on an online format. Digital
media is transportable, people tend to check their facebook,
twitter, instagram etc when having a break. The world of the
web broadens the opportunity for communication and with it
brings a long list advantages for digital media in marketing.

13.  It Increase Digital Marketing
 It reduce the cost of Marketing
 We can get information easier by Browsing Internet.
 We can communicate with people faster, .Now we can easily
send it on Gmail or Yahoo messenger and it only takes a few
seconds from our time.
 We can keep in touch with our friend in different countries
 We can use digital media in our business, such as in banking.

14.  We spend a lot of our time on digital media which affects
our health especially our eyes.
 We loose our social skills because we deal with other people on line.
 We can manipulate the news more easily, and can spread rumors.
 It is easier to copy and mass reproduce
 Data can crash, lost or become corrupted

15. All these changes in media and communication that have
taken place over the last century are due to a huge
technological development. Digital media and Digital
marketing is new term in Bangladesh. But it is rapidly
increasing day by day. That makes the marketing cheaper and
faster.

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