1) Social media has become ubiquitous, with over half of the world's population being under 30 and having never known life without the internet.
2) Social media is now deeply integrated into both personal and professional lives, with 1 in 6 marriages now between people who met through social media and over 80% of companies having social media accounts.
3) The growth and adoption of social media has far outpaced other technologies such as radio and television, with platforms like Facebook and YouTube reaching 50 million users within just a few years.
Internet Trends 2015 - Selection of social media trends with additional data ...Jan Rezab
The rise of mobile, social media, video, social messaging platforms, and the strength of social media.
All unmarked data are from original Mary Meeker's report: http://kpcb.com/InternetTrends
Trend shows important growth with Wechat, Whatsapp, Sina Weibo, Meerkat, Periscope, and other platforms.
Social media refers to online technologies and practices that people use to share content, opinions, insights, experiences, perspectives and media itself. It involves people having conversations online through various platforms like blogs, social networks, video/photo sharing sites and more. Social media is important in India as it has the 4th largest number of internet users in the world, many of whom are active on social networks and spend a significant amount of time engaged online each month. Further, people tend to trust recommendations from other consumers found on social media more than traditional advertisements.
This document summarizes Indonesia's growing tech industry, noting that over 27 million Indonesians are active online and there are over 5 million Twitter users. It outlines the country's large mobile market, with over 171 million total mobile users among the major carriers. The mobile internet is widely used, with 80% of handsets being web and WAP enabled. Many Indonesians are active bloggers on platforms like Blogspot, Wordpress, and Dagdigdug. The Indonesian language ranks as the third most used online after English and Spanish. The document concludes that smartphones are becoming more influential in Indonesia, TV is still a major media platform, and Indonesians are highly social network users.
The I&B Ministry in India chose to ban television advertising for condoms, between 6 am and 10 pm. Does this impact the industry? Where is the prospective user anyway? Digital advertising as a far more credible media to advertise, is what this presentation brings out!
Social media refers to media designed for social interaction, used by billions of people to discuss products, services, and brands online. Why should companies care about social media? Over 500 million people are active Facebook users each month, 2 billion videos are streamed daily on YouTube, and 93% of social media users believe companies should have a social media presence to interact with consumers through dialogue rather than just messages. As social media plays a larger role in consumer decision making, the opportunities for brands to engage with customers will continue growing significantly.
Interesting facts of digital marketing in IndonesiaIndra Jaya
A little insight of Digital Marketing in Indonesia
Krona Indonesia, a digital marketing agency in Indonesia. We help business, brand, and entrepreneur promote their product or service online.
Contact us:
m. 0812 8 999 1 777
e. info@krona.cc
w. www.krona.cc
India is experiencing the fastest growth in internet usage and is emerging as a major market. The Asia-Pacific region remains the largest market for smartphones, with Android dominating over iOS. While internet advertising is growing significantly in the US, adblocking is more prevalent on mobile than desktop. The impact of the internet is already broad but will continue expanding as the current generation of users grows and stays engaged online.
1) Social media has become ubiquitous, with over half of the world's population being under 30 and having never known life without the internet.
2) Social media is now deeply integrated into both personal and professional lives, with 1 in 6 marriages now between people who met through social media and over 80% of companies having social media accounts.
3) The growth and adoption of social media has far outpaced other technologies such as radio and television, with platforms like Facebook and YouTube reaching 50 million users within just a few years.
Internet Trends 2015 - Selection of social media trends with additional data ...Jan Rezab
The rise of mobile, social media, video, social messaging platforms, and the strength of social media.
All unmarked data are from original Mary Meeker's report: http://kpcb.com/InternetTrends
Trend shows important growth with Wechat, Whatsapp, Sina Weibo, Meerkat, Periscope, and other platforms.
Social media refers to online technologies and practices that people use to share content, opinions, insights, experiences, perspectives and media itself. It involves people having conversations online through various platforms like blogs, social networks, video/photo sharing sites and more. Social media is important in India as it has the 4th largest number of internet users in the world, many of whom are active on social networks and spend a significant amount of time engaged online each month. Further, people tend to trust recommendations from other consumers found on social media more than traditional advertisements.
This document summarizes Indonesia's growing tech industry, noting that over 27 million Indonesians are active online and there are over 5 million Twitter users. It outlines the country's large mobile market, with over 171 million total mobile users among the major carriers. The mobile internet is widely used, with 80% of handsets being web and WAP enabled. Many Indonesians are active bloggers on platforms like Blogspot, Wordpress, and Dagdigdug. The Indonesian language ranks as the third most used online after English and Spanish. The document concludes that smartphones are becoming more influential in Indonesia, TV is still a major media platform, and Indonesians are highly social network users.
The I&B Ministry in India chose to ban television advertising for condoms, between 6 am and 10 pm. Does this impact the industry? Where is the prospective user anyway? Digital advertising as a far more credible media to advertise, is what this presentation brings out!
Social media refers to media designed for social interaction, used by billions of people to discuss products, services, and brands online. Why should companies care about social media? Over 500 million people are active Facebook users each month, 2 billion videos are streamed daily on YouTube, and 93% of social media users believe companies should have a social media presence to interact with consumers through dialogue rather than just messages. As social media plays a larger role in consumer decision making, the opportunities for brands to engage with customers will continue growing significantly.
Interesting facts of digital marketing in IndonesiaIndra Jaya
A little insight of Digital Marketing in Indonesia
Krona Indonesia, a digital marketing agency in Indonesia. We help business, brand, and entrepreneur promote their product or service online.
Contact us:
m. 0812 8 999 1 777
e. info@krona.cc
w. www.krona.cc
India is experiencing the fastest growth in internet usage and is emerging as a major market. The Asia-Pacific region remains the largest market for smartphones, with Android dominating over iOS. While internet advertising is growing significantly in the US, adblocking is more prevalent on mobile than desktop. The impact of the internet is already broad but will continue expanding as the current generation of users grows and stays engaged online.
There are a total number of 667 million China Internet users at the end of June 2015 while each region in China faces a different grow rate. This presentation outlines the key statistics for those wanting an overview of the Chinese Internet and Social Media landscape.
Now and the future mobile marketing in chinaMadhouse Inc.
Mobile phone and internet usage in China is growing rapidly, with over 800 million mobile subscribers and 277 million mobile internet users. Smartphone usage is also increasing quickly, reaching 20 million users in 2010 and projected to be 100 million users in 2011. Mobile apps and functionality now surpass PCs in many areas such as downloading, searching, reading, banking, payments, social media, games, video, and music. While mobile advertising currently only accounts for 0.2% of ad spending in China, this percentage is expected to grow significantly as smartphones allow for more engaging and interactive ads that integrate features like touch, motion sensors, and location.
India saw significant growth in internet and smartphone usage in 2016. Internet penetration reached 19% of the population, up 31% from the previous year. Mobile internet users grew to 232 million in 2015 and were projected to increase by 21% through 2019. Digital initiatives like Digital India were expected to drive further expansion of internet access. E-commerce shifted heavily to mobile app platforms, with companies drawing up to 80% of their traffic from mobile. Digital advertising grew rapidly as well, increasing 45% from 2014 to 2015. Social media engagement also rose in India, with time spent on social media averaging almost 3 hours per day.
This document provides an overview of application marketing and summarizes key points about the mobile app landscape and strategies for app promotion. It notes that there are over 2.7 billion smartphones worldwide with Android dominating at 76.9% market share. In Indonesia, there are 123.3 million smartphones with Android at 89.75% market share. The document outlines strategies for app analytics, app store optimization, leveraging social media and media websites for promotion, and paid advertising channels like mobile networks and Facebook/Instagram. It emphasizes the importance of testing approaches and providing a good user experience in all promotional activities and creative materials.
This document provides an overview of digital media trends in India and NDTV's digital media business. Some key points:
- India has over 1.2 billion people, with 600 million under age 25 and growing internet and mobile users.
- NDTV offers various brands across news, sports, technology, movies and lifestyle. It provides live reporting, in-depth coverage and special events on its websites and apps.
- Video consumption is increasing, especially on mobile. NDTV streams live channels and has a large video library, serving over 150 million minutes of video per month.
- Mobile internet and apps are growing rapidly. NDTV's apps have over 4 million downloads and 1.8
Webeesocial - The Indian digital landscape 2016Shubhendu Jha
This is our last year's deck on the Indian Digital Landscape which highlights the key numbers and trends from the industry and projections for 2017. If you want the latest deck for 2017, you can connect with our planning head -
saurav.k@webeesocial.com.
Mobile phones are owned by over 80% of Americans and will continue to be integral to daily life. Marketers must explore mobile marketing avenues like location-based services, mobile apps, and events to reach customers, as new technologies from Apple and Android will drive further innovation in 2012 and beyond. Social media integration can help companies collect customer data to better target products and services of interest through customer service and brand management. Consumers will determine the value of new technologies and services.
Social Media Statistics - India Study 2015IdeateLabs
Social Media India Study 2014 - A Study covering 250 Top Social Brand Pages across India and the Globe. Detailed Stats on the top Social Brands in 2015.
Focused on establishing benchmarks and the engagement strategies used by the brands across the markets and how the consumers engage with the content posted by these brands.
12 Sectors covered are Auto, Electronics, Entertainment, Fashion, Finance, Food, Healthcare, IT, Telco, Travel, Retail and Services.
Top 10 brands each from India and Globe were studied and compared on Page Engagement as well as Post Engagement. Focus was to establish benchmarks for the Indian Social Media Marketers which can be used for creating compelling and engaging content for the Indian Consumers.
This is an annual property being done by IdeateLabs and will be released each year for the Industry to use and consume.
This document provides an overview of social media and how Rotarians can benefit from it. Some key points:
- Social media allows you to reach, listen to, and interact with your target audience directly. It gives you power over your brand messaging.
- Billions of people use social media platforms like Facebook, Twitter, YouTube, and blogs every day, spending huge amounts of time on them. Your customers and competitors are already actively using these platforms.
- Social media can help enhance your brand and spread word of mouth recommendations more effectively than traditional advertising. If used well, it allows your brand to potentially become very popular like a "rockstar".
Smartphone Culture: Reshaping Social Networking and Gaming on Mobile PaltformsFaizan Subzwari
The document discusses key trends in smartphone culture and social/mobile apps. It notes that Facebook has over 750 million active users, 250 million of whom access Facebook through mobile devices. It also discusses rapid growth in smartphone ownership and app downloads, with over 10 billion apps downloaded in 2010 and millions downloaded daily. The document was commissioned by Avenuesocial, a social media agency that provides services like app development and social media strategies.
Hi! This deck is a compilation of Indonesia internet stats collected from many sources. Provides some insights related to internet, mobile, and eCommerce penetration in Indonesia.
The document summarizes key trends in digital media in India in 2017. It finds that internet and smartphone usage is growing rapidly, especially in rural areas. Mobile devices dominate digital media consumption, with over 80% of web traffic coming from mobile. Video content is also growing significantly, with Indians watching an average of 8.5 hours per month on Facebook and YouTube. Local language internet users are increasing as well, with over 50% of users in India preferring local languages over English online. The rise of vernacular content and personalization will be important for brands to engage new internet users in India.
India on Internet 2014 is a collectives of all thats happening in the digitally crazy market of India. With 200 Mn+ people on board and over 250 Mn smart phones sold, India is buzzing with the digital invasion like never before. Marketing is changing, Marketers are changing their opinions, brands are rewording their messages to 140 characters, 75% of the time mobile phones are used actions which are not the reasons for its invention. World is colliding, India is truly emerging as one of the top digital super power in the world.
This presentation is a small collective ode to all thats gone by and all that face us.
Journey of Mobility in Financial LandscapeKerem Abuc
This document discusses the journey of mobility in the finance landscape. It outlines how digitalization and the rise of mobile technology has transformed daily life and the finance industry. A typical day in 2014 involves many mobile activities like banking, social media, music streaming, and mobile payments. The document also discusses the growth of mobile financial services, the mobile first strategy in retail banking, the skyrocketing of mobile payments, alternative payment methods like PayPal and Bitcoin, strategies for spreading mobile finance usage globally, and how wearable devices and the Internet of Things represent the next phase of mobile technology.
The document discusses Indonesia's digital landscape in 2013. Some key points:
- Indonesia had the 4th largest online population in the world with over 73 million internet users by the end of 2013.
- Internet and smartphone usage was highest among younger generations, those with higher education, and students/workers.
- Mobile internet was growing rapidly, with smartphones overtaking desktop computers as the most used device.
- Social media was the most popular online activity, dominated by Facebook, YouTube, and Google+.
- E-commerce was still in early stages, with only 10% of internet users or 7.4 million making online purchases by 2015 due to lack of infrastructure and payment concerns.
The Indian market is changing fast. Internet growth is mainstreaming among the young population of India and the mobile access is growing in leaps and bounds. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More and More people are going online in India, with more than 200 Million people connected as on December 2013, digital content that they use is playing an ever-growing role in their lives. The focus of this presentation is to give a statistical overview of this market and is a compilation of proprietary data and a lot of research reports on the market. It gives a sense of scale India has seen so far and gives a sense of direction of the scale of what is coming.
Indonesia has a large telecommunications market with over 10 operators and a mobile penetration rate over 100%. The largest operator is Telkomsel with 140 million users. Android has become the dominant mobile OS, reaching 72% market share in 2015. The average price of an Android device in Indonesia is between $50-100. Popular mobile games in Indonesia include Portal from Ren Ren, Audition Mobile, and Brave Frontier. Card games like Boyaa Poker and Zynga Poker are also popular on mobile.
Social media allows users to reach, listen to, and interact directly with target audiences through platforms like Facebook, Twitter, YouTube, and blogs. It has over 2 billion daily users and has become a major form of communication, with people spending over 10 billion minutes on Facebook alone each day. Social media gives companies the power to enhance their brands and engage with customers and competitors online.
Presentation Script Notes. HOW AUDIENCES USE TECHNOLOGY AND ITS IMPACT ON THE...MartaCaceres10
The document discusses how technology and the internet have revolutionized communications and become integrated into everyday life. It notes that more than 4.5 billion people worldwide now use the internet, with people constantly connected through their devices. It also examines how consumer trends and business have adapted to increased technology usage, with people conducting more activities like socializing, shopping, and learning online.
There are a total number of 667 million China Internet users at the end of June 2015 while each region in China faces a different grow rate. This presentation outlines the key statistics for those wanting an overview of the Chinese Internet and Social Media landscape.
Now and the future mobile marketing in chinaMadhouse Inc.
Mobile phone and internet usage in China is growing rapidly, with over 800 million mobile subscribers and 277 million mobile internet users. Smartphone usage is also increasing quickly, reaching 20 million users in 2010 and projected to be 100 million users in 2011. Mobile apps and functionality now surpass PCs in many areas such as downloading, searching, reading, banking, payments, social media, games, video, and music. While mobile advertising currently only accounts for 0.2% of ad spending in China, this percentage is expected to grow significantly as smartphones allow for more engaging and interactive ads that integrate features like touch, motion sensors, and location.
India saw significant growth in internet and smartphone usage in 2016. Internet penetration reached 19% of the population, up 31% from the previous year. Mobile internet users grew to 232 million in 2015 and were projected to increase by 21% through 2019. Digital initiatives like Digital India were expected to drive further expansion of internet access. E-commerce shifted heavily to mobile app platforms, with companies drawing up to 80% of their traffic from mobile. Digital advertising grew rapidly as well, increasing 45% from 2014 to 2015. Social media engagement also rose in India, with time spent on social media averaging almost 3 hours per day.
This document provides an overview of application marketing and summarizes key points about the mobile app landscape and strategies for app promotion. It notes that there are over 2.7 billion smartphones worldwide with Android dominating at 76.9% market share. In Indonesia, there are 123.3 million smartphones with Android at 89.75% market share. The document outlines strategies for app analytics, app store optimization, leveraging social media and media websites for promotion, and paid advertising channels like mobile networks and Facebook/Instagram. It emphasizes the importance of testing approaches and providing a good user experience in all promotional activities and creative materials.
This document provides an overview of digital media trends in India and NDTV's digital media business. Some key points:
- India has over 1.2 billion people, with 600 million under age 25 and growing internet and mobile users.
- NDTV offers various brands across news, sports, technology, movies and lifestyle. It provides live reporting, in-depth coverage and special events on its websites and apps.
- Video consumption is increasing, especially on mobile. NDTV streams live channels and has a large video library, serving over 150 million minutes of video per month.
- Mobile internet and apps are growing rapidly. NDTV's apps have over 4 million downloads and 1.8
Webeesocial - The Indian digital landscape 2016Shubhendu Jha
This is our last year's deck on the Indian Digital Landscape which highlights the key numbers and trends from the industry and projections for 2017. If you want the latest deck for 2017, you can connect with our planning head -
saurav.k@webeesocial.com.
Mobile phones are owned by over 80% of Americans and will continue to be integral to daily life. Marketers must explore mobile marketing avenues like location-based services, mobile apps, and events to reach customers, as new technologies from Apple and Android will drive further innovation in 2012 and beyond. Social media integration can help companies collect customer data to better target products and services of interest through customer service and brand management. Consumers will determine the value of new technologies and services.
Social Media Statistics - India Study 2015IdeateLabs
Social Media India Study 2014 - A Study covering 250 Top Social Brand Pages across India and the Globe. Detailed Stats on the top Social Brands in 2015.
Focused on establishing benchmarks and the engagement strategies used by the brands across the markets and how the consumers engage with the content posted by these brands.
12 Sectors covered are Auto, Electronics, Entertainment, Fashion, Finance, Food, Healthcare, IT, Telco, Travel, Retail and Services.
Top 10 brands each from India and Globe were studied and compared on Page Engagement as well as Post Engagement. Focus was to establish benchmarks for the Indian Social Media Marketers which can be used for creating compelling and engaging content for the Indian Consumers.
This is an annual property being done by IdeateLabs and will be released each year for the Industry to use and consume.
This document provides an overview of social media and how Rotarians can benefit from it. Some key points:
- Social media allows you to reach, listen to, and interact with your target audience directly. It gives you power over your brand messaging.
- Billions of people use social media platforms like Facebook, Twitter, YouTube, and blogs every day, spending huge amounts of time on them. Your customers and competitors are already actively using these platforms.
- Social media can help enhance your brand and spread word of mouth recommendations more effectively than traditional advertising. If used well, it allows your brand to potentially become very popular like a "rockstar".
Smartphone Culture: Reshaping Social Networking and Gaming on Mobile PaltformsFaizan Subzwari
The document discusses key trends in smartphone culture and social/mobile apps. It notes that Facebook has over 750 million active users, 250 million of whom access Facebook through mobile devices. It also discusses rapid growth in smartphone ownership and app downloads, with over 10 billion apps downloaded in 2010 and millions downloaded daily. The document was commissioned by Avenuesocial, a social media agency that provides services like app development and social media strategies.
Hi! This deck is a compilation of Indonesia internet stats collected from many sources. Provides some insights related to internet, mobile, and eCommerce penetration in Indonesia.
The document summarizes key trends in digital media in India in 2017. It finds that internet and smartphone usage is growing rapidly, especially in rural areas. Mobile devices dominate digital media consumption, with over 80% of web traffic coming from mobile. Video content is also growing significantly, with Indians watching an average of 8.5 hours per month on Facebook and YouTube. Local language internet users are increasing as well, with over 50% of users in India preferring local languages over English online. The rise of vernacular content and personalization will be important for brands to engage new internet users in India.
India on Internet 2014 is a collectives of all thats happening in the digitally crazy market of India. With 200 Mn+ people on board and over 250 Mn smart phones sold, India is buzzing with the digital invasion like never before. Marketing is changing, Marketers are changing their opinions, brands are rewording their messages to 140 characters, 75% of the time mobile phones are used actions which are not the reasons for its invention. World is colliding, India is truly emerging as one of the top digital super power in the world.
This presentation is a small collective ode to all thats gone by and all that face us.
Journey of Mobility in Financial LandscapeKerem Abuc
This document discusses the journey of mobility in the finance landscape. It outlines how digitalization and the rise of mobile technology has transformed daily life and the finance industry. A typical day in 2014 involves many mobile activities like banking, social media, music streaming, and mobile payments. The document also discusses the growth of mobile financial services, the mobile first strategy in retail banking, the skyrocketing of mobile payments, alternative payment methods like PayPal and Bitcoin, strategies for spreading mobile finance usage globally, and how wearable devices and the Internet of Things represent the next phase of mobile technology.
The document discusses Indonesia's digital landscape in 2013. Some key points:
- Indonesia had the 4th largest online population in the world with over 73 million internet users by the end of 2013.
- Internet and smartphone usage was highest among younger generations, those with higher education, and students/workers.
- Mobile internet was growing rapidly, with smartphones overtaking desktop computers as the most used device.
- Social media was the most popular online activity, dominated by Facebook, YouTube, and Google+.
- E-commerce was still in early stages, with only 10% of internet users or 7.4 million making online purchases by 2015 due to lack of infrastructure and payment concerns.
The Indian market is changing fast. Internet growth is mainstreaming among the young population of India and the mobile access is growing in leaps and bounds. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More and More people are going online in India, with more than 200 Million people connected as on December 2013, digital content that they use is playing an ever-growing role in their lives. The focus of this presentation is to give a statistical overview of this market and is a compilation of proprietary data and a lot of research reports on the market. It gives a sense of scale India has seen so far and gives a sense of direction of the scale of what is coming.
Indonesia has a large telecommunications market with over 10 operators and a mobile penetration rate over 100%. The largest operator is Telkomsel with 140 million users. Android has become the dominant mobile OS, reaching 72% market share in 2015. The average price of an Android device in Indonesia is between $50-100. Popular mobile games in Indonesia include Portal from Ren Ren, Audition Mobile, and Brave Frontier. Card games like Boyaa Poker and Zynga Poker are also popular on mobile.
Social media allows users to reach, listen to, and interact directly with target audiences through platforms like Facebook, Twitter, YouTube, and blogs. It has over 2 billion daily users and has become a major form of communication, with people spending over 10 billion minutes on Facebook alone each day. Social media gives companies the power to enhance their brands and engage with customers and competitors online.
Presentation Script Notes. HOW AUDIENCES USE TECHNOLOGY AND ITS IMPACT ON THE...MartaCaceres10
The document discusses how technology and the internet have revolutionized communications and become integrated into everyday life. It notes that more than 4.5 billion people worldwide now use the internet, with people constantly connected through their devices. It also examines how consumer trends and business have adapted to increased technology usage, with people conducting more activities like socializing, shopping, and learning online.
21st century digital communication has changed how we connect to the world in three essential ways: connectivity, authenticity, and style.
Search engines like Google, Bing, Yahoo! e- commerce sites like Amazon, eBay & social media platforms like Facebook, Twitter etc has given us so flexibility that we can search, sell, buy, share & comment anything on internet. Today being digital is being social. All type of business needs digital marketing strategy. A digital marketing professionals who can think beyond and give best ROI result. As online audience are scattered widely, it is necessary for the marketing team to understand where and how to target. Understand the relevance of digital marketing:- http://thesharpbrain.com/what-is-digital-marketing/
Capture Renters & Retain Residents Through Popular New Media Channels: The Po...ktamira
With vacancies on the rise around the country, it is more critical than ever to incorporate new technology and media channels into the marketing mix to keep vacancies filled. During this presentation, participants will walk away with a comprehensive understanding of how to reach new renters through mobile technology and online video as well as how to building stronger connections with current residents—and turn them into ambassadors for their apartment community—through the most popular social networking sites.
What is Social Media? Is it a phrase that is tossed around these days or is it the future of communication or a platform that increase and enhance the sharing of information? A presentation by Missing Link about how social media is changing the face of media, marketing and advertising .
Connect with me
Twitter - https://twitter.com/manveermalhi
Facebook - https://www.facebook.com/manveermalhi
Linkedin - http://in.linkedin.com/in/manveermalhi
Website - http://manveermalhi.com/
What is Social Media? Is it a phrase that is tossed around these days or is it the future of communication or a platform that increase and enhance the sharing of information?
A presentation by Missing Link about how social media is changing the face of media, marketing and advertising .
Website : www.missinglink.co.in
Facebook : http://www.facebook.com/MissingLinkIndia
Twitter : http://twitter.com/missing_link_in
Advertising - a presentation on current trends by AdprexAdprex
Advertising trends have changed a lot since its evolution. And it's always wise to get in and explore the current trends to grow a business. It has been predicted that Social Media spending will continue to increase. Brands will jump at the opportunity to create a unique video content in coming years.
Marketing in High Touch, Fast Paced, Multi Media World: Virginia Franchise Fo...Sally Witzky
Sally Witzky, Founder & Chief Digital Strategist of Traction Group, spoke at the Virginia Franchise Forum on Friday, February 25, 2011. Topic: Digital Marketing in our High-Touch, Fast-Paced, Multi-Media World. Slides are copyright of Traction Group LLC.
Digital marketing refers to any marketing conducted through electronic devices such as social media, websites, blogs, videos, or email. It started in the 1990s with the introduction of Web 1.0 and has grown exponentially with the rise of Web 2.0 which allows users to share information. The largest digital marketing platforms currently are TikTok, Instagram, Facebook, and Twitter which billions of users engage with for sharing videos, photos, conversations and commerce. Digital marketing is projected to continue growing significantly in users and revenue as businesses and individuals increasingly engage online.
We can note the great growth of technology and its advantages in people's lives. Communication became much easier, the transmission of news and information to a few touches on the screen. Today, we spend more time connected to the world wide web than on television. E-commerce is another beneficial point brought with the technological flood, the convenience of buying online, receiving the product without even needing to leave the house is a very positive point. You can be entertained on the internet easily by browsing social networks, watching videos, talking to friends, in fact, a multitude of things.
The document discusses the history and growth of the internet from its origins in the 1950s to the present day. It outlines how the internet has evolved from a system connecting computers to share information to becoming integrated into almost every aspect of modern life. Billions of people now access the internet daily through various digital devices. The widespread availability and use of the internet has revolutionized commerce through e-commerce, with online sales growing rapidly to exceed $5 trillion globally. Marketers can now closely target consumers by analyzing their online behavior and preferences.
This document discusses how technological advancements have impacted consumer behavior. It notes that consumers are now constantly connected via internet-enabled smartphones and tablets, shifting their desires and preferences for new communication channels. As a result, companies now face the challenge of meeting evolving customer expectations. Some key trends discussed include the massive growth in internet users, time spent online, rise of e-commerce, and shift to virtual services during the COVID-19 pandemic. The document emphasizes that in this new era, consumer behavior is increasingly driven by digital technologies and connectivity.
A short presentation of our technology evolved and impacted our lives.
Personal Blog: https://zibaldone2.blogspot.com/2021/02/the-digital-revolution.html
This document discusses how consumers use technology and their online behaviors. It outlines the history of internet access from the 1960s to today. The number of global internet users has grown tremendously from 3 billion in 2014 to over 4.5 billion currently. People now access the internet using a variety of devices, primarily mobile phones and laptops/desktops. Online searches are also increasingly conducted via mobile. Consumers are watching more online video content than ever before, averaging around 7 hours per day. What people buy online varies, but clothing is very popular. Trends show consumers care more about sustainability and convenience.
Presentation exploring how consumers use technology. Useful for digital marketers to use to understand the most appropriate platforms and tools for an effective digital marketing strategy.
This document introduces the concept of Web 2.0 and social media, outlining how people now actively engage with and participate in the internet rather than just using it as a tool. It notes that over half of Americans now research products online and that people trust recommendations from others over traditional advertising. The document then defines social media as any website that invites interaction between users. It argues that businesses should use social media to attract and engage with customers, build loyalty, and differentiate their brand, and debunks common myths about social media, such as the ideas that target customers are not online or that engagement will only lead to negative comments.
Social Media Marketing Numbers You Should Know | Social Media Marketing Data ...John Barbee
This document provides statistics about social media usage and growth. It shows that 40% of the world's population uses social media, with over 3.8 billion social media users as of 2020. Specific statistics are given about major platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube. The conclusion recommends using these statistics to better understand customers and effectively leverage social media for marketing.
Social media has enabled companies to become more competitive and provide better service by allowing them to connect with consumers on a global scale. It has revolutionized word-of-mouth marketing through the rise of blogging and user-generated content, with over 200 million blogs updated daily and 25% of search results for top brands linked to user content. Harnessing social media platforms like Facebook, YouTube, and Google+ is now critical for companies to promote their brand, interact with customers, and build trust on a large scale.
Similar to Why Digital Media for your business ? (20)
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
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7. 10,500,000,000
The number of minutes spent on Facebook everyday.
2.7 Billion Daily Likes and Comments.
83% of Indian users are in the age group of 18- 35.
Excluding Mobile!
8. 400,000,000+ Tweets Per Day.
27,199,007
people follow her on Twitter.
#GAGA
That’s double the population of Mumbai.
9. 3rd
2
10
1700
most visited website is YouTube.
Billion views per day on YouTube.
Videos are uploaded to YouTube every second.
The number of years it will take to watch
all the videos on YouTube.
10. 70%
90%
of the people trust
recommendations from
people they know.
people trust consumer
opinions posted online
11. USING DIGITAL MEDIA YOU
CAN ANNOUNCE NEW
PRODUCTS & SERVICES
ALSO GET INSTANT
FEEDBACK FROM
CUSTOMER