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Trends in Programmatic Video 2015

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Video Consumption in the US US Digital Video, Digital TV and Mobile Phone Video Viewers in millions
Cross Device Usage Cross device usage affects TV viewership and advertising 84% Of  viewers  use  their  mobile,   tablet  or  laptop  while   watching  TV   34%  researched  the  product,   31%  visited  the  adver>ser’s   website   82% of  TV  adver>sers  show  a  direct  correla>on   between  TV  adver>sing  &  increase  in  web  traffic  
Programmatic Video Ad Spend US Programmatic Digital Video Advertising Spending from 2013 to 2017 (in billions)
Video Presence Across Industries US Digital Video Ad View Share by Industry (2015)
Programmatic Video Results Digital video delivers campaign performance
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Trends in Programmatic Video 2015

  • 1.
  • 2. Video Consumption in the US US Digital Video, Digital TV and Mobile Phone Video Viewers in millions
  • 3. Cross Device Usage Cross device usage affects TV viewership and advertising 84% Of  viewers  use  their  mobile,   tablet  or  laptop  while   watching  TV   34%  researched  the  product,   31%  visited  the  adver>ser’s   website   82% of  TV  adver>sers  show  a  direct  correla>on   between  TV  adver>sing  &  increase  in  web  traffic  
  • 4. Programmatic Video Ad Spend US Programmatic Digital Video Advertising Spending from 2013 to 2017 (in billions)
  • 5. Video Presence Across Industries US Digital Video Ad View Share by Industry (2015)
  • 6. Programmatic Video Results Digital video delivers campaign performance
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