Social TV: making TV a social & participative experienceYann Ruello
Talking about Social TV:
- Where is Social TV today?
- What are the main trends?
- Return on experience from the Orange Social TV program.
Keynote presented during TV Connect 2016.
A look at how the internet and social media has made brands more vulnerable. Also looks at brands using social media to listen to customers. Update on what's happening online and mobile. Finally a quick update on other news
Social TV: making TV a social & participative experienceYann Ruello
Talking about Social TV:
- Where is Social TV today?
- What are the main trends?
- Return on experience from the Orange Social TV program.
Keynote presented during TV Connect 2016.
A look at how the internet and social media has made brands more vulnerable. Also looks at brands using social media to listen to customers. Update on what's happening online and mobile. Finally a quick update on other news
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
Global trends in social media - Latest insights from TGI Global Quick View Co...Kantar
82% of connected consumers in the world’s 22 largest markets today claim to use social media, according to TGI Global Quick View consumer data. Three quarters use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we will explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- How are social networks used across different markets?
Tania Seif oversees the social marketing strategy and team at Coral, one of the UK’s largest bookmaking and gaming brands.
Read Tania's presentation 'Social Media & the Path to Purchase & Loyalty' from oi15
Google is trying hard to sell Youtube ads for brand awareness but definitely not for sales conversion for most industries. Personally I reckon those ads interrupt users video experience and I just want to click the 'skip ads' button.
A look at how the internet and social media has made brands more vulnerable. Also looks at brands using social media to listen to customers. Update on what's happening online and in mobile. Finally a quick update on other news from the last few weeks
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
Global trends in social media - Latest insights from TGI Global Quick View Co...Kantar
82% of connected consumers in the world’s 22 largest markets today claim to use social media, according to TGI Global Quick View consumer data. Three quarters use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we will explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- How are social networks used across different markets?
Tania Seif oversees the social marketing strategy and team at Coral, one of the UK’s largest bookmaking and gaming brands.
Read Tania's presentation 'Social Media & the Path to Purchase & Loyalty' from oi15
Google is trying hard to sell Youtube ads for brand awareness but definitely not for sales conversion for most industries. Personally I reckon those ads interrupt users video experience and I just want to click the 'skip ads' button.
A look at how the internet and social media has made brands more vulnerable. Also looks at brands using social media to listen to customers. Update on what's happening online and in mobile. Finally a quick update on other news from the last few weeks
Social networks provide nonprofit communicators with a powerful tool to distribute their most impactful content: video. This session will highlight strategies and tactics for using social channels to maximize the power of your videos, boost viewership, and drive interaction.
This is YouTube: The Malaysian Story. 2018 mark six years since we launched the YouTube Partner Program in Malaysia, the YouTube community is now truly more vibrant and diverse than ever. And we couldn’t be more proud of what our Malaysian creators and partners have achieved.
YOUTUBE CONTENT CREATION AND ONLINE BUSINESS PROMOTION-UGC CARE LIST AUG 2022...PugalendhiR
The Supreme figure of social media users around the world is increasing day by day. With 2 billion users in 2020 and 2.29
billion users in 2021(We are Social, 2021), The Challenges and reputable factors of Content Creation on YouTube. The
intent of this study is to deliver a logical discussion of the various aspects of popular YouTubers who use YouTube is a
primary tool for their business. YouTube will become the second most used social media platform in the world. By 2021,
more than 2 billion users will be logged every month. Significantly, consumers will watch more than one billion hours of
videos every day on YouTube (YouTube, 2021). And most YouTube users turn their visitors into consumers through online
commerce. This study is an attempt other’s brand through the YouTube channel. A study was conducted among 31 Popular
Tamil women YouTubers. In addition, this study shows effective ways to apply for online business; How YouTube viewers
and subscribers convert into to consumer. The Descriptive Analysis was done with the help of SPSS version 16, Also
ANOVA test outcomes of this research article shows that YouTube content creation and Video Promoting skills lead to
becoming digital entrepreneurship, YouTube platform helps to distribute their brands to the mass people.
6 Things You Need to Know About 2016 Media TrendsJohn Schaefer
We have been working on updating our Media/Advertising Trends for 2016, and are starting to roll out what we see coming up. The most important change is happening in Digital Video. With all due respect to Donald Trump, there is HUGE growth in Digital Video. There is also more shifting of ad dollars from printed media to digital.
We're also seeing that some of the larger Cable companies are starting to wrap their arms around strategies for viewing TV on devices like ROKU.
Finally, this will probably be the year where digital ad spending surpasses traditional television spending.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
A presentations that give an overview of the current state of play for the social media world. Latest stats, examples of ROI formulas and definitions of the major aspects of your social media strategy.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Core Web Vitals SEO Workshop - improve your performance [pdf]
YouTube UK Statistics Novicell and Google 08112017
1. “is a culture engine for the 21st century”
Ian Tait, Creative Director, Weiden & Kennedy
I YouTube: where the world chooses to watch
YouTube influence is greater than ever, shaping what matters in culture
> 220 UK-based
creators have surpassed 1M subscribers
Google Internal data, GB YouTube channels, Oct 2016
It’s where ideas are born
It’s where the niche becomes mainstream
It’s where traditional models are disrupted
It’s where mass moments
happen
“is a culture engine
for the 21st century”
> 220 UK-based YouTube
creators have surpassed 1m
subscribers
The most influential UK creator is
Olajide "JJ" Olatunji, who
dropped out of college, but made
£2.9m in the past year
50%+ more UK channels with
1mn subscribers compared to a
year ago
It’s where ideas are born
It’s where traditional
models are disrupted
It’s where the niche
becomes mainstream
Source: Google Internal data, GB
YouTube channels, Oct 2016
Source: Tubular Labs’ list of most
influential UK creators & Forbes list of the
world's highest-paid YouTube stars
Source: Google Data, UK, 15 April
2016 vs 15 April 2015
Ian Tait, Creative Director,
Weiden & Kennedy
2. 43% of total time spent on YouTube by adults
came from over 35s
I It’s not just the young that are influenced by YouTube
YouTube is not just a phenomenon of Millennials
Source: comScore VideoMetrix Multi-Platform - Desktop & Mobile (UK, Oct 2016). Adult base = 18+
3. Source: comScore VideoMetrix, Multi-Platform - Desktop & Mobile, UK, Oct 2016. Base UK total population: from latest ONS mid-year population estimate 2015, 65.1m.
people watch online video
per month in the UK (on
average)
monthly reach
of online video, vs UK total
population
videos watched per viewer
per month
(only Desktop available)
hours of online videos per
month, on average
(only Desktop available)
Each viewer watches
22677
%
1350m
I Digital: UK video market is booming
4. Source: comScore VideoMetrix, Multi-Platform - Desktop & Mobile, UK, Oct 2016
people watch YouTube
per month in the UK
(on average)
monthly reach
of YouTube, vs UK
digital population
YouTube videos watched
per viewer per month
hours of YouTube videos
per month, on average
82%
Each viewer watches
256
I YouTube: the biggest online video platform
42m 17
5. 43M
42M
37M
40M
15M
Source: comScore VideoMetrix, Multi-Platform - Desktop & Mobile, Oct 2016; BARB monthly viewing data (October 2016).
I YouTube & TV: Monthly Unique Viewers
YouTube has TV
scale: 42m viewers
6. Proprietary + Confidential
Global daily watchtime
hours a day watched on YouTube, a "10-fold increase since
2012". The increase is thought to have been driven by
personalised video line-ups / recommendations, from an
understanding of what users love to watch enhanced by AI
Source: https://www.wsj.com/articles/youtube-tops-1-billion-hours-of-video-a-day-on-pace-to-eclipse-tv-1488220851
1 bn
I YouTube viewers watching 1bn hours a day
7. Source: “Time spent with media in France, Germany and the UK”: eMarketer’s Estimates and Forecasts for 2013–2018; December 2016; by Cindy Liu.
Note: ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on desktop/laptop while watching
TV is counted as 1 hour for TV and 1 hour for desktop/laptop. TV, radio, print excludes digital.
I Time spent per day with major media by average UK adult
Increasing digitalisation, led by mobile; other media forms declining
UK adults will spend circa
5 hours a dayconsuming
digital content in 2017; more time than
that spent with TV, radio & print for the
first time
Mobile (online)
Desktop / laptop
Print
Radio
TV
Digital
8. Dette billede kan ikke vises i øjeblikket.
Dette billede kan ikke vises i øjeblikket.
Source: Google and DoubleClick advertising platforms data, June 2016, Digiday UK May 2016
- Arrived to socialise
- Passive, feed-driven
- 85% sound off
- Arrived to watch video
- Active choice
- 95% sound on
I Viewability: behaviour of viewers browsing different media
YouTube viewers come to watch not scroll
9. I Audibility & Viewability: YouTube is a market leader
Audibility
of YouTube ads are
audible
95%
Sources: Google ActiveView 2016 & DoubleClick advertising platforms data, Apr 2016
https://adwords.googleblog.com/2016/06/Active-View-coming-to-TrueView.html Note: ActiveView is
a free 3rd party tool
Source: Google internal data and
http://digiday.com/platforms/silent-world-facebook-video/
Viewability
of YouTube ads are
viewable (vs 66% across
the industry)
95%
10. Source: Google TrueView Brand studies Aug-Sep 2016, Global, data for users with single impression. Data shows ratio of additive differences vs. control respondents for each group of viewers.
I Demonstrating the value of Audibility & Viewability
2.7 x ↑
Differences in
Ad Recall vs control
1.4 x ↑
Audible
only
Viewable
+ Audible
Viewable +
Audible
Viewable
only
3.8 x ↑
Differences in
Brand Awareness vs control
1.6 x ↑
Audible
only
Viewable
+ Audible
Viewable +
Audible
Viewable
only
2.6 x ↑
Differences in
Consideration vs control
2.9 x ↑
Audible
only
Viewable
+ Audible
Viewable +
Audible
Viewable
only
11. 77%
In 2015 we supported 56 independent studies with a range of partners (below) to
review the RoI of different marketing channels across Europe: YouTube
outperformed other media* in 77% of cases
I Measuring sales impact
*The average of other media, including: print, outdoor, radio, cinema, other online advertising (search, display and non-YT video) & TV - at current spend levels
Source: Google and 3rd Party Research, 2013-2016, Europe. Note: Total number of studies: 56
12. 8 out
of 10
YouTube has a higher ROI than TV in almost
cases
Source: Google and 3rd Party Research, 2013-2016, Europe. Note: Total number of studies: 56, of which 77% had a higher ROI on YouTube than TV.
I Optimal ROI: YouTube & TV
13. We find online video to be particularly effective, short term and medium
term, versus other online tactics, and always an enhancer of “total video”
ROI... We find YouTube to be more effective in ROI terms, for both
online and offline purchased products
Sally Dickerson, Global Director of BrandScience
I Optimal ROI: YouTube or TV? Both
14. Source: comScore VideoMetrix, Multi-Platform -
Desktop & Mobile, Percentage of Total Digital
Population, UK, October 2016
I YouTube is broad-reaching
YouTube reaches Millennials to Mature audiences
84% 83% 83%
35-44 45-54 55+
90%
18-24
89%
25-34
15. Source: comScore VideoMetrix, Multi-Platform - Desktop & Mobile, Percentage of Total Digital Population, UK, October 2016
Adult Males Adult
Females
I Reach by gender
YouTube has a deeper coverage amongst men, but still prevalent with women
84% 81%
16. I Range of videos watched on YouTube
Source: UK, MTM-Google YouTube Audience Report 2015, YouTube monthly video viewing.
55%
40%
19%
19%
19%
18%
15%
14%
12%
10%
9%
7%
Music
Comedy
Food
Home/ DIY/ Gardening
Gaming
Tech
Sports/ exercise
Science/ education
Beauty
News
Travel
Clothing/ fashion
Cars/ auto
Parents/ family
19%
14%
17. YouTube viewers love to watch on mobile
I YouTube on mobile
Source: comScore VideoMetrix MP Sep 2016. Population base: UK digital population aged 18+. Device base: Smartphone, Tablet, Desktop usage, other devices such as Smart TVs and Games
Consoles not included. *Mobile devices = Smartphone or Tablet.
71%
of YouTube watch time by UK
adults occurs on mobile
(smartphone or tablet) devices
18. of all mobile data will be video by 2020
Source: Cisco Visual Networking Index Forecast, Feb 2016
I Mobile video is exploding
75%
19. people watch YouTube on
their mobile per month
monthly reach
of YouTube mobile, vs UK
mobile population
minutes of YouTube on
their mobile per day, on
average
85%
Each mobile YT viewer
watches
246
YouTube videos watched
per mobile YT viewer per
month
Source: comScore VideoMetrix, Multi-Platform - Mobile, UK, Oct 2016.
3831m
I YouTube’s mobile profile
20. Source: comScore VideoMetrix, Multiplatform - Mobile, Percentage of Total Mobile Population, UK, October 2016
Note that Under 16s do not have their mobile browsing data tracked
I YouTube’s mobile reach by age group
YouTube has depth of mobile reach across the age groups of the UK population
89% 80% 76%
35-44 45-54 55+
93%
18-24
92%
25-34
21. GENDER & AGEAGE
18-24
40
mins
35
mins
29
mins
15
mins
7
mins
25-34 35-44 45-54 55+
Source: comScore VideoMetrix, Multiplatform - Mobile, UK, September 2016
The average viewer watches YouTube on mobile for 38 minutes per day
I YouTube’s average mobile watch-time per day
