Hành vi của người tiêu dùng trên điện thoại thông minh và báo cáo quốc gia từ các làn sóng nghiên cứu điện thoại thông minh mới nhất được tiến hành trong năm 2013.
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has
risen to 65% of the population and these smartphone owners are becoming increasingly reliant on their
devices. 65% access the Internet every day on their smartphone and most never leave home without it.
Implication: Businesses that make mobile a central part of their strategy will benefit from the opportunity
to engage the new constantly connected consumer.
Understanding the Mobile Consumer - USA Research and StatisticsAndy Gee
Smartphones are Indispensable to Daily Life
Smartphones Have Transformed Consumer Behaviour
Smartphones Help Users Navigate the World
Smartphones Change the Way that Consumers Shop
Smartphones Help Advertisers Connect with Customers
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has
risen to 65% of the population and these smartphone owners are becoming increasingly reliant on their
devices. 65% access the Internet every day on their smartphone and most never leave home without it.
Implication: Businesses that make mobile a central part of their strategy will benefit from the opportunity
to engage the new constantly connected consumer.
Understanding the Mobile Consumer - USA Research and StatisticsAndy Gee
Smartphones are Indispensable to Daily Life
Smartphones Have Transformed Consumer Behaviour
Smartphones Help Users Navigate the World
Smartphones Change the Way that Consumers Shop
Smartphones Help Advertisers Connect with Customers
Consumer Connected Study 2014 - Results for Portugal - GooglePedro Simões 007
Um estudo da Google e da TNS sobre o consumidor conectado para Portugal.
Sabiam que...
✔ 68% dos portugueses está online.
✔ 19% dos portugueses compra online através do seu smartphone.
✔46% tem pelo menos 2 dispositivos.
✔ 62% a penetração de smartphones entre os 25-34 anos.
✔ 64% dos portugueses prefere fazer coisas de forma digital.
✔ 96% dos compradores online portugueses utilizam o YouTube e 78% tem um smartphone.
✔ 41% dos utilizadores de serviços bancários online faz compras online, 40% tem um elevado rendimento e 89% utiliza o YouTube.
É caso para dizer, "Negócios com vida... Digital!" by L4D Web Agency - Live4Digital (Parceiros Google Partners)
Nota: Divulgação autorizada pela equipa Google/Google Portugal
The COVID-19 pandemic has shaken many businesses globally. a lot of traditional efforts have now allocated their marketing budget to either helping in the efforts to beat the virus and/or focused their attention on digital strategies. Here we tackle the statistics on the Coronavirus outbreak, how consumers are reacting, and how should brands respond to the situation.
Passionation is a content and influencer marketing company that connects brands and influencers together to create projects that speak to different types of audiences and industries: Automotive, FMCG, Travel/Leisure, Health/Wellness, Banking/Finance, Fashion/Retail, and more.
Learn more: https://passionation.co/ph/
For inquiries and consultations, reach out to us via email at ph.marketing@innity.com
The current Covid-19 pandemic is impacting every aspect of our lives, from the places we can visit, to the way we spend our time, to the priorities we have, and to the way we plan our expenses.
This pandemic continues to evolve everyday and it is starting to develop new behaviors in our daily lives.
My team and I were tasked to conduct market research on the millennial generation, and provide suggested strategies and tactics to engage with that demographic. After much hard work and determination, we were selected as the winners of the Fox Sports University Challenge at the University of Iowa.
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
Como bien lo dice el título, es un estudio que hace eMarketer para conocer hábitos, comportamiento y consumo de medios digitales del segmento mejor definido como "millennial". Esta es su versión 2014.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
Mobile users are only going to increase and therefore it makes immense sense for a brand or business to consider mobile as a platform to address the business needs & goals. This talk will also touch upon some of the important things to be considered from a design perspective while once executes his design strategy.
IAB Always On – A Global Perspective of Mobile Consumer ExperienceNuno Acosta
Today’s consumers around the globe are living in an “always-on” world due to the ubiquity of mobile devices and mobile internet access. IAB (US) and its Mobile Marketing Center of Excellence, in conjunction with 17 IABs from around the globe, aims to uncover the latest trends of mobile behaviors and perceptions, particularly among global smartphone owners and mobile internet users. This study examines how consumers access and use the mobile internet and how they perceive and react to mobile advertising.
Specifically, the key interests lie in understanding and comparing the usage pattern of mobile web and mobile apps to access the internet among smartphone users across the participating countries.
The main objectives for this research project are to:
o Understand consumers’ mobile internet usage and perceptions toward the experience on mobile web and mobile apps.
o Examine whether there are differences in consumer reaction and perceptions to advertising on these two mobile platforms.
Topics include:
- Mobile's Effects on Consumers & Healthcare Professionals
- Advertising in the Tablet Apps of Consumer Magazines
- Best Practices and Trends in Mobile Advertising
Speakers:
- Jon Swallen, Chief Research Officer of Kantar Media Intelligence North America
- Ali Rana, SVP & Head Scientist of the Emerging Media Lab at Millward Brown Digital
- Dave Emery, General Manager of Kantar Media Healthcare Research
Are you hopeless of your sales growth, do you feel problem to enter your desired market, are you planning to shut down your business? Don't do so, we have solution for you at very affordable cost
Facial Cleanser Vietnam Popular Brand 2015
Popular Brand Index
Research Design
Research Method: Internet Sampling
Fieldwork Period: 05th March 2015 – 10th March 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 770 samples
Survey Content:
Brand Awareness of Facial Cleanser
Brand Advertising Expansive of Facial Cleanser
Facial Cleanser Brands ever used
Facial Cleanser Brands used in the past 3 months
Facial Cleanser Brand used most often within the past 3 months
Facial Cleanser Brand choose to use in the future
Facial Cleanser Brand would recommend
Consumer Connected Study 2014 - Results for Portugal - GooglePedro Simões 007
Um estudo da Google e da TNS sobre o consumidor conectado para Portugal.
Sabiam que...
✔ 68% dos portugueses está online.
✔ 19% dos portugueses compra online através do seu smartphone.
✔46% tem pelo menos 2 dispositivos.
✔ 62% a penetração de smartphones entre os 25-34 anos.
✔ 64% dos portugueses prefere fazer coisas de forma digital.
✔ 96% dos compradores online portugueses utilizam o YouTube e 78% tem um smartphone.
✔ 41% dos utilizadores de serviços bancários online faz compras online, 40% tem um elevado rendimento e 89% utiliza o YouTube.
É caso para dizer, "Negócios com vida... Digital!" by L4D Web Agency - Live4Digital (Parceiros Google Partners)
Nota: Divulgação autorizada pela equipa Google/Google Portugal
The COVID-19 pandemic has shaken many businesses globally. a lot of traditional efforts have now allocated their marketing budget to either helping in the efforts to beat the virus and/or focused their attention on digital strategies. Here we tackle the statistics on the Coronavirus outbreak, how consumers are reacting, and how should brands respond to the situation.
Passionation is a content and influencer marketing company that connects brands and influencers together to create projects that speak to different types of audiences and industries: Automotive, FMCG, Travel/Leisure, Health/Wellness, Banking/Finance, Fashion/Retail, and more.
Learn more: https://passionation.co/ph/
For inquiries and consultations, reach out to us via email at ph.marketing@innity.com
The current Covid-19 pandemic is impacting every aspect of our lives, from the places we can visit, to the way we spend our time, to the priorities we have, and to the way we plan our expenses.
This pandemic continues to evolve everyday and it is starting to develop new behaviors in our daily lives.
My team and I were tasked to conduct market research on the millennial generation, and provide suggested strategies and tactics to engage with that demographic. After much hard work and determination, we were selected as the winners of the Fox Sports University Challenge at the University of Iowa.
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
Como bien lo dice el título, es un estudio que hace eMarketer para conocer hábitos, comportamiento y consumo de medios digitales del segmento mejor definido como "millennial". Esta es su versión 2014.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
Mobile users are only going to increase and therefore it makes immense sense for a brand or business to consider mobile as a platform to address the business needs & goals. This talk will also touch upon some of the important things to be considered from a design perspective while once executes his design strategy.
IAB Always On – A Global Perspective of Mobile Consumer ExperienceNuno Acosta
Today’s consumers around the globe are living in an “always-on” world due to the ubiquity of mobile devices and mobile internet access. IAB (US) and its Mobile Marketing Center of Excellence, in conjunction with 17 IABs from around the globe, aims to uncover the latest trends of mobile behaviors and perceptions, particularly among global smartphone owners and mobile internet users. This study examines how consumers access and use the mobile internet and how they perceive and react to mobile advertising.
Specifically, the key interests lie in understanding and comparing the usage pattern of mobile web and mobile apps to access the internet among smartphone users across the participating countries.
The main objectives for this research project are to:
o Understand consumers’ mobile internet usage and perceptions toward the experience on mobile web and mobile apps.
o Examine whether there are differences in consumer reaction and perceptions to advertising on these two mobile platforms.
Topics include:
- Mobile's Effects on Consumers & Healthcare Professionals
- Advertising in the Tablet Apps of Consumer Magazines
- Best Practices and Trends in Mobile Advertising
Speakers:
- Jon Swallen, Chief Research Officer of Kantar Media Intelligence North America
- Ali Rana, SVP & Head Scientist of the Emerging Media Lab at Millward Brown Digital
- Dave Emery, General Manager of Kantar Media Healthcare Research
Are you hopeless of your sales growth, do you feel problem to enter your desired market, are you planning to shut down your business? Don't do so, we have solution for you at very affordable cost
Facial Cleanser Vietnam Popular Brand 2015
Popular Brand Index
Research Design
Research Method: Internet Sampling
Fieldwork Period: 05th March 2015 – 10th March 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 770 samples
Survey Content:
Brand Awareness of Facial Cleanser
Brand Advertising Expansive of Facial Cleanser
Facial Cleanser Brands ever used
Facial Cleanser Brands used in the past 3 months
Facial Cleanser Brand used most often within the past 3 months
Facial Cleanser Brand choose to use in the future
Facial Cleanser Brand would recommend
Overview of Dishwashing liquid products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
9th Feb 2015 – 10th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 620 samples
Survey Content:
Dishwashing liquid brand awareness
Expansive of Dishwashing liquid Brand
Dishwashing liquid brand ever used
Dishwashing liquid brand used in the past 3 months
Dishwashing liquid brand most often used in the past 3 months
Dishwashing liquid brand use in the future
Dishwashing liquid brand recommendation
The Mobile Internet Consumer - Vietnam 2013 report produced by MMA & Vserv.mobi addresses the audience insights of the growing mobile internet user base in Vietnam. This report focuses on profiling the mobile web & app users, their purchasing power, lifestyle and consumption pattern. The findings and insights are drawn from a survey conducted in the six key countries - Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
The Mobile Internet Consumer report is designed for media planners & brand advertisers. It will also help app developers, content providers, OEMs & telecom service providers in understanding the evolving mobile consumer. It is created with the objective to help brands plan their media strategy for reaching the right target audience through Mobile Web & Apps. The Mobile Internet Consumer report is available for India, Southeast Asia, Middle East & Africa and Latin America.
Overview of Floor cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27th Jan 2015 – 4th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 983 samples
Survey Content:
Floor Cleaner brand awareness
Expansive of Floor Cleaner Brand
Floor Cleaner brand ever used
Floor Cleaner brand used in the past 3 months
Floor Cleaner brand most often used in the past 3 months
Floor Cleaner brand use in the future
Floor Cleaner brand recommendation
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
REPORT ON VIETNAMESE TRAVEL TREND 2013
Research time:18.04 – 25.04.2013
Based on Vinaresearch’s panellist
B. Research information
Research method : Quantitative research - Online
Timing : 18th - 25th April 2013
Sample size : 1,171
Research area : Hanoi & Ho Chi Minh city
Target : Respondents took leisure vacations in the last 12 months or intend to travel in next 12 months
Research objectives : Explore Vietnamese Travel trend 2013
Sampling method : Natural sampling
REPORT ON COOKING OIL MARKET
Research time: 6th May – 8th June 2013
Research information
Research method : Quantitative – Online research
Timing : 3rd – 15th May 2013
Sample size : 1,038
Research area : Nationwide
Target : Female aged 20 years old and over
Main decision maker and main buyer of cooking oil product
Research objectives : Tracking changes in cooking oil market after 1 year
Sampling method : Internet sampling
HOT - Google report for Mobile Marketing in Vietnam Q4 2013Hai Dongkixot
This survey is designed to gain insights into how consumers use the Internet on their smartphones
How are smartphones used in daily life?
How do consumers multi-task with their smartphones?
What activities are consumers conducting on their smartphones?
What role do smartphones play in the shopping process?
How do consumers respond to ads, offline and on mobile?
- 93% Người dùng Internet Việt Nam có mặt trên Facebook
- 9 trong 10 Người tiêu dùng VN dùng có smartphone
- 42M Người Việt truy cập Facebook hàng tháng trên di động...
Vietguys Mobile Marketing Solutions
Chuyên cung cấp các dịch vụ:
- SMS Marketing
- Mobile Marketing Solutions
- Cổng tin nhắn
- SMS Brand Name
- Wi-Fi Marketing
- Email Marketing
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Content Marketing không phải là khái niệm mới nhưng theo thời gian, nó không ngừng phát triển và biến đổi, đặc biệt trong bối cảnh công nghệ số giao hòa cũng những phương thức truyền thống, online xen kẽ offline. Theo nghiên cứu mới nhất của Phân viện Content Marketing thế giới, 67% doanh nghiệp đang giảm ngân sách quảng cáo để làm marketing bằng các nội dung có liên quan đến thương hiệu. Trong đó, 69% doanh nghiệp mong muốn đầu tư mạnh hơn cho sản xuất và lan truyền nội dung thương thiệu trong năm 2014. Tuy nhiên, 52% chưa có thông điệp và mục tiêu tiếp thị rõ ràng, chưa biết cách xây dựng những nội dung hay, thiếu kiến thức chuyên sâu về Digital Marketing và không có mạng lưới website đại chúng để phân phối thông tin vừa kiến tạo.
Nắm bắt xu hướng và thực trạng đó, Hội thảo Content Marketing " Khi Click và Brick song hành" do Admicro tổ chức dành cho các CEO, Marketers chuyên nghiệp và các đơn vị báo chí truyền thông nhằm tạo môi trường để các bên cùng giao lưu, chia sẻ câu chuyện thương hiệu, cập nhật kiến thức Digital Marketing nói chung và Content Marketing nói riêng.
Cẩm nang Content Marketing này là hội tụ các chia sẻ kinh nghiệm làm Content Marketing được thu thập từ các nguồn có giá trị....
Tài liệu nghiên cứu này sẽ giúp bạn hiểu rõ hơn về xu hướng sử dụng Internet ở Việt Nam cũng như những hoạt động của người tiêu dùng khi sử dụng các công cụ tìm kiếm và sử dụng mạng Internet.
The 2013 Southeast Asia Digital Future in Focus, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce. Plus, a special country spotlight covers detailed digital media trends from Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
Key insights from the 2013 Southeast Asia Digital Future in Focus report include:
- More than 40 percent of global internet users are now based in Asia Pacific with an audience of 644 million. Southeast Asian markets account for approximately 10 percent of the Asia Pacific internet population.
- With 16.1 million monthly internet users, Vietnam now has the largest online population in Southeast Asia.
- Internet users in Vietnam and Thailand, driven in part by their younger skewing populations, spend the greatest amount of time online in the region.
- Multi-platform device usage in Southeast Asia varies significantly by time of day. Desktop internet usage dominates during work hours, while mobile phones and tablets are relatively more popular during the evening hours.
- Facebook continues to be the number one social network across markets in Southeast Asia. The region boasts 3 of Facebook’s top 15 markets ranked by market penetration.
- Twitter, LinkedIn and Tumblr are also gaining popularity in the region as the Social Networking category captures the largest percentage of consumers’ time in the region.
- YouTube ranked as the top Entertainment website in each of the Southeast Asian markets.
Source: Comscore
2012 was another milestone year in the life of mobile as
continued innovation in hardware, software and device
functionality lays the groundwork for the future of the
industry. Smartphones and tablets are ushering in a new
era of multi-platform media, with consumers becoming
increasingly agnostic about how, when and where they
engage with content. This report will examine how these
rapidly changing market dynamics have shaped the current
U.S. and international mobile marketplaces and what these
changes mean for the coming year as comScore helps
bring the mobile future into focus.
More from Vietguys - Mobile Marketing Solutions (9)
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Hành vi người tiêu dùng trên điện thoai thông minh tại Việt Nam 2013
1. Google Confidential and ProprietaryGoogle Confidential and Proprietary
Understanding the Mobile Consumer
May 2013
Our Mobile Planet:
Vietnam
1
2. Google Confidential and Proprietary
Executive Summary
2
Smartphones have become an indispensable part of our daily lives. Smartphone penetration is
currently at 20% in the population and these smartphone owners are becoming increasingly reliant on
their devices. 70% access the Internet every day on their smartphone and half never leave home without
it. Implication: Businesses that make mobile a central part of their strategy will benefit from the
opportunity to engage the new constantly connected consumer.
Smartphones have transformed consumer behaviour. Mobile search, video, app usage and social
networking are prolific. Smartphone users are multi-tasking their media with 92% using their phone while
doing other things such as listening to music (64%). Implication: Extending advertising strategies to
include mobile and developing integrated cross-media campaigns can reach today’s consumers more
effectively.
Smartphones help users navigate the world. Appearing on smartphones is critical for local businesses.
97% of smartphone users look for local information on their phone and 97% take action as a result, such
as making a purchase or contacting the business. Implication: Ensuring that clickable phone numbers
appear in local results and leveraging location based services on mobile make it easy
for consumers to connect directly with businesses.
Smartphones have changed the way that consumers shop. Smartphones are critical shopping tools
with 95% of users having researched a product or service on their device. Smartphone research
influences buyer decisions and purchases across channels. 60% of smartphone users have made
a purchase on their phone. Implication: Having a mobile-optimised site is critical and a cross-channel
strategy is needed to engage consumers across the multiple paths to purchase.
Smartphones help advertisers connect with consumers. Mobile ads are noticed by 95% of
smartphone users. Smartphones are also a critical component of traditional advertising as 91% have
performed a search on their smartphone after seeing an offline ad. Implication: Making mobile ads
a part of an integrated marketing strategy can drive greater consumer engagement.
3. Google Confidential and Proprietary
Understanding the Mobile Consumer
This survey is designed
to gain insights into how
consumers use the Internet
on their smartphones
3
How are smartphones
used in daily life?
How do consumers multi-task
with their smartphones?
What activities are consumers
conducting on their smartphones?
What role do smartphones play
in the shopping process?
How do consumers respond
to ads, offline and on mobile?
DAY
In detail:
• Facts and figures about smartphone adoption
and usage
• Internet usage in general, search, video,
social networking, mobile advertising
and m-commerce behaviour via smartphones
• This country report is part of a global
smartphone study conducted in multiple
countries. Visit thinkwithgoogle.com/
mobileplanet for access to additional tools
and data
4. Google Confidential and Proprietary
Agenda
4
1 Smartphones are Indispensable to Daily Life
2 Smartphones Have Transformed Consumer Behaviour
3 Smartphones Help Users Navigate the World
4 Smartphones Change the Way that Consumers Shop
5 Smartphones Help Advertisers Connect with Customers
6. Google Confidential and Proprietary 6
Smartphone Penetration
Q1 2013
20%
Base: National representative population 16+, n= 1.000
Q1: Which if any of the following devices do you currently use?
7. Google Confidential and Proprietary
Smartphones are a Central Part of
Our Daily Lives
7
have used their smartphones
every day in the past 7 days
70%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q18: Thinking about the last seven days, on how many days were you online with ...?
8. Google Confidential and Proprietary
Smartphones are Always On, Always with You
8
don’t leave home without
their device
50%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q52: To what extent do you agree to each of these statements?, Top2 Boxes; scale from 5 – completely agree to 1 – completely
disagree. "I don’t leave house without my smartphone"
9. Google Confidential and Proprietary
Smartphones Are Used Everywhere
9
At home
97%
On the go
77%
In a store
75%
97%
93%
91%
77%
76%
75%
74%
71%
69%
56%
47%
Home
Cafe or coffee shop
Work
On-the-go
Restaurant
In a store
Public transport
At a social gathering/function/event
School
Airport
Doctor's office
Place of Use
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q16: Where do you tend to use your smartphone? Please first select at which locations you ever use it - even if only seldom.
10. Google Confidential and Proprietary
Perceived Smartphone Usage Intensity
increased in last six months
10
Spent more time
online with their
smartphone in the
last 6 months
58%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q21: Thinking about the last 6 months, have you been using your smartphone to access the Internet more or less than you had before?
11. Google Confidential and Proprietary 11
Smartphones Have Become so Important
to Consumers that …
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q52: To what extent do you agree with each of these statements?, Top2 Boxes; scale from 5 – completely agree to 1 – completely disagree. I
would rather give up TV than my smartphone. "I would rather give up my TV / desktop PC than my smartphone"
would rather give up
TV than their smartphone
37%
13. Google Confidential and Proprietary
Smartphones are
a Major Access
Point for Search
13
78%search on their
smartphones
every day
Base: Private smartphone users who use the Internet in general and who are searching via search engine, Smartphone n= 987
Q31: How often do you do searches (via Google, Yahoo!, Bing, etc.) on your smartphone?
14. Google Confidential and Proprietary
Smartphones Inform Our Daily Life
14
Apartments, Housing info
48%
Job Offers
33%
Product Info
71%
Travel
44%
Restaurants, Pubs & Bars
42%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q23: Which of the following activities do you do with your smartphone? Please indicate whether you ever do this at all.
15. Google Confidential and Proprietary
Smartphones are a Multi-Activity Portal
15
Entertainment
95%
82%
81%
78%
71%
82%
81%
72%
67%
Emailed (sent or read)
Accessed a social network (e.g. updated a
status message, checked messages or
friends' pages)
Read news on newspaper or magazine
portals
Reviewed websites blogs or message
boards
Browsed the Internet
Listened to music
Played games
Watched videos on a video sharing
website (e.g. YouTube.com)
Stay Informed
87%
Communication
92%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q23: Which of the following activities do you do with your smartphone? Please indicate whether you ever do this at all.
16. Google Confidential and Proprietary
App Usage is Ubiquitous
16
23
9
8Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000 Q24: How many apps do you currently have on your smartphone?
Base: Private smartphone users who use the Internet in general and who have, at minimum, one app on their smartphone, n= 1.000
Q25: And of the apps that you currently have installed on your smartphone, how many have you used actively in the last 30 days?
Q26: And of the apps that you currently have installed on your smartphone, how many have you purchased for a certain amount in an app distribution platform ?
apps installed
on average
paid apps installed
on average
apps used in the
last 30 days
17. Google Confidential and Proprietary
96%watch video
49%use video at least
once a day
17Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q35: How often do you watch videos via websites or apps (e.g. short video clips,
videos of TV shows, TV movies online, etc.) on your smartphone?
Smartphones Users are Avid Video Watchers
18. Google Confidential and Proprietary
Smartphone Users are Frequent
Social Networkers
18Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000 Q38:
How often do you visit a social network (via websites or apps) on your smartphone?
80%visit at least
once a day
98%visit social
networks
19. Google Confidential and Proprietary
Smartphones Are Used While Multi-tasking with
Other Media
19Base: Private smartphone users who use the Internet in general and who were online yesterday with their smartphone, n= 1000
Q22: When you use the Internet on your smartphone, which if any of the following – do you normally do at the same time?
92%
Use
smartphone
while…
Play video games
31%
Read a book
36%
Watch movies
45%
Watch TV
41%
Listen to music
64%
Use Internet
55%
Read magazines/
newspapers
62%
20. Google Confidential and Proprietary
SMARTPHONES
HELP USERS
NAVIGATE THE WORLD
AROUND THEM
20
21. Google Confidential and Proprietary
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q33: How often do you look for information about local businesses or services on your smartphone? (Ever)
Base: Private smartphone users who use the Internet in general and who look at least less than once a month for information on
their smartphone, Smartphone n= 971
Q34 Which of the following actions have you taken after having looked up this type of information (business or services close to your
location)?
21
of smartphone users have
looked for local
information
97%
have taken action as
a result
97%
22. Google Confidential and Proprietary
Look for local information
daily
Look for local information
at least once a week
80% 47%
Looking for Local Information is a Frequent
Smartphone Activity
22Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q33: How often do you look for information about local businesses or services on your smartphone? (Ever)
23. Google Confidential and Proprietary
Local Information Seekers Take Action
23
Base: Private smartphone users who use the Internet in general and who look at least less than once a month for
information on their smartphone, Smartphone n= 971
Q34: Which of the following actions have you taken after having looked up this type of information (business or
services close to your location)?
told others
about it
47%
46%
36%
70%
17%
38%
18%
37%
35%
Looked the business up on a map or got
directions to the business or service
Called the business or service
Visited the website of the business or
service
Visited a business (e.g. shop or
restaurant)
Read or wrote a review about a business
or service
Recommended a business or service to
someone else
Made a puchase from a business online
Made a purchase from a business in-store
visited the
business
74%
connected with the
business
60%
made a purchase
54%
25. Google Confidential and Proprietary
Smartphones Allow Users to Research Products
Anytime, Anywhere
25
At home
76%
On the go
23%
In a store
27%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q51a: And where were you when you researched for products or services with your smartphone?
76%
57%
54%
27%
25%
23%
21%
Home
Work
Café or coffee shop
In a store
Public transport
On-the-go
Restaurant
Place of Search
26. Google Confidential and Proprietary
have researched
a product or service
on their phone
95%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q51a: And where were you when you researched for products or services with your smartphone?
26
27. Google Confidential and Proprietary
Smartphones are Our Primary Shopping
Companions
27
37%
35%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q52: To what extent do you agree to each of these statements? Please answer on a scale from 1 to 5. A "1" means that you completely disagree
with the statement, a "5" means that you completely agree with the statement.
I have changed my
mind about purchasing
a product or service
in a shop as of a result of information
that I gathered using my smartphone.
I have changed my mind about
purchasing a product or service
online as of a result of information that
I gathered using my smartphone.
28. Google Confidential and Proprietary
Research that Starts on Smartphones Leads
to Purchases Across Channels
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q48: Listed below are various products or services. For each of these products or services please indicate which statement applies to you.
28
Research
on smartphone
63%
71%
then purchased
via computer
then purchased
it offline
then purchased
29. Google Confidential and Proprietary
69%of these smartphone shoppers
have made a purchase
in the past month
60%of smartphone users
have purchased
a product or service
on their smartphone
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q44: Have you ever purchased a product or service over the Internet on your smartphone? By product or service we mean everything that you can buy
excluding apps.
Base: Private smartphone users who use the Internet in general and who purchased via Internet on their smartphone n= 598
Q45: Have you made a purchase by using your smartphone in the past month?
29
Smartphones Are an Emerging Point of
Purchase
30. Google Confidential and Proprietary
Smartphones Shoppers are Frequent Buyers
30
Base: Private smartphone users who use the Internet in general and who purchased via Internet on their smartphone, Smartphone n= 598 Q47:
How frequently do you purchase products or services with your smartphone?
77%make mobile purchases
at least once a month
31. Google Confidential and Proprietary
Barriers to Mobile Commerce Still Exist
31Base: Private smartphone users who use the Internet in general and who NOT purchased via Internet on their smartphone n= 402 Q46:
Why have you not made a purchase using your smartphone? – Top 7
35%
34%
34%
29%
29%
28%
22%
Hard to compare prices and options
Screen size is too small
Cannot see detailed product/service information
Cannot trust credit card security on mobile
device
Mobile online access tend to be interrupted
It takes too much time to open the web site page
Hard to type
32. Google Confidential and Proprietary
Smartphones
Help Advertisers Connect
With Their Customers
32
33. Google Confidential and Proprietary
Offline Ad Exposure Leads to Mobile Search
33Base: Private smartphone users who use the Internet in general, n= 1000
Q43a: Thinking about the last 6 months, how often have you used your smartphone to do a search in
response to an ad you have seen in a magazine, on a poster, on TV or in a shop/business?
Ad location
TV
85%
Shop/business
83%
Magazines
84%
Posters / Billboards
80%
91%
have performed
a mobile search after
seeing an ad
34. Google Confidential and Proprietary 34
95%of smartphone users
notice mobile ads
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q41: How often do you notice advertising when you are using the browser or an app on your
smartphone? (Ever)
35. Google Confidential and Proprietary
Mobile Ads Make an Impression
35Base: Private smartphone users who use the Internet in general and who at least rarely notice advertising n= 868
Q42: Where have you noticed advertising when using your smartphone?
64%
36%
35%
27%
20%
19%
While on a website
While using a search engine
While in an app
While on a retailer website
While on a video website
While watching a video
While in app
35%
While on
a website
64%
While using
a search engine
36%
White watching
a video
19%
Where Mobile Ads Are Noticed
37. Google Confidential and Proprietary
Research Methodology
• In partnership with Ipsos MediaCT, we interviewed a total of 1,000
Vietnamese online adults (18-64 years of age) who identified
themselves as using a smartphone to access the Internet
• The distribution is according to a national representative study and the
data is weighted on age, gender, region, brand of smartphone, mobile
internet usage frequency and tablet usage
• A smartphone is defined as "a mobile phone offering advanced
capabilities, often with PC-like functionality or ability to
download apps"
• Respondents were asked a variety of questions around device usage,
mobile search, video, social, web and commerce behaviour and mobile
advertising
• Interviews were conducted in Q1 2013
37
38. Google Confidential and Proprietary
Demographics
38
Area
40%
60%
37%
38%
15%
9%
1%
83%
12%
4%
52%
3%
42%
2%
Female
Male
18-24 Years
25-34 Years
35-44 Years
45-54 Years
55+ Years
Urban
Suburban
Rural
Single
Living with partner
Married
Divorce/separated
Age
Gender
Marital
Status
Base: Private smartphone users who use the Internet in general, n= 1.000
S2. Please indicate your gender. / S1. What is your age? / D3. In what area do you live? D2. What is your marital status?
39. Google Confidential and Proprietary
Demographics
39
24%
35%
28%
13%
61%
9%
14%
12%
16%
13%
16%
10%
9%
Secondary (Grade 6-9)
High School (Grade 10-12)
Vocational Institutions/ Polytechnics/ Diploma
Graduated college
Graduated university
Post-University
VND 48,000,000 or less
VND 48,000,001 - 80,000,000
VND 80,000,001 - 120,000,000
VND 120,000,001 - 160,000,000
VND 160,000,001 - 250,000,000
VND 250,000,001 - 380,000,000
VND 380,000,001 - or more
Education
Income
Base: Private smartphone users who use the Internet in general, n= 1.000
D4. What is the highest level of education that you have completed? D5. Which of the following best describes your
employment status? D8. Which of these ranges comes closest to the total (annual) income of your household
before anything is deducted for VAT, National Insurance (Social security), pension schemes, etc.?