YouTube has over 1 billion users who watch 1 billion hours of video per day. It is the second most popular website worldwide and the most used online video platform. The majority of YouTube's viewers are male, between 18-34 years old, and watch videos on mobile devices. YouTube is an important source of information and entertainment globally.

1. 31 YouTube Stats That Matter To Marketers

2. YouTube has more than 1 billion users who watch 1 billion hours of video per day.
More Than
1 billion users
1

3. YouTube offers localized versions of its site in 88 countries and offers support for 76
languages. Only 16.6% of YouTube visitors come from the United States, according to
Alexa, with India (8.3%), Japan (4.6%), and Russia (4.1%) being the next-largest markets.
Worldwide
Service
2

4. 3
YouTube has more male users (55 %) than female (45 %). That differentiates the network from
Facebook, Instagram, Pinterest, and Snapchat, all of which have more female users.
Males
Majority

5. 96% of online U.S. teens use Youtube. That’s up from 87 % in 2014. For comparison, 76 % of the
same demographic uses Facebook, the next most popular social media site.
Youth on
YouTube
4

6. 5
Millennial
demographics
86 % of millennial dads use YouTube for parenting guidance.

7. 6
Only 11 % of YouTube’s users are 65 or older. The other social networks have far fewer senior
users Twitter has 6 %, Instagram 2 %, and Snapchat less than 1%.
More popular
in Seniors

8. 7
YouTube Video
Per day
Generation X watches more than 1.5 billion YouTube video per days and 75 % of those
aged 35 to 54 watches YouTube at least once a month.

9. 8
American
adults
on YouTube
58% of American adults use Youtube. Compare that to the 26 % who use Instagram and
the 15 percent who use Twitter.

10. 9
Collage
Users
More than two-thirds (67%) of YouTube users have at least some college education.

11. A billion hours per day, to be exact. That’s more than 114,000 years of
YouTube video watched every single day.
10
ton of YouTube
content

12. 11
Best video
views
The 10 top-viewed videos in 2017 collectively amassed more than 630 million views,
adding up to more than 40 million hours of viewing time.

13. The top 10 ads on YouTube generated 539 million views and 14 hours
of viewing time, plus 3.6 million Likes.
12
Top Ads
views & likes

14. 70% of viewers use YouTube to help solve a problem with work, school, or hobbies,
and 86 % said they regularly use YouTube to learn new things.
13
Self-Learning

15. 18% of U.S. adults get news on YouTube, compared to 45 % on Facebook and 11 % on Twitter.
14
Pathway to
news

16. YouTube accounts for 68 % of time U.S. adults spend using multimedia apps.
15
Leader
Multimedia
apps

17. Google found that 48 % of online video viewers name YouTube as their top video site.
16
Preferred
online
video provider

18. YouTube is the second highest ranked website in world, which is based on
a combined measure of unique visitors and page views.
17
Worldwide 2nd
Highest Rank

19. More than 70 % of the time users spend on YouTube is spent watching videos
recommended by the site’s artificial intelligence algorithms.
18
AI is pulling
viewers

20. More than half of all YouTube views come from mobile devices
More than half of all YouTube views come from mobile devices.
19
Majority
Mobile views

22. People are also watching YouTube on much larger screens. Users are watching
more than 100 million hours of YouTube videos on their TVs every day.
20
TV Users

23. YouTube has paid out more than $2 billion to rights holders who have made claims
through Content ID, which helps identify videos using copyrighted material.
21
Copyright
Issues

24. Daniel Middleton, known on YouTube as DanTDM, has more than
17 million subscribers to his channel of gaming videos.
22
YouTube
star
earning

25. 51%, to be exact. And 62 % say they plan to increase their
YouTube video ad spends in the next 12 months.
23
Video Ads
for
Marketers

26. YouTube accounts for 27.1 % of digital ad spending share by U.S. senior marketers.
24
Digital
video Ads

27. A third of YouTube’s large advertising customers use its 6 second bumper ads.
25
The Six
second
Rule

28. 95% of YouTube ads are audible meaning the audio level is at or higher than 10% at some
point during the ad playback and 93% of YouTube ads are viewable meaning at least 50%
of pixels are viewable on screen for at least two seconds.
26
Audibility
&
viewabiliy
of Ads

29. People pay more attention to youtube ads than to TV ads. 62% of ad time
on YouTube mobile receives the viewer’s attention, compared to 45% of TV advertising time.
27
YouTube ads
vs.
TV ads

30. 70% of US marketers are confident they can create YouTube videos that lead to purchases,
and 81 % are confident they can create engagement with YouTube videos.
28
YouTube
videos that
convert

31. YouTube is in the top 3 most valued social media platforms for B2C marketers and
number 4 for B2B marketers.
29
Value for
both
B2B and B2C

32. By using bumper ads to remarket to TrueView ad viewers increased lift in ad
recall by 42 to 104 %.
30
Ads improve
result

33. YouTube found that viewers who see TrueView ads are 10 times more likely to
engage with the brand on YouTube.
31
Ads increase
engagement

34. Aarav Infotech India Pvt. Ltd.
110, 1st Floor, Millennium Plaza,
Sakinaka Telephone Exchange,
Sakinaka, Andheri (E), Mumbai-400072
Tel.: 022-28594142 / 28509920
Email: sales@aaravinfotech.com
Website: www.aaravinfotech.in
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