Evolution of Digital Marketing
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How Digital Marketing has impacted the lives of Consumers and Businesses around the World up to 2019.
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ADI -- State of Voice Assistants
Adobe Digital Insights surveyed more than a 1,000 consumers about their usage, ownership, and thoughts around voice assistant devices, with some interesting insights on Smart Speakers like Amazon's Alexa or the Google Home.
State of Voice Technology for Brands
- 9 out of 10 companies recognize the importance of voice-enabled experiences and plan to increase investment in voice technology.
- While few organizations currently offer comprehensive voice services, almost all expect to offer basic voice-enabled skills or actions within the next two years, with more than 40% planning releases in 2019.
- The top priority for brands is developing voice services for search, followed by making purchases, checking orders, and offering promotions, with most aiming to release their high-priority services this year.
Adobe Digital Insights - Q2 Voice Report 2019
Frequent voice usage remains consistent as voice assistants further integrate themselves into our daily lives, despite a slow-down in ownership. Combining this regular usage with consumers feelings toward ads on voice enabled devices show that voice ads are becoming an effective way for marketers to reach new audiences.
Adobe Digital Insights -- Connected Car 2019
As we becomes ever more connected to the digital world, the cars we drive are no exception. With the rise in demand for hybrid/electric cars, consumers are looking for more ways to elevate their driving experiences (ie. voice assistants, WiFi capabilities, self-driving)
Assignment 2 official (1)
The document discusses several topics related to internet usage. It notes that the number of internet users has increased tenfold from 1999 to 2013, with the third billion reached in 2014. Currently, only 3% of American internet users still use dial-up. It also discusses the rise of smartphones, with projections of 1.71 billion smartphone shipments in 2020, up from only 25% of the global population using smartphones in 2015. The document also references statistics about voice searches increasing, with predictions that 50% of all searches will be voice searches by 2020. It provides statistics about online video uploads to YouTube and consumer data usage and preferences.
The Digital Innovation for the world's population
Digital technology has transformed how people access and use the internet. Nearly 60% of the world's population now uses the internet, with access primarily through smartphones. Video content is also increasingly popular with online users, who watch hundreds of billions of videos each day on websites like YouTube. Many daily activities that used to require travel or physical stores can now be done online through e-commerce, including shopping, paying bills, and social media engagement. As internet access and capabilities continue expanding, digital technology will remain a dominant force shaping global populations.
Assignment 2 task 1
Digital marketing is evolving along with technology and society. As technology improves and makes purchasing more convenient, it also changes how marketing is done. Evidence shows that entertainment and shopping are increasingly moving online and to mobile phones. This provides more opportunities to sell and promote products. Social media usage is also shifting to mobile phones. Research shows that people increasingly search, compare options, and make purchases online for entertainment, shopping, and research. Younger generations that are more comfortable with technology are also consuming more online videos.
Adobe Digital Insights -- Diversity In Advertising 2019 (AUS)
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Recommended
ADI -- State of Voice Assistants
Adobe Digital Insights surveyed more than a 1,000 consumers about their usage, ownership, and thoughts around voice assistant devices, with some interesting insights on Smart Speakers like Amazon's Alexa or the Google Home.
State of Voice Technology for Brands
- 9 out of 10 companies recognize the importance of voice-enabled experiences and plan to increase investment in voice technology.
- While few organizations currently offer comprehensive voice services, almost all expect to offer basic voice-enabled skills or actions within the next two years, with more than 40% planning releases in 2019.
- The top priority for brands is developing voice services for search, followed by making purchases, checking orders, and offering promotions, with most aiming to release their high-priority services this year.
Adobe Digital Insights - Q2 Voice Report 2019
Frequent voice usage remains consistent as voice assistants further integrate themselves into our daily lives, despite a slow-down in ownership. Combining this regular usage with consumers feelings toward ads on voice enabled devices show that voice ads are becoming an effective way for marketers to reach new audiences.
Adobe Digital Insights -- Connected Car 2019
As we becomes ever more connected to the digital world, the cars we drive are no exception. With the rise in demand for hybrid/electric cars, consumers are looking for more ways to elevate their driving experiences (ie. voice assistants, WiFi capabilities, self-driving)
Assignment 2 official (1)
The document discusses several topics related to internet usage. It notes that the number of internet users has increased tenfold from 1999 to 2013, with the third billion reached in 2014. Currently, only 3% of American internet users still use dial-up. It also discusses the rise of smartphones, with projections of 1.71 billion smartphone shipments in 2020, up from only 25% of the global population using smartphones in 2015. The document also references statistics about voice searches increasing, with predictions that 50% of all searches will be voice searches by 2020. It provides statistics about online video uploads to YouTube and consumer data usage and preferences.
The Digital Innovation for the world's population
Digital technology has transformed how people access and use the internet. Nearly 60% of the world's population now uses the internet, with access primarily through smartphones. Video content is also increasingly popular with online users, who watch hundreds of billions of videos each day on websites like YouTube. Many daily activities that used to require travel or physical stores can now be done online through e-commerce, including shopping, paying bills, and social media engagement. As internet access and capabilities continue expanding, digital technology will remain a dominant force shaping global populations.
Assignment 2 task 1
Digital marketing is evolving along with technology and society. As technology improves and makes purchasing more convenient, it also changes how marketing is done. Evidence shows that entertainment and shopping are increasingly moving online and to mobile phones. This provides more opportunities to sell and promote products. Social media usage is also shifting to mobile phones. Research shows that people increasingly search, compare options, and make purchases online for entertainment, shopping, and research. Younger generations that are more comfortable with technology are also consuming more online videos.
Adobe Digital Insights -- Diversity In Advertising 2019 (AUS)
As part of Adobe's look into the 25th anniversary of digital advertising, and to get to the root of whether or not diversity in advertising has changed in the eyes of the people who consume it, Adobe conducted a global survey of over 1,000 consumers. We looked across generation, gender, ethnicity and sexual orientation in Australia to reveal some interesting takeaways and understand how diversity in creative and the way diverse ads are delivered and targeted translate into brand advocacy and consumer engagement.
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Digital influences on grocery shopping are increasing globally. According to a Nielsen survey:
- 6 in 10 respondents used the internet for grocery shopping research and nearly half purchased a product online
- Social media is influencing nearly half of purchase decisions worldwide
- While online-only stores are most popular purchase location, preferences and payment methods vary significantly by region
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Mobile SEA report 2012
This document provides an overview of mobile innovation in Southeast Asia based on interviews and research. It uses an "8 Cs" framework to analyze digital ecosystems. Key points:
1) Southeast Asia is a crossroads for mobile innovation, with both local giants and global players active in the region.
2) The report profiles mobile trends in 6 countries - Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam - examining connectivity, content, communities and other factors.
3) It finds Southeast Asia reflects diverse cultures and economies, with some nations having large, resource-rich markets and others focusing more on rural users. Mobile is increasingly important compared to other media.
Smart phones 1
Smart phones have a significant impact on productivity, social engagement, communication in workplaces, and education according to the document. A smart phone offers more advanced computing and connectivity capabilities than traditional phones. Smartphone sales doubled from 2009 to 2010 and now make up 19% of the mobile phone market share. Android surpassed Symbian as the top operating system in 2010. Smart phones affect education by giving students permanent internet access to textbooks and enabling online courses and mobile learning. They impact productivity at work by being used more for business than office or home phones. Smart phones also facilitate communication through email, social networks, and messaging apps like Blackberry Messenger.
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- The average internet user in 2020 spends 6 hours and 43 minutes online daily, with over half of that time spent watching videos. The most commonly used device for internet access is smartphones.
- Between 2015-2019, the largest growth in online app users was in messaging apps at 100%. Travel app users also increased substantially at 90%.
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The use of technology
Technology has profoundly impacted many aspects of modern life. People now rely on smartphones and apps to communicate, online shopping to purchase goods from home, and wearable devices to track health and fitness. Every aspect of life has been influenced by constant technological improvements. The internet is widely accessible and allows access to vast amounts of information. Younger people spend more time using TV-connected devices and digital platforms than watching traditional TV. Consumers conduct online searches and research using their smartphones and search engines before making purchases. Popular online purchases include fashion, travel, and entertainment. Video consumption has greatly increased on platforms like YouTube, with people spending more time watching online videos than Netflix or cable TV. Consumer trends are always changing as new technologies emerge and
Presentation assig 2 (1)
The document discusses how technology usage and access to the internet has evolved over time. It notes that more than half of the world's population now has internet access, mainly through mobile devices. Smartphones in particular have greater global penetration than both social media and internet access. The document reviews online consumer behaviors like using search engines and social media to research products before purchases. It also examines online shopping trends, with e-commerce accounting for a growing percentage of retail sales. Finally, it discusses the rise of video consumption and how marketers can leverage various digital technologies to reach consumers.
M2 roadshow us gavin patterson, mobilesquared
The US mobile market is growing rapidly, with over 100 million new subscriptions expected by 2015. Smartphones are driving this growth, and are projected to increase their market share of total subscriptions from 26% to 57% over this period. Android devices are seeing the most dramatic growth at 400%, which will increase their share of the smartphone market to 44% by 2015. Along with this growth in smartphones and subscriptions comes increases in mobile internet and app usage, with smartphones projected to account for 86% of mobile internet users by 2015. Mobile messaging also continues expanding, with over 200 million active users expected in the US by 2015.
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Digital technology
The document discusses how technology and internet usage has changed over the past 20 years. It notes that only 5% of the world had internet access in 2000, but this number has grown significantly to over 50% today. People now use the internet and mobile devices to socialize, shop, learn, work and be entertained in many aspects of their daily lives. While technology has positively impacted access to information and opportunities, it also presents challenges around privacy, security, competition and misinformation. The future is expected to bring even greater internet speeds and connectivity through technologies like 5G and the Internet of Things.
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
Access to the internet
Digital devices used by audiences?
How consumers search for information?
What consumers buy online?
Online video consumption
Consumer trends
Unit1 Task 2
The document discusses how technology and internet access has changed consumer behavior. It notes that over 4.9 billion people now have internet access globally, with Asia having the majority of users. The internet has transformed how people shop, entertain themselves, and access information. Consumers now expect to be able to shop and be entertained online from any device at any time. Businesses have had to adapt to these new consumer expectations and behaviors to remain competitive. New technologies like virtual and augmented reality and artificial intelligence are also changing consumer-business interactions further.
Assignment 2 task 1
The document discusses how technology and internet access has changed consumer behavior. Over 4.9 billion people now have internet access globally, with Asia having the highest usage. The internet is accessed primarily through smartphones. Search engines like Google are how most consumers find information online. Online shopping has increased significantly and consumers now expect products and services on demand. Companies have adapted through innovations like virtual reality, AI, and drone delivery. The COVID-19 pandemic further accelerated these changes in consumer trends towards online shopping and digital services.
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The document summarizes key findings from a survey of over 3,000 mobile internet users in Vietnam. It finds that Vietnam has the highest proportion of younger users under 18 compared to other Southeast Asian countries. Nearly 3/4 of users in Vietnam are male. Over half of users downloaded a video in the past month and 1/3 said mobile ads helped them find deals nearby. Vietnamese users also have higher rates of automobile, credit card ownership and dining out compared to other Southeast Asian countries. The report aims to help brands understand this growing mobile audience in Vietnam.
How digital influences how we shop around the world
Digital influences on grocery shopping are increasing globally. According to a Nielsen survey:
- 6 in 10 respondents used the internet for grocery shopping research and nearly half purchased a product online
- Social media is influencing nearly half of purchase decisions worldwide
- While online-only stores are most popular purchase location, preferences and payment methods vary significantly by region
The Power of Digital Platforms
The massive shift to mobile digital devices has changed the way in which we interact and connect with each other. This presentation from Media24 Magazines Digital showcases the themes of consumer behaviour, the power of mobile devices and also the affect that these digital ecosystems are having on our lives.
Mobile internet-consumer-southeast-asia
This document summarizes a report on mobile internet users in Southeast Asia. It profiles users based on demographics like age (nearly half are under 24), gender (63% are male), and education (over 1/3 are graduates). It also examines users' consumption patterns (most download games/apps and media), purchasing power (many own devices and go to restaurants/malls), and attitudes towards mobile ads. The report is based on a survey of over 3,000 users across 6 Southeast Asian countries.
Consumer barometer uk_infographic_2015
The document summarizes data from the Google Consumer Barometer about internet usage and digital trends in the UK. It finds that 92% of people in the UK use a mobile or smartphone. Most people, especially younger users, use their smartphones as much or more than desktop computers to go online. The internet was used in 64% of recent purchase journeys and people are highly focused on online videos regardless of the device they use.
What mobileppt
Mobile technology refers to electronic devices that don't require a landline. It is becoming the most popular tool for internet browsing worldwide. Usage of mobile devices for activities like browsing, searching, and shopping is increasing dramatically as more functions move to mobile apps and mobile video viewing doubles annually. Industry trends show that mobile will continue growing for activities across social media, email, messaging, video and commerce.
Mobile SEA report 2012
This document provides an overview of mobile innovation in Southeast Asia based on interviews and research. It uses an "8 Cs" framework to analyze digital ecosystems. Key points:
1) Southeast Asia is a crossroads for mobile innovation, with both local giants and global players active in the region.
2) The report profiles mobile trends in 6 countries - Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam - examining connectivity, content, communities and other factors.
3) It finds Southeast Asia reflects diverse cultures and economies, with some nations having large, resource-rich markets and others focusing more on rural users. Mobile is increasingly important compared to other media.
Smart phones 1
Smart phones have a significant impact on productivity, social engagement, communication in workplaces, and education according to the document. A smart phone offers more advanced computing and connectivity capabilities than traditional phones. Smartphone sales doubled from 2009 to 2010 and now make up 19% of the mobile phone market share. Android surpassed Symbian as the top operating system in 2010. Smart phones affect education by giving students permanent internet access to textbooks and enabling online courses and mobile learning. They impact productivity at work by being used more for business than office or home phones. Smart phones also facilitate communication through email, social networks, and messaging apps like Blackberry Messenger.
Getting Started in Mobile
A brief overview of the benefits of using mobile communications and marketing to grow your business.
This presentation presents the growth and reach of the mobile market along with best practices of how to create a successful mobile campaign.
SUMMIT Ad Report 2019 -- Digital De-cluttering
This year Adobe Digital Insights took a deeper dive into consumer behavior around advertising, What channels provide more relevant experiences? How consumers are utilizing new channels like "digital audio" in their lives, and if brands can market effectively through it. How channel performance differs based on demographics, and how brands are becoming more knowledgeable of their customers though the use of 1st party data.
Mobile Trends
The document discusses mobile trends in Q4 2012, including 140 million new mobile subscribers, 28% growth in data traffic, and global mobile penetration reaching 89%. It notes that 75% of new phones were in Asia and Africa, with more mobile money users in Africa than Facebook users. Nigeria had over 5 million new subscribers. The document also briefly mentions emerging trends in mobile payments, mobile coupons and wallets, changing mobile marketing, differences between HTML5 and native apps, BYOD implementation challenges, and tensions between carriers and over-the-top players.
The Impact Of Technology On Consumers Lives
- The average internet user in 2020 spends 6 hours and 43 minutes online daily, with over half of that time spent watching videos. The most commonly used device for internet access is smartphones.
- Between 2015-2019, the largest growth in online app users was in messaging apps at 100%. Travel app users also increased substantially at 90%.
- Regardless of age, most people research products across various online and offline channels before purchasing. They also tend to begin product research on mobile devices.
14 for '14: What's Trending this year?
We as marketers today face the most disorienting landscape in the history of our craft. Web 2.0 and the forces of social media have completely transformed how people interact with our brands and with each other, effectively changing "the rules.”
How do we keep track of what's trending?
Children and m learning presentation
This document discusses mobile phone usage globally and in Africa, with a focus on usage in Kenya. It notes that mobile phones are widely used for communication, internet access, social media, and mobile money transfers in Kenya. The document then discusses how mobile learning (m-learning) through educational apps can help include children and improve learning outcomes in Kenya. Examples of popular m-learning apps in Kenya like Elimu, Eneza Education, and Kytabu are provided.
The use of technology
Technology has profoundly impacted many aspects of modern life. People now rely on smartphones and apps to communicate, online shopping to purchase goods from home, and wearable devices to track health and fitness. Every aspect of life has been influenced by constant technological improvements. The internet is widely accessible and allows access to vast amounts of information. Younger people spend more time using TV-connected devices and digital platforms than watching traditional TV. Consumers conduct online searches and research using their smartphones and search engines before making purchases. Popular online purchases include fashion, travel, and entertainment. Video consumption has greatly increased on platforms like YouTube, with people spending more time watching online videos than Netflix or cable TV. Consumer trends are always changing as new technologies emerge and
Presentation assig 2 (1)
The document discusses how technology usage and access to the internet has evolved over time. It notes that more than half of the world's population now has internet access, mainly through mobile devices. Smartphones in particular have greater global penetration than both social media and internet access. The document reviews online consumer behaviors like using search engines and social media to research products before purchases. It also examines online shopping trends, with e-commerce accounting for a growing percentage of retail sales. Finally, it discusses the rise of video consumption and how marketers can leverage various digital technologies to reach consumers.
M2 roadshow us gavin patterson, mobilesquared
The US mobile market is growing rapidly, with over 100 million new subscriptions expected by 2015. Smartphones are driving this growth, and are projected to increase their market share of total subscriptions from 26% to 57% over this period. Android devices are seeing the most dramatic growth at 400%, which will increase their share of the smartphone market to 44% by 2015. Along with this growth in smartphones and subscriptions comes increases in mobile internet and app usage, with smartphones projected to account for 86% of mobile internet users by 2015. Mobile messaging also continues expanding, with over 200 million active users expected in the US by 2015.
Citrix Mobile Analytics Report September 2014: Mobile subscriber data usage t...
The Citrix Mobile Analytics Report for September 2014 provides insight into the personal experience of the mobile network subscriber and the impact of subscriber data usage on the mobile network. Citrix collected data from a global cross-section of its customers and applied big data analysis techniques to develop the report, which is intended to provide mobile network operators with real-world examples that can inform their decisions as they consider ways to improve their subscribers’ experience and better monetize data traffic. The report further provides the general reader with a snapshot of the state of the mobile data ecosystem.
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The document discusses how technology and internet access has changed consumer behavior. It notes that over 4.9 billion people now have internet access globally, with Asia having the highest numbers of users. The internet is now ingrained in daily life, with people using online shopping, social media, and streaming more. This has increased competition for retailers and businesses. Consumers now have more information at their fingertips and expect products and services on demand using various devices. COVID-19 further accelerated these trends towards online shopping and digital services.
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Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
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This document discusses the evolution of technology and access to the internet over time. It begins by describing how the internet was originally developed for data transmission between US government computers in the 1960s. Standards were established in 1983 allowing different networks to connect as a "whole" internet. Access expanded dramatically in the following decades as personal computers and mobile devices became more widespread and affordable. Today over 4.5 billion people use the internet for activities like online shopping, social media, and streaming videos. However, barriers still exist for some due to costs, remote locations, literacy levels, and lack of relevant content in their languages.
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Assignment 2, Task 2 entry explaining how we use technology and the impact on our lives. All references are listed.
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How consumer use technology, access to the internet, video consumption, tech ...
digital marketing analysis.
Tech, internet, and trend consumption.
Evolution of Digital Marketing
This presentation will do a deep dive into how consumers use technology and it’s impact on their daily lives. For example
Every day technology includes the use of mobile phones, computers, washing machines, cars & motor bikes, electric tooth brushes, hairdryers and hair straighteners as well as coffee makers and smart alarms.
How customers use technology and its impacts on their lives
Digital technology has transformed how customers live their lives and interact with businesses. The document discusses how internet access and use of digital devices like smartphones has grown substantially. It also outlines trends in how customers search for information, make purchases, and consume media like video online. Customers now expect 24/7 access to digital services and personalization. Businesses must embrace new technologies to provide seamless customer experiences that meet modern expectations.
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Evolution of digital marketing
With access to the internet and the lowering cost of smart devices, how audiences use the internet to improve their daily lives, and how Digital technology has impacted the lives of consumers and businesses around the world.
Whats trending in digital in 2020
The document discusses the evolution of digital technology and its impact on our lives and marketing. Some key points include:
- The internet has grown dramatically in the last 10 years, with over 55% of the world's population now online. Mobile internet usage accounts for 50% of total usage.
- Devices people use to access the internet have shifted heavily to mobile phones over laptops and desktops. 65% of internet access is now through mobile phones.
- How people search for products has changed significantly, with most consumers beginning searches online rather than in physical stores. Social media recommendations also influence over 75% of younger consumers.
- E-commerce has grown enormously, now representing over 16% of total retail spending globally
Impact of digital technology
This document discusses how technology and internet access has changed consumer behavior and daily life. Some key points:
- Over 50% of the world now has internet access, with Asia making up nearly half of all users. Mobile devices are increasingly how people access the internet.
- People use their devices and the internet for many daily activities like searching for information, communicating, shopping, entertainment and more. Popular search categories include "I want to do" and "I want to know" moments.
- Both positive and negative impacts of technology are discussed, such as increased connectivity but also potential for isolation, addiction, and cybercrime. Overall, technology has become deeply integrated into most consumers' lives.
How consumers use technology and its impact on their lives
The document discusses how technology and internet usage has changed over time. It covers topics like increased internet access globally, faster internet speeds, the variety of devices used to access the internet, increased online shopping and video consumption during COVID-19, and how technology has evolved in recent years. Some key points are: internet users grew to 4.57 billion in 2020; the average download speed worldwide increased to over 11Mbps; digital devices now include smartphones, computers, tablets and more; online purchases grew significantly during the pandemic as people stayed home. Technology has dramatically changed how people communicate, watch videos, shop, and perform daily tasks.
The Evolution of Internet : How consumers use technology and its impact on th...
The document summarizes how internet usage has evolved over time and its impact on consumer behavior. It notes that the internet was first developed in the 1950s for military and university use. It then grew rapidly with innovations that enabled e-commerce, information searching, and social networking. Today, over 97% of Nordic countries have internet access and the average person owns 3.64 connected devices. Consumers use both internal memory and external sources like reviews to research high and low involvement purchases online. Popular online purchases include fashion, electronics, and books. Many companies now use video marketing, with testimonials being the most common. The digital age has increased consumer empowerment through access to more information and choices online. Younger generations
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HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
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Assignment 2: How consumers use technology and its impact on their lives
Assignment 2: How consumers use technology and its impact on their lives
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How consumer use technology, access to the internet, video consumption, tech ...
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How customers use technology and its impacts on their lives
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How consumers use technology and its impact on their lives
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The Evolution of Internet : How consumers use technology and its impact on th...
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AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Boost Your Instagram Views Instantly Proven Free Strategies.
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Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationPickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Recently uploaded (20)
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Evolution of Digital Marketing
- 1. Evolution of Digital Marketing How digital technology has impacted the lives of consumers and businesses around the world up to 2019
- 2. How did we get to where we are today? • Each year leading to 2019 technology has got better and cheaper. • Internet has got faster. • We have changed the way we search for information. • We have changed what we do online. • We have changed what devices we use.
- 3. Internet Users in the World by Regions – June 2019 50% 16% 12% 10% 7% 4% 1% Internet Users in the World by Regions - June 2019 Asia Europe Africa Lat Am/Carib North America Middle East Oceania/Australia
- 4. What digital devices are we using? • 37% of Americans now go online mostly using a smartphone • Americans who own a smartphone has increase over the last decade from 35% in 2100 to 81% in 2019 • Smartphones out way any of the other digital devices with laptop/desktops next followed by tablets This Photo by Unknown Author is licensed under CC BY-SA
- 5. What online channels are customers using to access information? • Social Media • Google • Podcasts • Youtube This Photo by Unknown Author is licensed under CC BY-SA-NC
- 6. What are consumers buying online? • Fitbit/Smart Watch & other technology • Clothing & Beauty Products • Tickets to Sport and Entertainment Events • Ebooks • Groceries This Photo by Unknown Author is licensed under CC BY-NC
- 7. Video Consumption on the Internet • The average user spends 88% more time on a website with video (Forbes, 2018) • Video marketers get 66% more qualified leads per year (Optinmonster, 2019) • 73% of consumers claim that they have been influenced by a brand’s social media presence via video (Based on the 2018 State of Social Video Marketer Trends report) • 87% of marketing professionals use video as a marketing tool (Wyzowl, 2019) This Photo by Unknown Author is licensed under CC BY-SA-NC
- 8. Mobile Ecommerce Sales Throughout the World 0 0.5 1 1.5 2 2.5 2016 2017 2018 2019 In Trillion US Dollars Source: eMarketer
- 9. Present Day of the Digital World Asia is the biggest user of technology, but the use is increasing in all countries. Smartphones are the most popular device for accessing the internet. There are many ways we are accessing digital information including Social Media. Consumers can now buy most items/services online. Video is the most successful way to attract consumers attention.
- 10. The Future The future of ecommerce is both scary and exciting. Every year there will be changes, the challenge will be keeping up with them.This Photo by Unknown Author is licensed under CC BY-NC
- 11. Sources • https://www.internetworldstats.com/stats.htm (last accessed 25 August 2019) • https://www.pewinternet.org/2019/06/13/mobile-technology-and-home-broadband-2019 (last accessed 25 August 2019) • https://www.bigcommerce.com/blog/ecommerce-trends/#7-ecommerce-trends-for-the-entire-retail- industry (last accessed 25 August) • https://www.cloudways.com/blog/trending-products-to-sell (last accessed 1 September 2019) • https://www.renderforest.com/blog/video-marketing-statistics (last accessed 8 September 2019) • https://www.oberlo.co.nz/blog/video-marketing-statistics (last accessed 8 September 2019) • https://www.clickz.com/internet-growth-usage-stats-2019-time-online-devices-users/235102 (last accessed 8 September 2019) Jenny Vickers Student no: 86504821