Topic 12-9 Youtube Page and Posting Tips.ppt

1
Part 9
YouTube Page & Posting
Tips

Add a profile picture
and make sure its
clear.
YOUTUBE PAGE TIPS
Upload a One Channel
banner with a website
link and call to action.
Choose a channel
URL that reflects your
brand name.
In the Advanced
section fill in your
channel’s keywords to
optimise search.
Sell your channel in
the “About” section,
where the first 45
characters are key.
Add keywords and a
link to your site in the
description.

Create a trailor/feature
video for your channel
that targets subscribers.
YOUTUBE PAGE TIPS
Keep your trailor videos
to under 30-seconds.
Showcase what you
offer.
Create a trailor/feature
video for your channel
that targets non
subscribers.
Your trailor video
description is key –
include a call to action
and links.
Keep everything
positive in the trailor
description, to the
point and dazzle.
The about section is
used by YouTube in the
search algorithm. Make
it keyword rich.

4
YOUTUBE PAGE
Pro Tip
Get the channel
art done
professionally.
One Channel
The One Channel Design
enables consistent branding
across all devices. Do your
best to feature your brand’s
personality in the art. Make
the audience feel like they
are connecting with you.
Look at other
channels and
clone the best
parts.

5
POPULAR VIDEO TYPES
2. How To Videos
How to videos are a great influencers
choice to attract thousands of views and
subscribers. Make sure they offer value
and are educational.
3. Vlogs
Vlogs provide an authentic video format,
therefore you should look to Incorporate
vlogs into your strategy to show behind the
scenes footage, attending conferences and
events etc.
5. Best of
Consider how you can create the best of
videos for your product or service. Could
it be the best gorilla marketing
strategies? The best products in your
category? The best of what you offer?
4. Humour & Comedy
People love to laugh! According to
research, comedy videos are the most
likely video format to reach ‘viral’ status.
What type of humour videos can you
create?
1. Product Reviews
Trusted reviews are paramount to a
customer deciding to make a purchase.
Approach your current customers and
ask them to produce a 15-30 second
video review. Compile the best in a
review video.
6. Unboxing / Haul
If your in the beauty business,
considering showing how your products
work and look. While unboxing of tech
products are very popular.

6
POPULAR VIDEO IDEAS
2018 2022
2020
2026
2024
Interview Experts
This is a great form of
marketing, particuarly if the
interviewee is popular and well
respected.
Product Placement
Ask your audience to use your
product in their videos, and ask
them to comment about it.
Customer Reviews
Ask your customers to record a
10-15 second review, then
compile a best of video.
Demos
Rather than telling people what
your product or service can do,
show them and the key beenfits.
Live Tour (Vlog)
Take your audience on a tour of
the offices and city to help them
feel more connected with you.

7
POPULAR VIDEO IDEAS
2018 2022
2020
2026
2024
Q & A
This is one of the best ways to keep your
audience engaged. Either do this live and
ask for questions, or respond to key
comments from your videos and email
queries.
Collaboration
Do some live videos with others.
This could form part of a Q&A
session or a business
conference trip.
Controversial / The Truth
People can get very touchy when it
comes to revealing the honest truth, but it
can also generate lots of views and
shares if done right.
Announcements
Create key thank you messages
for reaching a milestone on views,
shares etc.
Podcast To Video
Don’t make extra work for yourself.
If you have a podcast, why not also
record this as video.
Be creative with it!
Social proof it! Add
some music and
create lots of positivity
and appreciation.
like this one:
https://www.youtu
be.com/watch?v=
L9Gpr7PEnbs

8
EXAMPLE'S
Product Review
How To
VLog
Humour
Best Of
Unboxing
Haul
https://www.youtube.com/watch?v
=7WQbl740rDo
=Kb43zPaAKMY
=RZAwnaXRpig
=wlIeooaozuE
=316AzLYfAzw
=QtMzV73NAgk
=FodB1GLmBLY

9
VIDEO CONTENT
Help (educate)
This type of content refers to
your audience actively asking
common questions and
searching for the answers to
them. Therefore, your content
should provide the answers to
these help questions, such as
how to attract more customers,
how to convert more easily. So
include tutorials, how to guides
and Q&A sessions.
Hub (entertain)
This type of content gives your
audience a fresh perspective on
your customers passion points.
Focus on a particular topic at a
time. Consider how your
customers experience is with
your product or service.
Humour
& Honesty
(authenticity)
Funny videos are very
popular, however you need to
consider how you can be
more creative with showing a
humourous and authentic side
on occasions. Honesty is key!
Hero (connect)
This content is based on live
streaming events, streamed
conferences and other live
events. It could also revolve
around cultural and holiday
events. Consider how you can
build anticipation with run-up
videos.
Impact
01 02
04 03
Honest Help
Hero Hub
That has the greatest impact, which YouTube emphasises
through this framework.

10
EXAMPLE'S
Help 1
Help 2
Hub
Hero 1
Hero 2
Humour
Honesty
=WtFVEPo_Blg
=aWfUGif4Vkc
=g6zrwha2zbs
=QXPtuA5gvBU
=Hgk3p-aoLqs
Look at each vide in full…

11
LOOK AROUND
Grab a
piece of the
pie!
2. Save and Study
Save the videos that you feel are the best. Study each
one and ask these questions: what makes it so good?
What are the best parts? What emotional response is
it providing (how do you feel at each stage of the
video)? What is their tone and syle? Is the lengh of
video just right?
1. Look at Others
The more specific you can be about what your
customers want the better the response will be to your
videos. Look at what your competitors and influencers
are doing – which ones get the most views, thumbs up
and comments – why is that? Also check out the
“trending” tab for what’s hot.
3. Clone The Best Bits
Don’t copy everything! Take all the best parts you have
chosen, then simulate those parts in your own videos
without breaching copyright.
Looking at what others
do means you can
strategise, by cloning all
the best bits to make
yours superior.
Look at videos from each of the popular types.

12
Respond
Respond to each of your comments
to not only assist people with their
queries, but to also encourage
them to subscribe and hit that
notification bell if they haven’t
already done so.
Start of Video
At the start of your video somehwere show a
caption of the video being subscribed to and
that notifcaiton bell being hit. This will increase
the likelihood of others doing the same.
End of Video
Ask your viewers to subscribe and
share your video so it can benefit
others. This will increase your
outreach.
Description
In the text description prompt your
customers to share and subscribe to
the video, also hiting that notification
bell. Ask if they feel it will benefit others
to promt a share.
INCREASING SUBSCRIBERS

13
CREATE KEY MESSAGES
Expert Copywriting
Consider writing out all your key messages and
asking a copywrititng to make improvements.
Test Messages
Always test and compare the outcome of
your key messages.
State The Benefits
Your key message should explore the
benefits. I.e. what are the benefits of
subscribing, commenting bellow,
watching your next video?
Channel Trailer
Your trailer need to be specific to your audience and have
a clear intro. Besides showcasing what your channel is
about, do you want them to subcribe, do you want to
them to visit your website, What’s the key message / call
to action?
Hook Intro
A video introduction should be split into two
sections. The first is the hook that creates an
emotion: suspense, curiosity, excitement, laughter.
It should be no longer than 10-secs.
Basic Intro
The second section should introduce
yourself or brand, and highlight what the
video’s benefits are to watching it. This is
where you can also include the prompt to
subscribe, as well as sharing.
Video Ending
Depending on the type of video, you can
summarise the key points, prompt viewers to
share and comment bellow. Consider letting
them know what is coming up next.
Description – Channel’s “About”
Describe what the viewers will learn and benefit from.
Each message should be tailored to each part of your
YouTube strategy.

14
INTRO - KEY MESSAGE
EXAMPLE'S
Curiosity Hook
Basic Intro 1
Basic Intro 2
Suspense Hook
Proof Hook
Basic Intro 3
Demo Hook
=uaRttarH5wQ
=tikxvaIluYg
=bgNmS2Pdooc
=316AzLYfAzw
=DvwS7cV9GmQ
=bltgXtcyZpM
=Kb43zPaAKMY
Look at the first 30 seconds of each video…

15
ENDING – KEY MESSAGE
EXAMPLE'S
Video Display
Call To Action
Next Video
Visual Prompt
Comment
Fans Prompt
Authentic Fails
=9MJf99CVJxs
=Q3qlEenXx8s
=bgNmS2Pdooc
=316AzLYfAzw
???
=9MJf99CVJxs
=IYVjOfoU3uI
Look at the last 20 seconds of each video…

16
RAMBLING VS CONCISE
EXAMPLE
Rambling Concise
=KJWCnAN0yFY
=Qvcx7Y4caQE
Twice as useful as the
Rambling example video, in
1/6th of the time
Only around 30% of the
rambling video is considered
useful content.
3 clear recommendations for
overcoming procrastination.
Unclear on the 8 ways
alluded to in the title. Not all
are practical or useful.
Only around 33% of the
rambling video is considered
useful content.
Well structured with a quick
introduction
Visually
easy to see
it in
practice.
Short recap
at the end.
To the point
and
practical.
No visual
aspect to
see in
practice.
Lacks
clarity and
no recap.
Blah, blah,
blah, blah!

17
CREATING THE RIGHT
CHANNEL DESCRIPTION
The benefits of subscribing and
following their channel, and
states what they will learn.
Call to action.
Mission statement.
A solid structured
“about” description. It’s
clear and precise.
Key phrases…
“increase
sales”
“drive traffic”
“check out our
popular”
“so you never
miss”
No link to their
website.
Call to action and website link
should be placed in 2nd para.
What improvements can be made… The Good…

Briefly states
what they will
learn.
18
CREATING THE RIGHT
CHANNEL DESCRIPTION
following their channel.
Call to action.
Link to website.
A solid intro and
opening paragraph.
Key phrases…
“by getting
more…”
“help you grow
your…”
“grow their
presence…”
“make sure
you/to”
#tag – making it much
easier to track
questions.
Certified by whom?
Sweeping statement.
The Good…
Improvements…
No website link to
consultancy service.

19
CREATING THE RIGHT
CHANNEL DESCRIPTION
following their channel, and
states what they will learn.
Call to action that drives traffic to
another site.
Clearly outlines who this channel
is for.
A good structured “about”
description, which clearly let’s
you know if the channel is for
you.
Key phrases…
“new videos
every week”
“motivating
creative
people”
“educating
creatives to...”
“create
awesome
community”
The Good…
Goes from
active to 3rd
person.
No subscribe
call to action.
What improvements can be made…
Not enough
variety in key
phrases.

20
TRAILER EXAMPLE'S
Trailer 1
Trailer 2
Trailor 3
Trailer 4
Trailer 5
Trailer 6
Trailer 7
https://www.youtube.com/user/Edit
MyClips0
https://www.youtube.com/user/derr
aleves
https://www.youtube.com/channel/
UCdOPzgbosSnbfwd9-iXP2NA
https://www.youtube.com/c/Robert
oBlakePSD
https://www.youtube.com/user/neil
vkpatel
https://www.youtube.com/user/Bac
klinkInventory
https://www.youtube.com/user/mari
eforleo
Look at the first 30 seconds of each video…which ones tell you
exactly what their channel is about and which one’s don’t?

21
TRAILER EXAMPLE'S
Trailer 1
Trailer 2
Trailor 3
Trailer 4
Trailer 5
Trailer 6
Trailer 7
https://www.youtube.com/user/Edit
MyClips0
https://www.youtube.com/user/derr
aleves
https://www.youtube.com/channel/
UCdOPzgbosSnbfwd9-iXP2NA
https://www.youtube.com/c/Robert
oBlakePSD
https://www.youtube.com/user/neil
vkpatel
https://www.youtube.com/user/Bac
klinkInventory
https://www.youtube.com/user/mari
eforleo
The ones in green are ideal trailer intro’s, while those in red fail to inform you of what
their channel is exactly about or how it will benefit you within the first 30 seconds.

22
CREATING THE RIGHT
TRAILER DESCRIPTION
Smiling - can emit
a positive emotion.
The description lets you know
what the benefits of this channel
are. It’s short and straight to the
point. However, does cause some
confusion…
What could be changed…
Too many distractions in the
back of the video..
The words “amplify” and
autopilot are not the
“strongest” of keywords.
“Autopilot” could be miss
leading, since this channel
is about creating better
videos.
“GROW” in capitals
makes it clear what
the priority of this
channel is about. No prompt to subscribe.

23
CREATING THE RIGHT
TRAILER DESCRIPTION
Clear thumbnails
let you know what
each video is
about.
A very clear trailer description,
letting you know what the benefits
of it are. It’s short and straight to
the point.
No personal introduction
trailer video. You can see
all the videos in the
channel regardless, so
would it be more beneficial
to have an intro trailer?
Instead of a trailer,
there is a carousel of
videos to pick from.
No prompt to subscribe.

24
CREATING THE RIGHT
TRAILER DESCRIPTION
Mysterious video
thumbnail can emit
curiosity, making you
want to watch it.
The description lets you know
what the benefits of this channel
are. It’s get’s straight to point.
Prompts you to
subscribe and
provides web links.
The subscribe prompt
mentions about “SEO” tips.
Which may cause people to
think this channel is just
about SEO.

Topic 12-9 Youtube Page and Posting Tips.ppt

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