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Video	Doesn’t	Lie	
Ipsos	and	Big	Sofa	
The Future of
Video
	
	
VIDEO DOESN’T LIE
Virginia	Weil	 Michele	Salomon
Video	Doesn’t	Lie	
Ipsos	and	Big	Sofa	
The Future of
Video
	
	
Video powers 21st century culture
300 hours of video are uploaded to YouTube every minute
17 billion video calls on Facebook Messenger in 2017
80% of the Internet will be video by 2021
Video	Doesn’t	Lie	
Ipsos	and	Big	Sofa	
The Future of
Video
	
	
3
“
”
3
Video	Doesn’t	Lie	
Ipsos	and	Big	Sofa	
The Future of
Video
	
	
“Ipsos is investing in technology which we believe
has the potential to revolutionize consumer market
research and to disrupt other sectors where
codification, discovery, learning and meaning
are transformed through visual data.”
Video	Doesn’t	Lie	
Ipsos	and	Big	Sofa	
The Future of
Video
	
	
WHY VIDEO?
Video	Doesn’t	Lie	
Ipsos	and	Big	Sofa	
The Future of
Video
Video	Doesn’t	Lie	
Ipsos	and	Big	Sofa	
The Future of
Video
	
	
REAL PEOPLE
“So my favourite beverage is
coffee. I just really love it. And I
usually drink three cups a day.
Not more, because my heart kinda
can’t handle the caffeine, after
three coffees, which is like a lot …”
GIVING	REAL	RESPONSES
Video	Doesn’t	Lie	
Ipsos	and	Big	Sofa	
The Future of
Video
	
	
See what’s really going on,
rather than relying on
self reported behaviours
REAL BEHAVIOUR
Video	Doesn’t	Lie	
Ipsos	and	Big	Sofa	
The Future of
Video
	
	
REAL DATA
Drying	done	later	
Good	lather	
No	rubber	gloves	
Running	tap	
Lots	of	rinsing	
Uses	sponge	
No	pre-soaking	
Cutlery	done	last	
Washing	took	5	mins	
Time:	17:45	
Heavy	dishes	done	first	
No	plug	in	sink
Video	Doesn’t	Lie	
Ipsos	and	Big	Sofa	
The Future of
Video
	
	
THE VIDEO REVOLUTION
Technology for the future of customer understanding
Video	Doesn’t	Lie	
Ipsos	and	Big	Sofa	
The Future of
Video
Video	Doesn’t	Lie	
Ipsos	and	Big	Sofa	
The Future of
Video
	
	
Combine	video	with	POS,	
sensors,	locaBon,	and	more
Video	Doesn’t	Lie	
Ipsos	and	Big	Sofa	
The Future of
Video
	
	
Video	captured	from	any	
device,	language	or	format	
Capture	
Dialogue	transcribed,	
translated	&	tagged	
Classify	
Analysis	presented	on	
interacBve	dashboard	
Analyse	
Frameworks	turn	raw	
video	into	structured	data	
Structure	
Turn raw video into client deliverables
Video	Doesn’t	Lie	
Ipsos	and	Big	Sofa	
The Future of
Video
Video	Doesn’t	Lie	
Ipsos	and	Big	Sofa	
The Future of
Video
	
	
LOW FRICTION à
AUTHENTIC BEHAVIOR
CASE STUDY #1: NEW PRODUCT INNOVATION
Oral Care Category
Business Questions
•  How do consumers like the new product?
•  What was their experience using it?
•  What improvements need to be made?
Methodology:
Survey + Mobile Diary
50 respondents in each of two cells
Video Doesn’t Lie
Ipsos and Big Sofa
The Future of
Video
Video Doesn’t Lie
Ipsos and Big Sofa
The Future of
Video
CASE STUDY #1: NEW PRODUCT INNOVATION
Oral Care Category
Benefits
•  Learn things not possible to have
learned from questions
•  Get human stories beyond the data
•  Understand and illustrate ‘the why’
•  In-moment and reflective
•  6x the amount of language
Video Doesn’t Lie
Ipsos and Big Sofa
The Future of
Video
CASE STUDY #2: IN-STORE BEHAVIOUR ANALYSIS
Business Question
How do consumers react to new products
on the shelf?
Methodology:
Wearable cameras and reflective
self-filmed mobile diaries
100 respondents
500 minutes
BENEFITS:
Video Doesn’t Lie
Ipsos and Big Sofa
The Future of
Video
CASE STUDY #2: IN-STORE BEHAVIOUR ANALYSIS
Benefits
•  AI/human analysis of natural
behavior at scale
•  What’s happening beyond heatmaps
•  See pain points and opportunities
Online Dashboards Data Tables Film Outputs Continued Value via
Video Databases
Video delivers…
Video Doesn’t Lie
Ipsos and Big Sofa
The Future of
Video
Video	Doesn’t	Lie	
Ipsos	and	Big	Sofa	
The Future of
Video
	
	
Thank You!
Video	Doesn’t	Lie	
Ipsos	and	Big	Sofa	
The Future of
Video
	
	
Q	&	A	
Ray	Poynter	
The	Future	Place	
Virginia	Weil	
Ipsos	
Michele	Salomon	
Big	Sofa	Tech
Video	Doesn’t	Lie	
Ipsos	and	Big	Sofa	
The Future of
Video
	
	
PlaBnum	
CommunicaBon	
Silver	
Gold	
NewMR	2018	Sponsors

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