The document outlines a business strategy for utilizing social media and highlights its significant impact on consumer behavior, such as increased likelihood of purchasing and trusting brands. It provides various case studies and practical tips on how to effectively engage with audiences through updates, video content, and professional networking. The authors emphasize the importance of adapting to social media trends to avoid irrelevance in the market.

1. Social Media: A Practical, Getting Started Business Strategy

2. Cynthia Moxley CEO [email_address] @cmmoxley Hi, I ’m Cynthia.

3. Gavin Baker Director of Digital Media [email_address] @gavinbaker Hi, I ’m Gavin.

4. We Represent the Best

5. Schedule Introductions Session I Class Activity Break Class Activity Session II Q & A

6. 3 3 “ Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. ”

7. How many...?

8. 5 Social Media

9. Time spent on social networking sites increased 277% in 2009. - Nielsen Web users spend 6 hours a month with social media. - Nielsen 18% of all new content found online, is found through social media. - Nielsen 7 Why should you care?

10. 8 Why should you care? Web users are 51% more likely to buy from your brand if they follow you on Facebook. And are 60% more likely to recommend your brand. - eMarketer 70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen 86% of companies in the largest 100 of the Fortune 500 use social media. - Burson-Marsteller

11. 15 Find Nemo

12. 9 “ If you dislike change, you’re going to dislike irrelevance even more” Eric K. Shinseki, Secretary of Veterans Affairs

13. What if people talk bad about us? THEY MIGHT ALREADY BE – you just might not know it!

14. 15 Where to start Updates, pictures, video Long-form content, subject matter expert Pictures and video Video channels and embedded video Short public engagement, active audience Where you are and what’s popular Online professional networking

15. Over 500 million + 500,000-750,000 accounts daily 150 million on mobile #1 in web traffic (Google #2)

16. Over 110 million users Over 40 million mobile users 55 million daily tweets Search power

17. 126 million (2009) Say what you want Promotion Influence Search power Blogs

18. 15 Cross post

19. What are 5 things that you could tell someone about your organization ?

20. Break

21. Class Examples

22. 15 Where to start Updates, pictures, video Long-form content, subject matter expert Pictures and video Video channels and embedded video Short public engagement, active audience Where you are and what’s popular Online professional networking

23. 19 19 Case Study Bobble Brush Toothbrush Stand

24. 19 19 Case Study Bobble Brush Toothbrush Stand

25. 8 What now?

26. 8 Status updates

27. 15 Case Study

28. Class Examples

29. 8 Facebook Pages

30. 19 19 Awareness Engagement Traffic Framework

31. 15 Start with your schedule

32. 15 Build your actions

33. 15 Network. Build. Engage.

34. @cmmoxley Halftime. Georgia 17, Ga Tech 3. Go Dawgs! Save the job of the handsomest coach in college football! (Just sayin ’) 9:33 PM Nov 28th from TinyTwitter

35. @moxcar Pilot releases new iPhone app that lets you locate any Pilot anywhere. Very cool. http://bit.ly/9ARtD4 12:03 PM Apr 19th from web

36. 18

37. 19 19 How others use social media

38. 20

39. Questions? Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com

40. Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com Contact

41. 24 http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf http://www.emarketer.com/Article.aspx?R=1007568 http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/ http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/ http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/ http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf http://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/ http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/ http://www.flickr.com/photos/21008647@N02/3429471329/sizes/z/ References