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Engagement and Influence at Scale: The Power of Video Insights

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According to Forbes, three-quarters of executives use video for business-related decision making – an increasing trend that is also driving the rapid rise of video research rapidly. Join Voxpopme’s Global Marketing Lead, Tom Higgins, as he explores why video is proving so influential, how it’s is spreading throughout our organisations and how video insight technology is giving researchers new methods for shaping the future of their businesses with real customer stories.

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Engagement and Influence at Scale: The Power of Video Insights

  1. 1. Engagement & Influence at Scale: The Power of Video Insights The Future of Video Engagement & Influence at Scale: The Power of Video Insights Tom Higgins, Marke@ng Manager, Voxpopme
  2. 2. Engagement & Influence at Scale: The Power of Video Insights The Future of Video Video’s influence is ever-increasing
  3. 3. Engagement & Influence at Scale: The Power of Video Insights The Future of Video Because visual stories are engaging 95% of a message is retained when watched in a video, compared to 10% when read it in text *PopVideo 90% of the informaEon that is transmiFed to the brain is visual *3M
  4. 4. Engagement & Influence at Scale: The Power of Video Insights The Future of Video “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emo@on.” Dale Carnegie, Author, How to Win Friends & Influence People
  5. 5. Engagement & Influence at Scale: The Power of Video Insights The Future of Video Video is revolu@onising our businesses of execuEves use video for business- related decision making *Forbes 3 4
  6. 6. Engagement & Influence at Scale: The Power of Video Insights The Future of Video But we’re aiming for maximum influence RATIONAL & EMOTIONAL
  7. 7. Engagement & Influence at Scale: The Power of Video Insights The Future of Video How can we harness video technology to ensure market research influences our organisa@ons?
  8. 8. Engagement & Influence at Scale: The Power of Video Insights The Future of Video Tradi@onal challenges of video Expensive Difficult to conduct Not scalable Time & resource intensive Specialised skill set required to edit Unpredictable quality
  9. 9. Engagement & Influence at Scale: The Power of Video Insights The Future of Video Technology has revolu@onised video Capture Analyze Share
  10. 10. Engagement & Influence at Scale: The Power of Video Insights The Future of Video Enabling us to influence... En@re departments, campaigns & projects with video: Customer Experience Product Development Research MarkeEng AdverEsing
  11. 11. Engagement & Influence at Scale: The Power of Video Insights The Future of Video Market Research Quant & Qual Applica>ons On-Demand Embed Offline Upload Moments
  12. 12. Engagement & Influence at Scale: The Power of Video Insights The Future of Video Real life applica@ons
  13. 13. Engagement & Influence at Scale: The Power of Video Insights The Future of Video Product Development Listening to the consumer voice throughout the product life cycle ConcepEng IdeaEon Design & Development Launch In-Market Assessment PosiEoning/CommunicaEons Refinement Prototyping
  14. 14. Engagement & Influence at Scale: The Power of Video Insights The Future of Video Marke@ng Shaping messaging for a specific segment -  African-American’s over-indexing on charcoal usage vs general US populaEon -  DIY video projects from OnDemand video community built to understand the ‘why’ behind use -  Looking at those who aFend BBQs and/or host in the South -  Discovered natural language use within this segmentaEon when discussing grilling occasions -  Added depth around previously misunderstood product usage e.g. wood pellet used for flavor enhancement Clorox Agile Qual: Grilling Habits Mini-Interviews
  15. 15. Engagement & Influence at Scale: The Power of Video Insights The Future of Video Adver@sing Refining concepts for mul>-market appeal -  Needed to know which Real People would have biggest appeal -  And which character would resonate at a domesEc & internaEonal level -  Used mulE-market video research study to share concepts and capture immediate qual feedback at a quant scale -  Discovered opEmum character that resonated globally -  Finding watch-outs for producEon that gave results fast enough to inform decisions Microsoft Concept Testing: Real People Campaign
  16. 16. Engagement & Influence at Scale: The Power of Video Insights The Future of Video Customer Experience Heightening customer closeness -  Had a high-level understanding of customers thanks to CX data but needed to understand the ‘why’ behind these scores -  Embedded video quesEons into CSAT surveys & web intercepts to collect post-shopping feedback -  CollecEng authenEc customer stories based on real experiences, as told by real customers -  Combining CX data with the context and depth of video to educate and influence 165,000 strong workforce Asda VideoCX: Bringing experiences into the boardroom
  17. 17. Engagement & Influence at Scale: The Power of Video Insights The Future of Video And @mely, influen@al video insights consistently make it into the C-Suite
  18. 18. Engagement & Influence at Scale: The Power of Video Insights The Future of Video •  Time-coded transcription •  Quality assurance •  Data passing •  Custom tagging •  Sentiment analysis •  Theme coding Finding Insights with Automated Analy@cs
  19. 19. Engagement & Influence at Scale: The Power of Video Insights The Future of Video Sharing Stories with Showreel Crea@on •  Drag & Drop Snippeting •  Lists creation •  Captions & Subtitling •  Intuitive customisation •  Instantly shareable
  20. 20. Engagement & Influence at Scale: The Power of Video Insights The Future of Video PuTng real people into the C-Suite
  21. 21. Engagement & Influence at Scale: The Power of Video Insights The Future of Video Thank You! For more informaEon: Tom Higgins MarkeEng Manager Voxpopme + 44 7837 456 561 tom.higgins@voxpopme.com
  22. 22. Engagement & Influence at Scale: The Power of Video Insights The Future of Video Q & A Tom Higgins Voxpopme Ray Poynter The Future Place
  23. 23. Engagement & Influence at Scale: The Power of Video Insights The Future of Video PlaEnum CommunicaEon Silver Gold NewMR 2018 Sponsors

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