According to Forbes, three-quarters of executives use video for business-related decision making – an increasing trend that is also driving the rapid rise of video research rapidly. Join Voxpopme’s Global Marketing Lead, Tom Higgins, as he explores why video is proving so influential, how it’s is spreading throughout our organisations and how video insight technology is giving researchers new methods for shaping the future of their businesses with real customer stories.

1. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
Engagement & Influence at Scale:
The Power of Video Insights
Tom Higgins, Marke@ng Manager, Voxpopme

2. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
Video’s influence is ever-increasing

3. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
Because visual stories are engaging
95% of a message is retained
when watched in a
video, compared to 10%
when read it in text
*PopVideo
90% of the informaEon that
is transmiFed to the
brain is visual
*3M

4. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
“When dealing with people, let us remember we
are not dealing with creatures of logic. We are
dealing with creatures of emo@on.”
Dale Carnegie, Author, How to Win Friends & Influence People

5. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
Video is revolu@onising our businesses
of execuEves use video for business-
related decision making
*Forbes
3
4

6. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
But we’re aiming for maximum influence
RATIONAL & EMOTIONAL

7. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
How can we harness video technology to ensure
market research influences our organisa@ons?

8. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
Tradi@onal challenges of video
Expensive Difficult to conduct
Not scalable Time & resource intensive
Specialised skill set
required to edit
Unpredictable quality

9. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
Technology has revolu@onised video
Capture Analyze Share

10. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
Enabling us to influence...
En@re departments, campaigns & projects with video:
Customer Experience Product Development Research MarkeEng AdverEsing

11. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
Market Research
Quant & Qual Applica>ons
On-Demand Embed Offline Upload Moments

12. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
Real life applica@ons

13. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
Product Development
Listening to the consumer voice
throughout the product life cycle
ConcepEng
IdeaEon
Design &
Development
Launch
In-Market
Assessment
PosiEoning/CommunicaEons
Refinement
Prototyping

14. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
Marke@ng
Shaping messaging for a specific segment
- African-American’s over-indexing on charcoal usage vs general
US populaEon
- DIY video projects from OnDemand video community built to
understand the ‘why’ behind use
- Looking at those who aFend BBQs and/or host in the South
- Discovered natural language use within this segmentaEon
when discussing grilling occasions
- Added depth around previously misunderstood product usage
e.g. wood pellet used for flavor enhancement
Clorox Agile Qual: Grilling Habits Mini-Interviews

15. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
Adver@sing
Refining concepts for mul>-market appeal
- Needed to know which Real People would have biggest appeal
- And which character would resonate at a domesEc &
internaEonal level
- Used mulE-market video research study to share concepts and
capture immediate qual feedback at a quant scale
- Discovered opEmum character that resonated globally
- Finding watch-outs for producEon that gave results fast
enough to inform decisions
Microsoft Concept Testing: Real People Campaign

16. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
Customer Experience
Heightening customer closeness
- Had a high-level understanding of customers thanks to CX data
but needed to understand the ‘why’ behind these scores
- Embedded video quesEons into CSAT surveys & web intercepts
to collect post-shopping feedback
- CollecEng authenEc customer stories based on real
experiences, as told by real customers
- Combining CX data with the context and depth of video to
educate and influence 165,000 strong workforce
Asda VideoCX: Bringing experiences into the boardroom

17. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
And @mely, influen@al video insights
consistently make it into the C-Suite

18. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
• Time-coded transcription
• Quality assurance
• Data passing
• Custom tagging
• Sentiment analysis
• Theme coding
Finding Insights with Automated Analy@cs

19. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
Sharing Stories with Showreel Crea@on
• Drag & Drop Snippeting
• Lists creation
• Captions & Subtitling
• Intuitive customisation
• Instantly shareable

20. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
PuTng real people into the C-Suite

21. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
Thank You!
For more informaEon:
Tom Higgins
MarkeEng Manager
Voxpopme
+ 44 7837 456 561
tom.higgins@voxpopme.com

22. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
Q & A
Tom Higgins
Voxpopme
Ray Poynter
The Future Place

23. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
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