Verbal communication involves both speaking and listening. Speaking consists of determining what to say and how to deliver it. Effective speaking involves brainstorming ideas, choosing an organization structure, and presenting content clearly. Good listening involves both sympathetic listening, where one shares another's feelings, and empathetic listening, where one seeks to understand another's perspective without judgment. Verbal communication can be oral, such as conversations, speeches, and discussions, or written, as in emails, letters, and reports. Both forms have advantages and disadvantages depending on the context and purpose.