This document discusses various aspects of veganism and the animal agriculture industry. It provides information on what veganism entails as a lifestyle, noting that it excludes all animal products from one's life choices. Several sources are cited that discuss the health benefits of a vegan diet and the negative impacts of the dairy and meat industries on animal welfare. Statistics are presented on the large number of animals killed each year for food production. The living conditions of dairy cows and egg-laying hens are described, along with the fate of male calves and chicks.

1. Veganuary
Grace kennedy

2. Veganism
http://www.vegan.com/what/
‘Veganism is life style’
‘Majority of any animal use
associated with your life has
to do with your life choices’
Summary:
I did find out that veganism is more than I
thought it was. I thought that veganism was a
diet, which meant you couldn't’t eat any meat
or dairy. However from researching what
veganism means I have found that it is more
than a diet, it is a life style. Being vegan is
about life choices, not just what you choose to
eat. Veganism excludes a person from
consuming or using animal products.
http://vegetarian.about.co
m/od/glossary/g/Vegan.htm
About
29/3/16
‘Veganism is a type of vegetarian
diet that excludes meat, eggs, dairy
products and all other animal-
derived ingredients’

3. Veganism (numbers and
general)
http://www.telegraph.co.uk/food-and-
drink/news/number-of-vegans-in-britain-rises-
by-360-in-10-years/
‘the number of vegans in Britain has risen by more than
360 per cent the past decade’
I found this on the
telegraph ,written by
Sue Quinn on 18th may
2016. so the source is
pretty resent.
Summary:
This shows that
people have become
more aware of the
reality of what is
happening to the
animals so people
have taken the life
style change. People
may have changed
due to the supposed
health benefits.
‘Vegans typically have lower levels of cholesterol and blood
pressure, a lower body mass index, and reduced risk of death
from heart disease and cancer.’
‘Up from 150,000 in 2006’
‘more people than ever are now acting upon the health and environmental benefits
of veganism and finding out what really goes on in the meat and dairy industries
and deciding they do not want to contribute to the pain and suffering of animals’-
Jasmijn de boo, chief executive officer of The vegan society.
‘a vegan diet excludes meat ,seafood and dairy, as
well other foods produced using animals’
‘Increasing number of high street restaurants and cafes
now offer vegan options’
‘Consumers become more savvy about the reality of the
farming industry’ – Vegan Life magazine’s Keith Coomber

4. Vegan research
These are 10 facts I found which are
related to veganism, on
theflamingvegan.com. These facts range
from about vegan things themselves or
disturbing facts which would encourage
you to go vegan. The article was written
april 10,2014.
http://www.theflamingvegan.com/view-
post/Once-You-Go-Vegan-You-Never-Go-
Back-Top-Ten-Vegan-Facts
‘Every hour in the united
states 500,000 animals are
killed for their meat’
This fact will shock meat
eaters because this will
mean 12 million animals
will die in the use a day.
Vegans ‘tend to display
lower blood cholesterol’ and
blood pressure.
According to American dietetic association I do trust this because this
company has been around 100 years. When the date was found is
unknown however.
https://en.wikipedia.org/wiki/
Academy_of_Nutrition_and_D
ietetics

5. Vegan diet
http://veganoutreach.org/what-to-eat/
There are quite a few in the
listed foods which is
surprising, like pancakes and
ice cream (non diary)
showing that vegans can still
eat some of the same things
as carnivore/omnivore but
will contain different things.

6. Vegan diet
http://veganoutreach.org/what-to-eat/
‘many people find themselves with a
more diverse diet after becoming
vegan’
Summary:
I found information about the vegan diet
on vegan outreach.org. It features a list
of things a vegan may eat in their day to
day lives.
‘Experimenting with new
foods’
I think that this is interesting because I think
when people have a carnivore diet, where they
can eat just about anything they tend to stick to
the same foods. People may not think of try
tofu or vegan nutritional bars.
People are likely not to eat the same food once
turning vegan so it will encourage you try things
you haven’t tried before.

7. Health benefits
‘Vegan diet tend to be
higher in fibre, which
Decreases the risk of
Colorectal cancer’
‘Vegan are leaner ,have
lower BMI’s and have
lower percentages of
body fat’
‘Vegan even have a
reduced risk of prostate
cancer’
‘Vegans also tend to eat
seven or
More pieces of fruit and
vegetable per day.’
https://www.vegansociety.com/go-
vegan/health
‘Some vegans experience increased energy, clearer
skin, reduced allergy syptoms, stronger hair and
nails ,and relief from the pain of migraines and
PMS’
Summary:
There seems to be a lot of health benefits that come
with veganism, if they are completely true or not is
another thing. However I know that food like meat
and dairy can be high in fat, saturated fat, salt and
sugar, so taking those products out of your diet is
likely to reduce the risks of things and result in a
healthier diet .

8. Vegan food benefits vs other food
Vegan milk
1 L
£1.00
The values per 200ml:
Kcal-78 cal
Fat-3.6g
Saturates-0.6g
Sugars-5g
Salt-0.12g
http://www.tesco.com/groceries/product/details/?id=254656543
http://www.tesco.com/groceries/product/details/?id=262085221
http://www.tesco.com/groceries/product/details/?id=254656399
Dairy milk (semi skimmed)
2.272 L
£1.00
The values per 200ml:
Kcal-100 cal
Fat -3.6g
Saturates-2.2g
Sugars-9.6g
Salt-0.2g
Dairy milk (full fat)
2.272L
£1.00
The values per 200ml:
Kcal-128 kcal
Fat-7.2g
Saturates-4.6g
Sugars-9.4g
Salt-0.3g
Summary:
This shows clearly that vegan milk (alpro soya) is healthier than the dairy milks. The fat contain of the full fat
dairy milk is double the fat of the vegan milk but the semi skimmed milk has the same amount of fat as it. The
main differences between dairy and vegan milks is the calories and the saturated fat. Vegan milk contains 78
calories per 200ml whereas the dairy milk contains 100 calories (semi) and 128 calories (full). The saturated fat of
the dairy milk is so much higher than the vegan milk; the dairy milk contains 2.2g of saturates (semi) and 4.6g
saturates (full) but the vegan milk contains only 0.6g of saturated fat. All are fairly low salt.
Another point is the price of the milks. All of the milks are the same price but the vegan milk contains less than
the dairy milks; the vegan milk contains one litre but the dairy milks contains 2.272 litres. This means the dairy
milk is better value than the vegan milk.

9. https://groceries.asda.com/product/sausages-burgers/linda-mccartney-meat-free-6-red-onion-rosemary-
sausages/910000482612
https://groceries.asda.com/product/extra-special-sausages/asda-extra-special-6-pork-sausages/910001308704
Vegan meat free sausages
6 pack
£1.50 (£5.00/kg)
The values per 2 sausages grilled
132 kcal
Fat-3.2g
Saturates- 0.3g
Sugars- 3.3g
Salt -1.4g
Pork sausages (£5.62/kg)
6 pack
£2.25
Values per 2 sausages grilled
295 kcal
Fat-25g
Saturates-8.8g
Sugars-0.8g
Salt- 1.6g
The price points on the sausages are pretty similar with a difference of 62p
per kg, which isn’t a massive difference.
The the calories per 2 vegan sausage are 132,however the calories of the
pork sausages are 295 kcal, more than double. The saturates is the main
difference of the two products; the vegan sausages have 0.3g but the
meat sausages contains a whopping 8.8g. This shows that the vegan
sausage is much healthier than the pork sausage.

10. Veganism in supermarkets
http://www.tesco.com/groceries/zones/de
fault.aspx?name=freefrom
http://www.sainsburys.co.uk/sh
op/gb/groceries/food-
cupboard/foodcupboard-
freefrom
Summary: I wanted to see want vegan good the
supermarkets had. I found both sainburys and tesco had
a freeform page, which may apply to vegans.I searched
‘vegan’ in both their search bars and quorns products
came up, vegan flapjack bars and vegan cheese came
up. This shows that markets do cater for the vegan
lifestyle.
The price is 2.00 -2.75 it appears for
different vegan products, which isn’t too
bad considering a pack of chicken may be
the same price.

11. Meat industry
https://www.theguardian.com/environment/2016/aug/28/fsa-4000-breaches-animal-
welfare-laws-uk-abattoirs-two-years
Vets and meat hygiene inspectors working for the FSA inside abattoirs reported a
total of 9,511 animal welfare breaches between july 2014 and june 2016.
Records were classified into three categories according to severity
An abattoir worker beating three bulls with a wooden stick and electric prod
A haulier hitting and kicking cattle during unloading.
Practices that could facilitate the spread of bacteria campylobacter, the most
common cause of food poisoning in the UK.
Almost 600 instances were recorded of animals arriving at slaughterhouses dead.
Chickens and pigs being immersed in tanks of scalding hot water-used to soften the
skin and remove hair or feathers- while still alive.
Birds were left in crates at the abattoir for 20 hours.
Some of this information is graphic ,which apply not be nice for the
audience to hear. I could say something to do about food poisoning so the
audience can think about their health but at the same time I don’t want to
scare them. I trust this information because it’s from the FSA.

12. Meat industry
https://www.theguardian.com/environment/2016/aug/28/fsa-4000-breaches-animal-
welfare-laws-uk-abattoirs-two-years
Food standards agency reveals how regular breakdowns on production lines,
equipment failures and poor procedures in abattoirs results in thousands of animals
being subjected to avoidable suffering each year.
Chickens being boiled alive and trucks of animals suffocating or freezing to death.
More than 4000 severe breaches of animals welfare regulations over the past two year
at British slaughter houses.
‘Acts of cruelty and neglect by slaughterhouse staff, hauliers and
farmers’
Increases the risk of food poisoning.
Between april 2011 and july 2014 there were 6,859 reported incidents in all categories
In one case 574 chickens, from 6,072 birds, died after being left on a lorry in very hot
condition.
Birds were left in crates at the abattoir for 20 hours.
There are lots of statistics in this which could be useful in the article. 4000 is a large number
so I think people would think that a very large number. Some of information is pretty graphic
like ‘chickens being boiled alive’ ,which the audience may find upsetting. I will have to
choose parts of information which make an impact but isn’t too graphic for the audience. I
trust this information as some has come from the FSA (food standards agency).

13. Meat industry
900 million farm animals are killed
for food each year in Britain
There are 317 approved slaughter
houses across the uk.
Over the course of the two
years, two slaughters’ licenses
were suspended and three
were revoked for failure to
comply with welfare legislation.
http://www.animalaid.org.uk/h/n/CAMPAIGNS
/slaughter/ALL///
The fact there are 317 slaughter
houses around the uk which is a
large number ,which may make
the audience think about how
many are dying.

14. Dairy industry
http://www.veganpeace.com/animal_cruelty/dairy.htm
‘A dairy cow is impregnated every year, so she continues to produce a steady supply of milk’
‘Done through artificial insemination’
Calves are removed from their mothers either right way or 3 days after birth.
Cows are genetically engineered and fed growth hormones to force them to produce more milk.
Most cows in the dairy industry are given growth hormones, causing their udders to become unnaturally
big and heavy.
Given ‘Bovine growth hormone’
The average modern dairy cow will produce about 100 pounds of milk per day, which is 10 times
more than she would naturally produce
http://www.peta.org/living/food/five-
misconceptions-milk-dairy-industry/
http://freefromharm.org/dairyfacts/
This information is

15. The life of a dairy cow
A cow produces the most
milk around 40 to 60 days
after she’s given birth.
She’s then impregnated again
… and stops producing at
about 305 days after calving.A
month later she will have given
birth again and a new cycle will
begin.
Some cows are kept for ten cycles, but
the large majority of dairy are
slaughtered after only 3 or 4 cycles.
Most calves are fed a commercial milk replacer
Female cows will be raised as dairy cows and
male calves will be raised and slaughter for
meat.
some are ‘killed for beef ,but some
will end up in the veal industry’
‘Veal calves are confined in
crates measuring about two feet
wide’
Restrained by the chains around
their necks
After about 16 weeks the ‘calves are slaughtered and
their meat is labeled as “white” veal.
“bob” veal comes from calves who are slaughtered
when they are only a few hours or days old.
‘Even at organic dairy farms, cows are kept
constantly pregnant, calves are removed
from their mothers and male calves are
turned into beef or veal’
Veal calves
What happens
to a dairy cow?
What happens to the calves?

16. Growth hormones (cows)
http://www.fda.gov/AnimalVeterinary/SafetyHealth/ProductSafetyI
nformation/ucm055435.htmb

17. Dairy industry (chickens)
http://freefromharm.org/eggs-what-are-you-really-eating/
February 12, 2014
http://freefromharm.org/why-vegan/#animals
http://kb.rspca.org.au/What-happens-with-male-chicks-in-the-egg-industry_100.html
October 4th 2016
http://www.dailymail.co.uk/news/article-3466633/The-video-meat-industry-doesn-t-want-
Secret-footage-hatchery-shows-baby-chicks-killed-tossed-black-bin-liners-processed-
assembly-line-like-dead.html
‘Hens used for eggs are slaughtered at 18 to 24 months of age when their production
declines’
‘Domesticated chickens have been genetically manipulated to produce between 250 and
300 eggs annually’
Most hens used for eggs have a portion of their beaks painfully cut off to prevent nervous
pecking in overcrowded conditions.
‘Male chicks are considered an wanted by-product of egg production and are killed and
disposed of shortly after birth’
Sick or weak female chicks and all male chicks are separated from the healthy male chicks
and then killed.
Destroyed promptly by a recommended humane method such as carbon dioxide gassing
or quick macercation.

18. egg industry (chickens)
http://freefromharm.org/eggs-what-are-you-really-eating/
February 12, 2014
http://freefromharm.org/why-vegan/#animals
http://kb.rspca.org.au/What-happens-with-male-chicks-in-the-egg-industry_100.html
October 4th 2016
http://www.dailymail.co.uk/news/article-3466633/The-video-meat-industry-doesn-t-want-
Secret-footage-hatchery-shows-baby-chicks-killed-tossed-black-bin-liners-processed-
assembly-line-like-dead.html
Wild hens lay only 12 to 20 eggs per year.
‘Confined in cages so small they cannot even spread their wings’
6 million male chicks are destroyed every year by being suffocated or ground up alive.
‘Male chicks are considered an wanted by-product of egg production and are killed
and disposed of shortly after birth’
Male chicks are killed for two reasons: they cannot lay eggs and they are not suitable
for chicken-meat production.
The newborn chickens pass down a production line to be sexed and sorted.
Gassing ‘may take up to two minutes for the chick to die.
This shows the shocking truth about what happens to chicken in the egg
industry. I think the audience will be unaware that male chicks are killed
after birth because they can’t produce eggs.

19. Products made using animal products
http://www.vegan.com/animal-ingredients/
www.vegan.com
http://www.peta.org/living/beauty/animal-ingredients-
list/
Summary:
This is interesting because it shows that there is a lot
of products,you wouldn’t think of that were made
using animal product e.g estrogen tablets.

20. Mink farming
‘275 mink farms in 23
states in the USA’
http://furcommission.com/mink
-farming-2/
2015 : ‘sale this year
increased by 6 percent to
3.76 million pelts’

21. Mink farming (eye lashes)
https://lillylashes.com/collections/3d-mink
https://www.thedodo.com/community/
mandy_carter/ethical-mink-fur-
eyelashes-1070418468.html
‘No kind of mink farm
where they are allowed
to roam free’
‘Kept in dirty, wired cages is awful for
them’
‘Life on a fur farm farm is
nothing short of horrific’
These mink lashes retail for almost $30
dollars so it is a very expensive trade and
one worth a lot of money.

22. Mink eyelashes
http://falseeyelashes.co.uk/collections/total-
minks-lashes
‘100% cruelty-free’
‘Fur comes from live, it’s brushed off each animal without harming them’
Summary:
Some websites like flase eyelashes.co.uk do specify that certain
types of mink lashes do not harm the animals. Despite this, they
get the fur from the animal regularly they will likely be kept in
cages (like my previous research shows). This shows that being a
vegan is making choices far beyond their diet ,to not contribute to
the mistreatment of animals ,like mink farming.

23. Fur
http://www.peta.org/issues/animals-used-for-clothing/fur/
Peta: the fur industry
‘Took away a life’
‘animals on fur farms spend their entire lives confined to cramped, filthy wire cages’
‘Fur farmers use the cheapest and cruelest killing methods available’
‘Millions of dogs and cats are bludgeoned, hanged, bled to death’
‘Skinned alive for their fur’
‘Tens of thousands of baby harp seals are shot or repeatedly bludgeoned with clubs’
Black bears ‘suffer for days so that their skins can be used to make the ceremonial hats’
‘Cruelty-free fabrics and faux furs are available in stores everywhere’
Summary: From this information I found that to produce fur products an animal has to die but some people
may be unware of the this. I found out some graphic information about how they capture an animal and
actually kill them, which sounds awful like ‘bludgeoned, hanged, bled to death’. I want to make the
audience aware of the how cruel the fur industry is but I don’t to be too graphic in my delivery of
information, to upset them or put them off reading. I trust this information because I got it from peta, who
have been fighting for animals rights for years.
‘Animals ,who are trapped in the wild ,can suffer for days from blood loss, shock, dehydration,
frostbite, gangrene, and attacks by predators. They may be caught in steel-jaw traps that slam
down on their legs, often cutting to the bone’

24. Fur
http://www.mytheresa.com/en-
gb/clothing/fur/coats.html?gclid=CMWatriB1c
8CFcsp0wodNX4CFw

25. Make up/animal testing
http://www.crueltyfreekitty.com/companies-
that-test-on-animals/
http://www.crueltyfreekitty.com/ultimate-
guide-to-cruelty-free-makeup/
http://www.peta.org.uk/issues/animals-not-
experiment-on/cosmetics/
http://www.peta.org/issues/animals-used-for-
experimentation/animals-laboratories/

26. Leather
‘Most leather is sourced from cows’
‘belts and handbags, to furniture and
car seats, leather is found
everywhere’
Much of the leather sold comes from
animals killed primarily for their skins
Leather is not a byproduct and it is
not produced in efforts to minize
waste
‘The majority of leather comes from
india’
‘A cow’s skin is approximately 10% of
her total value’
http://www.peta.org/issues/a
nimals-used-for-
clothing/leather-
industry/global-leather-trade/
http://www.care2.com/causes/the-shocking-
truth-about-leather-no-its-not-a-meat-
byproduct.html
‘It’s not only cows that are suffering
though. Goats, pigs, sheep, lambs,
horses, deer, kangaroos, snakes,
alligators and elephants are also all
among the victims of the leather
industry’
Every year, the global leather industry
slaughters more than a billion animals
‘an estimated 2 million cats and dogs are killed
there annually for their skins’ china
I found

27. Intelligence/personality
Cows ‘mourn the deaths of and even separation from those they love, even shedding tears over their loss. The mother-calf bond is particularly
strong, and there are countless reports of mother cows who continue to frantically call and search for their babies after the calves have been
taken away and sold to veal or beef farms’
https://veganuary.com/why/animals/
Turkeys are affectionate and friendly creatures with engaging personalities. They have been known to display strong affection towards humans
and love to interact, responding in similar ways to companion dogs and cats.
They are able to reach speeds of up to 25mph when running and 55mph when flying.
They communicate their emotions to one another using a variety of vocalisations, up to 20 in fact, all with unique meanings.
Chickens -They are very social animals and form strong friendships, preferring the company of familiar chickens. As soon as they hatch, chicks
are able to recognise their siblings and, if given the chance, they will choose to stay with each other. As embryos, they can hear their mother’s
calls and can then identify and understand it immediately after birth.
Rabbits are natural herbivores
They are very sociable animals who live in groups within their burrows or warrens. These groups can be as large as fifty and are organised into
small family units. Their homes can extend over areas as large as two acres.
Some fish will migrate across thousands of miles of ocean, returning to spawn at the location where they themselves were spawned.
Memory lasting ‘years in the case of migrating salmon’.
Ducks have an instinctive desire to swim and bathe and this is very important to their wellbeing, both mentally and physically.
Ducks are aquatic animals adapted to water environments.
These birds are outgoing and sociable animals, living in large flocks and migrating in family groups.
Some species migrate between summer and winter habitats, preparing themselves for their long flights by building up their flight muscles and
storing fat reserves.
Summary:
This shows me that animals (that are often killed for food) are
similar to humans in they act and feel. I could use this to show
the audience that these animals are more than food on a
persons plate, which is what the food industry sees them as.

28. Life span and living space
‘a cow would naturally live 15-20 years, because of the health toll of constant pregnancies and milk
production, the lifespan of a dairy cow is only five to seven years’
‘Rabbits are housed in sheds of between 500 to 1,000 for breeding females or 10,000 to 20,000 for
growing rabbits’
These overcrowded living conditions can lead to bone disorders, aggression and
fighting
At slaughter weight, turkeys are now four times the size of their wild ancestors.
The turkeys’ skeletal systems struggle to support their unnatural weight and increasing
pressure is put on their hearts and lungs.
Around 17 million turkeys are slaughtered in the UK each year, with an estimate of 10 million
being produced for the Christmas market alone.
Most turkeys are reared in large windowless sheds with dimmed lighting to prevent
aggression amongst flocks, such as feather pecking and even cannibalism.

29. Ducks/pigs life span
Foie gras ‘Up to three times a day, a tube is pushed down their throats and food is forced into their stomachs.
This causes their livers to swell up to ten times their natural size.’
Its production is not legal here in the UK, but the sale of imported foie gras is still permitted
Females ducks : ‘The females are a considered a ‘by-product’ by this industry, just like
male chicks in the egg industry and male calves in dairy production’
‘in general these birds are raised in overcrowded sheds where up to 13,000 ducks
can be housed’
Approximately 20 million ducks are slaughtered in the UK every year.
There are around nine million pigs slaughtered each year in the UK.

30. Fishes/sheep life span and living
‘Fish are packed into unnatural small enclosures where overcrowded conditions cause a third of them to die
from disease. In this stressful environment, many fish will bite off the fins, tails, and eyes of other fish’
Netting can capture tens of thousands of fish at one time. The fish become exhausted as they desperately try
to outswim the net.
Large-scale commercial fishing kills vast amounts of fish and also destroys many ocean habitats.
‘estimated the annual global capture of wild fish at one trillion (1,000,000,000,000) and possibly
as high as 2.7 trillion (2,700,000,000,000).
‘when compared to the estimate of 70 billion land animals killed each year for human
consumption.’
Naturally, ewes would give birth to a single lamb. However, through human manipulation,
many sheep are now selectively breed to produce two or three lambs, which is intended
to increase the industry’s profitability.
Lambs/sheep

31. Environment (veganuary)
• 30% of the earth’s entire surface is used to
graze and rear animals
• 33% of global arable land is used to grow
crops to feed animals
They have identified 169 marine areas as
“dead zones” as of 2008. This has increased
from 44 areas in 1995.

32. Health (veganuary)
‘Nearly 50% of antibiotics used in the UK are used in animal agriculture, and in the USA this figure is a staggering
80%’
‘Antibiotics are fed to farmed animals to offset the disease risks posed by overcrowding, stressful conditions, early
weaning and maximizing production. These are given regardless of whether the animal is infected or not’
“Campylobacter is the most common cause of food poisoning in the UK. It is considered to be responsible for
about 460,000 cases of food poisoning, 22,000 hospitalizations and 110 deaths each year [in the UK].”
Studies conducted on vegans show that the average cholesterol levels of western vegans are 4.15mmols/l,
and those of non-vegans is 25% higher at 5.17mmols/l.
In 2012, a cross sectional study in Public Health Nutrition compared the blood pressure of non-vegetarians,
semi vegetarians, pescatarians, and vegans. The results showed that vegans had the lowest risk for high
blood pressure. It also showed that for each step in diet change, reducing animal products eventually to zero
(vegan), resulted in a lower risk for high blood pressure.
If current increases continue, it is estimated that by 2025, 5 million people in the UK will have diabetes.
In 2009, a study in Diabetes Care, on over
60,000 individuals, looked at the levels of
obesity amongst vegans, vegetarians,
pescatarians, semi-vegetarians and non-
vegetarians. Weight was measured as ‘Body
Mass Index’ (BMI, BMI = weight in kg, divided
by your height in metres squared). A healthy
BMI is considered to be 20-25, 25-30 is
overweight, and over 30 is obese. The results
were as follows:

33. Primary research
I have made a a questnaire with questions which I think will help me out when
Writing my article.
Most of the people which took my survey were
female. Nearly 67% were female, whereas over
33% were male. I think it would have been nice to
have more male responses but I'm glad managed
to gain the opinions of both genders.
The majority of people who took my survey was
between 0-20 years of age. Over 90% of people who
took my survey were 0-20,nearly 5% were aged 21-40
and the other nearly 5% were over 41. I would of liked
to have gained more responses from a range of
different age groups but it is good that I do have at
least one person in each category.

34. Question 3
For question 3,I asked my audience ‘what do you think veganism
means?’. 2 people skipped this question but I still managed to
gain 19 responses, which is really good. Most people had the
right idea about veganism but some still thought that it was just
about not eating certain foods. The majority of people
mentioned that it was the exclusion of consuming or using
animals products ,which is the correct, for example one
response said ‘A lifestyle based on a diet based on ethical,
philosophical and health conscious choices in which you do not
consume or use any animal products’. This show me that people,
especially young people are becoming more aware of veganism
and what it means to be a vegan. However a small number of
people who took my survey didn't’t know exactly what veganism
meant. Some people thought it was not having meat or meat or
dairy in your diet, for example someone wrote ‘A person having
no meat, fish and dairy in their diet’. This answers is partially
correct as vegans are not allowed to eat those foods, however
veganism is more than a diet ,it is a lifestyle which doesn't’t
involve products. This shows me that some don’t exactly know
what being a vegan really means but they have some knowledge
on the subject ,which is good. People may need to be made
more aware of what veganism is.

35. Question 4
I asked my audience ‘are you a
vegan yourself?. The vast majority
of people who took my survey were
not a vegan. Nearly 10% of people
were a vegan and over 90% were
not a vegan. This shows that there
isn’t a large amount of vegans
compared to people who use and
eat animal products. I would of
liked to gain more vegan responses
however I'm glad I've managed to
gain a 2 vegans opinions. It will be
interesting to see how the
responses are different between
the vegans and non vegans.

36. Question 5
For question 5 I asked the vegans why did they choose the vegan lifestyle and I
asked the non-vegans ,would they consider being a vegan one in the future.
Most people answered this question ,which is good, however 3 people skipped
this question.
The majority of non-vegans asked said no they wouldn’t consider change for a
vegan diet. For example ,one response stated ‘no, I enjoy meat’ and there are
responses I received similar to this. This tells me that people do like meat so
turning vegan will means they can’t eat foods that they enjoy ,like meat and
cheese.
Some people were more conscious about not going vegan because they were
worried about a vegan diet lacking nutrition. For example one person typed ‘I
think meats and dairy give us too much nutrition to take it out of my life’. This
shows me that some people are concerned that taking out products, like meat
and dairy, will resulting them lacking nutrition. This may not be true however it
is easy to gain protein for example from meat and dairy ,so being vegan will
result in you finding others ways to get the nutrition you need. I think maybe I
should create something that shows non-vegans that you can get the nutrition
from other sources ,than meat and dairy.
A few non vegans, who took my survey, said they would consider being vegan.
One response stated ‘Yes, because I want to help as much as I can towards the
environment and animals’. Another said ‘the health benefits appeal to me’. This
shows me that a non-vegan is likely to consider turning a vegan because of
ethical reason (such as animals), Eco reasons (for the environment) and health
benefits. I think do care about the things going on in the world enough to
consider changing, however it is a matter of whether they can follow it through.
One vegan response states they do ‘not agree that it is ethically correct to take
animals life for the sake of a snack/meal’. This is interesting to have the opinion
of a vegan on why they changed. This shows me that this persons reasons for
changing were because of ethical reasons and that they think it is wrong to kill
an animal for food. Other vegans may have changed for the same reason.

37. Question 6
For question 6, I asked the non-vegans what would be
stopping them from going vegan. The majority of people
mentioned about meat and some mentioned cheese. One
person wrote that they ‘couldn’t go without meat, cheese,
milk or eggs’. This shows me that people would miss foods
like meat and eggs if they went vegan.
Some people were more thinking about the lifestyle change
that veganism would bring. One response stated ‘it’s
expensive and my family wouldn’t do it as they like meat
and dairy too much’. This show me that this person is
worried about a vegan diet creating an more expensive
lifestyle and that this person’s family wouldn't’t make the
change. This tells me that people may be worried that
turning vegan will cost much more than living a non-vegan
lifestyle, but that isn’t the case all the time. It’s also
suggests, especially in younger people ,that is harder to turn
vegan if your family are non-vegan as you will be eating and
living a different lifestyle to them.
From doing this question I have realized that people that the
main thing stopping people from turning vegan is food, they
enjoy the non-vegan food they eat. Maybe I need to show
them vegan foods that are nice, what they could eat in place
of meat and milk ,for example.
The next thing stopping them is cost and their family’s
lifestyle. I could compare the cost of vegan foods to non
vegan foods to show people if it is more expensive or not. I
understand that people follow their families diet but a
person could make the change themselves to follow a vegan
diet and hopefully their family will support them.

38. Question 7
I asked my audience what would make them turn to
veganism the most/what was the reason for them changing
to veganism. The majority of people (over 38 percent) would
change/have changed because the mistreatment of animals
in the meat and dairy industry. Some people (nearly 29%)
would change/changed for all the reason stated for health
and both types of animal treatment. Nearly 5% would change
because of their diet and over 14% would change for the
reason of animal treatment for fashion and beauty.
However,19%of people I asked said they wouldn’t change for
any reason.
This tells me that my audience are more likely to change their
lifestyle due to what happens to animals in the food industry.
I want to feature information about the reality of the food
industry so the audience will learn what happens there and
hopefully it will make them consider being vegan.