This document provides information about vegetarianism and veganism. It defines vegetarians and vegans as people who do not eat meat, fish, or animal products. A typical vegan meal may include foods like tofu, nuts, chickpeas, rice, lentils and various Asian and Mediterranean dishes. Reasons for being vegetarian include health benefits, environmental sustainability concerns, and objections to animal harm or slaughter. There are different types of vegetarians such as lacto-ovo vegetarians who eat dairy and eggs, and pescatarians who eat fish and shellfish but no other meats. The document also gives demographic information showing growing numbers of vegetarians in the UK and US, especially among women and younger

1. Audience Research
Marie, Hannah and Charlotte

2. What is a
Vegetarian?
What is a Vegan?
• Will not eat meat, fish or animal products that
cause harm and killing to an animal
• Don’t eat any dairy products example of this
could be milk, cheese or yogurt.
• No food containing eggs an example of this
could be Quorn
• No honey
What is a typical
vegan meal?
It could include exotic spicy or gourmet foods, they
often eat nuts and tofu to get their required amount
of protein. Other items they enjoy to eat are
chickpeas, rice, lentils, soya and oat milk.
A large number of dishes already cater for vegans
such as Chinese, Indian, Asian and Mediterranean.
Why are people
vegetarian?• It’s better for animals as around two million land animals are slaughter
every day in the UK alone.
• Its more sustainable. The live stock industry uses a lot of land, water and
fossil fuels which produces 18% of the worlds greenhouse gases.
• It’s a healthy option, a balanced vegetarian diet is one of the healthiest and
cheapest around. Its low in fat and research shows that you’re less likely to
suffer from, high blood pressure, cancers, diabetes, heart disease and
obesity.
• Many religions encourage vegetarianism because of its ethical issues.
• Its more eco-friendly.
They are people that don’t specifically eat meat or fish because of somebodies morals, religion or health reasons, and could have been
brought up to do so. Such as Buddhism Hinduism don’t have anything against eating eggs or milk. Some Christians are also vegetarians due to
a passage in the bible that states god says to respect all animals that live on the planet. Jews don’t eat pork because they see pigs as an
unclean animal.
There are many different types of vegetarians such as:
• semi-vegetarian: these are people that only eat fish and chicken, an example of one of these vegetarians is a Muslims because they
believe that cows are sacred creatures , a lot like Jews who are against eating pigs.
• Pescetarian: they only eat fish and shellfish from the meat categories.
• Lacto-ovo vegetarian: they eat no meat what so ever but they will still eat eggs and dairy products such as milk, butter and cheese.
• Ovo-vegetarian: these people only eat eggs but are against eating meat or dairy products.
• Vegan: they eat no meat or animal products what so ever because of there strong values and moral beliefs against animal cruelty etc.
These quotes are from
http://news.bbc.co.uk/1/hi/uk/2516305.stm

3. Vegetarian
DemographicUK
These results show that over the years the amount of
vegetarians in the UK is slowly growing, with people
now people are becoming more knowledgeable in
this area, and the amount of information that is out
there has improved. Such as different companies
supporting this such as the vegetarian society, the
creation of the food company Quorn also gives
vegetarians more options when it comes to what to
eat seen online, print publications and adverts
broadcast on TV. The number of vegetarians could
have also risen due to the recent horse meat scandal
which hit the news, suggesting that supermarkets
have incorporated into there meat products. Eating
horse was a big deal since they are seen as being
pets. This has caused people to think more about
what they are eating. More and more children are
starting to become vegetarian due to parents
influences, this is a big factor because once people
get influenced from someone else, then it’s more
likely they’ll start being vegetarians themselves. In
2012 there are more children than adults, which
proves this.
USA
These figures show that in America 59% of
vegetarians are women this could because they are
more likely to watch their figure and what they are
eating. Most of these reasons are to do with their
health and wellbeing. Just like the UK, vegetarians
are younger because of the influence from peers, and
young people are more body conscious.

4. Companies which are specially designed for
vegetarians
Quorn
Produces meat imitations made out of mushroom fungus. The product contains
which contains less saturated fat than animal meat. Quorn provide the public with
both cooking ingredients and a range of ready meals. It is sold mostly in Europe as
well as other places in the world. Recently they have created their first vegan
product, Quorn Vegan Burger.
The Vegetarian Society
They are an educational charity that supports an increasing number of vegetarians in the UK. They
work along side government agencies, businesses and policy makers. The Vegetarian Society offers
advice and information to families, health professionals and individuals. To help the younger
generation, they offer a youth education team brought to the classroom.
They also education and train professionals chefs to cater for vegetarian needs.
To raise awareness about vegetarians and the reasons why to be one, they run National Vegetarian
Week every year.
Vegetarian living magazine
They are a magazine that give recipe suggestion that work well with that season’s vegetables. They
also have features on gardening so you can grow your own food. The beauty section gives you
beauty products that haven’t been tested on animals.

5. Foods they can not
eat!
Vegetarians don’t each certain
food products because it contains
meat or fish. Gelatine is another
product that challenges the morals
of a vegetarians because it is made
out of animal fat. This can be found
in sweets such as; gummy candy's
and marshmallows. It is also
sometimes used in ice cream dips
and yogurt .
Vegetarians may choose not to eat
meat due to religious reasons or
animal cruelty.
This is showing what gelatine is made of