HOW TO WRITE Design Brief FOR THE ARCHITECTURAL PROJECT

1. S.B Patil College of Architecture & Design
5th Year B.Arch.
Term-II AY 2023-2024
ARCHITECTURAL PROJECT DESIGN BRIEF
Presented By: Ar.Abhishek Ranka
Associate Professor, SBPCOAD

2. INDEX
a) What is an architectural design brief?
b) Importance of Design Brief
c) How to write & use for design project
d) Major factors of Design brief
e) Examples

3. What is DESIGN BRIEF
• The architectural design brief forms the very beginning of the design process.
• A design brief is a descriptive document that contains information about the client,
Project and which explains the client’s requirements for the project.
• It is an essential point of reference not only for the architect, but for all people
involved in the design and implementation of the project.
• The more information we can gain from the client in the early stages of design, the
more effective our decision making and problem solving process will be.

4. Begin by “brainstorming” and writing down a list of all your thoughts and
ideas about the project. Then start to refine and condense the list and
place your ideas into categories or sub-headings.
• Your design brief should not be too lengthy and should be revised at various
stages throughout the design and construction process and updated if the
scope of works is changing.
• The items / Activities” should be listed first then grade each item in level of
The brief must contain graphical data
importance as you go through the list.
to support the content
• It is helpful to follow and interpret.

5. • Design briefs are the very beginning of a project, and without one it is incredibly hard for
a project to exist.
• Without a design brief, there is no clear direction and more importantly no record of the
projects components.
• The brief document also essentially provides an informal contract between the client and
architects.
Why is a Design Brief / Important

6. What is CONNECTION
• Brief identifies the “WHAT” of the design project and Design is the
actual “HOW” in a project.
• A comprehensive, detailed brief eliminates ambiguities in the design
process. It becomes the guiding document in the process and detects
exactly what the designer needs to do and the constraints within which it
has to be done.

7. What is CONNECTION
• It is a framework/foundation for the designers or any of the projects.
• It contains a wel identified and articulated summary of the key factors
can impact a project
• It focuses on the outcomes of the design and the business objectives
of the design project
the client and the
• It serves as an essential point of reference for both
designer.
• It does NOT deal with the aesthetics of design.

8. What is Graphic Design
practice of combining text and
message effectively through any
• Graphic Design is the art and
graphics and communicating a
type of visual communication.

9. IMP. FACTORS
• Background Summary of project
• Overview : Introduction to the project / Brief description of topic.
• Purpose / Aim : Aim & goal of the project to achieve?
• Objectives & Methodology : how to achieve the Aim & Goals of the Project
• Client / Audience : Need to understand to whom it need to design ?
• Message / Information : Limited & Important information to be shared in
brief.
• Description: Site description , Location, and other relevant data of site &
Project.
• Requirements: Project requirements and their relation to the project.
• Planning Strategy & Design: Specific details related to projects need to be
shared if necessary for further working.
• Scope & Limitations : Project

10. IMP. STRUCTURE
• Introduction to the Project
• Site Location wrt DP Layout and Current Condition.
• Site Requirements
• Project Methodology
• Applicable Byelaws to the Project
• Area Calculations as per the Byelaws
• Reference Material, Books etc.
• Target Base Working Schedule or CPM & PERT charts for better Management
• Self Assessment Sheet or Module

11. THANK YOU
• "The function of design is letting design function." -- Micha Commeren, designer
• "Design is the intermediary between information and understanding." -- Hans Hoffman, artist
and teacher
• "The alternative to good design is always bad design. There is no such thing as no design." --
Adam Judge, author
• "It's through mistakes that you actually can grow. You have to get bad in order to get good." --
Paula Scher, graphic designer and painter
• "Every great design begins with an even better story." -- Lorinda Mamo, designer
• "The function of design is letting design function." -- Micha Commeren, designer
• “Design creates culture. Culture shapes values. Values determine the future.” —
Robert Peters (graphic designer and educator)
• “People don’t use a product because of the great design; great design helps them use
the product.” — Viran Anuradha Dayaratne (designer)
• “Art is self-centered. Design is user-centered.” — Mario Maruffi (product designer)
Inspiration and Creativity

12. In 1978, Sony chairman Akio Morita authored a design brief
that concisely asked his design team “…to make something
that lets me listen to opera recordings on long-‐-distance
airplane flights without disturbing passengers around me”.
Sony engineer Nobutoshi Kihara took up
this briefly stated challenge.
The resulting design: the Walkman.