A little about Designing

1. Sangeeta Jain
*

3. *Design Solution

4. *
*The word "design" has traditionally been used
to describe the visual aesthetics of objects or
decoration but actually it is about solving a
problem. It is all about creating innovative
solutions for real issues and creating an impact.
*Once the problem statement is defined, it’s time
to devise design solutions and develop ideas.
*So where do these ideas come from?

5. Ideation is bringing something into
existence that did not exist before,
either as a product, process or
thought.

6. *
* The process of ideation can be accidental or deliberate.
Without using special techniques creative thinking does still
occur, but usually in the accidental way.
* Using this accidental progression process, it takes a long time
for products to develop and improve. In an accelerating and
competitive world this is obviously disadvantageous.
* Using special techniques, deliberate creative thinking can be
used to develop new ideas. These techniques force the
merging of a wide range of ideas to spark off new thoughts
and processes.

7. *

8. *Alex Osborn, advertising writer
of the fifties and sixties, has
contributed many very powerful
creative thinking techniques.
*Brainstorming is the best known
and certainly one of the most
powerful idea generating
technique.
*

9. *
*Think freely.
*Free wheeling, wild thoughts are fine.
Impossible and unthinkable ideas are fine. In
fact there should be several ideas so bizarre that
they make the others laugh. Remember that
practical ideas very often come from silly,
impractical, impossible ones.

10. *
*Quantity of ideas is important.
*Concentrate on generating a large stock of ideas so
that later on they can be sifted through. There are
two reasons for desiring a large quantity.
*First, the obvious, usual, stale, unworkable ideas
seem to come to mind first, so that the first, say, 20 or
25 ideas are probably not going to be fresh and
creative. Second, the larger your list of possibilities,
the more you will have to choose from, adapt or
combine.

11. *
*Limit the session.
*A typical session should be limited to about 10
or 15 minutes. Thirty minutes is the "ideal"
length recommended by Alex Osborn.
*Be visual
*Draw your ideas, as opposed to just writing them
down. Stick figures and simple sketches can say
more than many words.

12. *Select promising ideas.
*No matter which technique you use to generate
design ideas, the next day (not the same day)
you should re-visit your ideas. Then you can
add, refine or evaluate each of the ideas and
develop the most promising ones for practical
application.
*

13. *
*Sketch the ideas.
*Choose at least 5 ideas to be develop and start to
sketch these ideas, a minimum of 10 Sketches
per idea or concept are required. Create a
simple expression of your idea.
*Keep it simple and focus on the most important
aspects of your idea. Make sure you're still
expanding on the idea, rather than being critical
and limiting your possibilities.

14. *
*Do a reality check.
*So far, you have been developing your design
idea without giving much thought to the
constraints you may face while attempting to
realize it. At this point you must be able to
validate your idea(s) in context of the problem
statement, USP, target audience, competitors
and also the elements, composition, colours etc.

15. *Creating a Prototype

16. *
*A prototype is a concrete representation, model
or release of a product built to test a concept or
process or to act as a thing to be replicated or
learned from.
*Prototypes range from rough paper sketches to
interactive simulations that look and function
like the final design solution.
*Prototypes are also known as “final visuals” in
field of Graphic Design.

17. *As prototyping progresses through the design
cycle, increase the visual resemblance by
introducing elements of style, colour, branding
and graphics.
*

18. *