The postcard presents the title of a design project, briefly describes the problem it aims to solve, and includes a visual clue about the project through a picture or image. Students will share their postcards on the course blog to introduce their early project ideas and get feedback before moving forward with further planning and development.

1. DES 806 2012 Module Plan
Mark
Wk Class/Lecture Assignments %
What is Design?/What makes a good
1 Mdes?/Set postcards
Portfolio Presentations/Postcards from
2 the beginning Presentation of postcards 10
3 Design Project/competition context Attend 10
4 3 Ways of looking
5 Ethnography/Ethics
6 Presentations Customers/Users 15
7 Presentations Design project/competition 15
Manufacturing/Technology/
8 Presentations Media 15
9 Planning
10 Presentations Time/Place 15
11 Information vs Intuition and Creativity
12 Presentations Elevator Pitch + plan 20

2. Anthony Hutton
BDes Industrial Design 1986 NCAD/UL
DipDes Industrial Design 1988 GSA
MEd Computing in Education 1997 UU
Entrepreneurship 2004 MIT
2005-2008 Design Subject Director, Magee Campus, University of Ulster
2002-present Managing Director, EyeSpyFX
1999 Visiting Professor: Interaction Design. Savannah College of Art
& Design, Georgia. USA. (4 months)
2001-present Senior Lecturer in Multimedia Design, University of Ulster.
1992 – 2002 MSc Computing and Design. Co-founder, assorted roles.
1990- 2001. Lecturer in Industrial Design at University of Ulster
1988- 1990. Designer at British Telecom Research Laboratories (Adastral
Park), Human Factors Division, Martlesham Heath, Ipswich.
1987 Freelance Designer, various London Design Consultancies.
1986 Designer at Broughton Design, Milton Keynes.
1985 Student placement at Form Design, Dublin.

3. What is Design?
Design

4. What is Design?
solves a problem
Design

5. What is Design?
is multi-factorial
is rational (defendable
decisions) solves a problem
Design is a response to a
specification or brief
has a step by step
process and uses
is iterative tools

6. What is Design?
is multi-factorial
is rational (defendable
decisions) solves a problem
maybe novel
Design is a response to a
specification or brief
maybe highly crafted
has a step by step
maybe creative process and uses
is iterative tools
There are a number of things design aspires to be, good, ingenious, creative. etc. Not all
design is these things. I am tempted also to say therefore that Design is inherently
competitive!
http://www.andyrutledge.com/creativity-is-not-design-test-2.php

7. Typical attributes of someone with an MDes:
Evidence of Evidence
based decision making
MDes
Design Communication
And often has:
Brilliance and Creativity

8. Typical attributes of someone with an MDes:
A well developed
Well planned
Empathy with method/style/process
users/viewers/customers
Evidence of Evidence
based decision making
Self awareness of practice
Realistic design
Good design proposals
analysis
MDes
Design Communication
An interesting portfolio Global context
awareness of own
project work
Organised well written Projects with a sense Has a vision
documentation of completeness
And often has:
Brilliance and Creativity

9. Typical attributes of good MDes project:
A problem clearly stated
MDes
Good Project

10. Typical attributes of good MDes project:
A well developed
Good Planning skills
Considers views from method/style/process
users/viewers/customers A costed, measured,
quantified outcome
A problem clearly stated
Self awareness of practice
A rational business context Realistic design
proposals
Well presented MDes Contact with an
Good Project external entity
Excellent drawing/image Global context
making quality awareness of own
project work
A clear vision of the final
outcome and its place in the
Organised well written Completeness
world
documentation
And often has:
A good technical understanding Brilliance and Creativity

11. Typical attributes of bad MDes project:
Problem to be solved
unclear/no design brief
MDes
Bad Project

12. Typical attributes of bad MDes project:
No development of personal
Poor planning
Poor consideration of needs method/style/process
of users/viewers/customers No costs, dimensions,
quantities
Little self awareness of
Problem to be solved
own design practice
unclear/no design brief
Unbelievable business Obvious holes in
context the design logic
Poor presentation
MDes No contact with
Bad Project any external entity
Poor drawing/image No awareness of
making quality other projects in
same sort of area
No research
Its a copy
No back up documents Not finished
Poor technical understanding And often has:
Lack of Interest and low volume of work

13. Postcards from the Beginning
Please provide a postcard (a JPEG or GIF 450px wide, about 40k file
size) (For wk 2)
That has the following information:
• Title of project
• Problem to be solved
• A picture/image/impression visual clue about the project
Each postcard will be published on this blog. www.foylearts.com
Also see anto_hutton@twitter.com
And: a.hutton@ulster.ac.uk
And: www.eyespyfx.com

14. Postcards from the Beginning