Van Adwords klik naar trouwe klant. Bekijk de presentatie van onze expert Sam Stals op het SafeShops Café in Brouwerij Rodenbach 2015

1. Closing the loop:
van AdWords klik tot trouwe klant
User experience voor een optimale ROI
Donderdag 2 April 2015 Sam Stals

2. This guy
HELLO!

3. Close the loop between what we see & what is reality.

4. 48%
30%
14%
8%
First click Analytics data

5. 48%
10%
8%
34%
First c
First click Analytics data VS Last click Analytics data

6. Many touchpoints. Many opportunities.

7. Don’t optimise a channel.Don’t optimize a channel. Optimize the entire journey.

8. Understand the entire
customer journey.

9. Close the data-driven loop.

10. Understand the role of your marketingmix.
Discovery Understanding Action Loyalty

11. Complete the entire
customer journey.

12. Integrate data.

13. Receive a complete overview.

14. Charge  Measure the complete journey  ATTACK!

15. Personalise the entire
customer journey.

16. It’s what we’re all here for.
Scott Belsky, Making Ideas Happen
At its best, marketing is
building relationships - and
learning.
You have the opportunity
to communicate your
objectives by seeking to
understand those of
others.

17. Measure visit behaviour & creep out your visitors.

18. Visit website
Add to basket
Add to wishlist
Order 100
10
5
Quantify different steps.

19. Mobiliteit interesse +20
Mobiliteit interesse +30Mobiliteit interesse +20

20. Mobiliteit interesse: 70
Mieke@Hudson.be
Start Engagement plan

21. Mobiliteit interesse: 70
Mieke@Hudson.be

22. Mobiliteit interesse: 70
Mieke@Hudson.be

23. Call CongressProposal
Commercial offerings Web content
Personalisation galore!

24. Charge  Personalise the customer journey  ATTACK!

25. There’s more to life then first click.
Understand the role each channel has.
Attribute weight to channels.
Attribute weight to actions.
Complete your data overview.
Optimize to improve the customer journey.
Personalise the sh*t out of your online presence.
Key Takeaways

26. Sam Stals
sstals@reference.be
+32 497 67 12 48
@sam_stals