According to a new study by The Reference, Belgian marketers are choosing the path of digital marketing. In 2012 they will focus on social media marketing, mobile sites and monitoring performance, their main challenges being turning data into actionable insights and creating sufficient return on investment.
Join the conversation on twitter #refdata or on http://www.referencedata.be
SURVEY: The digital marketing landscape in Belgium - The ReferenceThe Reference
The Reference Digital Marketing Survey for Belgium:
Has the Switch to digital happened?
Belgian companies are increasingly diverting budgets from offline marketing to digital marketing. A two-yearly survey by The Reference reveals that the number of companies that spend over half of their total marketing budget on digital is rising rapidly, from 26% two years ago to 37% in 2013. More importantly maybe, although 65% of companies plan to raise their digital marketing budgets – exactly as much as 2 years ago – now 50% of companies also plan to lower their offline marketing budgets.
Check out www.reference.be for full press release and other findings from the survey.
Check out our slide set for graphs and highlights
Digital Marketing for Finance Industry in Central and Eastern EuropeMarta Klepka
What are the main digital marketing trends that are coming to Central and Eastern Europe? Why internet marketing is a chance for the financial sector, is it different to others in terms of digital opportunities?
Find out more in this presentation and Q&A with Marta Klepka, Digital Director of Publicis Groupe agencies in CEE http://emea.blog.performics.com/2014/07/03/digital-trends-insights-cee-region-qa-marta-klepka/
SURVEY: The digital marketing landscape in Belgium - The ReferenceThe Reference
The Reference Digital Marketing Survey for Belgium:
Has the Switch to digital happened?
Belgian companies are increasingly diverting budgets from offline marketing to digital marketing. A two-yearly survey by The Reference reveals that the number of companies that spend over half of their total marketing budget on digital is rising rapidly, from 26% two years ago to 37% in 2013. More importantly maybe, although 65% of companies plan to raise their digital marketing budgets – exactly as much as 2 years ago – now 50% of companies also plan to lower their offline marketing budgets.
Check out www.reference.be for full press release and other findings from the survey.
Check out our slide set for graphs and highlights
Digital Marketing for Finance Industry in Central and Eastern EuropeMarta Klepka
What are the main digital marketing trends that are coming to Central and Eastern Europe? Why internet marketing is a chance for the financial sector, is it different to others in terms of digital opportunities?
Find out more in this presentation and Q&A with Marta Klepka, Digital Director of Publicis Groupe agencies in CEE http://emea.blog.performics.com/2014/07/03/digital-trends-insights-cee-region-qa-marta-klepka/
RTB growth perspectives in CEE 2010-2016Guntis Stirna
Extract of market overviews and forecasts 2011-2013 on the development of digital > display > programmatic buying World Wide > Western Europe > Central & Eastern Europe > Baltics
FMCG brands stretch creative boundaries online
Research Report|21/11/08
The latest edition of Microsoft Advertising’s Case Study Compendium looks at some of the most creative and effective online advertising developed by FMCG brands, including Coca-Cola, Heineken and Mars.
With case studies drawn mainly from across Europe, the Compendium looks beyond click-through rates and page views to campaigns measured with independent advertising effectiveness research to emphasise the potential of the web for building traditional brand metrics and directly driving offline sales.
Among the campaigns pushing creative boundaries online are Coca-Cola’s Happiness Factory 2 campaign, which integrated community and social media to excellent effect, Heineken’s successful targeting of 18-34-year-olds through UGC-style video postings, and the online video ads and virtual jukebox used by Mars to connect with young Belgians.
The platforms featuring in the Compendium range from Windows Live Messenger Personal Expressions to social networks and spectacular adver-gaming solutions, with detailed studies tracking the impact on offline sales of digital campaigns for McDonald’s, Burger King and Kellogg’s.
(C) Microsoft 2009
SEND WEBINAR | Stili di acquisto e comportamenti online del consumatore di oggiContactlab
Il webinar che presenta i dati del nuovo European+ Digital Behaviour Study 2016, la storica ricerca firmata Contactlab che indaga il comportamento digitale della popolazione internet.
How to Find, Recruit and Work with European AffiliatesAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Find out how you can sell your products / services in Europe by leveraging the affiliate channel. See regional approaches and best strategies to target local affiliates.
Facts, Figures & Trends of 2012 and Forecast 2013 of the Central European B2C E-commerce Market
Including Infographics and Country Profiles of Leading and Emerging E-commerce Markets in Central Europe
Le marché européen B2C e-commerce poursuit sa croissance
Le marché européen B2C e-commerce a poursuivi sa croissance à deux chiffres en 2015. Avec un taux de 13,3% (2014: 13,6%) de croissance, les ventes B2C en ligne en Europe ont atteint 455,3 milliards € en 2015.
Pour 2016, il est prévu que le taux de croissance va diminuer un peu plus, à 12,0%. En conséquence, le chiffre d'affaires européen B2C e-commerce devrait atteindre la marque de 500 milliards € en 2016 (509,9 milliards €). Ces chiffres proviennent du rapport européen B2C E-commerce, qui a été commandé par Ecommerce Europe et créé par la Fondation E-commerce. Ce rapport donne un aperçu des chiffres de e-commerce européens, y compris les ventes en ligne, le nombre de clients Internet et la part du commerce électronique dans le PIB européen. En outre, le rapport européen B2C E-commerce 2016 offre les principaux chiffres de 25 principaux marchés européens en termes de e-commerce.
Facts, Figures & Trends of 2012 and Forecast 2013 of the Eastern European B2C E-commerce Market
Including Infographics and Country Profiles of Leading and Emerging E-commerce Markets in Eastern Europe
<p><font>신경제 패러다임과 인터넷 마케팅, 소셜미디어 마케팅 전략</font></p><p><font>데브멘토 지식공유모임</font></p><div><font>정지훈 우리들병원 생명과학기술연구소장</font></div><div><font>나노경제학 => 프로슈밍(prosumin) 현상, 롱테일(Longtail)과 바이럴(Viral) 현상</font></div><div><font>Microsoft Vs Apple Vs Google</font></div><div><font>소셜미디어 마케팅 전략</font></div>
Dataweek 2014: Social Responsibility of Data and VisualizationMikko Järvenpää
"The social responsibility of the data industry is data literacy. Us, working in the industry, are uniquely positioned to address this issue. In fact, nobody else might be able to do it. While it may sound like a small thing, I will go over why it actually is crucially important, globally. It has repercussions to education, the economy and democracy."
RTB growth perspectives in CEE 2010-2016Guntis Stirna
Extract of market overviews and forecasts 2011-2013 on the development of digital > display > programmatic buying World Wide > Western Europe > Central & Eastern Europe > Baltics
FMCG brands stretch creative boundaries online
Research Report|21/11/08
The latest edition of Microsoft Advertising’s Case Study Compendium looks at some of the most creative and effective online advertising developed by FMCG brands, including Coca-Cola, Heineken and Mars.
With case studies drawn mainly from across Europe, the Compendium looks beyond click-through rates and page views to campaigns measured with independent advertising effectiveness research to emphasise the potential of the web for building traditional brand metrics and directly driving offline sales.
Among the campaigns pushing creative boundaries online are Coca-Cola’s Happiness Factory 2 campaign, which integrated community and social media to excellent effect, Heineken’s successful targeting of 18-34-year-olds through UGC-style video postings, and the online video ads and virtual jukebox used by Mars to connect with young Belgians.
The platforms featuring in the Compendium range from Windows Live Messenger Personal Expressions to social networks and spectacular adver-gaming solutions, with detailed studies tracking the impact on offline sales of digital campaigns for McDonald’s, Burger King and Kellogg’s.
(C) Microsoft 2009
SEND WEBINAR | Stili di acquisto e comportamenti online del consumatore di oggiContactlab
Il webinar che presenta i dati del nuovo European+ Digital Behaviour Study 2016, la storica ricerca firmata Contactlab che indaga il comportamento digitale della popolazione internet.
How to Find, Recruit and Work with European AffiliatesAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Find out how you can sell your products / services in Europe by leveraging the affiliate channel. See regional approaches and best strategies to target local affiliates.
Facts, Figures & Trends of 2012 and Forecast 2013 of the Central European B2C E-commerce Market
Including Infographics and Country Profiles of Leading and Emerging E-commerce Markets in Central Europe
Le marché européen B2C e-commerce poursuit sa croissance
Le marché européen B2C e-commerce a poursuivi sa croissance à deux chiffres en 2015. Avec un taux de 13,3% (2014: 13,6%) de croissance, les ventes B2C en ligne en Europe ont atteint 455,3 milliards € en 2015.
Pour 2016, il est prévu que le taux de croissance va diminuer un peu plus, à 12,0%. En conséquence, le chiffre d'affaires européen B2C e-commerce devrait atteindre la marque de 500 milliards € en 2016 (509,9 milliards €). Ces chiffres proviennent du rapport européen B2C E-commerce, qui a été commandé par Ecommerce Europe et créé par la Fondation E-commerce. Ce rapport donne un aperçu des chiffres de e-commerce européens, y compris les ventes en ligne, le nombre de clients Internet et la part du commerce électronique dans le PIB européen. En outre, le rapport européen B2C E-commerce 2016 offre les principaux chiffres de 25 principaux marchés européens en termes de e-commerce.
Facts, Figures & Trends of 2012 and Forecast 2013 of the Eastern European B2C E-commerce Market
Including Infographics and Country Profiles of Leading and Emerging E-commerce Markets in Eastern Europe
<p><font>신경제 패러다임과 인터넷 마케팅, 소셜미디어 마케팅 전략</font></p><p><font>데브멘토 지식공유모임</font></p><div><font>정지훈 우리들병원 생명과학기술연구소장</font></div><div><font>나노경제학 => 프로슈밍(prosumin) 현상, 롱테일(Longtail)과 바이럴(Viral) 현상</font></div><div><font>Microsoft Vs Apple Vs Google</font></div><div><font>소셜미디어 마케팅 전략</font></div>
Dataweek 2014: Social Responsibility of Data and VisualizationMikko Järvenpää
"The social responsibility of the data industry is data literacy. Us, working in the industry, are uniquely positioned to address this issue. In fact, nobody else might be able to do it. While it may sound like a small thing, I will go over why it actually is crucially important, globally. It has repercussions to education, the economy and democracy."
We’ve been creating and managing data for centuries, and the recent improvements in technology make more data readily available to more people. This wealth of data can help us make better decisions, understand complex phenomena, and communicate effectively, but only when used appropriately. Visualization is one of the best ways to tell stories from data, but visualizations can also mislead and confuse. In this presentation, I’ll introduce a few exercises you can use with your students to help them learn to design effective information visualizations. We will use real-world data and a variety of software tools to create visualizations that inform, persuade, and illuminate.
Data Visualization Resource Guide (September 2014)Amanda Makulec
A summary guide to data visualization design, including key design principles, great resources, and tools (listed by category with short explanations) that you can use to help design elegant, effective data visualizations that help share your message & promote the use of your information.
Note that the tools & resources highlighted are suggested, and inclusion should not be considered as an endorsement from JSI.
A visual guide to inbound marketing with tips on how to grow your business.
This is a bonus addition to the newly released 2nd edition of "Inbound Marketing" the book by Brian Halligan and Dharmesh Shah
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Free marketing plan sample of a disposable phone, Bic Phone - Orange France, ...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan demonstrating the development of a disposable phone, Bic Phone, by Orange France
2012 - current Russian digital market overview from IAB Russia: infrastructure, key players, numbers, audience and money. Comparison with Spanish and another Europien markets data. Features and differences on search and social landscapes. How to get Russian customers online.
Borderless Digital Commerce - Walter Devenuto, President EMOTAWalter Devenuto
Opening Presentation at the International E-Commerce Forum in Barcelona on 14th March 2013, with up-to-date stastistics on the European e-commerce market, most important trends and best practices in international online retail, and an overview of EMOTA lobbying activities for e-commerce with the European Union institutions
DF2015: A case for Customer Experience DesignThe Reference
The creation of customer experiences is nothing new, and neither is the occasional design of such experiences. But what is new is customer experience design as a management discipline, with its own principles, tools and techniques. This presentation takes you through the steps to draft a framework for purposeful and profitable customer experience design.
Sitecore experience days - Eating our own dogfoodThe Reference
An age-old wisdom says that “the cobbler’s children have no shoes”. The Reference has delivered numerous Sitecore success-stories over the last 7 years, but the true test will be using the Sitecore Experience Platform for our own business development.
The presentation -by Mathieu Dhondt- shows an overview of how this is going to happen for what happens to be his most challenging client in his career: The Reference itself.
The internet of things, your next crucial challenge - ProductizeThe Reference
Discover how the world is transforming into a global nervous system allowing agile companies to perform high resolution management and enter new markets with hybrid product-services following new business models. This session will give you a broad view on the Internet of Things, and guide you through the necessary steps to successfully capture the new values resulting from this revolution.
We all use several devices and browsers to visit the same content on the web, on mobile and apps. A few months ago we were guessing and trying to get a grip on the customer journey on all these devices. But now the time that we can measure, estimate and understand cross device usage has arrived! Learn how to understand and setup cross device measurement. What can you learn from it and what are the benefits to understand the cross device behavior of your customers?
In this presentation, we'll provide an extensive overview of the latest mobile marketing possibilities on all popular platforms (such as Google, Facebook and Twitter). You’ll know which platform to use for what purpose and what it can mean for your mobile presence. And yes, we promise that you will walk away with rock solid tactics to discover the real power of mobile and actually start driving business value from the mobile touchpoints of your potential clients.
Insights and marketing automation with sitecore 8The Reference
This presentation, presented by Thomas Danniau on the Sitecore Inspiration Day of The Reference, includes all insights about marketing automation in Sitecore 8.0.
This presentation, presented by Kris Verheire on the Sitecore Inspiration Day of The Reference, includes a lot of information about the new Sitecore 8.0 release.
Cross-device tracking with Google Analytics - Thomas Danniau @ gaucBEThe Reference
Once upon a time, we only used one PC to visit a website. After a while we were using several computers and browsers to visit the same websites. A few years ago we also started using smartphones and tablets to explore the www … We are still guessing and trying to get a grip on the customer journey between all these devices. But hooray! The time that we can measure, estimate and understand the cross device usage has arrived! Learn how to understand and setup cross device measurement. What did we learn from it and what are the benefits to understand the cross device behavior of your customers?
Hoe stelt u de ideale channel mix samen? Hoe aligneert u kanalen met de inhoud en doelstelling van uw website? Aan de hand van een uitgekiend concept tonen we hoe u de beste keuze kan maken. Aan de hand van 3 cases (een school, een bank en een shop) helpen we u te bepalen welke kanalen u best op welke manier inzet voor mobile of desktop advertising.
Kluwer Social Media Experience Day: Monitoring van social mediaThe Reference
We zijn vandaag nog te veel doelloos actief op sociale media. Social media gaan nog te veel over praten en te weinig over “luisteren” & “begrijpen”. En dus is de vraag hoe kunnen we gericht luisteren? Gericht luisteren zodat we beter begrijpen wat er leeft binnen onze business & rond onze brand. Zonder eerst te luisteren riskeren we nl. een doelloze sociale media strategie! En dus krijgt u concrete tips over:
- Hoe u een framework voor “luisteren” kunt opzetten en wat u er kunt uithalen
- Welke (gratis) tools u hiervoor kunt gebruiken
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
1. Reference Data edition 1, January 13th 2012:
DIGITAL MARKETING LANDSCAPE IN BELGIUM
Current investments and trends for the future
1
2. In this Reference Data report…
I BUDGET & ALLOCATION
II SATISFACTION & 2012 PLANS
III DIGITAL MARKETING CHALLENGES
IV APPENDIX
2
3. Total & Digital Marketing budget
150 K TOTAL MARKETING BUDGET (ONLINE & OFFLINE)
TOTAL DIGITAL
MARKETING MARKETING BUDGET SHARE
BUDGET 2011 BUDGET 2011
ALL COMPANIES € 150.000 € 30.000 20%
20% TARGET GROUP
B2C € 750.000 € 150.000 20%
B2B € 37.500 € 13.125 35%
Other € 150.000 € 30.000 20%
LOCATION
Flanders € 150.000 € 30.000 20%
Brussels / Wallonia € 400.000 € 100.000 25%
SIZE
80% Small (1-50) € 37.500 € 13.125 35%
Medium (51-250) € 250.000 € 62.500 25%
Large (250+) € 750.000 € 131.250 18%
On average, 20% of the total marketing budget is invested in digital
marketing initiatives. Total (and therefore online as well) marketing budgets
Spent on digital marketing Spent on offline marketing
tend to be smaller among pure B2B players and companies operating in
Flanders. Finally, the larger the company, the higher the budget (although
Q1 : How much is the total marketing budget (online, print, TV, outdoor, etc.) of your
company for 2011?
the share of online marketing tends to drop among large industry players).
Q2: What percentage of your total marketing budget do you spend on digital marketing?
N = 150 | Filter: none
3
4. Evolution digital marketing budget
€ 160,000
€ 150,000
€ 140,000
€ 130,000
€ 120,000
€ 110,000
€ 100,000
€ 90,000
€ 80,000
€ 70,000
€ 60,000
€ 50,000
€ 40,000
€ 30,000
€ 20,000
€ 10,000
€0
All companies B2C B2B Other Flanders Brussels / Small (1-50) Medium (51-250) Large (250+)
Wallonia
Budget growth 2012 Budget growth 2011 Digital marketing budget 2010
Q1 : How much is the total marketing budget (online, print, TV, outdoor, etc.) of your company for 2011? As mentioned before, digital marketing budgets are
Q2: What percentage of your total marketing budget do you spend on digital marketing?
Q1 and Q2 used to calculate the digital marketing budget 2011 higher in B2C, companies in Brussels / Wallonia and
Q3: To what extent has the digital marketing budget for 2011 changed compared with 2010? companies with 250+ employees. On average, budgets
Q3 used to estimate the digital marketing budget 2012 (based on 2011 budget)
Q4: To what extent will the digital marketing budget alter in 2012 compared with 2011? grew with 5,5% in 2011 (compared to 2010) and the
Q4 used to estimate the digital marketing budget 2012 (based on 2011 budget) same growth rate is to be expected in 2012.
N = 150 | Filter: none 4
5. Digital marketing budget allocation
30 K DIGITAL MARKETING BUDGET SPENT ON
Who is the main decision making unit when
Classic websites 22% it comes to digital marketing initiatives?
Social presence 12%
MAIN DMU DIGITAL MARKETING
SEO 11% Marketing 51%
(Senior) management 30%
E-mail marketing 11%
Communication / PR 13%
SEA 8% IT 0%
E-commerce sites
HR 0%
6%
Other department 6%
Web analytics 6%
Banner advertising 5%
FTE’s on average involved in
Social media monitoring
Social ads
5%
4%
4 digital marketing initiatives
(strategy, planning, execution, follow-up)
Mobile sites 4%
Mobile apps 3% The main areas of investment are (1) corporate websites (brand and
Mobile ads 1% product sites included, (2) social presence !, (3) SEO optimization
and (4) e-mail marketing. Mobile is pretty much unexplored
Mobile games 0%
territory for most Belgian companies.
Q1 : If you could invest EUR 100 in the following forms of digital marketing, how would you
divide up this EUR 100?
Digital marketing is in the hands of the marketing department or
Q2: Which department in your company takes the most decisions about your digital marketing management (especially among small enterprises).
strategy?
Q3: How many employees work on digital marketing (strategy, budget
Finally, on average there are 4 people working full-time on digital
management, coordination, implementation and follow-up) in your company? marketing within their company. 5
N = 150 | Filter: none
6. Overview digital marketing actions
Classic websites 96% 3%
Web analytics 82% 11% 4% 3%
E-mail marketing 75% 11% 11% 4%
SEO 70% 18% 7% 5%
Social presence 62% 14% 18% 6%
SEA 54% 10% 19% 17%
Banner advertising 53% 9% 12% 25%
Social media
46% 17% 25% 11%
monitoring
E-commerce sites 33% 10% 22% 35%
Social ads 27% 15% 32% 26%
Mobile sites 15% 17% 49% 19%
Mobile apps 15% 11% 38% 36%
Mobile ads 7% 5% 35% 53%
Mobile games 2%2% 19% 77%
Done In progress In consideration No interest
Compared to the budget allocation ranking we see higher positions for web analytics and e-mail marketing, meaning most
companies invested more in these areas in the earlier stages of their digital marketing efforts. Nowadays, we see an investment
shift to search engine marketing (seo/sea) and social presence. Mobile marketing is still fairly new for most companies, but more
than 2 in 5 are considering “doing something” on mobile (mainly optimizing their site for mobile).
Q : Where does your company stand with regard to the following forms of digital marketing?
N = 150 | Filter: none
6
7. Overview digital marketing actions
B2C versus B2B
B2C B2B % done reported
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Classic websites SEO Social presence Social media monitoring E-commerce sites Mobile sites Mobile games
The main gap between B2C and B2B companies when it comes to the uptake of digital marketing forms are the
following: e-commerce integration (33% lower in B2B), web bannering (32% lower in B2B), social media monitoring
(22% lower in B2B) and social presence (20% lower in B2B).
Q : Where does your company stand with regard to the following forms of digital marketing? (% done reported)
N = 150 | Filter: none
7
8. Overview digital marketing actions
Split company size
Small (1-50) Medium (51-250) Large (250+) % done reported
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Classic websites E-mail marketing Social presence SEA E-commerce sites Mobile apps Mobile ads
All companies (large and small) are investing in their website (larger companies do tend to integrate more e-commerce elements
into it), web analytics, e-mail marketing and SEO. Smaller companies tend to be slightly more present on social channels, whereas
larger companies invest more in classic banner ads. Larger companies are more into online conversation monitoring.
Q : Where does your company stand with regard to the following forms of digital marketing? (% done reported)
N = 150 | Filter: none
8
9. In this report…
I BUDGET & ALLOCATION
II SATISFACTION & 2012 PLANS
III DIGITAL MARKETING CHALLENGES
IV APPENDIX
9
10. Satisfaction digital marketing initiatives
% TOP 2
Web analytics
(n=122)
13% 52% 25% 7% 3% 65%
Classic websites
(n=143)
13% 50% 20% 14% 4% 62%
Social media
monitoring 10% 52% 28% 10% 62%
(n=68)
SEO
(n=104)
10% 47% 31% 11% 2% 57%
SEA
(n=80)
13% 44% 25% 18% 1% 56%
Social presence
(n=92)
11% 40% 27% 20% 2% 51%
Social ads
(n=41)
49% 32% 15% 5% 49%
E-commerce sites
(n=50)
6% 42% 32% 18% 2% 48%
E-mail marketing
(n=111)
4% 42% 32% 18% 4% 46%
Banner advertising
(n=78)
3% 39% 36% 21% 3% 41%
Very satisfied Satisfied Neutral Not satisfied Not at all satisfied
It’s quite surprising that most Belgian companies aren’t that happy with the effectiveness of their digital marketing initiatives, even
with the most commonly adopted forms such as their corporate web presence, web analytics and SEO. Based on more in-depth
analysis, there is no specific segment (in terms of size, customer audience, region) which is more (dis)satisfied.
Q : To what extent are you satisfied with the effectiveness of the following forms of digital marketing in your company?
N = 150 | Filter: only for the digital marketing initiatives currently implemented. Note: mobile sites, mobile ads, mobile games and mobile apps excluded because of low counts (<25).
10
11. 2012 investments digital marketing
Top 2 Leaders (*) Diff
Social presence 6% 49% 35% 6% 3% 55% 59% 3%
SEO 5% 45% 45% 4% 50% 44% -6%
Classic websites 9% 41% 43% 7% 49% 51% 2%
E-mail marketing 4% 42% 47% 6% 46% 37% -9%
Social media
monitoring
3% 43% 47% 4% 3% 46% 59% 13%
SEA 2% 35% 51% 7% 5% 37% 46% 10%
Web analytics 3% 33% 59% 4% 36% 34% -2%
Social ads 2% 33% 53% 6% 6% 35% 44% 9%
Mobile sites 4% 31% 49% 5% 11% 35% 39% 4%
E-commerce sites 6% 25% 55% 4% 10% 31% 32% 0%
Banner advertising 23% 61% 9% 7% 24% 24% 0%
Mobile apps 3% 21% 56% 5% 15% 24% 20% -5%
Mobile ads 17% 59% 7% 16% 19% 24% 6%
Mobile games 3% 62% 6% 28% 4% 0% -4%
Far more More As much Less Far less
Despite mixed feelings in terms of satisfaction, companies understand the importance of digital marketing. Social presence is a key area of
investment with 55% planning to invest more in social media in 2012. Lead generation via search engines (seo) and e-mail marketing are
strategic pillars in their digital marketing plans as well. Companies that claim to be leading in terms of digital marketing are planning to
invest significantly more in social media monitoring and social / mobile advertising.
Q : To what extent is your company planning to invest more or less in the following forms of digital marketing in 2012?
N = 150 | Filter: none
(*) Leading = the respondents who reported to be (far) ahead in terms of digital marketing compared to their main competitors (n=46)
11
12. Digital marketing focus quadrant
2012 investment intention
RUNNER-UPS CERTAINTIES
Few companies are currently adopting These are digital marketing initiatives
these digital marketing techniques, but which have been adopted by most
many companies see potential in them in Belgian companies. Moreover, most
the near future. If companies keep companies are planning to invest more
investing in them and they turn out to into these areas, meaning these actions
deliver added value / ROI, these will remain the foundations for their
initiatives might evolve into certainties. digital marketing plans.
NICHE MATURE
These are areas that are quite These are digital marketing actions which
unexplored by Belgian companies: there are used quite common among Belgian
is a low uptake and investments don’t companies. Companies will keep
seem to increase significantly in the near investing into these areas, but allocated
future. budgets won’t increase that much
anymore.
Currently implemented
Q currently implemented : Where does your company stand with regard to the following forms of digital marketing? (% we do it at the moment reported)
Q 2012 investment intention: To what extent is your company planning to invest more or less in the following forms of digital marketing in 2012? (% more + far more reported)
N = 150 | Filter: none 12
13. Digital marketing focus quadrant
60% Bubble size = current budget allocation
Runner-ups Certainties
Classic websites
Social presence
50% Social media monitoring SEO
40% E-mail marketing
Mobile sites Social ads
2012 higher investment intention
SEA Web analytics
Mean all items
E-commerce sites
30%
Mobile apps
Banner advertising
20%
Mobile ads
10%
Mobile games
0% Mature
Niche
Mean all items
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Currently implemented
Q currently implemented : Where does your company stand with regard to the following forms of digital marketing? (% we do it at the moment reported)
Q 2012 investment intention: To what extent is your company planning to invest more or less in the following forms of digital marketing in 2012? (% more + far more reported)
N = 150 | Filter: none 13
14. In this report…
I BUDGET & ALLOCATION
II SATISFACTION & 2012 PLANS
III DIGITAL MARKETING CHALLENGES
IV APPENDIX
14
15. Digital marketing challenges
% TOP 2
Hard to generate
insights from the huge
quantity of company
2% 43% 25% 28% 2% 45%
data
Hard to determine ROI
digital marketing
9% 36% 17% 30% 7% 45%
Hard to find / keep
people with digital 4% 35% 35% 23% 3% 39%
marketing expertise
Hard to obtain budget
for digital marketing
4% 31% 23% 35% 7% 35%
Hard to find competent
3rd parties for digital 5% 24% 29% 36% 6% 29%
marketing
Hard to stay abreast of
latest digital trends
3% 23% 21% 40% 13% 25%
Agree entirely Agree Neutral Dont agree Dont agree at all
One of the main challenges for Belgian companies in the coming years is the ability to turn a vast amount of company data into insights.
Measuring the return of investment on digital marketing remains an issue among companies: 45% agrees that ROI calculations are hard
to determine. Finally, 4 out of 10 companies have difficulties finding or keeping people with proficient digital marketing skills
Q : To what extent do you agree with the following statements?
N = 150 | Filter: none
15
16. Digital marketing outsourcing
18%
82% IS OUTSOURCING DIGITAL MARKETING
digital marketing activities
3,4 outsourced on average
Classic websites 62%
Banner advertising 48%
82%
SEO 45%
SEA 44%
Mobile apps 41%
Outsourcing digital marketing Not outsourcing digital marketing
E-commerce sites 37%
More than 4 out of 5 Belgian companies are outsourcing at least 1 Mobile sites 35%
digital marketing activity (with an average of 3,4 outsourced activities). Social ads 30%
The main outsourced activities are website creation /
maintenance, bannering and search engine marketing. Scanning the E-mail marketing 27%
social landscape and setting up a presence is relatively more done in-
Web analytics 21%
house. Only 1 in 5 consults an external party for web analytics
purposes. Social media monitoring 20%
Q : Which of the following forms of digital marketing are outsourced to an external party, whether partially Social presence 10%
or entirely (e.g. a digital agency, advertising agency, etc.)?
N = 150 | Filter: none 16
17. Outsourcing reasons and plans
CURRENT REASONS FOR OUTSOURCING DIGITAL MARKETING PLANNING TO OUTSOURCE DIGITAL MARKETING IN THE FUTURE
0%
Insufficient internal Definitely not
56%
resources 4%
Insufficient internal
52%
knowledge
6%
Access to new insights / Probably not
50%
ideas 19%
Access to latest trends /
42%
best practices
22%
Maybe maybe not
Faster execution 24% 44%
Higher flexibility 17%
40%
Probably
Cheaper to outsource 7% 30%
Avoid internal politics 4%
33%
Definitely
Other reason 3% 4%
DIGITAL MARKETING MATURITY(*) Outsourcing digital marketing Not outsourcing digital marketing
OUTSOURCE REASONS (far) behind Same level (far) ahead
Insufficient internal knowledge 63% 53% 40% The main reasons why Belgian companies outsource their digital
Insufficient internal resources 63% 55% 51% marketing initiatives is the lack of internal resources and
Access to new insights / ideas 33% 52% 63% expertise (especially among companies that are less mature
when it comes to digital marketing). Even when there are in-
(*) Self-reported compared to main competitors
house resources, companies still like to call upon external parties
to get access to the latest trends and new ideas.
Q1 :What are the main reasons why you call upon external parties for your digital marketing activities?
Max 3 answers possible. N = 123 | Filter: if currently outsourcing
Hence, the strong intentions of most companies to keep
Q2 :In the future will you call (more frequently) on external parties for your digital marketing activities? outsourcing their digital marketing actions.
N = 150| Filter: none
17
18. In this report…
I BUDGET & ALLOCATION
II SATISFACTION & 2012 PLANS
III DIGITAL MARKETING CHALLENGES
IV APPENDIX
18
19. Methodology
• Objectives study
• Give an overview of the digital marketing landscape in Belgium in terms of
budget, resource allocation, satisfaction and plans for 2012.
• Understand the evolution in the different domains of expertise
• Target group
• Responsible for digital marketing initiatives (budget
allocation, schedule, supplier selection, coordination of initiatives) within their
company
• Geographical scope: Belgian companies
• Sample information
• Data collected through online survey
• Field work conducted between 2 – 30 November 2011
• Sample size: 150 respondents responsible for digital marketing within their
company
• Error margin of results: +/- 7,8%
19
20. Definition of digital marketing
• By digital marketing we mean:
• Search engine optimization (seo, improving your position in organic search results)
• Search engine advertising (sea, paying search results, e.g. Google Adwords campaigns)
• Banner advertisements
• Websites (company, product and mini websites)
• E-mail marketing
• Social media (monitoring software, presence on social media, advertising on social
media)
• Mobile (advertising, mobile applications)
• Online games
• …
20
21. Company and respondent profile
COUNT COLUMN N % COUNT COLUMN N %
GOOD OR SERVICES COMPANY SIZE
Products 41 27% Small (1-50) 73 49%
Services 68 45% Medium (51-250) 34 23%
Both 41 27% Large (250+) 43 29%
B2B OR B2C ESTIMATED TURNOVER 2011
Consumers 36 24% EUR -50K 9 6%
Other companies 58 39% EUR 50-99K 4 3%
The public sector 4 3% EUR 100-250K 4 3%
We have several client groups 52 35% EUR 250-500K 4 3%
COMPANY TYPE EUR 500K-1M 9 6%
A Belgian company without branches 57 38% EUR 1-5M 15 10%
A Belgian parent company with several branches 47 31% EUR 6-10M 5 3%
A branch of a Belgian parent company 2 1% EUR 11-25M 10 7%
A branch of a foreign parent company 44 29% EUR 26-50M 3 2%
LOCATION IN BELGIUM EUR 51-100M 9 6%
Flanders 98 65% EUR 101-250M 2 1%
Brussels 47 31% EUR 251-500M 4 3%
Wallonia 5 3% EUR 501-1000M 2 1%
MAIN TRADING AREA EUR +1000M 6 4%
Belgium only 69 46% I prefer not to say 64 43%
Benelux only 24 16% SECTOR
Europe 23 15% Goods / production Industry 14 9%
Europe and North America 0 0% Public administration 5 3%
Broader than Europe and North America 2 1% Construction 6 4%
Worldwide 32 21% Distribution 14 9%
DEPARTMENT RESPONDENT Hotel and catering 2 1%
(Senior) management 21 14% Transport 3 2%
IT 9 6% Telco & ICT 18 12%
Marketing 86 57% Finance / insurances 14 9%
Communication / PR 23 15% B2B service provider 16 11%
HR 0 0% Health care and social services 7 5%
Other department 11 7% Culture recreation and other personal services 9 6%
Media / publishing 13 9%
Other 29 19%
21
22. Contacts for the press:
Anja Cappelle
Managing Director The Reference
0475 92 88 97
09 234 05 36
Vicky Van Daele
Marcom
0468 11 70 50
09 234 05 36
Gianni Cooreman
Digital strategist
0494 52 17 76
09 234 05 36
22