This presentation, presented by Thomas Danniau on the Sitecore Inspiration Day of The Reference, includes all insights about marketing automation in Sitecore 8.0.
I found this file somewhere on the web and saved it for my own reference.. Thought better to share with the world of ATG community. Hope you will find it useful.
[I DONT OWN THIS DOCUMENT] - Someone does
The webinar is a introduction to D365 Portals. We will walk through the setup of the Portals on a D365 instance. With that, we will take a look at 4 types of Portals – Custom, Customer Self Service, Partner and Community Portal. We will also take a look at how users can access portal using Contacts in D365.
Architecture of Dynamics CRM with Office 365 and AzurePedro Azevedo
In this session I explained the relationship between Dynamics 365, Office 365 and Microsoft Azure. Other goal is to explain of easy is to start to develop in this platform.
Self service BI with sql server 2008 R2 and microsoft power pivot shortEduardo Castro
In this presentation we summarize BI improvements in SQL Server 2008 R2 and PowerPivot.
Regards,
Dr. Eduardo Castro
http://ecastrom.blogspot.com
http://comunidadwindows.org
I found this file somewhere on the web and saved it for my own reference.. Thought better to share with the world of ATG community. Hope you will find it useful.
[I DONT OWN THIS DOCUMENT] - Someone does
The webinar is a introduction to D365 Portals. We will walk through the setup of the Portals on a D365 instance. With that, we will take a look at 4 types of Portals – Custom, Customer Self Service, Partner and Community Portal. We will also take a look at how users can access portal using Contacts in D365.
Architecture of Dynamics CRM with Office 365 and AzurePedro Azevedo
In this session I explained the relationship between Dynamics 365, Office 365 and Microsoft Azure. Other goal is to explain of easy is to start to develop in this platform.
Self service BI with sql server 2008 R2 and microsoft power pivot shortEduardo Castro
In this presentation we summarize BI improvements in SQL Server 2008 R2 and PowerPivot.
Regards,
Dr. Eduardo Castro
http://ecastrom.blogspot.com
http://comunidadwindows.org
Customer engagement solution architecture and Dynamics 365 PortalsDigital Illustrated
Dynamics Portals introduction. XRM portals: the history & the evolution. What are Dynamics Portals good for, where are they less than optimal. MS Cloud architecture big picture & where does Dynamics Portals fit in.
What's New in Sitecore 8 - St. Louis Sitecore User Group MeetupRoundedcube
This slideshare includes presentation slides from the first St. Louis Sitecore User Group Meetup, "What's New in Sitecore 8" hosted on February 25, 2015 and presented by Roundedcube and Fpweb.net. The presentation covers the new features of Sitecore 8, including "What's New in Content Management", "What's New in Digital Marketing" and "What's New in Architecture".
Are you a St. Louis Sitecore user? Join the User Group here: http://www.meetup.com/Saint-Louis-Sitecore-User-Group-Meetup/
Office 365: Integration Dynamics CRM with SharePoint & Outlook via ODataLayer2
Synchronizing CRM data with native SharePoint lists on-premise and in the cloud closes many issues and add features, e.g. search and Office integration, metadata or attachments, offline and mobile access, change notifications by RSS and email, workflows on data change. Users do not need any direct CRM access (or license). They work in a simplified architecture and UI with native SharePoint lists - with highest security and best performance. If you are a Microsoft Dynamics CRM customer, you will most certainly have all your business contact information stored within your CRM environment. Accessing these contacts within a collaborative environment such as Microsoft SharePoint can be of great value to every single employee. Although the CRM offers a great integration in Microsoft Outlook, it might be a massive overhead for employees who just need to access the contact details. Integrating e.g. a SharePoint contact lists with Microsoft Outlook is a much easier approach.
Customer Event Hub – a modern Customer 360° view with DataStax Enterprise (DSE)Guido Schmutz
Today, companies are using various channels to communicate with their customers. As a consequence, a lot of data is created, more and more also outside of the traditional IT infrastructure of an enterprise. This data often does not have a common format and they are continuously created with ever increasing volume. With Internet of Things (IoT) and their sensors, the volume as well as the velocity of data just gets more extreme.
To achieve a complete and consistent view of a customer, all these customer-related information has to be included in a 360 degree view in a real-time or near-real-time fashion. By that, the Customer Hub will become the Customer Event Hub. It constantly shows the actual view of a customer over all his interaction channels and provides an enterprise the basis for a substantial and effective customer relation.
In this presentation the value of such a platform is shown and how it can be implemented using DataStax Enterprise as the backend.
Devenir une banque relationnelle de référenceYVON MOYSAN
Présentation des meilleures pratiques en terme de relation client / customer centricity aux Etats Unis et en France. Cas concrets de USAA élue à plusieurs reprises numéro un de la relation client aux US et de ING Direct France également reconnu pour la qualité de la relation client. Etude des principaux leviers. La vision de csaconsulting
Customer engagement solution architecture and Dynamics 365 PortalsDigital Illustrated
Dynamics Portals introduction. XRM portals: the history & the evolution. What are Dynamics Portals good for, where are they less than optimal. MS Cloud architecture big picture & where does Dynamics Portals fit in.
What's New in Sitecore 8 - St. Louis Sitecore User Group MeetupRoundedcube
This slideshare includes presentation slides from the first St. Louis Sitecore User Group Meetup, "What's New in Sitecore 8" hosted on February 25, 2015 and presented by Roundedcube and Fpweb.net. The presentation covers the new features of Sitecore 8, including "What's New in Content Management", "What's New in Digital Marketing" and "What's New in Architecture".
Are you a St. Louis Sitecore user? Join the User Group here: http://www.meetup.com/Saint-Louis-Sitecore-User-Group-Meetup/
Office 365: Integration Dynamics CRM with SharePoint & Outlook via ODataLayer2
Synchronizing CRM data with native SharePoint lists on-premise and in the cloud closes many issues and add features, e.g. search and Office integration, metadata or attachments, offline and mobile access, change notifications by RSS and email, workflows on data change. Users do not need any direct CRM access (or license). They work in a simplified architecture and UI with native SharePoint lists - with highest security and best performance. If you are a Microsoft Dynamics CRM customer, you will most certainly have all your business contact information stored within your CRM environment. Accessing these contacts within a collaborative environment such as Microsoft SharePoint can be of great value to every single employee. Although the CRM offers a great integration in Microsoft Outlook, it might be a massive overhead for employees who just need to access the contact details. Integrating e.g. a SharePoint contact lists with Microsoft Outlook is a much easier approach.
Customer Event Hub – a modern Customer 360° view with DataStax Enterprise (DSE)Guido Schmutz
Today, companies are using various channels to communicate with their customers. As a consequence, a lot of data is created, more and more also outside of the traditional IT infrastructure of an enterprise. This data often does not have a common format and they are continuously created with ever increasing volume. With Internet of Things (IoT) and their sensors, the volume as well as the velocity of data just gets more extreme.
To achieve a complete and consistent view of a customer, all these customer-related information has to be included in a 360 degree view in a real-time or near-real-time fashion. By that, the Customer Hub will become the Customer Event Hub. It constantly shows the actual view of a customer over all his interaction channels and provides an enterprise the basis for a substantial and effective customer relation.
In this presentation the value of such a platform is shown and how it can be implemented using DataStax Enterprise as the backend.
Devenir une banque relationnelle de référenceYVON MOYSAN
Présentation des meilleures pratiques en terme de relation client / customer centricity aux Etats Unis et en France. Cas concrets de USAA élue à plusieurs reprises numéro un de la relation client aux US et de ING Direct France également reconnu pour la qualité de la relation client. Etude des principaux leviers. La vision de csaconsulting
Leading Digital Transformation: Putting People FirstCharlene Li
Slides for speech at HR Tech Expo by NCHRA on August 25, 2017. Based on research by Prophet "HR as a Force for Digital Change" available at https://goo.gl/qu7rN3.
Description: Transformations are never easy, and the digital transformation is doubly so because of the technology angle. HR leaders must work the fine line between pushing executives and teams to be agile and change faster, while still enabling the organization to deliver on near-term objectives.
We'll examine the challenges and opportunities that digital creates, and the crucial role that HR leaders play in bringing about the transformation needed to help your organization thrive in the digital era.
Data Driven Stratégie Relationnelle & DigitalSoft Computing
« Mettre en œuvre des enquêtes à chaud selon les parcours clients »
Comment générer des enquêtes sur les points-clés des Parcours et les analyser en fonction de ces parcours ? Pour quels bénéfices opérationnels et relationnels ?
Dans le cadre d’une relation client omni-canal, l’amélioration des parcours clients est un enjeu majeur. La digitalisation des interactions offre des opportunités nouvelles pour dialoguer avec son client au bon moment, connaître sa satisfaction et les raisons de transformation ou pas de sa visite, et ainsi améliorer les interfaces qui lui sont proposées.
Ces évolutions impliquent une profonde mutation pour le métier des enquêtes :
- La frontière entre Enquête et Outil relationnel s’estompe ;
- Les baromètres de satisfaction « à froid » coexistent avec un écosystème d’enquêtes « à chaud » plus interactives, centré sur l’événement et le ressenti immédiat ;
- Les questionnaires sont déclenchés en temps réel en fonction du parcours client ;
- Les KPI de l’expérience client sont analysés au regard du parcours suivi.
Spécialiste de la satisfaction clients et du marketing digital, Soft Computing met en œuvre des dispositifs d’enquêtes à chaud pour analyser les expériences client sur les canaux physiques ou digitaux. Soft Computing s’appuie sur un ensemble d’expertises technologiques pour mesurer l’Expérience Client au plus près en fonction des différentes situations et propose notamment un module d’interception pour solliciter les visiteurs d’un site web en fonction de leur parcours.
How to plug the leaks and build a stronger pipeline.
“Over 80% of B2B organizations struggle with a lack of synergy between the sales and marketing functions. This misalignment leads to lost revenue opportunities and leaks in the pipeline.” – Aberdeen Group
Without processes to qualify, nurture and retain leads, it’s easy for revenue to slip through the pipeline. What’s more, it can cost the company hundreds of thousands of dollars in sales and marketing costs.
For successful B2B companies, effective Lead management is a key differentiator.
This presentation covers:
• How to define the customer profile
• Mapping content to the buying cycle
• Identifying the gaps in the sales process
• How to create effective nurture programs
• And more!
Sold on marketing automation, but having trouble getting the C-suite on board? Sometimes all you need is a well-planned strategy — and this presentation template can help you show upper management that you've thought ahead. Check out our blog post to download the editable template: prd.to/1kVo1pF
Sales and Marketing 3.0: The High Velocity ModelGGV Capital
This deck looks at the evolution of the next model in enterprise sales and marketing: the high velocity organization. See how high velocity teams use technology, data and automation to align sales and marketing and drive faster leads and conversions.
Artificial Intelligence & Marketing - ULB Solvay Executive Master in Digital ...Hugues Rey
Lecture about Artificial Intelligence & Marketing by Hugues Rey & Hugues Bersini
16/11/2017
Examples & Cases
Part of the 17 days program of Education: Executive Master in Digital Marketing & Communication - ULB - Solvay Brussels School of Economics
Benoît Douxami, Directeur Marketing Développement et Communication de la Mutuelle Générale nous présente l'assurance digitale telle qu'elle est pratiquée dans son organisme d'assurance santé et prévoyance.
Download the free editable version here: http://bit.ly/1E5QRdQ
It's never too late to start planning your marketing strategy. Our 2015 marketing strategy & planning template walks you through the planning process and get executive approval from your boss. This guide is:
- Easy to use: We did all the hard work – just fill in the blanks.
- Direct: Includes a powerpoint that gets right to the point without the fluff.
- Tested over time: Helps organize the most complicated strategies.
- ROI-driven: Includes marketing budget recommendations.
Launching a Personalization Pilot with Acquia Lift: From Concept to Customers...Acquia
The growing trend within the digital experience market is the demand for more personalized experiences by its users. To address this need, many organizations establish a data-driven personalization initiative on their digital marketing roadmap, but end up facing challenges getting their personalization project off the ground.
In this session, you will learn:
- How to plan a successful personalization initiative in your organization
- The six most common challenges with personalization strategy
- Three example use cases that you can use in your own proof-of-concept
- How to launch a personalization pilot on your website in just 10 days
Senior Digital Marketing Strategy, Technology & Analytics Leader profile Mart...Digital Marketing, Inc.
Senior Digital Marketing Strategy, Technology & Analytics Leader profile Martin Terbrack
Leverage my 20 years of hands-on, end-to-end, cross-channel digital marketing expertise and experiences with premier brands including: Microsoft, Ford, Lincoln, Land Rover, Jaguar, Chrysler, State Farm, Northwestern Mutual, Kmart, Pulte Homes and American Airlines in a senior digital marketing leadership (Digital Transformation Officer, Chief Marketing Officer, Chief Marketing Technologist, Digital Experience, Technology & Analytics Vice President,) position, responsible for driving growth & increasing marketing’s value contribution based on senior executive c-suite, brand & marketing leadership directives.
Additional positions of interest: digital marketing strategist, senior brand marketing manager, director of interface design & usability, director of brand websites and mobile applications, adobe marketing cloud administrator, adobe analytics (formerly omniture, sitecatalyst) analyst, digital user experience manager, targeting, personalization & optimization specialist, director of search marketing, digital media advertising strategist, mobile android / iphone applications manager, IT director of marketing technologies, digital transformation officer, digital evangelist
Preferred location: Detroit Metropolitan Area, South Eastern, Michigan, U.S. remote
Willingness to travel: Up to 50%,
Are you willing to relocate: Only for executive level opportunities
A 5-minute blitz presentation from the February 2011 Columbus Web Analytics Wednesday. This was a comparison of the major web analytics platforms -- Google Analytics, Adobe Omniture Sitecatalyst, Webtrends, and Coremetrics. The comparison was limited to the base tools -- not the various add-ons available.
Interact16 Crystal Olig: Web Architecture to Fuel Customized, Human ExperiencesLessing-Flynn
Crafting a site that delivers real-time, customized messages
based on an individual’s unique needs requires more than a
great site map. In this session, you’ll learn how to get started
creating taxonomies, patterns and information architecture
that works. We’ll also talk about what tools are out there
to help you, how to avoid the creepiness factor with real
human language, and what’s hot and new for websites that
drive meaningful business results.
Google Analytics is the most popular web analytics system. Almost every webpage, whether it’s a private blog or large e-commerce site, uses Google Analytics. This session will cover essential information about Google Analytics and its API guidelines, competitors, and most important, how you can use the data from such offerings together with your ERP, CRM, and other OLTP systems. You will see how to load Google Analytics data using SQL Server Integration Services, for example, and merge that data with your local data. In addition, we will walk through a demonstration of important web analytics KPIs and how you can analyze them using Microsoft Business Intelligence tools
How to Segment Your Customers and Target Their NeedsWebtrends
y digital marketer knows that relevant content leads to a better conversion rate. But how do you make sure you’re publishing the right content to the right person? Learn how through segmentation and targeting with Webtrends Optimize.
A practical introduction to Web analytics for technical communicatorsSamartha Vashishtha
A solid foundation in Web analytics helps technical communicators prioritize and optimize content delivery. In this session, we will demonstrate how you can gain insight from the numbers you derive using Web analytics tools. We will discuss Web analytics terminology, tools, strategies, case studies, and techniques that you can start using as soon as you get back to work.
[DevDay 2017] Using analytics, focusing on SEO and unability - Keys to develo...DevDay.org
Competition for customers time and money is high and growing, especially in local and regional markets. Developers need to do more than just deliver functionality and good code. They must work with others on their teams to develop sites and apps with an eye on actual user data from Analytics, SEO research, and usability. We will talk about how a developer or a team can get into such a mindset.
http://www.pointit.com - This presentation gives an overview of SEO fundamentals. You'll learn the definition of SEO, crucial factors in SEO, and where to start your SEO project.
Customer Event Hub – a modern Customer 360° view with DataStax Enterprise (DSE)Guido Schmutz
Today, companies are using various channels to communicate with their customers. As a consequence, a lot of data is created, more and more also outside of the traditional IT infrastructure of an enterprise. This data often does not have a common format and they are continuously created with ever increasing volume. With Internet of Things (IoT) and their sensors, the volume as well as the velocity of data just gets more extreme.
To achieve a complete and consistent view of a customer, all these customer-related information has to be included in a 360 degree view in a real-time or near-real-time fashion. By that, the Customer Hub will become the Customer Event Hub. It constantly shows the actual view of a customer over all his interaction channels and provides an enterprise the basis for a substantial and effective customer relation.
In this presentation the value of such a platform is shown and how it can be implemented.
Workshop Part 2: Creating the Future State: Enterprise Content Creation, Structure and Distribution
Learn how to plan and implement a future state of enterprise content creation, structure, management, and delivery for a modern technical resource center.
Traditionally, technical details about products and services were considered to be post-purchase content. Technical information — the stuff contained in owner’s manuals, user guides, and other instructional materials — was provided to consumers only after they purchased a product or service. However, that’s changing as companies recognize that prospects often search the web for technical content to make purchasing decisions.
Think of a technical resource center as an online, one-stop shop for information about your products and services. Over time, and done well, a technical resource center can help you grow your business by attracting prospects, while simultaneously working to support and build loyalty and trust with existing customers.
Presented November 27-28, 2018, at Quadrus Conference Center for Information Development World 2018.
iCrossing: Designing For Visibility - ANA Digital Marketing And Social Media...iCrossing
"Findability and Usability: How Designing for Visibility Paid Off for Combined Insurance"
As presented by Rob Garner, Director, Strategy for iCrossing on Wednesday, January 27, 2010 at the ANA Digital Marketing and Social Media Day in Houston, TX.
Designing Websites for Visibility, Rob Garner at the Association of National ...Rob Garner
Presentation covering the search-informed website redesign process, along with a case study for CombinedInsurance.com. Presented at the Association of National Advertisers conference in Houston, Texas, January, 2010 by Rob Garner.
Developing An SEO-First Content Management SystemBenu Aggarwal
Over 90% of digital content has NO audience, according to studies by Ahref and BrightEdge. As the digital space gets more competitive and content more congested, being discoverable on relevant searches is challenging for every business.
Benu Aggarwal, President and Founder of Milestone Inc., shares the top 10 must-haves for an SEO-first CMS. She highlighted the importance of SEO-friendly features (FAQ modules, location-based widgets, plugins), digital asset management, redirect management, health monitoring dashboards, and much more.
Similar to Insights and marketing automation with sitecore 8 (20)
DF2015: A case for Customer Experience DesignThe Reference
The creation of customer experiences is nothing new, and neither is the occasional design of such experiences. But what is new is customer experience design as a management discipline, with its own principles, tools and techniques. This presentation takes you through the steps to draft a framework for purposeful and profitable customer experience design.
Sitecore experience days - Eating our own dogfoodThe Reference
An age-old wisdom says that “the cobbler’s children have no shoes”. The Reference has delivered numerous Sitecore success-stories over the last 7 years, but the true test will be using the Sitecore Experience Platform for our own business development.
The presentation -by Mathieu Dhondt- shows an overview of how this is going to happen for what happens to be his most challenging client in his career: The Reference itself.
The internet of things, your next crucial challenge - ProductizeThe Reference
Discover how the world is transforming into a global nervous system allowing agile companies to perform high resolution management and enter new markets with hybrid product-services following new business models. This session will give you a broad view on the Internet of Things, and guide you through the necessary steps to successfully capture the new values resulting from this revolution.
We all use several devices and browsers to visit the same content on the web, on mobile and apps. A few months ago we were guessing and trying to get a grip on the customer journey on all these devices. But now the time that we can measure, estimate and understand cross device usage has arrived! Learn how to understand and setup cross device measurement. What can you learn from it and what are the benefits to understand the cross device behavior of your customers?
In this presentation, we'll provide an extensive overview of the latest mobile marketing possibilities on all popular platforms (such as Google, Facebook and Twitter). You’ll know which platform to use for what purpose and what it can mean for your mobile presence. And yes, we promise that you will walk away with rock solid tactics to discover the real power of mobile and actually start driving business value from the mobile touchpoints of your potential clients.
This presentation, presented by Kris Verheire on the Sitecore Inspiration Day of The Reference, includes a lot of information about the new Sitecore 8.0 release.
Cross-device tracking with Google Analytics - Thomas Danniau @ gaucBEThe Reference
Once upon a time, we only used one PC to visit a website. After a while we were using several computers and browsers to visit the same websites. A few years ago we also started using smartphones and tablets to explore the www … We are still guessing and trying to get a grip on the customer journey between all these devices. But hooray! The time that we can measure, estimate and understand the cross device usage has arrived! Learn how to understand and setup cross device measurement. What did we learn from it and what are the benefits to understand the cross device behavior of your customers?
Hoe stelt u de ideale channel mix samen? Hoe aligneert u kanalen met de inhoud en doelstelling van uw website? Aan de hand van een uitgekiend concept tonen we hoe u de beste keuze kan maken. Aan de hand van 3 cases (een school, een bank en een shop) helpen we u te bepalen welke kanalen u best op welke manier inzet voor mobile of desktop advertising.
SURVEY: The digital marketing landscape in Belgium - The ReferenceThe Reference
The Reference Digital Marketing Survey for Belgium:
Has the Switch to digital happened?
Belgian companies are increasingly diverting budgets from offline marketing to digital marketing. A two-yearly survey by The Reference reveals that the number of companies that spend over half of their total marketing budget on digital is rising rapidly, from 26% two years ago to 37% in 2013. More importantly maybe, although 65% of companies plan to raise their digital marketing budgets – exactly as much as 2 years ago – now 50% of companies also plan to lower their offline marketing budgets.
Check out www.reference.be for full press release and other findings from the survey.
Check out our slide set for graphs and highlights
Kluwer Social Media Experience Day: Monitoring van social mediaThe Reference
We zijn vandaag nog te veel doelloos actief op sociale media. Social media gaan nog te veel over praten en te weinig over “luisteren” & “begrijpen”. En dus is de vraag hoe kunnen we gericht luisteren? Gericht luisteren zodat we beter begrijpen wat er leeft binnen onze business & rond onze brand. Zonder eerst te luisteren riskeren we nl. een doelloze sociale media strategie! En dus krijgt u concrete tips over:
- Hoe u een framework voor “luisteren” kunt opzetten en wat u er kunt uithalen
- Welke (gratis) tools u hiervoor kunt gebruiken
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
19. Optimizationin Sitecore8
Optimize everything
Simple setup for new testers
Advanced testing capabilities
Winners and best match
Test recommendations
Predicted segments
Dashboard of alltests
35. Manage and capture information on sites outside of your Sitecore sites
Use the Sitecore Page Editor (now called the Experience Editor) to:
Perform A/B testing
Connect with goals, events and campaigns
Add personalization
Capture ‘external’ behavior into the Sitecore Experience Database
Federated Experience Manager (FXM)