The document discusses marketing measurement and attribution. It emphasizes using return on marketing expenditure (ROME) to optimize budgets and determine the most effective marketing activities. ROME compares the change in revenue to the change in costs from marketing spend. Both brand building and targeted communications are discussed. Statistical and experimental methods are presented for assessing the impact of above-the-line and below-the-line marketing respectively. The importance of converging different data sources for accurate attribution is also covered.
The Internet has transformed the way people learn about and shop for products. In order to remain competitive, your business needs to leverage the Internet and transform your website into a magnet that attracts prospects and leads. View this presentation to learn how marketing needs to change to make it in this new media world.
For better or for worse, B2B sales is changing rapidly. Attend this webinar to learn how to maximize the results from your SDR team and the tools you’ll need to scale your efforts to see repeatable success.
A recent article by Matt Sanatore, Research Director at SiriusDecisions, highlighted the fact that over the past twelve months, account-based marketing (ABM) generated enough global search traffic to warrant its first appearance on Google Trends. But the reality is, there is more to ABM than just display advertising.
In this session, we will walk through simple account-based marketing strategies you can implement today to create air cover for your sales team, wake dead leads, grow your SMB faster, double down on events and turn your email marketing programs into account-based nurturing on-the-fly.
Sitecore experience days - Eating our own dogfoodThe Reference
An age-old wisdom says that “the cobbler’s children have no shoes”. The Reference has delivered numerous Sitecore success-stories over the last 7 years, but the true test will be using the Sitecore Experience Platform for our own business development.
The presentation -by Mathieu Dhondt- shows an overview of how this is going to happen for what happens to be his most challenging client in his career: The Reference itself.
The Internet has transformed the way people learn about and shop for products. In order to remain competitive, your business needs to leverage the Internet and transform your website into a magnet that attracts prospects and leads. View this presentation to learn how marketing needs to change to make it in this new media world.
For better or for worse, B2B sales is changing rapidly. Attend this webinar to learn how to maximize the results from your SDR team and the tools you’ll need to scale your efforts to see repeatable success.
A recent article by Matt Sanatore, Research Director at SiriusDecisions, highlighted the fact that over the past twelve months, account-based marketing (ABM) generated enough global search traffic to warrant its first appearance on Google Trends. But the reality is, there is more to ABM than just display advertising.
In this session, we will walk through simple account-based marketing strategies you can implement today to create air cover for your sales team, wake dead leads, grow your SMB faster, double down on events and turn your email marketing programs into account-based nurturing on-the-fly.
Sitecore experience days - Eating our own dogfoodThe Reference
An age-old wisdom says that “the cobbler’s children have no shoes”. The Reference has delivered numerous Sitecore success-stories over the last 7 years, but the true test will be using the Sitecore Experience Platform for our own business development.
The presentation -by Mathieu Dhondt- shows an overview of how this is going to happen for what happens to be his most challenging client in his career: The Reference itself.
Why phone calls should be part of your digital marketing strategyMediahawk
Colin Hudson, Head of Client Services at Mediahawk, shares how phone call data can unlock insights into the visitor journey that you can't get from anywhere else.
"Sales Mistakes that Can Kill Your SaaS Business and How to Avoid Them"saastr
Mark Roberge (Senior Lecturer @ HBS & former CRO @ Hubspot) and Michele Law (former CRO @ Castlight Health, former COO @ OpenDNS) discuss the top 4 sales mistakes that can kill a SaaS business.
Founded in Ahmedabad in 2010,as Small Development Center.We began in 2010 as a small Web Development house, servicing a number of local businesses with website design and Internet marketing.
We pursue relationships based on transparency, persistence, mutual trust, and integrity with our employees, customers and other business partners. V2Infotech is assisting organizations and companies throughout the world. V2Infotech help them connect with their customers, to sell ideas, products and services.
In 2017 Leading SEO Company in Ahmedabad.
The First Steps to Successful Account-Based MarketingSangram Vajre
From Dreamforce 2016, Terminus CMO & Co-Founder, Sangram Vajre, presents with Jim Hopkins, Sr. Product Marketing Manager at Salesforce Data.com, on how to get started with account-based marketing by taking the #FlipMyFunnel approach: Identify, Expand, Engage, Accelerate, then Measure.
Your Lack of Creativity is Costing you the Gift of SalesPerkuto
Watch the webinar: goo.gl/hZLw07
As the demand put on sales and marketing to drive results increases, it causes us to knuckle down and get the job done, which often leaves little room for creativity. But here’s the thing—your lack of creativity is costing you sales.
Closing deals (and helping them thrive once they’re signed) is about giving your sales team the outlets to engage with customers and prospects in ways that both parties actually enjoy. It’s not hard to break the mold and reignite the creative fire once you’re armed with the knowhow, which is exactly what our session will outfit you with.
We’ll look at tips and tricks for creating out-of-this-world customer experiences, and you’ll learn how our successful customers are:
- Using the rich behavioral data they collect to create personally relevant content.
- Improving operational efficiencies through automated, omni-channel outreach.
- Achieving true sales and marketing alignment to enhance funnel velocity.
Looking for Zoho Contact Number/Partner to consult & implement Zoho products? We are leading Zoho partner and reseller of Zoho in India(Gurgaon, Bangalore, Mumbai etc), UK, USA & Ireland, Contact Us Today!
Improving PPC Campaign Effectiveness Through Pipeline MeasurementJD Prater
According to Gartner's CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution.
Your PPC campaigns are driving relevant traffic and leads at a fantastic conversion rate and cheap cost per lead.
But how many of your leads are actually converting into sales?
This cost-per-lead mentality proves that marketing is a cost center rather than a pipeline driver. In this Hero Conf session, JD Prater shows how you can change that by syncing your marketing goals and business metrics across campaigns to grow your business.
Attendees will learn:
- How to improve lead quality by tracking and measuring deeper funnel metrics
- Tips on how to customize and optimize campaigns based on ROI
- How to create impactful reports to get CMO buy-in
Demystifying AppExchange: 5 Insider Tips for Successsaastr
Gadi Shamia (COO, Talkdesk), Amanda Kahlow (Founder and CEO, 6Sense), and Ray Hein (Founder and CEO, Propel) share 5 tips for a successful partnership with Salesforce AppExchange.
As an industry, Public Relations must begin tying measurable accountability and analytics to the ROI of our efforts. Through three processes, Dwyer Group is working to better prove the return on investment of PR and media relations efforts through tangible results driven data.
Why phone calls should be part of your digital marketing strategyMediahawk
Colin Hudson, Head of Client Services at Mediahawk, shares how phone call data can unlock insights into the visitor journey that you can't get from anywhere else.
"Sales Mistakes that Can Kill Your SaaS Business and How to Avoid Them"saastr
Mark Roberge (Senior Lecturer @ HBS & former CRO @ Hubspot) and Michele Law (former CRO @ Castlight Health, former COO @ OpenDNS) discuss the top 4 sales mistakes that can kill a SaaS business.
Founded in Ahmedabad in 2010,as Small Development Center.We began in 2010 as a small Web Development house, servicing a number of local businesses with website design and Internet marketing.
We pursue relationships based on transparency, persistence, mutual trust, and integrity with our employees, customers and other business partners. V2Infotech is assisting organizations and companies throughout the world. V2Infotech help them connect with their customers, to sell ideas, products and services.
In 2017 Leading SEO Company in Ahmedabad.
The First Steps to Successful Account-Based MarketingSangram Vajre
From Dreamforce 2016, Terminus CMO & Co-Founder, Sangram Vajre, presents with Jim Hopkins, Sr. Product Marketing Manager at Salesforce Data.com, on how to get started with account-based marketing by taking the #FlipMyFunnel approach: Identify, Expand, Engage, Accelerate, then Measure.
Your Lack of Creativity is Costing you the Gift of SalesPerkuto
Watch the webinar: goo.gl/hZLw07
As the demand put on sales and marketing to drive results increases, it causes us to knuckle down and get the job done, which often leaves little room for creativity. But here’s the thing—your lack of creativity is costing you sales.
Closing deals (and helping them thrive once they’re signed) is about giving your sales team the outlets to engage with customers and prospects in ways that both parties actually enjoy. It’s not hard to break the mold and reignite the creative fire once you’re armed with the knowhow, which is exactly what our session will outfit you with.
We’ll look at tips and tricks for creating out-of-this-world customer experiences, and you’ll learn how our successful customers are:
- Using the rich behavioral data they collect to create personally relevant content.
- Improving operational efficiencies through automated, omni-channel outreach.
- Achieving true sales and marketing alignment to enhance funnel velocity.
Looking for Zoho Contact Number/Partner to consult & implement Zoho products? We are leading Zoho partner and reseller of Zoho in India(Gurgaon, Bangalore, Mumbai etc), UK, USA & Ireland, Contact Us Today!
Improving PPC Campaign Effectiveness Through Pipeline MeasurementJD Prater
According to Gartner's CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution.
Your PPC campaigns are driving relevant traffic and leads at a fantastic conversion rate and cheap cost per lead.
But how many of your leads are actually converting into sales?
This cost-per-lead mentality proves that marketing is a cost center rather than a pipeline driver. In this Hero Conf session, JD Prater shows how you can change that by syncing your marketing goals and business metrics across campaigns to grow your business.
Attendees will learn:
- How to improve lead quality by tracking and measuring deeper funnel metrics
- Tips on how to customize and optimize campaigns based on ROI
- How to create impactful reports to get CMO buy-in
Demystifying AppExchange: 5 Insider Tips for Successsaastr
Gadi Shamia (COO, Talkdesk), Amanda Kahlow (Founder and CEO, 6Sense), and Ray Hein (Founder and CEO, Propel) share 5 tips for a successful partnership with Salesforce AppExchange.
As an industry, Public Relations must begin tying measurable accountability and analytics to the ROI of our efforts. Through three processes, Dwyer Group is working to better prove the return on investment of PR and media relations efforts through tangible results driven data.
Absolut vodka, developing high brand loyalty-marketing strategyFloyd Tavares
With several hundred different choices of flavoured/non-flavoured, domestic/imported, and super-/ultra-premium Vodkas out in the marketplace, the need to develop strong brand loyalty becomes vital to the survival of these brands. The focus of this paper is to evaluate the marketing strategies of Absolut vodka, a product of Pernod Ricard. Our analysis on Absolut vodka will concentrate on possible means to develop high brand commitment towards Absolut.
Presentation on Measuring Marketing Effectiveness which I presented at #CAI2015 in London on 25 Feb 2015. A review of that event can be found at: http://customerinsightleader.com/events/event-cai2015/
Gain Deeper Insights: Using analytics and research to generate insightsPaul Laughlin
An introduction to Customer Insight, explaining what it is & how to pull multiple technical skills together to generate customer insights which provoke action. Paul Laughlin shares learning from over a decade of creating and leading customer insight teams to make £10m difference p.a. to bottom lines.
A marketing campaign is not a press release, advertisement, digital tactic, etc. It’s all of these and more. But how do you determine the right mix of traditional, digital, social, direct response, mobile and more as an integrated marketing campaign?
Integrated marketing communications should drive purposeful, cross-functional and organizational collaboration to accomplish stated business objectives.
Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Develop a strong, integrated campaign that will help you justify your marketing budget – or get a budget – to your organization’s executive leadership.
Redefining Growth Through Engagement DesignAlchemy Crew
This presentation has for purpose to provide Tech leaders, Investors, Established innovators with an overview on The Proposition Circle's approach to redefining and delivering unique customer engagements in highly disrupted and competitive markets.
At Global Red we encourage our clients to ask us 5 questions at the end of each campaign. They work for us, so we thought “Why don’t we share them with everybody?”
TL;DW (Too long; Didn’t watch)
Question 1: How do you set up a media campaign to succeed?
Question 2: How do I know you are being completely transparent as an agency?
Question 3: Why should I care about my ad’s viewability?
Question 4: How can you ensure I am achieving the maximum ROI?
Question 5: How do I even understand all the ad tech available out there?
We wanted to provide you with a brief summary of the webinar with some key takeaways to put into practice right away.
The entire theme was to ask your agency as many questions as possible – start with the five above, if you need more listen to the webinar for a few more tips and tricks. Tim’s first point in the webinar was to get your media data correct from the start by tagging everything and using the best tags available.
He spoke about the importance of aligning your campaign’s KPIs with your business goals. For example, 100% viewability should not be your goal unless your goal is purely to have your ads visible. Your goal should be to prioritise a KPI which delivers a real return. Tim introduced us all to the 4 Simple Steps to Success; tag everything, measure viewability, attribute accurately and optimise regularly.
Tim’s final point was directed at all the agencies out there: Let’s work together to reduce the industry wide transparency issues by making it our mission to educate and empower our clients.
A presentation of "Profitize" Your Small Business, delivered by Kathy D'Agostino (Win at Business Coaching), Juana Hart (J-Hart Communications), Janeen Violante (Hudson Valley Graphic Design) & Erik Contzius (ZingMap & Make Tech Better, Inc.) on April 17, 2015 at the Greenburgh Public Library.
How do you ensure your time and financial investment in sales training pays off? We often discuss the proven tools that withstand the test of time to increase sales productivity, but let’s explore the common reasons sales training fails. By understanding what these pitfalls are and avoiding them, you'll set the course for successful training initiatives that will result in increased sales performance and long-term revenue growth.
Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) ThemOptify
As a B2B or agency marketer, your primary goal is to generate leads for your sales team or your clients. Creating lead generation campaigns that work is not a simple task, but it is possible.
View this presentation and learn:
- How to use Optify to build a simple lead gen campaign
- Best practices on putting together a lead gen campaign, including best practices for landing pages, autoresponse emails and more
- How to package and price lead gen campaigns as a new service your agency can offer
- How to sell lead gen campaign services to your existing customers and to your prospects
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-build-lead-gen-campaigns
Main Line Internet Marketing and Social Media Meetup from June 12, 2013. This intro presentation laid the groundwork for an evening of conversation around Inbound Marketing and the HubSpot Inbound Marketing platform.
Similar to Measuring your Marketing Effectiveness for Budget setting public (20)
Big Data and Analytics in your Organisation talk.pdfPaul Laughlin
My presentation to the ILA Digital Community Showcase event at the Vale Hotel in Glamorgan on 7 Oct 2022. Introducing the topic of Digital Transformation to healthcare leaders in Wales.
Data Leadership talk for CIIA March 2022.pdfPaul Laughlin
Slides presented to the Chartered Institute of Internal Auditors on the challenge of being a data leader & the skills needed for such leaders (and their teams) to succeed.
You can read more about this event here:
The Softer Skills analysts need to succeed in their careersPaul Laughlin
A talk that I gave to the UK's Operational Research Society's annual Analytics & AI Summit 2021 (#AS21). Focusing on the Contracting & Delivering parts of this training model.
The Softer Skills that analysts need (beyond Data Visualisation)Paul Laughlin
A talk I gave at #DataVizLive online event in Nov 2020. Introducing the Laughlin Consultancy 9-step model for Softer Skills needed by Analysts & previewing some of those steps (beyond data visualisation & storytelling skills).
Presentation to Analytics Network of the OR Society Nov 2020Paul Laughlin
Presentation on 'The Softer Skills that Analysts need' presented by Paul Laughlin at a virtual event run for the Analytics Network group within the UK OR Society. Exploring Paul's 9 Step Model for effective analysis & explaining how Softer Skills are essential throughout that workflow.
Do data leaders face unique challenges as leaders?Paul Laughlin
A leadership development talk given to private event for senior data leaders - it sparked some really useful conversations. To find out more please checkout: http://laughlinconsultancy.com
The People Skills analysts need to succeed in their careersPaul Laughlin
Slides from a webinar that I presented. Sharing some of the highlights of my one-day online training course on People Skills for Analysts, including my 9-step-model for effective analysis. Further details available from: http://laughlinconsultancy.com
It's so important at this time to use trusted sources for your analysis & Data Viz, even in simple dashboards. This deck helps reveal some of the sources you can use.
The Softer Skills Analysts need to make an impactPaul Laughlin
25 min presentation given at London Business School, to the OR Society's Analytics Network. Summarising Laughlin Consultancy's 9 step model of Softer Skills for Analysts.
Sharing results of researching 1k UK consumers on their digital customer experience, to show need for positive response to GDPR & the key role of Identity Relationship Management.
How life-event data can improve & protect your marketing in a post-GDPR worldPaul Laughlin
Understanding the role of life-event data and life-event marketing in both improving marketing effectiveness and protecting consumer interest/reach following GDPR enforcement. Sponsored by Royal Mail Data Services and MyCustomer.com
Softer Skills workshop for #DTS16 event in EdinburghPaul Laughlin
Slides presented as keynote workshop at Data Talent Scotland 2016 event, brining together Data Science students, academics, employers & data industry for conversation & talent pipeline.
Presentation at Big Data & Analytics for Insurance 2016Paul Laughlin
Presentation on the Softer Skills that Data professionals also need to make an impact. Summary of key lessons from the very popular Consultancy Skills for Analysts training course from LaughlinConsultancy.com
Behavioural economics for The Financial Services Forum members conference 2015Paul Laughlin
A brief introduction to Behavioural Economics and suggestions for getting started with applying such hypotheses to improving customer communications. Presented at The Financial Services Forum annual members conference in March 2015.
An introduction to Laughlin Consultancy. Who we are, what we do & why companies need help with Customer Insight Leadership. Our Services include Consultancy, Training & Coaching. Happy to chat further if you want to maximise the value of your Customer Insight.
18. Diageo Marketing Measurement
Impact on the Consumer
Low High
ROI(5year)
100%
-100%
Brand A Brand B Brand C
TV Print Digital TV Print Digital TV Print Digital
GB ————— DOWN
Ireland UP
Spain
France
Portugal UP NEW NEW
Greece
Australia
South Africa
Mexico DOWN UP
Proven Effective Not yet proven
Judged Effective Unsatisfactory (ineffective)
1. Dogs and Stars chart
2. Advertising
effectiveness by brand