1. The document discusses the importance of measuring social media for brands. It notes that brands need to actively listen to online conversations, analyze content, and participate to understand consumer control of conversations.
2. A framework is presented for developing a social media measurement strategy with six pillars: defining goals and metrics, assembling resources and expertise, integrating and visualizing data, analyzing insights, adopting governance, and ongoing optimization.
3. Tools for social media measurement are also discussed, noting the importance of considering factors like cost, coverage, workflow capabilities, integration with other apps, support, metrics and reporting when selecting tools. The overall message is that effective measurement requires understanding objectives, using a framework, and choosing the right tools.
Follow these eight steps to rise up out of the marketing data weeds and start beautifully communicating the business impact of everything marketing does.
Timely, efficient, flexible and consistent. That’s what marketers want most when it comes to marketing analytics. And that’s what Union Bank was after when it came to Beckon for a marketing analytics solution
Attributions are basically a tool to answer two business questions, How do people decide to buy and how do they actually buy.
Let’s cover some basic pre-requisites that you should know already and then go deeper into attribution modelling and its implementation.
Follow these eight steps to rise up out of the marketing data weeds and start beautifully communicating the business impact of everything marketing does.
Timely, efficient, flexible and consistent. That’s what marketers want most when it comes to marketing analytics. And that’s what Union Bank was after when it came to Beckon for a marketing analytics solution
Attributions are basically a tool to answer two business questions, How do people decide to buy and how do they actually buy.
Let’s cover some basic pre-requisites that you should know already and then go deeper into attribution modelling and its implementation.
Marketing Attribution 101: Understanding Attribution and Calculating Cost of ...Kissmetrics on SlideShare
In this webinar with Ryan Koonce, you’ll learn how to utilize UTM parameters to accurately track your marketing and advertising efforts, and report on them using different attribution models to correctly calculate your cost of acquisition (COA).
Ryan is the founder of SaaS Management Group, a leading growth marketing and analytics consultancy who has founded a number of startups and was a pioneer in viral marketing and landing-page testing and optimization.
In his talk, he wants to teach you how create effective tracking links using explicit UTM parameters instead of Google Auto-Tagging and what you should look out for if you are running Twitter, Facebook, and Google advertising campaigns when calculating an accurate COA.
- What is marketing attribution and why it matters for your business
- Best practices for creating different types of links with UTM parameters
- How common online advertisers (i.e. Google, Facebook, Twitter) attribute the success of their campaigns and what this means for you
- How to build reports to understand attribution and allocate cost data
The Benefits of Email Marketing for Continuing EducationBrooke Franks
Online learning provider, ed2go, helps you understand the benefits of emailing students to marketing your programs and courses.
Want higher enrollments in your extended learning programs? Start your email marketing program today, to connect with students through a familiar platform.
Reaching the digital consumer is becoming a more fractured experience. Measuring accurate return on marketing spend requires the correct attribution model. Make sure your campaigns get the credit they deserve. Another top tip that is not mentioned here... Factor in lifetime value.
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - C...Marketo
Chandar Pattabhiram, VP of Product and Corporate Marketing at Marketo, dives into Marketo's "secret sauce" and how to achieve better marketing results.
Many B2B companies nurture leads due to their long sales cycles. Today's B2C companies can apply lead nurturing philosophy to segment contacts + differentiate messaging. Learn key steps + see actual lead nurture emails from top B2C brands.
ABM: Illustrate and Quantify Marketing’s Role in the Value ChainAaron Smith
Increasingly, marketing is seen as a cost center versus a contributor to business growth. Oftentimes, this view comes from misalignment with sales and an inability to demonstrate meaningful results. As the complexity of the B2B landscape increases, marketers need new ways not only to engage their target buyers but also reestablish themselves as value creators.
This session will illustrate the successful transition of a consulting firm's marketing strategy from broad to account-based marketing - and the role that lead generation played within it. This journey of more than a year ended in some of the highest client margin increases (as a percentage) across the firm. One of the biggest wins is the alignment and collaboration between sales and marketing -- the holy grail for most organizations. Key takeaways:
• Learn why shifting from broad reach to account-based marketing yields better outcomes with fewer resources.
• Understand how to influence the sales team for effective change management across your organization.
• Discover the right measures to show the value of and return from your account-based marketing while winning favor with your firm’s leadership.
(Disclaimer: The opinions and positions expressed are mine and don’t necessarily reflect those of Spencer Stuart.)
This presentation is from Performance Marketing Summit (May 18, 2015 in Boca Raton, FL). Session description: Marketers need the right tools for precise attribution. I will cover some of these platform insights, strategies to further understand channel effectiveness, and tools to optimize campaign management.
We wanted to provide you with an easy-to-read cheat sheet that you can reference when planning your email programs. Learn how much time your peers spend strategizing, what marketers are testing most in their emails, the perfect time to send, and why marketers should design emails that are optimized for smart phones.
How often should you send push notifications? Which messages perform the best? What time of day should they be sent? How many characters should you use?
#bestpractices #mobilemarketing #mobile #retail #retailmarketing #mobileapplications #mobileapps #pushnotifications #iphone #android #ios #marketing #retailers #omnichannel
Is you’re social media marketing working out?Isaac La Buguen
Measuring the success of Social Media marketing can be a daunting task, as business owners and CFO's at large are not accustomed to spending money because you have too, or because everyone else is doing it. In a dollars-in and dollars-out world, its imperative to correlate activity to value and understand how your influence on the web translates to transactions at the registrar.
Flying blind will either keep you on the sidelines with other ole timers who are still debating the power of the web or prevent your company from taking advantage of opportunities to engage prospects at every stage of your pipeline. Find out how to effectively measure the success of your social media marketing initiatives by viewing this presentation today.
Now almost every brand presence in social media but not all of them successfully going social. What is the receipt? Here is the 6 steps to make it happen.
Viral Marketing has been becoming a 'dream' for every marketer, everybody knows there are no particular formulas to make it. But I believe there must be some preparation to make it NOT to fail
Marketing Attribution 101: Understanding Attribution and Calculating Cost of ...Kissmetrics on SlideShare
In this webinar with Ryan Koonce, you’ll learn how to utilize UTM parameters to accurately track your marketing and advertising efforts, and report on them using different attribution models to correctly calculate your cost of acquisition (COA).
Ryan is the founder of SaaS Management Group, a leading growth marketing and analytics consultancy who has founded a number of startups and was a pioneer in viral marketing and landing-page testing and optimization.
In his talk, he wants to teach you how create effective tracking links using explicit UTM parameters instead of Google Auto-Tagging and what you should look out for if you are running Twitter, Facebook, and Google advertising campaigns when calculating an accurate COA.
- What is marketing attribution and why it matters for your business
- Best practices for creating different types of links with UTM parameters
- How common online advertisers (i.e. Google, Facebook, Twitter) attribute the success of their campaigns and what this means for you
- How to build reports to understand attribution and allocate cost data
The Benefits of Email Marketing for Continuing EducationBrooke Franks
Online learning provider, ed2go, helps you understand the benefits of emailing students to marketing your programs and courses.
Want higher enrollments in your extended learning programs? Start your email marketing program today, to connect with students through a familiar platform.
Reaching the digital consumer is becoming a more fractured experience. Measuring accurate return on marketing spend requires the correct attribution model. Make sure your campaigns get the credit they deserve. Another top tip that is not mentioned here... Factor in lifetime value.
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - C...Marketo
Chandar Pattabhiram, VP of Product and Corporate Marketing at Marketo, dives into Marketo's "secret sauce" and how to achieve better marketing results.
Many B2B companies nurture leads due to their long sales cycles. Today's B2C companies can apply lead nurturing philosophy to segment contacts + differentiate messaging. Learn key steps + see actual lead nurture emails from top B2C brands.
ABM: Illustrate and Quantify Marketing’s Role in the Value ChainAaron Smith
Increasingly, marketing is seen as a cost center versus a contributor to business growth. Oftentimes, this view comes from misalignment with sales and an inability to demonstrate meaningful results. As the complexity of the B2B landscape increases, marketers need new ways not only to engage their target buyers but also reestablish themselves as value creators.
This session will illustrate the successful transition of a consulting firm's marketing strategy from broad to account-based marketing - and the role that lead generation played within it. This journey of more than a year ended in some of the highest client margin increases (as a percentage) across the firm. One of the biggest wins is the alignment and collaboration between sales and marketing -- the holy grail for most organizations. Key takeaways:
• Learn why shifting from broad reach to account-based marketing yields better outcomes with fewer resources.
• Understand how to influence the sales team for effective change management across your organization.
• Discover the right measures to show the value of and return from your account-based marketing while winning favor with your firm’s leadership.
(Disclaimer: The opinions and positions expressed are mine and don’t necessarily reflect those of Spencer Stuart.)
This presentation is from Performance Marketing Summit (May 18, 2015 in Boca Raton, FL). Session description: Marketers need the right tools for precise attribution. I will cover some of these platform insights, strategies to further understand channel effectiveness, and tools to optimize campaign management.
We wanted to provide you with an easy-to-read cheat sheet that you can reference when planning your email programs. Learn how much time your peers spend strategizing, what marketers are testing most in their emails, the perfect time to send, and why marketers should design emails that are optimized for smart phones.
How often should you send push notifications? Which messages perform the best? What time of day should they be sent? How many characters should you use?
#bestpractices #mobilemarketing #mobile #retail #retailmarketing #mobileapplications #mobileapps #pushnotifications #iphone #android #ios #marketing #retailers #omnichannel
Is you’re social media marketing working out?Isaac La Buguen
Measuring the success of Social Media marketing can be a daunting task, as business owners and CFO's at large are not accustomed to spending money because you have too, or because everyone else is doing it. In a dollars-in and dollars-out world, its imperative to correlate activity to value and understand how your influence on the web translates to transactions at the registrar.
Flying blind will either keep you on the sidelines with other ole timers who are still debating the power of the web or prevent your company from taking advantage of opportunities to engage prospects at every stage of your pipeline. Find out how to effectively measure the success of your social media marketing initiatives by viewing this presentation today.
Now almost every brand presence in social media but not all of them successfully going social. What is the receipt? Here is the 6 steps to make it happen.
Viral Marketing has been becoming a 'dream' for every marketer, everybody knows there are no particular formulas to make it. But I believe there must be some preparation to make it NOT to fail
NetCentered Marketing: Leveraging Your Website for ResultsElement Three
Learn how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate Marketing is expanding to encompass other channels. This session explores the value of including channels like social into your Affiliate Marketing mix to increase ROI.
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
Element Three and Cirrus ABS join forces to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
Building Your Online Strategy
Yean Cheong, eMitch, is a true integrated marketer with the ability to develop digital strategies in synergy with other media, delivering optimal through-the-line results to clients. Yean is currently the Digital Strategy Director at Mitchell Communications Group - Australia's largest media company.
Developing a successful digital marketing strategy - Part 1 (high level)Durgesh Kaushik
Quick notes on how to go about building your digital marketing strategy. Describing the importance of social media, content marketing, marketing automation, performance marketing, net promotor score and digital marketing infrastructure for start-ups.
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
No one believes that Social Media Marketing is the new Direct Marketing, but it is making an impact everything that we do. Social Media Marketing's ability to capture huge amounts of data, is something that every marketer should be aware of, no matter if they choose to take advantage of it or not. This presentation was given to the Detroit Direct Marketing Association on 3 March 2011.
SOUND, Platform as a Service, A Social Intelligence Command Centre where you can not only listen or analyse your social data, but you can also leverage the potential or social media in real time. SOUND can help you to identify the opportunities to maximise your marketing efforts.
A workshop on how to think about integrating marketing measurement to create interactive, single view measurement to drive insights and strategy over just recording results
Tom Willis will cover a range of tools, customer data and analytics that can be used to determine metrics and keep your marketing strategies in line with key business goals, regardless of your budget.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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15. Define what you want to do 3 Simple step to performance improvement Why? Define Goals What? Identify a Metrics Hierarchy How? Implement for Repeatability
16. A. WHY – Define Goals SPECIFIC MEASURABLE ACTIONABLE RELEVANT TIMELY Feedback
44. Social Media Equity A chart unique to Brandtology that indicates the Social Media Equity of the subject in relation to other subjects for comparison across influence, sentiment and buzz EQUITY
45. C. HOW – Implement Repeatability Think long and hard about which metrics really matter Variation is good if you are an artist trying to produce unique masterpieces, variation is bad if you are trying to control costs and maximize ROI
49. Gather and organize the data Understand the importance of all kinds of customer interaction: Combine data from multiple sources (including analytics, email marketing, call centers and offline campaigns). Focus reporting and visualization on key business objectives. Visual speaks better
51. Make sense of it all Turn raw data into real action, by: Ensure the accuracy and integrity of your data. Develop a visitor-centric approach that shows which interactions are most important for your brand. Figure out hidden correlations. Provide ongoing multivariate testing, targeting and optimization of content.
65. In a Nutshell There’s a behavior shifting on how customer engage with brand Understand why you need a measurement Understand the ‘Big Picture’ Use the measurement framework to get effective measurement result Choose and use a right tools Keep listening & Analyzing
Defining GoalsThe most important thing for a company is to define and to communicate their overall business goals. There is a well-known practice how to fulfill this task: Be S M A R TS : SPECIFICM : MEASURABLEA : ACTIONABLER : RELEVANTT : TIMELYAfter having defined goals a strategy with a set of tactics has to be implemented in order to guarantee a successful execution. Constant control and alignment is required.The web channel can support business goals in various way.
The conversion funnel is a digital tool of your web channel subdivided into different stages and aimed to support the overall business goals. It breaks down the sales process into mainly four stages:1. Awareness: bringing the product to customers attention2. Interest: getting the customer excited about a certain product/service3. Consideration: providing information in a friendly and educational way4. Purchase: getting customer to buy a product/serviceThe online conversation funnel intersects with the business goals in each stage and gives a clear understanding of the “WHY” during the entire process.
Choose Objectives – Value and ROI
Potential Goals Bring outside ideas into organization Generate more word of mouth Increase customer loyalty Increase product/brand awareness Improve new product success ratios Improve public relations effectiveness Reduce customer acquisition costs Reduce customer support costs Reduce market research costs Reduce product development costs
KPIs are adefined measurement of performance in a long run. Those metrics are based on certain website goals and have to be aligned with the overall business goals. Agreement on them is required and evaluating essential.KPIs have to be always measurable!
Applying Social Media Metrics to Sales FunnelSource:http://www.fullfrontalroi.com/
What can be measured
Assess measurement programs across all digital channels, including web sites, search engine marketing, online advertising, social media and other digital marketing channels.
Implement a successful governance model.Streamline adoption with training and support.Develop and follow a consistent plan for social media.Establish a culture of data-driven decision making and accountability
Understandably, price is usually one of the top concerns, but be sure you’re getting all that you can out of the platform. Missing important conversations because your monitoring tool doesn’t pick up a specific channel can mean lost opportunities. It doesn’t bode well to be penny wise and a pound foolish with these tools.Read more: http://www.jbsem.com/7-keys-to-choosing-the-right-social-media-monitoring-tool#ixzz1RK00B6T9
Range of Coverage (Channels & Languages)All platforms cover the large social channels (i.e. Facebook, Twitter, YouTube and LinkedIn) but not all cover bookmarking sites like Digg and Reddit or specific forums and chat rooms. Be sure to find out all sites covered in a platform. Here’s a list of the most important social sites out there today.Read more: http://www.jbsem.com/7-keys-to-choosing-the-right-social-media-monitoring-tool#ixzz1RK03VmYY
Workflow CapabilitiesIf you have a multitude of departments needing to monitor and engage, you better figure out how you’re going to manage all these people and sites. Marketing needs to understand what customer service is doing along with HR, public relations, c-suite, sales, etc.Read more: http://www.jbsem.com/7-keys-to-choosing-the-right-social-media-monitoring-tool#ixzz1RK07wFBN
Integration with Other ApplicationsThis is a big concern for companies with more complex social programs and highly matrixed structures. Be sure you know ahead of time what other applications you’ll be using before you select a monitoring tool.Read more: http://www.jbsem.com/7-keys-to-choosing-the-right-social-media-monitoring-tool#ixzz1RK0FiyaN
Global CoverageIf you’re doing business on a global scale make sure you’re picking up conversations on such sites as Orkut, Renren, StudiVZ, Bebo and Kontakte, just to name a few. This capability isn’t cheep so don’t buy it if you don’t need it. Click here for a comprehensive list of global social networking websites.Read more: http://www.jbsem.com/7-keys-to-choosing-the-right-social-media-monitoring-tool#ixzz1RK0MCfVN
Support and TrainingMany of these tools are becoming quite sophisticated and are ever-changing to meet the newest platforms; thus, it’s important that the account team is keeping you up-to-speed on what is relevant to you.Read more: http://www.jbsem.com/7-keys-to-choosing-the-right-social-media-monitoring-tool#ixzz1RK0S027K
Metrics and ReportingYou better be able to measure what you’re doing with social media or you’ll be out of a job fast. The big question always revolves around ROI so you better come prepared with numbers and killer graphs to impress the CEO.Read more: http://www.jbsem.com/7-keys-to-choosing-the-right-social-media-monitoring-tool#ixzz1RK0We2MQ