The document provides 10 tips for creating an effective landing page: 1) limit navigation to focus visitors on the call-to-action, 2) use logical flow to guide visitors through the page, 3) craft headlines and subheadings to grab attention, 4) use concise, relevant copy, 5) include high-quality visual content, 6) keep forms short, 7) include trust signals like testimonials, 8) use a large, colorful call-to-action button, 9) continually test pages to improve conversion rates, and 10) provide helpful resources for learning landing page best practices.

1. 10 Tips to Create an
Effective Landing Page
PRESENTED BY SHEILA OLIVER, @WPWITHSHEILA
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2. What is a Landing Page?
A landing page is any webpage where
you send visitors, in order to initiate a
conversation and close a deal.
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3. You can use a landing page for almost
any purpose –
• to capture email leads
• sell a product or service
• invite people to a conference or webinar
• make an announcement
• offer a discount
The choice is yours. But, that purpose needs to be clear and linked to
an appropriate call-to-action
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4. An effective landing page...
Grabs the Visitors Attention
Communicates in a Simple, Clear and Concise Way
Builds Trust and Credibility
Calls the Visitor to Perform an Action
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6. Limit navigation
You've brought your targeted traffic to a page where they can take
your desired action.
Don't distract them!
Limit the number of exits from your landing page so that your visitors
are focused on filling out your form. A key part of this is to hide your
website navigation elements on landing pages.
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7. Logical Flow
The logical flow of the landing page is just as important as the
content.
A truly interested customer will be cognitively engaged with the
landing page. They will read the content and follow the thought
process.
But if you want them to go through a process that’s logical and
compelling, you need to arrange your page in a way that makes that
happen.
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8. A great headline is where everything begins —
interest, attention, and understanding.
• The headline should grab the reader’s attention.
• The headline should tell the user what the product or service is all
about.
• The headline should be short. Never make it more than twenty
words, and preferably limit it to ten.
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10. If the headline makes the user look, the
subheadline should make them stay.
• Normally, the subheadline is positioned directly underneath the
main headline.
• The subheadline should have some element of persuasiveness.
• The subheadline can go into slightly more depth and detail than
the main headline.
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12. Copy that’s concise, on-brand, and
relevant to your audience.
• Body: Your message should be simple, informative, and to the
point. If you’re promoting a sale, make sure you instill a sense of
urgency in your copy. Or, if you’re collecting email addresses from
your customers, be straightforward about why you’re asking for
their information and what future communication they can expect
to receive from you.
• Footer: Include your contact information so customers won’t have
any trouble getting in touch with you if they have a question or
concern.
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13. Visual content is an essential component
of your landing pages.
The brain processes images 60,000 times faster than text. So as you
select and place your images, remember that:
• The pictures should be large.
• The pictures should be relevant to your product or service.
• The pictures need to be high-quality.
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15. Keep Your Forms Short
It is extremely important that you make users fill out as few form
fields as possible. The more fields you ask a visitor to enter, the less
chance you have of them filling out the form and completing the
desired conversion. If your conversion requires a form, only ask the
essentials of what you need.
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17. Trust Signals
85% of consumers trust online reviews as much as personal
recommendations.
Cultivate trust with...
◦ A list of customers
◦ Press mentions
◦ Usage statistics
◦ Testimonials
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19. Powerful Call To Action
No element listed is as important as your call to action. After all, this
is the element that the rest of the content on the page is designed to
drive visitors’ attention to. It’s what ultimately converts users into
customers.
Make it big. Generally speaking, the bigger, the better.
Use a button. Users have been trained to expect the CTA to be a
button.
Avoid boilerplate text on your buttons like “Submit” or “Click here.”
Use a contrasting color.
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21. Test, test, test!
The best trick to creating landing pages that convert is to test them
over and over. A/B tests, or split tests, show you how one change
(such as a different headline) affects your conversion rate.
Testing your blog landing pages gives you hard proof of what works
and what doesn’t, so you refine and polish until your landing pages
work as hard for you as they possibly can.
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22. Helpful Resources
http://thelandingpagecourse.com/landing-page-101-intro
https://neilpatel.com/blog/the-definitive-guide-to-creating-high-
converting-landing-pages/
https://blog.kissmetrics.com/c-o-n-v-e-r-t-s/
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23. Thank You!
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