Value Additions Products from Genius Shan Highlands Coffee. Pitching investor at Tigers@Mekong Investor Forum 2016, 29-30 October 2016

1. VALUE ADDITION PRODUCTS
BY GENIUS COFFEE
NGWE TUN
FOUNDER, GENIUS SHAN HIGHLANDS COFFEE

2. Why I am doing Coffee?
• I am serial entrepreneur.
• 40 years active and Married
• 15 years experience in enterprise software development
• Technical director in local system integrator.
• I am big coffee fans and drink more than 5 cup per days
• I can not find local specialty grade coffee in café and retail market in last 4 years.
• I visited to coffee growing regions and farmers are UNDER living standards.
• I realized that value added production is the icebreaker for agriculture reforms

3. TEAM
• Advisory Boards
• Founder
• Managing Director
• Deputy Managing Director
• Managers
Admin Finance
Sales Services
Technical Production
Procurement Hospitality
NO (SUPERMAN, EXPERIENCE, SKILLED) IN LAST 4YEARS
PASSIONATE, HARDWORK,TEAMWORK, ENJOY AND CERTIFIED

4. Low quality Raw Material = low income
Technology, Market, Finance is BIG Issues

5. Traditional CoffeeTrade

6. Coffee supply chain; Integrated DirectTrade

7. Products

8. Services

9. Coffee MarketGrowth in Local
ExpatsGift
Tourists Soluble
Middle
ClassTea

10. Local coffee consumption is getting bigger.
0
50
100
150
200
250
2013 2014 2015 2016
Annual Coffee Production 2013-2016
Arabica Robusta

11. Local MarketVs Export Market
SalesVolume in Local and Export
Local Roasted Coffee Export Roasted Export Green Bean

12. MarketOpportunities
• Regional Market opportunities
• Green Bean
• Coffee Capsules
• Coffee CherryTea
• Local Sales Growth
• Roasted Bean
• Coffee Capsules
• Coffee-As-A-Service
• Coffee Machinery/Accessories

13. Competitive Edge
• Geographical Advantages <highlands>
• Tax Exemption for EU Export
• Easy to adapt Organic Agriculture
• Workforce for the Agriculture
• Government Strong support

14. Numbers !!!
• Total 4 M for the expansion. 30-35 % equity. Staging investment in 3-5 years.
• 5000 acre of coffee plantation in 4 regions <5000*0.3*10000>
• 4 coffee processing mills
• 5 eco-tourism and agri-tourism sites
• 1 automated packaging facilities
• 500 franchisee networks and 50 outlets in 3-5 years.
• 10 distributors across the world
• 20 M Revenue in next 5 years.

15. Why Now?Value Added Products.
• TraditionalTrade can not solve issues in Agriculture Industry and Social Problem
• Value Added Products makes more revenue generation and Job Opportunities
• Coffee should not be sold as commodity.

16. NgweTUN
Founder/Director
Genius Shan Highlands
ngwetun@geniuscoffee.info
Mobile : 09422444403 <whatsapp, viber, line>