Project Coffee and 4C: Expanding an Inclusive Coffee Value Chain
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Presented by Vina Lorraine A. Orolfo of Nestle Philippines, Inc. during the 2015 AFNR Symposium held last October 1, 2015 at the AIM Conference Center, Makati City
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Project Coffee and 4C: Expanding an Inclusive Coffee Value Chain
- 1. Project Coffee and 4C: Expanding an Inclusive Coffee Value Chain Presentation By: Vina LorraineA. Orolfo Nestlé Philippines Inc. 2015 National Agriculture, Fishery and Natural Resources Extension Symposium October 1, 2015 | AIM Conference Center 1 @2014 Copyright Nestle Philippines Inc.
- 2. Nescafé Plan: Optimizing the coffee supply chain RESPONSIBLE FARMING RESPONSIBLE PRODUCTION & SUPPLY RESPONSIBLE CONSUMPTION Plantlet distribution Farmer Connect/ 4C Farmers Training
- 3. What we do in the upstream 3 Encourage and Train more farmers Distribute high yielding plantlets Provide a ready market Close collaboration with key stakeholders
- 4. Plantlet Distribution Visayas 10% Luzon 8% Mindanao 82%Nestlé Coffee Nursery Facility Nestlé-Department of Agriculture (DA) Coffee Nursery Facility With best-in-class facilities
- 5. North Luzon South Luzon Visayas North Mindanao South Mindanao Widest reach across the nation within the industry 17 Agronomists 33 Field Technicians 4 Green Coffee Buyers
- 7. Mabuhay Kahayagan Coffee Growers Cooperative (MKCGC) Project CoFFEE Coffee Technologies and Funds to Fuel Economic Empowerment Forming Farmer Entrepreneurs
- 15. Common Code for the Coffee Community
- 16. What is 4C
- 17. Farmer Trader/Cooperative Buying Station Clusters Technician Coffee Community Trainor TOT Farmers Training Agronomist 4C Training Traceability System Set-up Traceability Quality Standardization Transparency Group Training Model Operationalization
- 18. Coffee Farmer’s Handbook Module 1: 4C Orientation Module 2: Farm Management and Productivity Module 3: Environmental Conservation Module 4: Health and Safety Module 5: Quality and Traceability
- 19. 4C interventions •Low-cost technology to improve quality •Ensuring safe drinking water •NESCAFE Better Farming Practices (NBFP) • Adoption of NBFP led to an overall average improvement in productivity
- 20. 4C Training and Capability Building @2014 Copyright Nestle Philippines Inc. 20
- 21. @2014 Copyright Nestle Philippines Inc. 21 9,700 Farmers trained on sustainable farming practice 33 4C Traders (Verified) 5,146 4C Farmers (Verified) 5,146 Families with secured clean water resources as assisted by 4C program 5,193 Families implementing segregation and at source solid waste management From 48% Grade 1-2 GCB (2013) to 75%Grade 1-2 GCB (2015) as of 2015 as of 2014 What have we achieved so far in the short term
- 22. Nescafe is our farmers’ coffee 22 Every time you start your day with a NESCAFÉ, you help support Filipino farmers all over the Philippines. NESCAFÉ’s expert team of agronomists continuously provide quality coffee plants to local farmers to help them improve their crop and livelihood. They teach good farming practices and ensure they grow and select only the best quality coffee from their harvest, so we can bring the best- tasting NESCAFÉ ever.