Genius Shan Highlands Coffee is a social enterprise founded in 2012 in Myanmar that works with over 100 farmers to produce and sell high quality specialty coffee. The company aims to promote sustainable agriculture, provide job opportunities, and contribute to the development of the local Danu Hill Tribe. It operates coffee plantations, processing facilities, a roasting plant, and a cafe in Yangon to produce and distribute its coffee nationally and internationally while empowering smallholder farmers through training, education and fair trade practices.

1. [Genius Shan Highlands Coffee]
Ngwe TUN, Founder/Owner
Aung Nay Lin Htun Co., Ltd
Local Specialty Coffee
with Conscience

2. Genius Shan Highlands Coffee
• A social enterprise and responsible business which is running
for Danu Hill Tribe Development.
• Passionate to promote Value Added Products
from raw Agriculture product
• Family invested under Aung Nay Lin Htun Co., Ltd
• 🌱 seed2LAB ☕ Coffee Supplier.
• Started in Late 2012.
• Employed 30 staffs
• organized over 100 farmers

3. Genius Shan Highlands Coffee
• Coffee Nursery, Plantation, Processing, Roaster & Dry Mill based
in Ywar Ngan Township, Southern Shan State.
• Roaster, Packaging, Distribution and Café based in Yangon
• Members of
World Coffee Research
Cup of Excellence
Myanmar Coffee Association and
Specialty Coffee Association of America
Speciality Coffee Association of Europe

4. Shan Highlands
• Ywar Ngan Township, on the way to
Mandalay from Taunggyi
• Ethnics Danu living there and speak
dialect of Burmese
• 90% of population are farmers or
agriculture producer
• 4000 ft ++, year round cool temperature
• Very good climate for Coffee and fresh
produce.
• 75 miles far from Mandalay, 80 miles far
from Taunggyi

5. I have big Question Mark
Why they are so poor

6. Evaluate, Educate and Empower (3E)
• Income depends on Quality in Agriculture Industry.
• Quality of Products and Value added methods will generate
more incomes
• We Evaluate traditional process in coffee and current situation
• We Educate farmers to use good agriculture practice and
farms controls
• We Empower farmers to use machinery and testing machines

7. Beyond Quality Coffee Beans
• Who are our customer?
– Coffee Fans in local, Expats Community in Yangon and Travelers
• How to distribute?
– Branding as Product of Myanmar and Packed with International Style
– Presenting in community events (Free Catering/Serving our coffee)
– Shelf in the mini-markets and Souvenir Shops in Travel Spot
– Café is the main area to drink our coffee.
– We supply coffee brew machines and accessories
• Contribute to Community
– We contribute 10% income to Danu Hill Tribe Development
– Give away Seeds, Technologies and Training.

8. We promote direct trade.

9. Creating Job Opportunities for Women

10. Our Dream
• Organic Certification, Fair Trade Certification.
• Responsible Business.
• Sustainable Business.
• Environmental Friendly Business.

11. Our Dream
• Export healthy quality product of Myanmar.
• Drinking more Coffee, Growing more Trees/Forest.
• We want to strike Farmer poverty with quality product.

12. Challenges
• Legal Framework/Regulations for SME
• Investor/Financing
• Basic Infrastructure
• Skilled Labour/Technologies
• Distribution Channel
• Research and Development

13. Coffee Training

14. English Speaking Training

15. Empowerment by Genius Coffee

16. Crowd-Funding Project for Working Capital
• We have an ongoing crowd-funding program (Genius Farm Partner) for our
fans who want to own a small piece of the Genius mission.
• We accept personal investments in Genius franchises and cash
investments as we scale up production and growth of our coffee and
related value added products.
• Raised 100,000 USD and received 70,000 USD till now.

17. Last, not Least.
• Social Enterprise
• Evaluate, Educate and Empower (3E)
• Fair Trade/Sustainable Business
• Environmental/Ethical
• Valued added Products
• Resistance with traditional methods and Market
demands are big Challenges
• Genius Shan Highlands Coffee is trying to make big story
for Agriculture Industry with quality of product, fair
trade and value added product processing model.

18. Pin #Myanmar in the World Coffee Map