The document discusses the evolving landscape of retail amidst the rise of connected and empowered consumers who seek personalized experiences and meaningful engagement. Key strategies include connecting products to purpose, enhancing in-store experiences, and ensuring frictionless interactions to meet the growing demands of customers. It emphasizes leveraging technology, such as mobile devices and augmented reality, to create a seamless shopping journey.

1. Digital in Retail
!
Toulouse, 25 février

2. The future ?!

3. Towards the connected and empowered customer!
Purpose driven !
consumption!
Connected !
and !
informed !
customer!
Low attention!
and !
FOMO!
Demanding and !
growing expectations!
Zapping !
and !
ever changing!
needs !

4. Ways to adress the connected customer!
1.!
Connecting products !
to purpose!
2.!
Connected Store!
4.!
In store experience!
3.!
Customisation and !
personalisation!
5.!
Frictionless !
interactions!

5. Putting the shop as a point in customer journey!
Source : Forrester

6. Thinking the shop as a journey in itself!
Source : Forrester

7. 1.
Connecting
Products to
Purpose:
Brand Content
Social Shopping
7
!

8. Linking
Products
to
Bigger
Stories
8
!

9. Vanquishʼs “hanger-triggered” brand content video !
9
!

10. Social
Shopping
10
!

11. C&A Brazil – Fashion Like!

12. 2.
Connected Store
Mobile armed sales associate
Big data in real life
Geofencing and Beacons

13. Mobile-Armed
Store
Associate
13
!

14. Nordstrom employee with mobile device!
14
!

15. Customer
Tracking
Calls for
Responsive
Service
15
!

16. Nordstrom USA – Customer tracking using Wi-Fi!

17. Almaxʼs “EyeSee Mannequin”!
17
!

18. Who
does
what and
act
on it
18
!

19. The power of Beacons!
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19!
Source : Ubudu

20. 3.
Add the
personal
touch
Service driven retail
On-demand products

21. Connecting
with
new
services
21
!

22. Marcus Neiman Service App!
22
!

23. On -Demand
products
23
!

24. Converseʼs “Ink Bar” In-Store Customization Experience!
24
!

25. Maker Bot Store, New York!

26. 4.
In store
Experiences

27. Instoretainement
Or
have
fun !
27
!

28. Legoʼs augmented reality store windows!
28
!

29. Mattelʼs “Barbieʼs Dream Closet” with SM !
29
!

30. Uniqlo Magic Mirror!

31. 5.
Frictionless
Interactions:
Information on your own terms
Payment made Easy
31
!

32. Information
in
your
own
terms
32
!

33. Addidas Virtual footwear!

34. Addidas Virtual footwear!

35. Cliniqueʼs interactive makeup counter !
35
!

36. Carrefour Connected Wine Faire!

37. Frictionless
Payment
for
today ?
37
!

38. Starbucks square!
38
!

39. In short!
Bringing together products and purpose to quench the thirst for
meaning.
Connecting the store with consumers for better service.
Customize the experience, personalise the product for
differentiation.
In Store Experiences for attention-hungry customers
Make it easy, simple and frictionless to avoid zapping

40. In one word!

41. Thank you