The document outlines a vision for transitioning from PC-centric to user-centric computing through VMware's desktop virtualization solution, VMware View. It highlights the benefits for IT and end-users, such as increased flexibility, improved productivity, and cost reduction while detailing the architecture and various components that support this transition. The document emphasizes the importance of agile, responsive infrastructure and streamlined management to enhance user experiences and operational efficiency.

1. A Vision for User Centric Computing
Michele Apa - Senior Systems Engineer
mapa@vmware.com
Virtualizzazione e Cloud Computing
18 ottobre 2011 Palazzo Valentini, Roma
© 2009 VMware Inc. All rights reserved

2. Agenda
From PC centric to User centric
The Adoption of a Desktop Virtualization Solution
VMware View Overview
• Infrastructure
• IT Control
• End User Freedom
2

3. The New IT Stack
End-User Computing
Cloud Application Platform
Cloud Infrastructure and Management
3

4. Accelerating the Evolution to a User Centric Model
PC Centric User-Centric
4

5. Benefits of a User Centric Model
IT Benefits End User Benefits
Flexible and dynamic
architecture Device Flexibility
Rapid change
Access Flexibility
management
Increased IT Control Session Portability
Better Security & Availability & Continuity
Compliance Increased Productivity
Faster time to market
End-User Freedom
Improved SLA User-Centric
Reduced Costs
5

6. Phase 1: Virtualize Windows Desktops and Applications
Data
Data
Apps
Data
OS
Desktop Apps
VMware Private Cloud Desktop Apps
Persona
Persona
VMware View and ThinApp
6

7. Phase 1: Virtualize Windows Desktops and Applications
Data
Data
VMware Private Cloud
Apps
Desktop Apps
OS
Persona
VMware View and ThinApp
7

8. VMware View Overview
8

9. VMware View Solution Components
End User Freedom
My cloud on the go
Reduce Costs
Increase Agility
IT Control
Secure and control
your cloud
Cloud Infrastructure
Always on, always
responsive business
9

10. VMware View Delivers Benefits
• Reduce end-user downtime
End •User Freedom flexibility
Increase access
My • Better desktop availability
cloud on the go
• Desktop DR and backup
• Increase security and ensure compliance
IT Control
• Reduce desktop costs up to 50%
Secure and control
• Desktop management efficiency
your cloud
• Simplify and automate IT tasks
Cloud Infrastructure
• Zero downtime infrastructure
Always on, always agile infrastructure
• Responsive and
responsive business
• On-demand resources
10

11. VMware View Architecture Overview
Cloud Infrastructure
vSphere Desktop
vCenter Desktop
IT Control
View Manager
View Composer
View Persona Management
VMware ThinApp
vShield Endpoint
End User Freedom
PCoIP, View Client,
Local Mode
Optimization Controls
Continuity Services
Media Services
11

12. Cloud Infrastructure
Always on, always responsive business
12

13. Delivering Business Agility
Revolutionize desktops and enable
cloud computing
Dynamic allocation of optimized
compute resources on-demand
Elastic resources quickly scale up
and down to respond to changing
business requirements
Simplify business infrastructure and
standardize on a single easy to
deploy platform
13

14. Ensure Cloud Service Levels
Scalability
• Optimized for desktop delivery
• Deliver 10’s to 1,000’s of desktops
Availability
• Ensure zero downtime
• Protect against unplanned downtime
• Quick recovery from unplanned downtime
Reliability Private Cloud
• Ensure optimal desktop performance
• Protection from planned downtime
14

15. IT Control
Secure and control your cloud
15

16. Simplify Management through a Single Console
Centralize Desktop Management
Streamline IT tasks from hours
to a few clicks
Dashboards for a unified view
across desktop infrastructure
Enable Role Based access to
distribute IT responsibility
16

17. Integrate Application Management
Centrally Deliver Apps
Entitle to pools or individual desktops
Locally executed or streamed
Integrated App Dashboard
Centrally manage app inventory
Easily monitor progress and status of
entitlements
Optimize entitlement process for
application groups
17

18. Flexible Provisioning
Quickly respond to changing needs
Automate provisioning from templates
On-demand provisioning
View
Quickly entitle/disable users or groups Manager
Multiple types of desktops
• Floating, Dedicated, Individual
• Centrally hosted or offline desktops
Flexible Pools:
• Automated, Linked-Clone, Physical Desktops, Template
Blade PCs, Terminal Services
vCenter
18

19. Efficiently Preserve User Settings and Data NEW
View Persona Management
delivers personalization and lower
desktop costs
Reduce desktop TCO by enabling more
use cases for stateless floating desktops
Maintain user persona between sessions
Faster login times
Centralized and simple IT administration
19

20. Streamline Image and Application Management
Easily manage thousands of users with
View Composer and ThinApp
Separation of base OS image, user data
disks and applications
Manage fewer, smaller images
Improve performance and reduce costs with
tiered storage
100% update/patch success rate
Seamlessly update users without disruption
20

21. Reduce Application Conflict and Support Costs
Streamline Application Packaging
and Deployment with ThinApp Operating System
Decouple applications and data from OS
Application Application
Eliminate application conflicts
App Files App Files
Enable application flexibility
Enable many versions of same app
Deployment flexibility
Application Application
Zero endpoint footprint sandbox sandbox
Easily integrates into existing ESD tools VOS VOS
Operating System
21

22. Ensure Security and Compliance
Improve data protection and move data off
endpoint devices
Secure and encrypted access from all
endpoints
Secure, unified access to View, Terminal
Servers, Blade PCs, physical desktops
Customize settings to enforce policy
Two-factor authentication or security server
Offline desktop protection
Clipboard cut and paste NEW
22

23. Efficient and Scalable Desktop Protection
vShield Endpoint enables efficient
antivirus processes AV
agent agent agent agent agent agent
Efficiently offload AV protection
Leverage 3rd party AV solutions agent agent agent agent agent agent
Eliminate AV storms Cloud Infrastructure
Improve desktop performance and
eliminate agents susceptible to attack
Lower cost and complexity of desktop
malware protection
Partner Appliance
23

24. End User Freedom
My cloud on the go
24

25. A Desktop that Follows You
View client for flexible access across a broad range of devices
Desktop PC/Laptop Thin Client/Zero Client Mobile Devices
NEW
Repurposed PCs, Broad Industry iPad and Android
Windows, Mac Support Tablets
25

26. Delivering the Best End-User Experience
High Performance Experience
Flexible and adaptive for the best
experience across LAN and WAN
Optimized for desktop delivery
Customize the experience by user,
NEW
use case, available conditions
End-to-end software solution with
optional hardware
Addressing requirements from the task
worker to power user
26

27. Flexible and Adaptive Experience
Configurable Experience
Ensures responsive desktop while
rendering pages and graphics
Build to lossless delivers best
performance and highest resolution
Customize with Optimization Controls NEW
• Select the right settings for the user,
use case or conditions
• Reduce bandwidth use up to 75%
• Increase user density and scalability
on the WAN
27

28. Seamless End-User Experience
Media Services delivers usability
3D Graphics without specialized HW NEW
Print optimizations NEW
Clipboard copy and paste NEW
True multi-monitor support
USB and Multimedia redirection
Flash content and graphics
Media Services for Unified
Communications NEW
Seamless user experience with integrated
VOIP and virtual desktop
Follow me desktop and VOIP
Increase end user productivity
Optimized UC and desktop performance
28

29. Optimize End-User Productivity
Continuity Services reduces
NEW
downtime
• Automatically detects loss in network
and reconnects the user session X
• No user intervention required
• Seamless experience on unreliable
networks
Continuity Services streamlines
login
• Single Sign On
• Enable smart cards / proximity cards
• Enable Biometric devices
• Kiosk Mode delivers easy access
Connection
Server
29

30. Delivering Offline Mobility
View Client with Local Model
enables secure offline productivity
Check out VMs to physical devices
Support mobile or offline users
Extend centralized policy
“Heartbeat” back to datacenter
• Synchronize, Update, Remote
Expiration
Support mobile users, contractors and
EOIT/BYOPC use cases View Manager
30

31. VMware View Pricing and Packaging
vSphere View View Premier
Desktop Enterprise
vSphere Desktop
vCenter Desktop
View Manager
View Composer
Persona Management
Local Mode
vShield Endpoint
ThinApp
Pricing per Concurrent User
Powered on desktop VM
31

32. VMware View Next Steps
Learn More
http://www.vmware.com/products/view/
Build The Business Case
http://www.vmware.com/products/view/tco.html
Explore The Capabilities
http://www.vmware.com/go/tryvmwareview
Find a partner
http://partnerlocator.vmware.com
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33. THANK YOU
© 2009 VMware Inc. All rights reserved