Citrix envisions a world where work and play can occur from anywhere, serving over 200,000 customers including 99% of Fortune 500 companies. Their strategy focuses on delivering IT as an on-demand service, simplifying complex computing environments and providing a better user experience through advanced virtualization technologies. The Citrix Delivery Center aims to enhance operational efficiency and reduce costs while increasing security and flexibility for businesses.

1. Citrix Vision & Strategy
Alex Hill

2. 99% of Fortune 500
200,000 customers
100M Corporate Users
75% of Internet Users
Engine of Cloud Computing
Top S S
T 5 SaaS vendor d

3. Our Vision for Business
A world where people can work and play from anywhere

4. Business Runs on Applications
Decision Support Web & eCommerce
Personal Financial
Productivity Accounting
Communication & Human Capital
Collaboration Users Apps Development
Customer
Management

5. Users Want Flexibility and Business Needs Control
IT is stuck in the middle
• Globalization • Consolidation
• Flex Working • Green Data Centers
• Branch Expansion • Security
• Web 2.0/Mobility
2 0/Mobility • C
Compliance
li
• Consumerization • Continuity
Users Apps
• E-Commerce • Web Services

6. Traditional Distributed Computing
Management Devices Security Network Servers
Complex • Inflexible • Un-secure • Costly

7. Deliver IT as an
On Demand
On-Demand Service

8. Si l
Simple.

9. Storage Servers Network Apps
1 image x 1M users
$0.30/GB/mo 1 admin/20,000 $10/Mb x 4 upgrades/yr
vs. vs. vs. vs.
1,000 apps x 5
$3.75/GB/mo
$3 75/GB/ 1 admin/100
d i /100 $500/Mb versions x upgrades

10. Deliver IT as an On-Demand Service
On Demand
Desktops Applications Servers
Virtualization
Vi li i
Management Devices Security Network Servers
Simple
p • Flexible • Secure • Low Cost

11. Deliver IT as an On Demand Service
On-Demand
Desktop Application Server
Virtualization
XenDesktop Virtualization
XenApp NetScaler Virtualization
XenServer
Complete desktop
Complete desktop Network Optimization
App virtualization
App virtualization Advanced web High performance
virtualization for Windows app delivery server virtualization
Citrix Delivery Center
A dynamic virtualization system that transforms
apps, desktops and IT into on-demand services

12. Changes the Economics of the Desktop and Datacenter
XenDesktop XenApp NetScaler XenServer
XenDesktop
Desktop XenApp
Application NetScaler
Web Application XenServer
Server
Virtualization Virtualization Delivery Virtualization
Complete desktop
Complete desktop App virtualization Advanced web High performance
slashes TCO for
virtualization
cuts application
for Windows
reduces web app
reduces web app
app delivery
consolidates
server virtualization
desktops 40%
desktops 40% TCO by 50% servers by 60% servers 75%+
servers 75%+
Citrix Delivery Center

13. Simplifies Operations for the Desktop and Datacenter
XenDesktop XenApp NetScaler XenServer
Desktop
Deliver a complete On‐Application
On‐demand apps Web Application
Accelerates web Server
Reduce hardware
Reduce hardware
d Virtualization
desktop experience
kt i Virtualization ll
managed centrally
managed centrally
d t Delivery d
apps by 5X and
b 5X Virtualization
power & cooling
& li
slashes TCO for
as an on‐demand
as an on‐ cuts application
for users to work
for users to work reduces web app
reduces web app
protects from consolidates
while increasing
service to any user
desktops 40%
desktops 40% securely anywhere
TCO by 50% malicious attacks
servers by 60% control and agility
control and agility
servers 75%+
servers 75%+
Citrix Delivery Center

14. Traditional Distributed Computing

15. Virtualize to Control What Matters

16. Virtualize to Control What Matters

17. Simplify with the “Power of One”
Power One

18. Optimize for a High Definition User Experience

19. • A device
Any d i
• Any location
y
• Any user

20. • High-performance over any network
Broadcast • Si l connectivity f l
Simple ti it for local d i
l devices
Plug‐n‐Play
3D
3D
Technology
p gy
• Optimizes the p
performance 3D g p
graphics
MediaStream • Accelerates multimedia performance
RealTime • Enhances real-time voice and video
IntelliCache • Delivers data from optimal location

21. • One copy of each app
• One copy of Windows
One • O image of each workload
One i f h kl d
• One instance of data
• One user experience

22. One Build once.
Leverage infinitely.

23. • Open a branch office
p
• Start an offshore project
• On board a new employee
On-board
Simplicity • Move a dept from building A to B
• Add, delete & update apps
• Apply security patches

24. • Don’t care about your TV
Don t care what you watch
• Don’t care what you watch
• Predictable cost model
• On‐demand service anywhere

25. Receiver Controller
Delivery Network

26. Subscribe Advertise

27. XenDesktopp
XenApp
Branch Access XenServer
Receiver Repeater
p Gateway
y NetScaler
Delivery Data
Subscribe Network Advertise
Center
Citrix Receiver

28. Deliver IT as an
On Demand
On-Demand Service