Virtualization allows running multiple virtual machines on a single physical machine. Originally, emulation was used which copies the behavior of a complete computer to software. Modern virtualization improved efficiency by introducing a hypervisor that runs directly on hardware between virtual machines and hardware, without requiring a host operating system. Virtualization can be done through full virtualization, which requires no guest OS modifications but has performance overhead, or paravirtualization where the guest OS uses specialized APIs to improve performance by generating more efficient instructions for the virtualized environment.
Static Partitioning with Xen, LinuxRT, and Zephyr: A Concrete End-to-end Exam...Stefano Stabellini
Static partitioning enables multiple domains to run alongside each other with no interference. They could be running Linux, an RTOS, or another OS, and all of them have direct access to different portions of the SoC. In the last five years, the Xen community introduced several new features to make Xen-based static partitioning possible. Dom0less to start multiple static domains in parallel at boot, and Cache Coloring to minimize cache interference effects are among them. Static inter-domain communications mechanisms were introduced this year, while "ImageBuilder" has been making system-wide configurations easier. An easy-to-use complete solution is within our grasp. This talk will show the progress made on Xen static partitioning. The audience will learn to configure a realistic reference design with multiple partitions: a LinuxRT partition, a Zephyr partition, and a larger Linux partition. The presentation will show how to set up communication channels and direct hardware access for the domains. It will explain how to measure interrupt latency and use cache coloring to zero cache interference effects. The talk will include a live demo of the reference design.
Virtual machines are generally considered secure. At least, secure enough to power highly multi-tenant, large-scale public clouds, where a single physical machine can host a large number of virtual instances belonging to different customers. Containers have many advantages over virtual machines: they boot faster, have less performance overhead, and use less resources. However, those advantages also stem from the fact that containers share the kernel of their host, instead of abstracting a new independent environment. This sharing has significant security implications, as kernel exploits can now lead to host-wide escalations.
We will show techniques to harden Linux Containers; including kernel capabilities, mandatory access control, hardened kernels, user namespaces, and more, and discuss the remaining attack surface.
Static Partitioning with Xen, LinuxRT, and Zephyr: A Concrete End-to-end Exam...Stefano Stabellini
Static partitioning enables multiple domains to run alongside each other with no interference. They could be running Linux, an RTOS, or another OS, and all of them have direct access to different portions of the SoC. In the last five years, the Xen community introduced several new features to make Xen-based static partitioning possible. Dom0less to start multiple static domains in parallel at boot, and Cache Coloring to minimize cache interference effects are among them. Static inter-domain communications mechanisms were introduced this year, while "ImageBuilder" has been making system-wide configurations easier. An easy-to-use complete solution is within our grasp. This talk will show the progress made on Xen static partitioning. The audience will learn to configure a realistic reference design with multiple partitions: a LinuxRT partition, a Zephyr partition, and a larger Linux partition. The presentation will show how to set up communication channels and direct hardware access for the domains. It will explain how to measure interrupt latency and use cache coloring to zero cache interference effects. The talk will include a live demo of the reference design.
Virtual machines are generally considered secure. At least, secure enough to power highly multi-tenant, large-scale public clouds, where a single physical machine can host a large number of virtual instances belonging to different customers. Containers have many advantages over virtual machines: they boot faster, have less performance overhead, and use less resources. However, those advantages also stem from the fact that containers share the kernel of their host, instead of abstracting a new independent environment. This sharing has significant security implications, as kernel exploits can now lead to host-wide escalations.
We will show techniques to harden Linux Containers; including kernel capabilities, mandatory access control, hardened kernels, user namespaces, and more, and discuss the remaining attack surface.
Optimizing Kubernetes Resource Requests/Limits for Cost-Efficiency and Latenc...Henning Jacobs
Kubernetes has the concept of resource requests and limits. Pods get scheduled on the nodes based on their requests and optionally limited in how much of the resource they can consume. Understanding and optimizing resource requests/limits is crucial both for reducing resource "slack" and ensuring application performance/low-latency. This talk shows our approach to monitoring and optimizing Kubernetes resources for 80+ clusters to achieve cost-efficiency and reducing impact for latency-critical applications. All shown tools are Open Source and can be applied to most Kubernetes deployments.
Storage tiering and erasure coding in Ceph (SCaLE13x)Sage Weil
Ceph is designed around the assumption that all components of the system (disks, hosts, networks) can fail, and has traditionally leveraged replication to provide data durability and reliability. The CRUSH placement algorithm is used to allow failure domains to be defined across hosts, racks, rows, or datacenters, depending on the deployment scale and requirements.
Recent releases have added support for erasure coding, which can provide much higher data durability and lower storage overheads. However, in practice erasure codes have different performance characteristics than traditional replication and, under some workloads, come at some expense. At the same time, we have introduced a storage tiering infrastructure and cache pools that allow alternate hardware backends (like high-end flash) to be leveraged for active data sets while cold data are transparently migrated to slower backends. The combination of these two features enables a surprisingly broad range of new applications and deployment configurations.
This talk will cover a few Ceph fundamentals, discuss the new tiering and erasure coding features, and then discuss a variety of ways that the new capabilities can be leveraged.
Dockerized containers are the current wave that promising to revolutionize IT. Everybody is talking about containers, but a lot of people remain confused on how they work and why they are different or better than virtual machines. In this session, Black Duck container and virtualization expert Tim Mackey will demystify containers, explain their core concepts, and compare and contrast them with the virtual machine architectures that have been the staple of IT for the last decade.
Kubernetes is a container orchestration platform that provides a mechanism to manage the resources of containers in the cluster. That mechanism is known as "Requests and Limits".
Requests and limits play a key role not only in resource management but also in applications stability, capacity planning, scheduling the resources (i.e., on which node the pod will be running).
In this session we will cover:
- A quick review of Containers, Docker, and Kubernetes.
- Containers resource management in Kubernetes.
- Containers resource types in Kubernetes.
- 3 different ways to set requests and limits.
- The difference between capacity and allocatable resources.
- Tips and recap.
Broken benchmarks, misleading metrics, and terrible tools. This talk will help you navigate the treacherous waters of Linux performance tools, touring common problems with system tools, metrics, statistics, visualizations, measurement overhead, and benchmarks. You might discover that tools you have been using for years, are in fact, misleading, dangerous, or broken.
The speaker, Brendan Gregg, has given many talks on tools that work, including giving the Linux PerformanceTools talk originally at SCALE. This is an anti-version of that talk, to focus on broken tools and metrics instead of the working ones. Metrics can be misleading, and counters can be counter-intuitive! This talk will include advice for verifying new performance tools, understanding how they work, and using them successfully.
Video: https://www.youtube.com/watch?v=FJW8nGV4jxY and https://www.youtube.com/watch?v=zrr2nUln9Kk . Tutorial slides for O'Reilly Velocity SC 2015, by Brendan Gregg.
There are many performance tools nowadays for Linux, but how do they all fit together, and when do we use them? This tutorial explains methodologies for using these tools, and provides a tour of four tool types: observability, benchmarking, tuning, and static tuning. Many tools will be discussed, including top, iostat, tcpdump, sar, perf_events, ftrace, SystemTap, sysdig, and others, as well observability frameworks in the Linux kernel: PMCs, tracepoints, kprobes, and uprobes.
This tutorial is updated and extended on an earlier talk that summarizes the Linux performance tool landscape. The value of this tutorial is not just learning that these tools exist and what they do, but hearing when and how they are used by a performance engineer to solve real world problems — important context that is typically not included in the standard documentation.
KVM High Availability Regardless of Storage - Gabriel Brascher, VP of Apache ...ShapeBlue
Having High Availability enabled for KVM Hosts can improve greatly the QoS by handling (fence/recover) a problematic Host as well as re-starting its stopped VMs on healthy hosts. However, there is a limitation on CloudStack HA for KVM; it relies mainly on NFS heartbeat script checks. This Talk illustrates how CloudStack HA works for KVM hosts and it presents a way of improving its implementation in a way that KVM HA works with any storage system pluggable on KVM, not just NFS.
About Gabriel Brasher - https://blogs.apache.org/cloudstack/
------------------------------------------
CloudStack European User Group Virtual happened on May 27th. The first CSEUG Virtual proved to be a huge success. It collected people from 23 countries – Germany, the United Kingdom, Switzerland, India, Bulgaria, Greece, Poland, Serbia, Brazil, Chile, Russia, USA, Canada, Japan, France, Uruguay, Korea …
We also had a record number of registrations and attendees for a CloudStack User Group Event. The physical distance was not a stopper for our speakers, who joined the event from 6 different countries.
------------------------------------------
About CloudStack: https://cloudstack.apache.org/
The Linux Block Layer - Built for Fast StorageKernel TLV
The arrival of flash storage introduced a radical change in performance profiles of direct attached devices. At the time, it was obvious that Linux I/O stack needed to be redesigned in order to support devices capable of millions of IOPs, and with extremely low latency.
In this talk we revisit the changes the Linux block layer in the
last decade or so, that made it what it is today - a performant, scalable, robust and NUMA-aware subsystem. In addition, we cover the new NVMe over Fabrics support in Linux.
Sagi Grimberg
Sagi is Principal Architect and co-founder at LightBits Labs.
XPDDS19 Keynote: Xen Dom0-less - Stefano Stabellini, Principal Engineer, XilinxThe Linux Foundation
This talk will introduce Dom0-less: a new way of using Xen to build mixed-criticality solutions. Dom0-less is a Xen feature that adds a novel approach to static partitioning based on virtualization. It allows multiple domains to start at boot time directly from the Xen hypervisor, decreasing boot times dramatically. Xen userspace tools, such as xl and libvirt, become optional.
Dom0-less extends the existing device tree based Xen boot protocol to cover information required by additional domains. Binaries, such as kernels and ramdisks, are loaded by the bootloader (u-boot) and advertised to Xen via new device tree bindings.
The audience will learn how to use Dom0-less to partition the system. Uboot and device tree configuration details will be explained to enable the audience to get the most out of this feature. The talk will include a status update and details on future plans.
Optimizing Kubernetes Resource Requests/Limits for Cost-Efficiency and Latenc...Henning Jacobs
Kubernetes has the concept of resource requests and limits. Pods get scheduled on the nodes based on their requests and optionally limited in how much of the resource they can consume. Understanding and optimizing resource requests/limits is crucial both for reducing resource "slack" and ensuring application performance/low-latency. This talk shows our approach to monitoring and optimizing Kubernetes resources for 80+ clusters to achieve cost-efficiency and reducing impact for latency-critical applications. All shown tools are Open Source and can be applied to most Kubernetes deployments.
Storage tiering and erasure coding in Ceph (SCaLE13x)Sage Weil
Ceph is designed around the assumption that all components of the system (disks, hosts, networks) can fail, and has traditionally leveraged replication to provide data durability and reliability. The CRUSH placement algorithm is used to allow failure domains to be defined across hosts, racks, rows, or datacenters, depending on the deployment scale and requirements.
Recent releases have added support for erasure coding, which can provide much higher data durability and lower storage overheads. However, in practice erasure codes have different performance characteristics than traditional replication and, under some workloads, come at some expense. At the same time, we have introduced a storage tiering infrastructure and cache pools that allow alternate hardware backends (like high-end flash) to be leveraged for active data sets while cold data are transparently migrated to slower backends. The combination of these two features enables a surprisingly broad range of new applications and deployment configurations.
This talk will cover a few Ceph fundamentals, discuss the new tiering and erasure coding features, and then discuss a variety of ways that the new capabilities can be leveraged.
Dockerized containers are the current wave that promising to revolutionize IT. Everybody is talking about containers, but a lot of people remain confused on how they work and why they are different or better than virtual machines. In this session, Black Duck container and virtualization expert Tim Mackey will demystify containers, explain their core concepts, and compare and contrast them with the virtual machine architectures that have been the staple of IT for the last decade.
Kubernetes is a container orchestration platform that provides a mechanism to manage the resources of containers in the cluster. That mechanism is known as "Requests and Limits".
Requests and limits play a key role not only in resource management but also in applications stability, capacity planning, scheduling the resources (i.e., on which node the pod will be running).
In this session we will cover:
- A quick review of Containers, Docker, and Kubernetes.
- Containers resource management in Kubernetes.
- Containers resource types in Kubernetes.
- 3 different ways to set requests and limits.
- The difference between capacity and allocatable resources.
- Tips and recap.
Broken benchmarks, misleading metrics, and terrible tools. This talk will help you navigate the treacherous waters of Linux performance tools, touring common problems with system tools, metrics, statistics, visualizations, measurement overhead, and benchmarks. You might discover that tools you have been using for years, are in fact, misleading, dangerous, or broken.
The speaker, Brendan Gregg, has given many talks on tools that work, including giving the Linux PerformanceTools talk originally at SCALE. This is an anti-version of that talk, to focus on broken tools and metrics instead of the working ones. Metrics can be misleading, and counters can be counter-intuitive! This talk will include advice for verifying new performance tools, understanding how they work, and using them successfully.
Video: https://www.youtube.com/watch?v=FJW8nGV4jxY and https://www.youtube.com/watch?v=zrr2nUln9Kk . Tutorial slides for O'Reilly Velocity SC 2015, by Brendan Gregg.
There are many performance tools nowadays for Linux, but how do they all fit together, and when do we use them? This tutorial explains methodologies for using these tools, and provides a tour of four tool types: observability, benchmarking, tuning, and static tuning. Many tools will be discussed, including top, iostat, tcpdump, sar, perf_events, ftrace, SystemTap, sysdig, and others, as well observability frameworks in the Linux kernel: PMCs, tracepoints, kprobes, and uprobes.
This tutorial is updated and extended on an earlier talk that summarizes the Linux performance tool landscape. The value of this tutorial is not just learning that these tools exist and what they do, but hearing when and how they are used by a performance engineer to solve real world problems — important context that is typically not included in the standard documentation.
KVM High Availability Regardless of Storage - Gabriel Brascher, VP of Apache ...ShapeBlue
Having High Availability enabled for KVM Hosts can improve greatly the QoS by handling (fence/recover) a problematic Host as well as re-starting its stopped VMs on healthy hosts. However, there is a limitation on CloudStack HA for KVM; it relies mainly on NFS heartbeat script checks. This Talk illustrates how CloudStack HA works for KVM hosts and it presents a way of improving its implementation in a way that KVM HA works with any storage system pluggable on KVM, not just NFS.
About Gabriel Brasher - https://blogs.apache.org/cloudstack/
------------------------------------------
CloudStack European User Group Virtual happened on May 27th. The first CSEUG Virtual proved to be a huge success. It collected people from 23 countries – Germany, the United Kingdom, Switzerland, India, Bulgaria, Greece, Poland, Serbia, Brazil, Chile, Russia, USA, Canada, Japan, France, Uruguay, Korea …
We also had a record number of registrations and attendees for a CloudStack User Group Event. The physical distance was not a stopper for our speakers, who joined the event from 6 different countries.
------------------------------------------
About CloudStack: https://cloudstack.apache.org/
The Linux Block Layer - Built for Fast StorageKernel TLV
The arrival of flash storage introduced a radical change in performance profiles of direct attached devices. At the time, it was obvious that Linux I/O stack needed to be redesigned in order to support devices capable of millions of IOPs, and with extremely low latency.
In this talk we revisit the changes the Linux block layer in the
last decade or so, that made it what it is today - a performant, scalable, robust and NUMA-aware subsystem. In addition, we cover the new NVMe over Fabrics support in Linux.
Sagi Grimberg
Sagi is Principal Architect and co-founder at LightBits Labs.
XPDDS19 Keynote: Xen Dom0-less - Stefano Stabellini, Principal Engineer, XilinxThe Linux Foundation
This talk will introduce Dom0-less: a new way of using Xen to build mixed-criticality solutions. Dom0-less is a Xen feature that adds a novel approach to static partitioning based on virtualization. It allows multiple domains to start at boot time directly from the Xen hypervisor, decreasing boot times dramatically. Xen userspace tools, such as xl and libvirt, become optional.
Dom0-less extends the existing device tree based Xen boot protocol to cover information required by additional domains. Binaries, such as kernels and ramdisks, are loaded by the bootloader (u-boot) and advertised to Xen via new device tree bindings.
The audience will learn how to use Dom0-less to partition the system. Uboot and device tree configuration details will be explained to enable the audience to get the most out of this feature. The talk will include a status update and details on future plans.
Overview of Cloud Computing, Infrastructure as a Service, Platform as a Service, Software as a Service.
Cloud computing means transferring ICT resources (servers, hosts, applications, databases, platforms etc.) to a cloud service provider (CSP) with the goal of reducing capital expenditures (CapEx).
Cloud computing differs from legacy hosting services in that CSPs offer standardized services on a massive scale which results in economy-of-scale effects thus further reducing operating expenses (OpEx).
Different cloud models such as public, private and hybrid clouds address different customer needs.
The 3 categories for the functional level of cloud services are IaaS (Infrastructure as a Service),
PaaS (Platform as a Service) and SaaS (Software as a Service). Countless models emerge almost daily such as MaaS (Management as a Service), BaaS (Backend as a Service) and NaaS (Network as a Service).
To accommodate increases in processing power, cloud services offer the possibility to scale-up or scale-out.
It's a simple presentation I did it with my friend Khawlah Al-Mazyd last year as a one topic should we cover it through doing Advanced Network course.
2010 - King Saud Universty
Riyadh - Saudi Arabia
A Rookie-level presentation on Virtualization, and a sneak peek Cloud Computing.
This is a presentation created for a seminar presentation on Cloud and Virtualization Technologies.
Under normal conditions, this presentation may take upto 20-40 mins to complete.
Created and presented in Oct 2014.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
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