The document discusses a vision for user-centric computing where computing environments are centered around the user. It describes how computing is moving from PC-centric models to public and private clouds with user workspaces and personas at the center. The document outlines a two phase approach, with the first phase involving virtualizing Windows desktops and applications using VMware View and ThinApp to deliver benefits to both users and IT like increased flexibility, security, and reduced costs.

1. A Vision for User Centric Computing
James Potts
© 2009 VMware Inc. All rights reserved

2. Green Virtual Desktop
Computing Beyond Infrastructure (VDI)
Security Terminal
Services
Additional Opportunities for Your
Virtualization Practice
Lifecycle Application
Management Virtualization
Your Virtualization Practice
Virtualization of
the Desktop
Diagram By Jon Busshart

3. Beyond
Site to Site Virtualization of
Replication the Desktop
Storage Security
Additional Opportunities for Your
Virtualization Practice
WAN Hosting
Accelerators
•Your Virtualization Practice
•Companies with fewer
physical servers to
consolidate move into
virtualization for the
business continuity
aspects
Business Continuity and
Disaster Recovery
•Diagram By Jon Busshart

4. Beyond
Server Virtualization of
Consolidation the Desktop
Blade Systems Lifecycle
Management
Additional Opportunities for Your
Virtualization Practice
•Your Virtualization Practice
•With out
virtualization, •Over the next five
•over the next two years it is likely your
years you are going energy costs could
to spend $0.70 in end up exceeding
power and cooling your hardware
for every $1 spent costs.
on hardware.
Green Computing
•Diagram By Jon Busshart

5. Beyond
Blade Systems Virtualization of
the Desktop Unified
Storage
Management
Additional Opportunities for Your
Virtualization Practice
Lifecycle
Virtualized I/O Management
•Your Virtualization Practice
•Standardizing the process
for introducing new
infrastructure and
applications into an
environment will mean IT
managers will have a better
use of their limited time
Management
•Diagram By Jon Busshart

6. Beyond
Blade Systems Virtualization of
the Desktop
Storage
Additional Opportunities for Your
Virtualization Practice
Virtualized I/O Lifecycle
Management
•Your Virtualization Practice
•Deploying new •From concept to
applications into an creation meet your
environment can take business objectives
hours rather than weeks faster
or months
Provisioning
•Diagram By Jon Busshart

7. The Cloud is Changing Computing Environments
Data
Apps
Public Cloud
Computing
Data
Apps
Computing
Data
Apps
Interaction
Private Cloud
Devices
7

8. Under Pressure From Every Direction
Budget Spend Compliance
High operational costs Too many vulnerabilities
Resource-intensive projects
No marginal returns
less Too hard to audit
“new = risk”
Escape Stuck in Standardize
from a vicious and
spiral
controls lock-down
Business
Not driving growth
Inhibits change
Rationalize and No productivity gains
reduce
We need to break out before the next big wave of investment
8

9. The Future is User Centric Computing
Public and Private
Cloud
Data
VMware Applications
User Workspace
Persona
Administration Console
9

10. Benefits of a User Centric Model
IT Benefits End User Benefits
 Flexible and dynamic
architecture  Device Flexibility
 Rapid change
 Access Flexibility
management
 Increased IT Control  Session Portability
 Better Security &  Availability & Continuity
Compliance  Increased Productivity
 Faster time to market
 End-User Freedom
 Improved SLA User-Centric
 Reduced Costs
10

11. Accelerating the Evolution to a User Centric Model
PC Centric User-Centric
11

12. Phase 1: Virtualize Windows Desktops and Applications
Data
Data
Apps
Data
OS
Desktop Apps
VMware Private Cloud Desktop Apps
Persona
Persona
VMware View and ThinApp
12

13. Phase 1: Virtualize Windows Desktops and Applications
Data
Data
VMware Private Cloud
Apps
Desktop Apps
OS
Persona
VMware View and ThinApp
13

14. VMware View Solution Components
End User Freedom
My cloud on the go
Reduce Costs
Increase Agility
IT Control
Secure and control
your cloud
Cloud Infrastructure
Always on, always
responsive business
14

15. VMware View Delivers Benefits
• Reduce end-user downtime
End •User Freedom flexibility
Increase access
My • Better desktop availability
cloud on the go
• Desktop DR and backup
• Increase security and ensure compliance
IT Control
• Reduce desktop costs up to 50%
Secure and control
• Desktop management efficiency
your cloud
• Simplify and automate IT tasks
Cloud Infrastructure
• Zero downtime infrastructure
• Responsive and
Always on, always agile infrastructure
• On-demand resources
responsive business
15

16. VMware View Architecture Overview
Cloud Infrastructure
vSphere Desktop
vCenter Desktop
IT Control
View Manager
View Composer
View Persona Management
VMware ThinApp
vShield Endpoint
End User Freedom
PCoIP, View Client,
Local Mode
Optimization Controls
Continuity Services
Media Services
16

17. Cloud Infrastructure
Always on, always responsive business
17

18. Delivering Business Agility
Revolutionize desktops and enable
cloud computing
 Dynamic allocation of optimized
compute resources on-demand
 Elastic resources quickly scale up
and down to respond to changing
business requirements
 Simplify business infrastructure and
standardize on a single easy to
deploy platform
18

19. Ensure Cloud Service Levels
 Scalability
• Optimized for desktop delivery
• Deliver 10’s to 1,000’s of desktops
 Availability
• Ensure zero downtime
• Protect against unplanned downtime
• Quick recovery from unplanned downtime
 Reliability Private Cloud
• Ensure optimal desktop performance
• Protection from planned downtime
19

20. Simplify Management through a Single Console
 Centralize Desktop Management
 Streamline IT tasks from hours
to a few clicks
 Dashboards for a unified view
across desktop infrastructure
 Enable Role Based access to
distribute IT responsibility
20

21. Integrate Application Management
Centrally Deliver Apps
Entitle to pools or individual desktops
Locally executed or streamed
Integrated App Dashboard
Centrally manage app inventory
Easily monitor progress and status of
entitlements
Optimize entitlement process for
application groups
21

22. Flexible Provisioning
Quickly respond to changing needs
 Automate provisioning from templates
 On-demand provisioning
View
 Quickly entitle/disable users or groups Manager
 Multiple types of desktops
• Floating, Dedicated, Individual
• Centrally hosted or offline desktops
 Flexible Pools:
• Automated, Linked-Clone, Physical Desktops, Template
Blade PCs, Terminal Services
vCenter
22

23. Efficiently Preserve User Settings and Data NEW
View Persona Management
delivers personalization and lower
desktop costs
Reduce desktop TCO by enabling more
use cases for stateless floating desktops
Maintain user persona between sessions
Faster login times
Centralized and simple IT administration
23

24. Streamline Image and Application Management
Easily manage thousands of users with
View Composer and ThinApp
 Separation of base OS image, user data
disks and applications
 Manage fewer, smaller images
 Improve performance and reduce costs with
tiered storage
 100% update/patch success rate
 Seamlessly update users without disruption
24

25. Reduce Application Conflict and Support Costs
Streamline Application Packaging
and Deployment with ThinApp Operating System
Decouple applications and data from OS
Application Application
Eliminate application conflicts App Files App Files
Enable application flexibility
Enable many versions of same app
Deployment flexibility
Application Application
Zero endpoint footprint sandbox sandbox
Easily integrates into existing ESD tools VOS VOS
Operating System
25

26. Ensure Security and Compliance
 Improve data protection and move data off
endpoint devices
 Secure and encrypted access from all
endpoints
 Secure, unified access to View, Terminal
Servers, Blade PCs, physical desktops
 Customize settings to enforce policy
 Two-factor authentication or security server
 Offline desktop protection
 Clipboard cut and paste NEW
26

27. Efficient and Scalable Desktop Protection
vShield Endpoint enables efficient
antivirus processes AV
agent agent agent agent agent agent
 Efficiently offload AV protection
 Leverage 3rd party AV solutions agent agent agent agent agent agent
 Eliminate AV storms Cloud Infrastructure
 Improve desktop performance and
eliminate agents susceptible to attack
 Lower cost and complexity of desktop
malware protection
Partner Appliance
27

28. A Desktop that Follows You
View client for flexible access across a broad range of devices
Desktop PC/Laptop Thin Client/Zero Client Mobile Devices
NEW
Repurposed PCs, Broad Industry iPad and Android
Windows, Mac Support Tablets
28

29. Delivering the Best End-User Experience
High Performance Experience
 Flexible and adaptive for the best
experience across LAN and WAN
 Optimized for desktop delivery
 Customize the experience by user,
NEW
use case, available conditions
 End-to-end software solution with
optional hardware
 Addressing requirements from the task
worker to power user
29

30. Flexible and Adaptive Experience
Configurable Experience
 Ensures responsive desktop while
rendering pages and graphics
 Build to lossless delivers best
performance and highest resolution
 Customize with Optimization Controls NEW
• Select the right settings for the user,
use case or conditions
• Reduce bandwidth use up to 75%
• Increase user density and scalability
on the WAN
30

31. Seamless End-User Experience
Media Services delivers usability
 3D Graphics without specialized HW NEW
 Print optimizations NEW
 Clipboard copy and paste NEW
 True multi-monitor support
 USB and Multimedia redirection
 Flash content and graphics
Media Services for Unified
Communications NEW
 Seamless user experience with integrated
VOIP and virtual desktop
 Follow me desktop and VOIP
 Increase end user productivity
 Optimized UC and desktop performance
31

32. Optimize End-User Productivity
 Continuity Services reduces
NEW
downtime
• Automatically detects loss in network
and reconnects the user session X
• No user intervention required
• Seamless experience on unreliable
networks
 Continuity Services streamlines
login
• Single Sign On
• Enable smart cards / proximity cards
• Enable Biometric devices
• Kiosk Mode delivers easy access
Connection
Server
32

33. Delivering Offline Mobility
View Client with Local Model
enables secure offline productivity
Check out VMs to physical devices
Support mobile or offline users
Extend centralized policy
“Heartbeat” back to datacenter
• Synchronize, Update, Remote
Expiration
Support mobile users, contractors and
EOIT/BYOPC use cases View Manager
33

34. VMware View Use Cases
Financial Federal State/Local
Healthcare Retail
Services Gov Education
Follow Me Desktop
OS Migration
2121 Business Process Desktop
ROBO
Always On Desktop
Application Compatibility
34

35. 35

36. 36

37. 37

38. 38

39. 39

40. 40

41. 41

42. 42

43. 43

44. 44

45. 45

46. 46

47. THANK YOU
© 2009 VMware Inc. All rights reserved

48. Reduce Desktop TCO up to 50%
OPEX Savings
 Reduce help desk calls VMware View
 Improve desktop management efficiency reduces desktop
 Simplify security and compliance TCO by up to 50%
Source: IDC White Paper, 2009
 Provision users & deploy desktops in
minutes
OPEX Savings
Increase help desk calls
Reduce End-User Productivity
 Improve desktop management efficiency
Reduce end-user downtime
 Simplify security and compliance
Automate desktop and data backup
 Provision desktop for end-users
Simplify users & deploy desktops in
minutes
CAPEX Savings
 Hardware CAPEX flexibility
 Reduce storage requirements
 Improve desktop consolidation ratios
 Improve backend user density
48

49. The Cost of PC Management Is Staggering
For every $1 spent on hardware,
companies spend $3 to manage.
Increasing ITIT costs
Increasing Costs
$3
$3
$1
CAPEX OPEX
Source: IDC Study 2009
49

50. Simple, Cost Effective and Complete
1/3 the Full
1/2 the Cost of Clear Desktop
Complexity of
Competitive End-to-End Virtualization
Competitive
Solutions Solution Market Leader
Solutions
 Lowest  Requires half  Only solution  Industry first
solution the number of optimized for Integrated
complexity servers for a delivering online and
 Few 10K user virtual offline solution
installation deployment desktops  Over 9,500+
steps  Enables both  Integrated customers
CapEx and application worldwide
 Simple,
OpEx savings virtualization
integrated
management
interface
50

51. Addressing the Broadest Range of Users
Knowledge
Task Workers Power Users Mobile Users
Workers
 Well defined  Personalized  High-end apps  Device flexibility
desktop desktop
 Maximum  Disconnected
 Predictable  Variety of tasks performance access
tasks
 Variety of apps  Personalized  Remote access
 Controlled desktop
 Multimedia  Personalized
environment
content  Multimedia desktop
content
VMware View
51