Citrix Virtual Computing

Tomer Perry
Citrix Customers Manager
April 2011
99% of Fortune 500
        230,000+ customers
  4,500+ employees in 35 countries
10,000+ partners in over 100 countries
   Serving 140M Corporate Users
   Touching 75% of Internet Users
     Engine of Cloud Computing
         Top 5 SaaS vendor
Apps
• XenApp™ – above 140 M Users
            • HDX Protocol (ICA)
On-demand   • Proven, enterprise scalability
  apps by
            • App virtualization – online and offline
 XenApp™
            • Granular access control
            • App delivery to physical & virtual desktops
            • Self-service enterprise app store
Access Windows, web or SaaS apps
Self-Service. Choice. Control.
              Citrix Dazzle™ Now Available for Windows and Mac




    Receive                                                      Broadcast
Desktops
• Any device, anywhere with Receiver™
             • HDX™ user experience
XenDesktop   • Beyond VDI with FlexCast™
    5        • Access Windows, web or SaaS apps
             • Open, scalable, proven
             • Any Hypervisor
Why are customers deploying virtual desktops?




                                         IDC Report



             Expected   Experienced
Full access         Standard apps
Controlled access    Full access     Offline
                                                          All apps            Standard power
Few apps             Home office     Laptops
                                                          Dedicated apps      Standard flexibility
BYOC                                 Power, flexibility
                                                          Online, Home office
                                      Mobile Workers
                    Remote Workers                        Office Workers
 Guest Workers                                                                    Task Workers




          Laptop                                                             Task
           users                       USER TYPES                           workers


   Hosted                 Hosted             Local           Hosted                  Hosted
   Shared                 Shared              VM              VDI                    Shared


                                        XenClient™
Any device, Anywhere with Receiver™

                      • Leverage the latest devices with a universal client
                      • Enable end-user flexibility, choice and productivity
                      • Secure application data with XenVault™
                      • Simple, fast, self-service installation and auto-updates




Thin & Diskless PCs        PCs & Macs                  Smartphones                 Tablets
Multimedia
Collaboration
Peripheral Connectivity
Network Performance
3D Applications
WAN Optimization
Simple, secure access
High definition branch user experience with low
desktop TCO
Deliver a high-definition desktop
 experience to the branch user
  •   Accelerate print traffic
  •   Accelerate file transfers
  •   Accelerate application access
  •   High-definition video experience
  •   Accelerate desktop logon times

Reduce desktop delivery network costs
  • Free up network bandwidth by reducing desktop bandwidth
    consumption
  • Support more XenDesktop branch users with existing WAN
    bandwidth



                                         Citrix Confidential - Do Not Distribute
HDX offers further acceleration for branch offices
Branch Repeater optimizes the virtual desktop traffic



            Launch      up to 40% faster


           Printing         up to 2.5X faster


       File transfer            up to 6X faster


         File share                                     up to 30X faster



                       0X         10X           20X   30X      40X         50X
HDX vs PCoIP – 3rd Party Validated

 • Miercom
   • Specialists in network/comm testing and analysis

 • Tested multiple scenarios
   • Flash, Multimedia, Office Apps, Printing,
     Downloads
   • Riverbed and Branch Repeater

 • Open & available tools
   • Login VSI
   • Apposite WAN emulator
Desktop Director – Designed for Help Desk

• Single, comprehensive view
 • Instant overview of status and diagnostics
 • Drill down to individual desktops

• Solve desktop issues from
  anywhere
 • Fix issues for 1 as easily as 1,000
Desktops        Applications   Networks           Servers

                                                     NetScaler
Citrix Enterprise
                       XenDesktop         XenApp                        Essentials
Solutions                                            BranchRepeater     for Hyper-V




Microsoft
Platforms
Networks
HDX WAN optimization

HDX user experience for the branch user
  •   Accelerate print traffic
  •   Accelerate file transfers
  •   Accelerate application access
  •   High-definition video experience
  •   Accelerate desktop logon times




Reduce desktop delivery network costs
  • Free up network bandwidth by reducing desktop bandwidth consumption
  • Support more XenDesktop branch users with existing WAN bandwidth
Netscaler




    75% of Internet Users
Meetings
GoToMeeting with HD Faces
Reduce TCO
Centralize Using Your Current PC Refresh Budget
                                      Investment 
$250,000       Year 1       Year 2               Year 3               Year 4
$200,000
$150,000                                                                       Opex Savings
                                                                               Thin Client
$100,000
                                                                               Desktop Infrastructure
 $50,000
      $-
 $(50,000)
$(100,000)
$(150,000)
$(200,000)
$(250,000)                            Savings 
$(300,000)

    Re-purpose PCs                                    Replace PCs
           to extend life            1000 Desktops
                                                          over time
Customers focus on the easy…..Not always the most important
                             Elimination
                                 2%                Desktop virtualisation
                                                   areas of cost impact
                  Hardware         IMAC
                    17%             17%
  Server,
Storage and                                        Telecom Italia case study
 Software                                          Saving Euro 250 per device (thin client)
    6%                                     Power
                                            6%     Deskside support saving Euro 180 /year
                                                   Third party support saving Euro
                                                   300/computer/year
                                                   Power consumption reduced 50% overall
              Operations           Deskside
                28%                Support
                                     24%
Hosted Virtual Desktops — Promising
     Reductions in Management Costs (OpEx)
                                             $2.4M

                                        $4.2M


                                                        $1.4M




                   1,000 users over 3 years
                   Assume full deployment of Virtual Desktops and On-Demand Apps, PC’s repurposed
* Based on Alinean/Citrix TCO/ROI analysis
Never
Citrix virtual computing

Citrix virtual computing

  • 1.
    Citrix Virtual Computing TomerPerry Citrix Customers Manager April 2011
  • 2.
    99% of Fortune500 230,000+ customers 4,500+ employees in 35 countries 10,000+ partners in over 100 countries Serving 140M Corporate Users Touching 75% of Internet Users Engine of Cloud Computing Top 5 SaaS vendor
  • 4.
  • 5.
    • XenApp™ –above 140 M Users • HDX Protocol (ICA) On-demand • Proven, enterprise scalability apps by • App virtualization – online and offline XenApp™ • Granular access control • App delivery to physical & virtual desktops • Self-service enterprise app store
  • 6.
    Access Windows, webor SaaS apps
  • 7.
    Self-Service. Choice. Control. Citrix Dazzle™ Now Available for Windows and Mac Receive Broadcast
  • 8.
  • 9.
    • Any device,anywhere with Receiver™ • HDX™ user experience XenDesktop • Beyond VDI with FlexCast™ 5 • Access Windows, web or SaaS apps • Open, scalable, proven • Any Hypervisor
  • 10.
    Why are customersdeploying virtual desktops? IDC Report Expected Experienced
  • 11.
    Full access Standard apps Controlled access Full access Offline All apps Standard power Few apps Home office Laptops Dedicated apps Standard flexibility BYOC Power, flexibility Online, Home office Mobile Workers Remote Workers Office Workers Guest Workers Task Workers Laptop Task users USER TYPES workers Hosted Hosted Local Hosted Hosted Shared Shared VM VDI Shared XenClient™
  • 12.
    Any device, Anywherewith Receiver™ • Leverage the latest devices with a universal client • Enable end-user flexibility, choice and productivity • Secure application data with XenVault™ • Simple, fast, self-service installation and auto-updates Thin & Diskless PCs PCs & Macs Smartphones Tablets
  • 13.
    Multimedia Collaboration Peripheral Connectivity Network Performance 3DApplications WAN Optimization Simple, secure access
  • 14.
    High definition branchuser experience with low desktop TCO Deliver a high-definition desktop experience to the branch user • Accelerate print traffic • Accelerate file transfers • Accelerate application access • High-definition video experience • Accelerate desktop logon times Reduce desktop delivery network costs • Free up network bandwidth by reducing desktop bandwidth consumption • Support more XenDesktop branch users with existing WAN bandwidth Citrix Confidential - Do Not Distribute
  • 15.
    HDX offers furtheracceleration for branch offices Branch Repeater optimizes the virtual desktop traffic Launch up to 40% faster Printing up to 2.5X faster File transfer up to 6X faster File share up to 30X faster 0X 10X 20X 30X 40X 50X
  • 16.
    HDX vs PCoIP– 3rd Party Validated • Miercom • Specialists in network/comm testing and analysis • Tested multiple scenarios • Flash, Multimedia, Office Apps, Printing, Downloads • Riverbed and Branch Repeater • Open & available tools • Login VSI • Apposite WAN emulator
  • 18.
    Desktop Director –Designed for Help Desk • Single, comprehensive view • Instant overview of status and diagnostics • Drill down to individual desktops • Solve desktop issues from anywhere • Fix issues for 1 as easily as 1,000
  • 19.
    Desktops Applications Networks Servers NetScaler Citrix Enterprise XenDesktop XenApp Essentials Solutions BranchRepeater for Hyper-V Microsoft Platforms
  • 20.
  • 21.
    HDX WAN optimization HDXuser experience for the branch user • Accelerate print traffic • Accelerate file transfers • Accelerate application access • High-definition video experience • Accelerate desktop logon times Reduce desktop delivery network costs • Free up network bandwidth by reducing desktop bandwidth consumption • Support more XenDesktop branch users with existing WAN bandwidth
  • 22.
    Netscaler 75% of Internet Users
  • 23.
  • 24.
  • 25.
  • 26.
    Centralize Using YourCurrent PC Refresh Budget  Investment  $250,000 Year 1 Year 2 Year 3 Year 4 $200,000 $150,000 Opex Savings Thin Client $100,000 Desktop Infrastructure $50,000 $- $(50,000) $(100,000) $(150,000) $(200,000) $(250,000)  Savings  $(300,000) Re-purpose PCs Replace PCs to extend life 1000 Desktops over time
  • 27.
    Customers focus onthe easy…..Not always the most important Elimination 2% Desktop virtualisation areas of cost impact Hardware IMAC 17% 17% Server, Storage and Telecom Italia case study Software Saving Euro 250 per device (thin client) 6% Power 6% Deskside support saving Euro 180 /year Third party support saving Euro 300/computer/year Power consumption reduced 50% overall Operations Deskside 28% Support 24%
  • 28.
    Hosted Virtual Desktops— Promising Reductions in Management Costs (OpEx) $2.4M $4.2M $1.4M  1,000 users over 3 years  Assume full deployment of Virtual Desktops and On-Demand Apps, PC’s repurposed * Based on Alinean/Citrix TCO/ROI analysis
  • 29.