1. The document discusses key concepts related to user experience (UX) including the nature of UX, why UX is important, how UX ideally works, the role of user interface (UI) in UX, attributes that lead to better UI design, and the importance of understanding users through empathy. 2. UX is about designing whole systems and understanding how their interconnections impact the user, requiring an ongoing process of learning from user behavior and evolving products over time. 3. A good UX means prioritizing users, continually learning about them, and responding to their needs through design.

1. 2 User Experience/ User Interface 1 4 2 3 7 8 6 5 Nature Of UX Attributes To Design Better UI Agenda Role of UI in UX Know Your User [Empathy] Ideally UX Means Why UX is important What is UX ! 1

2. 2 1 Agenda

3. “An idea is like a virus. Resilient, Highly contagious. The smallest seed of an idea can grow. It can grow to define or destroy you” - Inception

4. 4 2 What is UX !

5. “User experience isn't a layer or component of a product or service. It's really about the design of whole systems and their interconnections.” Andrew Hinton Senior information architect at Vanguard

6. “It must be an ongoing effort, a process of continually learning about users, responding to their behaviours, and evolving the product or service.” Dan Brown Co-founder and principal at Eight Shapes

7. 7 3 Why UX is important

9. 9 4 Nature Of UX

11. 11 5 Ideally UX Means

13. 13 6 Role of UI in UX

14. UX != UI

15. 15 7 Better UI, Better UX

21. 21 8 Know Your User [Empathy]

23. Thank You  “A mind that opens up to a new idea never goes back to its original size.”- Albert Einstein