La Netural School è la scuola di formazione orizzontale tra i soci di Casa Netural, spazio di coworking e coliving a Matera. Le slide sono state create da Dominika Majewska.

1. Design Thinking for
Social Innovation

2. Dominika
Majewska
Social Designer//
Upcoming Entrepreneur
//Studio SOCII

3. What is Social Innovation?
∙ New projects, ideas, and initiatives that meet social needs, create social
relationships and form new collaborations.
∙ Products, services or models addressing unmet needs more effectively.

4. What is Design Thinking?
∙ Creative approach to solving problems
∙ A set of methods and tools
∙ It has 5 main phases
∙ A non linear process
∙ Applicable to any project in any field

5. 0.1 Empathise
0.2 Define (the Problem)
0.3 Ideate0.4 Prototype
0.5 Test
∙ research
∙ consulting experts
∙ observing
∙ engaging
∙ empathizing
(To understand experiences and
motivations of the target group)
∙ put together the information
∙ analyse
∙ synthesise
∙ define the core problem
∙ generate ideas
∙ identify new solutions
∙ first be open
∙ at the end narrow down
∙ produce scale down
versions of the product
or its features
∙ improve and re-examine,
or reject
∙ test the complete product
∙ redefine one or more problems
The process
Source: www.interaction-design.org

6. 0.1 Empathise 0.2 Define
(the Problem)
0.3 Ideate 0.4 Prototype 0.5 Test
Empathise to help
define the problem
Learn about users
through testing
Tests reveal insights that
redefine the problem
Learn from
prototypes to spark
new ideas
Tests create new
ideas for the project
Source: www.interaction-design.org

7. Example
Clara - Center for Rural Future
Example:
Clara-Center for
Rural Future

8. 0.1 Empathise
∙ research (about region, traditions, resources)
∙ consulting experts
∙ observing life in the village
∙ engaging/spending time with the locals
∙ interviews with the locals, the municipality
Photo credit Krstan Petrucz

9. 0.1 _ Observing life in the village
0.2 _ Interview with a local entrepreneur
//Vegetable baskets

10. 0.2 Define (the Problem)
∙ Put together the information
∙ Analyse
∙ Synthesise
∙ Define the core problem
∙ How Might We
Photo credit Krstan Petrucz

11. Low population
density and lack of
infrastructure make it
hard to connect people
and projects, which
prevents mutual knowl-
edge and experience
exchange.
Problem

12. HOW MIGHT WE
Foster connections &
Knowledge exchange

13. 0.3 Ideate
∙ Visualisation
∙ Apple-Drawing Ideation
∙ Yes, and....
∙ Sketch 8 ideas in 8 minutes
∙ Mash-up innovation
∙ Co-create
∙ Must/Should/Could/Won't
∙ Affinity mapping
Click on the
text to see more

14. Apple-drawing ideation
∙ A warm-up to boost creativity
∙ Quantity is a condition for quality
∙ Building on the ideas of others
Source: www.toolbox.hyperisland.com

15. Affinity Mapping
∙ Tame complexity
∙ Understand what is most important
∙ Identify themes
Source: www.uxdict.io

16. Mash-up Innovation
∙ Write down:
∙ Technologies + Tools
∙ Human Needs
∙ Resources + Services
∙ Combine different ideas together
∙ Create new innovative concepts
Source: www.toolbox.hyperisland.com

17. Must/Could/Should/Won't
∙ Prioritization technique
∙ Evaluation of the impact of the ideas
∙ Relates to the How Might We statement
Source: www.toolbox.hyperisland.com

18. 0.4 Prototype
∙ Roadmap

19. 0.5 Test
Photo credit Krstan Petrucz

20. CLARA
Luzianes
-Gare
Saboia
Santa Clara
a Velha
Sao Martinho
das Amoreiras
Susana
What do I do?
Artist
What help could I need?
Expert knowlegde about
natural pigments
Daniela
What do I do?
Natural pigments expert
What help could I need?
I want to organise a
workshop about dyeing
with natural pigments
•

21. Design Thinking
in the context of
COVID-19